commbank.com.au 71 B
🛡️ SEO 50 🤖 GEO 80 ⚡ Perf 74 🏗️ Arch 77

commbank.com.au — Global SEODiff Score 71/100

commbank.com.au
📊

With a solid 72/100 ACRI, commbank.com.au is well-positioned for AI search — better than 73% of sites in the Radar. Within the finance vertical, this places commbank.com.au above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A tight 2.6× token bloat ratio reflects disciplined markup: minimal noise between the crawler and the content it needs. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

71
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (50) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 28 snapshots
Feb 22 Mar 20
🔔 Recent AI Indexing Activity
🔄 Mar 20 Content change detected
🔄 Mar 18 Content change detected
Does your site score higher than commbank.com.au?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)50 × 0.25 = 12.5
🤖 AI Readiness / GEO (40% weight)80 × 0.40 = 32.0
⚡ Performance (20% weight)74 × 0.20 = 14.8
🏗️ Architecture & Trust (15% weight)77 × 0.15 = 11.5
Weighted sum = 12.5 + 32.0 + 14.8 + 11.5
Global SEODiff Score = 71 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
54
Structure
avg 35
0
Schema
avg 9
65
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 1%
Rank #10454
+26 pts
Gap
AI (ACRI)
Top 27%
Score 72/100

commbank.com.au punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why commbank.com.au ranks here

Tech stackAdobe Experience Manager
Industryfinance
RenderingHybrid
Schema coverage0 blocks
Token bloat2.6×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

50/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

64 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

106 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 7
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.commbank.com.au/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-AU
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

80/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the finance sector, cardpay.com (ACRI: 82) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
commbank.com.au
56
Your ACRI Score
82
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. cardpay.com has schema coverage of 1 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 54/100 — Fair
Structured Elements 73 elements (73 lists, 0 rows, 0 headers)
Total Words838
Raw Density8.7%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

60
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability60/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

38%
🗑️ 62%
Useful Content (29.4 KB)Bloat (48.1 KB)
Token Bloat Ratio2.6× — Lean

Multimodal Readiness

Visual Context4% Optimized for Vision
Image Alt Coverage1 / 25 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 4% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

60 Entropy
Fair Token Bloat: Medium
Noise Ratio: 62.1% · SNR: 0.61 · Signal: 7515 / Noise: 12307 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of commbank.com.au and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
CommBank provides banking and financial services to over 17 million customers in Australia and New Zealand, focusing on retail and
Target Audience
Retail customers, business customers, institutional clients, investors, and employees.
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Strong corporate governance and a focus on customer relationships provide a competitive advantage.
📊 Content Depth
4/10
⚡ Key Pain Points
• Limited information on specific products and services beyond general banking offerings.
• Lack of detailed information on sustainability initiatives.
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

AI-Readiness Score65/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time562 ms
Raw HTML Size77.4 KB
Visible Text Size29.4 KB

Performance & Speed

74/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

562 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

678
DOM nodes
77 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=60
  • ✓ CDN cache status → HIT
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

77/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.commbank.com.au/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

102
internal links
1
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-AU
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 56/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for commbank.com.au
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/commbank.com.au" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=commbank.com.au" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 148 pages · Deep-10

Homepage ACRI
56
Single-page score
+22
Subpages outperform homepage
Δ delta
Site-Wide ACRI
79
Avg across 148 pages · Range 0–90
Topical Cohesion
9%
Topical Drift
TF-IDF cosine similarity
Total Words
168412
Avg Bloat
8.4×
Page Type ACRI Token Bloat Words Status
https://www.commbank.com.au/articles/business/foresight/robotic-process-automation.html
Liberating staff through Robotic Process Automation
pricing 90 5.9× 1686 💰 Pricing
https://www.commbank.com.au/articles/business/case-studies/hard-rock-enterprises.html
Hard Rock Enterprises
pricing 90 7.7× 1250 💰 Pricing
https://www.commbank.com.au/articles/business/case-studies/work-life-balance.html
Finding work-life balance as a parent entrepreneur
pricing 90 8.0× 1157 💰 Pricing
https://www.commbank.com.au/articles/business/foresight/cop26-private-sector-net-zero.html
COP26: how the private sector can propel us to net zero
pricing 90 8.1× 1240 💰 Pricing
https://www.commbank.com.au/articles/business/foresight/fi-bond-issuance.html
FI bond issuance builds on record 2023 as Kangaroo market deepens
pricing 90 8.5× 1379 💰 Pricing
https://www.commbank.com.au/articles/business/foresight/strengthening-the-business-case-for-productive-assets.html
Strengthening the business case for productive assets
pricing 85 9.9× 978 💰 Pricing
https://www.commbank.com.au/articles/business/case-studies/starting-a-business-with-a-disability.html
How I started a business with a disability
pricing 85 7.1× 1332 💰 Pricing
https://www.commbank.com.au/articles/business/case-studies/starting-a-sustainable-small-business.html
Starting a sustainable small business
pricing 85 9.5× 920 💰 Pricing
https://www.commbank.com.au/articles/business/case-study-expert-view-jana-bowden-marketing-macquarie-university.html
Case Study - Expert View: Jana Bowden, Professor of Marketing and Consumer Behaviour, Macquarie University
pricing 85 8.1× 1073 💰 Pricing
https://www.commbank.com.au/articles/business/case-study-bounce-inc.html
Case Study - BOUNCE Inc
pricing 85 8.9× 916 💰 Pricing
https://www.commbank.com.au/articles/business/case-study-qbd-books.html
Case Study - QBD Books
blog 85 7.7× 1081
https://www.commbank.com.au/articles/business/experteeth-dental-group.html
Case study: Experteeth Dental Group
pricing 85 7.3× 1123 💰 Pricing
https://www.commbank.com.au/articles/business/foresight/2023-global-and-australian-outlook.html
2023 Global & Australian Outlook: The pivot from ‘today’ to ‘tomorrow’
blog 85 8.4× 1088
https://www.commbank.com.au/articles/business/foresight/a-roadmap-to-netzero-cities.html
A roadmap to net-zero cities
pricing 85 7.7× 1135 💰 Pricing
https://www.commbank.com.au/articles/business/foresight/agri-solutions-for-climate-change.html
Combatting climate change with agri solutions
pricing 85 6.6× 1403 💰 Pricing
https://www.commbank.com.au/articles/business/foresight/access-management-and-protecting-business-from-cyber-threats.html
Access management and protecting business from cyber threats
blog 85 7.3× 1334
https://www.commbank.com.au/articles/business/foresight/agribusiness-role-towards-net-zero.html
The role of carbon farming as Australia targets net-zero
pricing 85 6.5× 1397 💰 Pricing
https://www.commbank.com.au/articles/business/foresight/agtech-at-the-forefront-of-cereal-breeding-programs.html
Agtech at the forefront of cereal breeding programs
pricing 85 6.9× 1500 💰 Pricing
https://www.commbank.com.au/articles/business/foresight/ai-customer-experience.html
Improving customer experiences with AI
blog 85 7.2× 1302
https://www.commbank.com.au/articles/business/foresight/ai-improves-business-outcomes.html
How AI delivers better business outcomes
pricing 85 8.2× 1112 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/articles/ 138 83 0% 8.4× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 85 0% 8.3× High JS Bloat
/about/ 1 72 0% 17.2× High JS Bloat
/blog/ 1 67 0% 25.4× High JS Bloat
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 57 0% 28.6× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/commbank.com.au

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite commbank.com.au when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 4 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

72
Homepage ACRI
70
Inner Avg ACRI
+2
ACRI Delta
20%
Homepage Ghost
13%
Inner Avg Ghost
2
Drift Score [?]
Worst Inner Pages
67 20% pricing https://commbank.com.au/blog
57 20% support https://commbank.com.au/contact
85 0% pricing https://commbank.com.au/products
🛡️

E-E-A-T Trust Signals

C 50/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Address: 162 Collins St, Melbourne VIC 3000
🔗

Citation Profile

7 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

20
Total Links
7
Unique Domains
5.0
Avg/Page
35%
Diversity
my.commbiz.commbank.com.au www2.commsec.com.au my.commbank.com.au mobile-app-redirect.commbank.com.au apps.apple.com play.google.com cba.wd3.myworkdayjobs.com
🏘️ Outbound Neighborhood Trust Avg Trust: 27.1

AI trust scores for the domains commbank.com.au links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to commbank.com.au. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Com",
  "url": "https://commbank.com.au",
  "logo": "https://commbank.com.au/etc/designs/commbank/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Com",
  "url": "https://commbank.com.au",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://commbank.com.au/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Com?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Com does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Com work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Com."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for commbank.com.au:

Current Score
72
Projected Score
85
Improvement
+13 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history

🧠 AI Citation Graph

How this domain is cited across the machine-readable web

0.1
AI-Trust
#1815
Global Rank
0%
Percentile
4
Inbound AI Links
3
Outbound AI Links
53
Avg Inbound ACRI
Top AI Referrers
Domain ACRI AI-Trust Direction
cba.com.au 56 0.0 ← cites you
dental4web.com 55 0.0 ← cites you
bpoint.com.au 53 0.0 ← cites you
cleanenergycouncil.org.au 48 0.0 ← cites you
View Full AI-Trust Leaderboard →
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Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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