amgen.com 73 B
🛡️ SEO 49 🤖 GEO 86 ⚡ Perf 59 🏗️ Arch 97

amgen.com — Global SEODiff Score 73/100

amgen.com
📊

amgen.com shows strong AI visibility with an ACRI of 77/100, outperforming 86% of indexed domains. Compared to other healthcare sites (avg score: 57), amgen.com performs above the benchmark, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. The token bloat ratio sits at a lean 3.2×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. The complete absence of JSON-LD schema is a missed opportunity: even basic Organization markup would improve how AI crawlers understand this domain. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

73
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (49) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 4 Mar 20
🔔 Recent AI Indexing Activity
📈 Mar 20 ACRI +1 (69→70)
🔄 Mar 15 Content change detected
Does your site score higher than amgen.com?
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)49 × 0.25 = 12.2
🤖 AI Readiness / GEO (40% weight)86 × 0.40 = 34.4
⚡ Performance (20% weight)59 × 0.20 = 11.8
🏗️ Architecture & Trust (15% weight)97 × 0.15 = 14.5
Weighted sum = 12.2 + 34.4 + 11.8 + 14.5
Global SEODiff Score = 73 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
86
Structure
avg 35
0
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 2%
Rank #15329
+13 pts
Gap
AI (ACRI)
Top 14%
Score 77/100

amgen.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why amgen.com ranks here

Tech stackCustom / Proprietary
Industryhealthcare
RenderingSSR
Schema coverage0 blocks
Token bloat3.2×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

49/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

44 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

190 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 21
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.amgen.com\about
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Amgen - A Worldwide Pioneer in Biotechnology
  • ✓ og:description — Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

86/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the healthcare sector, hairdresserfind.com.au (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
amgen.com
70
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. hairdresserfind.com.au has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 86/100 — Excellent
Structured Elements 208 elements (208 lists, 0 rows, 0 headers)
Total Words929
Raw Density22.4%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

71
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability71/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

31%
🗑️ 69%
Useful Content (62.4 KB)Bloat (135.8 KB)
Token Bloat Ratio3.2× — Lean

Multimodal Readiness

Visual Context85% Optimized for Vision
Image Alt Coverage66 / 78 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

45 Entropy
Fair Token Bloat: Medium
Noise Ratio: 68.5% · SNR: 0.46 · Signal: 15986 / Noise: 34759 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of amgen.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Amgen develops and delivers innovative medicines across four therapeutic areas – general medicine, rare diseases, inflammation, and oncology – utilizing
Target Audience
Pharmaceutical executives, investors, medical professionals, patients and their families, and healthcare providers.
Pricing Model
Not specified – Amgen operates as a pharmaceutical company with complex pricing models for its medicines, including value-based pricing and patient assistance programs.
🏆 Competitive Moat
Established biotechnology leader with a robust pipeline and a long history of innovation and reliable medicine delivery.
📊 Content Depth
6/10
⚡ Key Pain Points
• Limited information on pricing models
• Lack of specific details on technology integration beyond AI and generative biology
Analyzed by SEODiff AI · 2026-03-01

🔧 Tech Stack

AI-Readiness Score50/100
ServerCloudFront
CDNcloudfront
HTTP Status200
Load Time619 ms
Raw HTML Size198.2 KB
Visible Text Size62.4 KB

Performance & Speed

59/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

619 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1277
DOM nodes
198 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=3800, public, must-revalidate
  • ✗ CDN cache status
  • ✓ CDN detected → cloudfront

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

97/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.amgen.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

257
internal links
23
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 70/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for amgen.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/amgen.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=amgen.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 136 pages · Deep-10

Homepage ACRI
70
Single-page score
-29
Severe hidden bloat
Δ delta
Site-Wide ACRI
42
Avg across 136 pages · Range 0–77
🔍
Hidden Bloat Detected

Homepage scores 70, but internal pages average only 42 — a -29-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
11%
Topical Drift
TF-IDF cosine similarity
Total Words
59304
Avg Bloat
306.6×
RAG Fractures [?]
4
⚠️
4 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 4 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.amgen.com/about/awards-and-accolades
Awards and Accolades | Amgen
pricing 77 7.1× 9999 💰 Pricing
https://www.amgen.com/about/amgen-history
Amgen History | Amgen
pricing 67 13.1× 3414 💰 Pricing
https://www.amgen.com/about/how-we-operate/policies-practices-and-disclosures/human-rights-position-statement
Human Rights Position Statement | Amgen
pricing 67 16.6× 2142 💰 Pricing
https://www.amgen.com/about/how-we-operate/policies-practices-and-disclosures/global-tax-strategy
Global Tax Strategy | Amgen
pricing 67 10.9× 3396 ⚠️ RAG Fracture
https://www.amgen.com/about/how-we-operate/corporate-governance/compensation-and-management-development-committee
Compensation and Management Development Committee | Amgen
pricing 59 28.0× 1289 💰 Pricing
https://www.amgen.com/about/how-we-operate/corporate-governance/amgen-policy-on-recovery-of-erroneously-awarded-compensation
Amgen Policy on Recovery of Erroneously Awarded Compensation | Amgen
pricing 59 21.1× 1727 💰 Pricing
https://www.amgen.com/about/how-we-operate/policies-practices-and-disclosures/biodiversity-position-statement
Biodiversity Position Statement | Amgen
pricing 59 39.3× 854 💰 Pricing
https://www.amgen.com/about/how-we-operate/policies-practices-and-disclosures/artificial-intelligence-vision
Artificial Intelligence Vision | Amgen
pricing 59 48.3× 690 💰 Pricing
https://www.amgen.com/about/how-we-operate/policies-practices-and-disclosures/climate-change-position-statement
Climate Change Position Statement | Amgen
pricing 59 57.2× 587 💰 Pricing
https://www.amgen.com/about/leadership/scientific-advisory-boards/david-j-anderson
David J. Anderson, PhD | Amgen
pricing 59 40.6× 787 💰 Pricing
https://www.amgen.com/about/leadership/scientific-advisory-boards/richard-o-hynes
Richard O. Hynes, PhD, FRS | Amgen
pricing 59 48.8× 652 💰 Pricing
https://www.amgen.com/about/how-we-operate/corporate-governance/equity-award-committee
Equity Award Committee | Amgen
pricing 59 63.1× 553 💰 Pricing
https://www.amgen.com/about/how-we-operate/corporate-governance/board-of-directors-corporate-governance-principles
Amgen Board of Directors Corporate Governance Principles | Amgen
pricing 59 26.7× 1353 💰 Pricing
https://www.amgen.com/about/how-we-operate/corporate-governance/audit-committee
Audit Committee | Amgen
pricing 59 24.9× 1456 💰 Pricing
https://www.amgen.com/about/how-we-operate/corporate-governance/corporate-responsibility-and-compliance-committee
Corporate Responsibility and Compliance Committee | Amgen
pricing 59 48.4× 733 💰 Pricing
https://www.amgen.com/about/how-we-operate/corporate-governance/governance-and-nominating-committee
Governance and Nominating Committee | Amgen
pricing 59 49.1× 719 💰 Pricing
https://www.amgen.com/about/how-we-operate/corporate-governance/board-of-directors-code-of-conduct
Board of Directors Code of Conduct | Amgen
pricing 59 66.4× 525 💰 Pricing
https://www.amgen.com/about/how-we-operate/corporate-governance/code-of-ethics-for-ceo-and-senior-financial-officers
Code of Ethics for CEO and Senior Financial Officers | Amgen
pricing 59 36.8× 966 💰 Pricing
https://www.amgen.com/about/therapy-areas/oncology
Oncology | Amgen
pricing 56 104.3× 517 💰 Pricing
https://www.amgen.com/about/therapy-areas/cardiovascular
Cardiovascular | Amgen
pricing 56 94.0× 535 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/about/ 127 44 0% 327.8× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 56 0% 75.5× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 136 pages
youtube.com ×128
facebook.com ×128
instagram.com ×128
amgenfoundation.org ×128
investors.amgen.com ×128
twitter.com ×128
amgenpipeline.com ×128
linkedin.com ×128
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/amgen.com

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite amgen.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to amgen.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Amgen",
  "url": "https://amgen.com",
  "logo": "-/media/Themes/Global/Global/Global/images/migration/Common/Icon/favicon.png",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Amgen",
  "url": "https://amgen.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://amgen.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Amgen?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Amgen does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Amgen work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Amgen."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for amgen.com:

Current Score
77
Projected Score
90
Improvement
+13 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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