bt.no 61 C
🛡️ SEO 47 🤖 GEO 71 ⚡ Perf 39 🏗️ Arch 89

bt.no — Global SEODiff Score 61/100

bt.no
📊

bt.no scores 62/100 on the AI-Readiness Index, placing it in the middle tier of indexed domains — there is clear room for improvement. In the developer sector, bt.no outperforms the average (57), suggesting strong competitive positioning in AI search. The rendering approach is hybrid, with a moderate ghost ratio of 15% — most content is accessible without JS, though some elements are client-rendered. A 8.1× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

61
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (39) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 6 snapshots
Mar 1 Mar 21
🔔 Recent AI Indexing Activity
📈 Mar 21 ACRI +1 (38→39)
📈 Mar 19 ACRI +2 (36→38)
📉 Mar 17 ACRI -2 (38→36)
📉 Mar 11 ACRI -1 (39→38)
Does your site score higher than bt.no?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)47 × 0.25 = 11.8
🤖 AI Readiness / GEO (40% weight)71 × 0.40 = 28.4
⚡ Performance (20% weight)39 × 0.20 = 7.8
🏗️ Architecture & Trust (15% weight)89 × 0.15 = 13.3
Weighted sum = 11.8 + 28.4 + 7.8 + 13.3
Global SEODiff Score = 61 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
94
Rendering
avg 93
18
Structure
avg 35
2
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 2%
Rank #16285
+48 pts
Gap
AI (ACRI)
Top 49%
Score 62/100

bt.no punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why bt.no ranks here

Tech stackCustom / Proprietary
Industrydeveloper
RenderingHybrid
Schema coverage1 blocks
Token bloat8.1×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

47/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

15 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

108 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 2
  • ✓ Has <h2> headings — found 96
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.bt.no/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → no
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Bergens Tidende
  • ✓ og:description — Vestlandets største regionavis med alltid oppdaterte nyheter innenfor innenriks, utenriks, sport og kultur.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

71/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the developer sector, hikkoshizamurai.jp (ACRI: 88) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
bt.no
39
Your ACRI Score
88
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. hikkoshizamurai.jp has schema coverage of 5 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 15%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 18/100 — Poor
Structured Elements 11 elements (11 lists, 0 rows, 0 headers)
Total Words1192
Raw Density0.9%
💡Low structure score (18/100). Your content appears as a wall of text with few structured HTML elements. You have 11 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

42
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability42/100 — AI models can partially extract answers from this page
Crawl CostMedium (60/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

12%
🗑️ 88%
Useful Content (46.4 KB)Bloat (326.9 KB)
Token Bloat Ratio8.1× — Normal

Multimodal Readiness

Visual Context36% Optimized for Vision
Image Alt Coverage54 / 148 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 36% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 87.6% · SNR: 0.14 · Signal: 11870 / Noise: 83691 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score50/100
Server
CDN
HTTP Status200
Load Time1209 ms
Raw HTML Size373.3 KB
Visible Text Size46.4 KB

Performance & Speed

39/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1209 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1603
DOM nodes
373 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=15
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

89/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.bt.no/sitemaps/files/articles-48hrs.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

139
internal links
4
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → no
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 39/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for bt.no
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/bt.no" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=bt.no" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 136 pages · Deep-10

Homepage ACRI
39
Single-page score
-3
Consistent readability
Δ delta
Site-Wide ACRI
37
Avg across 136 pages · Range 0–64
Topical Cohesion
12%
Topical Drift
TF-IDF cosine similarity
Total Words
20498
Avg Bloat
719.3×
Page Type ACRI Token Bloat Words Status
https://www.bt.no/utenriks/i/gkEJ7q/eksplosjoner-i-teheran-etter-israelsk-angrep-paa-iran
Eksplosjoner i Teheran etter israelsk angrep på Iran
pricing 64 53.7× 1300 💰 Pricing
https://www.bt.no/innenriks/i/43orLR/utenriksministeren-dypt-bekymret-for-at-vi-naa-faar-en-ny-omfattende-krig-i-midtoesten
Eide: Dette er en stor internasjonal konflikt med et veldig ukjent utfall
other 64 71.2× 927
https://www.bt.no/utenriks/i/V6Pdmp/amerikanske-baser-i-midtoesten-under-angrep-fra-iran
Amerikanske baser i Midtøsten under angrep fra Iran
pricing 64 116.9× 541 💰 Pricing
https://www.bt.no/sport/i/k0EmzA/vg-sju-personer-paagrepet-og-siktet-for-kampfiksing-i-norsk-fotball
VG: Sju personer pågrepet og siktet for kampfiksing i norsk fotball
other 61 144.5× 524
https://www.bt.no/innenriks/i/Ok8zQb/parat-anklager-nho-og-spekter-for-oppfordring-til-lovbrudd-etter-deltidsdom
Parat anklager NHO og Spekter for oppfordring til lovbrudd etter deltidsdom
other 61 91.2× 810
https://www.bt.no/sport/i/xrgQKp/droemmetrekning-for-glimt-gigantmoete-for-haaland-mot-real-madrid
Bodø/Glimt møter Sporting Lisboa i neste runde i Champions League
other 61 139.1× 527
https://www.bt.no/btmeninger/debatt/i/d4wJeJ/vestre-svarer-paa-kritikk-fra-bt-profil
Vestre svarer på kritikk fra BT-profil
pricing 61 93.0× 842 💰 Pricing
https://www.bt.no/sport/i/8pJO6w/to-kfum-spillere-siktet-i-kampfiksingssak-svaert-alvorlig-og-trist
To KFUM-spillere siktet i kampfiksingssak: – Svært alvorlig og trist
other 61 114.6× 677
https://www.bt.no/btmeninger/debatt/i/ArLOBz/ludvig-holberg-manglet-trolig-testikler
– Ludvig Holberg manglet trolig testikler
pricing 61 89.9× 907 💰 Pricing
https://www.bt.no/btmagasinet/i/Okrg5V/nils-andreas-stensoenes-gir-seg-som-sjef-for-etterretningstjenesten
Nils Andreas Stensønes gir seg som sjef for etterretningstjenesten
pricing 61 51.2× 2113 💰 Pricing
https://www.bt.no/btmeninger/debatt/i/K8zEV5/tunnelen-til-koengen-kan-bli-sykkel-og-gangvei-i-sentrum
Tunnelen til Koengen: – Kan bli sykkel- og gangvei i sentrum
pricing 61 91.8× 884 💰 Pricing
https://www.bt.no/btmeninger/debatt/i/WvRO2r/hoeyre-vil-ikke-detaljstyre-skolen-og-laererne
– Høyre vil ikke detaljstyre skolen og lærerne
pricing 61 137.8× 573 💰 Pricing
https://www.bt.no/utenriks/i/pBQ91R/trump-amerikanske-liv-kan-gaa-tapt-i-krigen-mot-iran
Trump: Amerikanske liv kan gå tapt i krigen mot Iran
other 54 209.5× 300
https://www.bt.no/sport/i/Ok8apl/fotballherrene-tildelt-kniksens-hederspris
Fotballherrene tildelt Kniksens hederspris
other 54 195.5× 305
https://www.bt.no/utenriks/i/165y0K/iran-bekrefter-at-ali-khamenei-er-drept
Iran bekrefter at Ali Khamenei er drept
pricing 54 125.8× 499 💰 Pricing
https://www.bt.no/innenriks/i/vrennX/kiwi-og-extra-kutter-prisene-paa-paaskegodt-rema-foelger-ikke-etter
Kiwi og Extra kutter prisene på påskegodt – Rema følger ikke etter
pricing 51 188.1× 389 💰 Pricing
https://www.bt.no/sport/i/n1Qm8J/nffs-generalsekretaer-om-kampfiksingssaken-en-utrolig-lei-sak
NFFs generalsekretær om kampfiksingssaken: – En utrolig lei sak
other 51 173.7× 430
https://www.bt.no/nyheter/direkte/i/m0QzBp/to-personer-tatt-av-snoeskred-i-ulvik
To tatt av snøskred i Ulvik i Vestland: – Ringte for å be om hjelp
other 51 157.2× 476
https://www.bt.no/utenriks/i/aJbad2/iransk-roede-kors-201-mennesker-drept-i-israel-usa-angrep
Iransk Røde Halvmåne: 201 mennesker drept i Israel-USA-angrep
other 51 241.9× 279
https://www.bt.no/utenriks/i/Ok8apA/tre-kilder-til-reuters-irans-forsvarsminister-drept-i-israelske-angrep
Irans forsvarsminister drept i israelske angrep, ifølge kilder
other 51 181.4× 380
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/husoghjem/ 69 34 0% 1021.2× High JS Bloat
/utenriks/ 13 50 0% 342.3× High JS Bloat
/kultur/ 7 37 0% 790.2× High JS Bloat
/sport/ 6 54 1% 426.6× Bot Blocked
/btmeninger/ 6 55 1% 154.1× Bot Blocked
/innenriks/ 6 54 1% 186.0× Bot Blocked
/hendelser/ 3 34 0% 890.8× High JS Bloat
/politikk/ 3 43 0% 536.1× High JS Bloat
/familieogoppvekst/ 2 39 0% 558.8× High JS Bloat
/sprek/ 2 39 0% 829.7× High JS Bloat
/btmagasinet/ 2 52 0% 208.5× Bot Blocked
/krim/ 2 34 0% 943.2× High JS Bloat
/nyheter/ 2 42 0% 463.8× Bot Blocked
/contact/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/bt.no

Get your free API key — 100 requests/month included.

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Domains with a similar tech stack, industry, and AI readiness profile to bt.no. Compare side-by-side.

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📊 Semantic Share of Voice

How often would an AI cite bt.no when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to bt.no. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Bt",
  "url": "https://bt.no",
  "logo": "https://bt.no/seksjon/dist/img/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Bt",
  "url": "https://bt.no",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://bt.no/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Bt?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Bt does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Bt work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Bt."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for bt.no:

Current Score
62
Projected Score
78
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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