better.org.uk 74 B
🛡️ SEO 64 🤖 GEO 85 ⚡ Perf 53 🏗️ Arch 91

better.org.uk — Global SEODiff Score 74/100

better.org.uk
📊

The AI-Readiness profile for better.org.uk is strong: an ACRI of 80/100 places it ahead of 94% of domains in the index. Within the infrastructure vertical, this places better.org.uk above the industry average of 57 —, suggesting strong competitive positioning in AI search. The low ghost ratio (0%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. Token bloat registers at 5.9× — acceptable, but reducing inline scripts and redundant markup could yield measurable gains. Structured data coverage is solid at 2 blocks, covering core entities — expanding to include FAQ or Breadcrumb schemas could strengthen the profile further. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

74
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (53) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 19, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 3 Mar 19
🔔 Recent AI Indexing Activity
🔄 Mar 19 Content change detected
🔄 Mar 14 Content change detected
Does your site score higher than better.org.uk?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)64 × 0.25 = 16.0
🤖 AI Readiness / GEO (40% weight)85 × 0.40 = 34.0
⚡ Performance (20% weight)53 × 0.20 = 10.6
🏗️ Architecture & Trust (15% weight)91 × 0.15 = 13.7
Weighted sum = 16.0 + 34.0 + 10.6 + 13.7
Global SEODiff Score = 74 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
59
Structure
avg 35
44
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 5%
Rank #53823
Aligned
Gap
AI (ACRI)
Top 6%
Score 80/100

better.org.uk has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why better.org.uk ranks here

Tech stackRuby on Rails
RenderingSSR
Schema coverage2 blocks
Token bloat5.9×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

64/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

52 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

154 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 2
  • ✓ Has <h2> headings — found 3
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.better.org.uk
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✗ HTML lang attribute
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Better: A Charitable Social Enterprise. Join us now.
  • ✓ og:description — Join Better, a charitable leisure organisation with gyms, pools, sports, libraries, community programmes and more for everyone to enjoy. Learn more today.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

85/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
better.org.uk
68
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 59/100 — Fair
Structured Elements 164 elements (164 lists, 0 rows, 0 headers)
Total Words1563
Raw Density10.5%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

71
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability71/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

16%
🗑️ 84%
Useful Content (23.7 KB)Bloat (115.6 KB)
Token Bloat Ratio5.9× — Normal

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage27 / 27 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 83.0% · SNR: 0.21 · Signal: 6069 / Noise: 29601 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of better.org.uk and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
This organization provides leisure, fitness, and cultural activities and facilities to local communities, reinvesting profits back into services and facilities
Target Audience
Community members, library users, gym members, families, individuals seeking healthy lifestyles
Pricing Model
Monthly memberships, occasional non-member access
🏆 Competitive Moat
Social enterprise model with reinvestment of profits and employee ownership.
📊 Content Depth
5/10
⚡ Key Pain Points
• Lack of clear call to action
• Limited information on specific services
Analyzed by SEODiff AI · 2026-03-03

🔧 Tech Stack

FrameworkRuby on Rails
AI-Readiness Score70/100
Servernginx
CDN
HTTP Status200
Load Time1663 ms
Raw HTML Size139.3 KB
Visible Text Size23.7 KB

Performance & Speed

53/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1663 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1305
DOM nodes
139 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=0, private, must-revalidate
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

91/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.better.org.uk/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

191
internal links
33
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✗ HTML lang attribute
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 68/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for better.org.uk
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/better.org.uk" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=better.org.uk" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 75 pages · Deep-10

Homepage ACRI
68
Single-page score
-10
Moderate hidden bloat
Δ delta
Site-Wide ACRI
59
Avg across 75 pages · Range 0–85
Topical Cohesion
16%
Topical Drift
TF-IDF cosine similarity
Total Words
56753
Avg Bloat
39.5×
Page Type ACRI Token Bloat Words Status
https://www.better.org.uk/belfast/activities-for-kids/holiday-scheme
Better Holiday Scheme I sporting activities for kids I Belfast I Better
pricing 85 8.1× 1177 💰 Pricing
https://www.better.org.uk/leisure-centre/lee-valley/velopark/case-studies
Case Studies | Hire Lee Valley VeloPark | Venue Hire Stratford, East London
pricing 80 17.0× 850 💰 Pricing
https://www.better.org.uk/articles/what-is-diabetes
What is Diabetes | Wellbeing Tips | Better
blog 75 17.6× 1151
https://www.better.org.uk/articles/change-cooking-eating-habits
Change Cooking and Eating Habits | Food & Nutrition | Better
blog 75 20.0× 968
https://www.better.org.uk/articles/supercharged-smoothies
Super Charged Smoothies | Food & Nutrition | Better
pricing 75 19.3× 1049 💰 Pricing
https://www.better.org.uk/articles/healthy-resolutions
Healthy Resolutions 2022 | Nutrition and Wellbeing | Better
pricing 75 11.6× 1797 💰 Pricing
https://www.better.org.uk/articles/stories-of-inspiring-athletes
The Inspirational Stories of Two Professional Athletes | Better
pricing 75 19.0× 987 💰 Pricing
https://www.better.org.uk/jobs/leisure-careers/on-the-job-training
How To Make The Most Out Of On The Job Training | Better UK
pricing 75 19.2× 1008 💰 Pricing
https://www.better.org.uk/jobs
Leisure Jobs and Careers in the UK: GLL
pricing 75 18.4× 1150 💰 Pricing
https://www.better.org.uk/jobs/graduate-careers
Graduate Schemes and Careers | Better UK
pricing 75 14.7× 1496 💰 Pricing
https://www.better.org.uk/jobs/graduate-careers/mental-health-in-the-workplace
Mental Health In The Workplace | Better UK
careers 75 14.4× 1388
https://www.better.org.uk/jobs/graduate-careers/applying-for-an-internship
Tips On Applying For An Internship | Better UK
careers 75 11.2× 1854
https://www.better.org.uk/jobs/leisure-careers/types-of-leisure-jobs
Leisure Centre Jobs | Better UK
pricing 75 15.4× 1339 💰 Pricing
https://www.better.org.uk/jobs/leisure-careers/what-to-look-for-in-a-new-job
What to Look For in a New Job | Better UK
careers 75 16.1× 1222
https://www.better.org.uk/jobs/graduate-careers/make-the-most-of-an-internship
How To Make The Most Of An Internship | GLL
careers 75 19.5× 1000
https://www.better.org.uk/jobs/leisure-careers
Health, Leisure and Fitness Careers | Better UK
pricing 75 18.1× 1171 💰 Pricing
https://www.better.org.uk/manchester/activities-for-kids
Activities for Kids | Manchester
other 75 11.6× 2496
https://www.better.org.uk/library/services/learning-and-research
Learning & Research | Develop Your Skills | Better Libraries
product 72 19.1× 836
https://www.better.org.uk/library/services/community-support
Community Support & Free Advice | Here To Help | Better
product 72 18.5× 805
https://www.better.org.uk/library/services
Library Services | There's Something For Everyone | Better
product 72 19.0× 788
Showing 20 of 75 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/articles/ 24 68 0% 29.2× High JS Bloat
/jobs/ 10 74 0% 17.9× High JS Bloat
/leisure-centre/ 7 61 0% 37.3× High JS Bloat
/library/ 7 68 0% 24.1× High JS Bloat
/belfast/ 4 70 0% 26.4× High JS Bloat
/healthy-communities/ 2 62 0% 38.7× High JS Bloat
/children-centre/ 2 52 0% 245.0× High JS Bloat
/manchester/ 1 75 0% 11.6× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/news/ 1 47 0% 122.8× High JS Bloat
/blog/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/lp/ 1 62 0% 16.6× High JS Bloat
/docs/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 75 pages
facebook.com ×66
instagram.com ×64
gllsportfoundation.org ×64
spaexperience.org.uk ×64
gll.org ×64
play.google.com ×57
youtube.com ×57
apps.apple.com ×57
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/better.org.uk

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to better.org.uk. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
better.org.uk (this site) 68 80 Ruby on Rails 5.9× 2
profitserver.net 86 90 WordPress 3.8× 2 Compare →
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melbourneschool.com 86 87 Custom / Proprietary 5.0× 4 Compare →
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📊 Semantic Share of Voice

How often would an AI cite better.org.uk when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to better.org.uk. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Org",
  "url": "https://better.org.uk",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://better.org.uk/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Org?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Org does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Org work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Org."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for better.org.uk:

Current Score
80
Projected Score
90
Improvement
+10 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
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