decanter.ru 64 C
🛡️ SEO 39 🤖 GEO 82 ⚡ Perf 33 🏗️ Arch 99

decanter.ru — Global SEODiff Score 64/100

decanter.ru
📊

decanter.ru shows strong AI visibility with an ACRI of 82/100, outperforming 96% of indexed domains. In the ecommerce sector, decanter.ru outperforms the average (57), suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. The 5.3× token bloat ratio falls within the normal range, though there is room to trim navigation, footer, and script overhead. With 5 JSON-LD schema blocks, the site provides explicit machine-readable metadata that enhances AI comprehension. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

64
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (33) is your bottleneck.
🎯 Top Fix: Fix title tag length → +3 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 2 snapshots
Mar 18 Mar 20
🔔 Recent AI Indexing Activity
🔄 Mar 20 Content change detected
🔄 Mar 18 Content change detected
🔄 Mar 12 Content change detected
Does your site score higher than decanter.ru?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)39 × 0.25 = 9.8
🤖 AI Readiness / GEO (40% weight)82 × 0.40 = 32.8
⚡ Performance (20% weight)33 × 0.20 = 6.6
🏗️ Architecture & Trust (15% weight)99 × 0.15 = 14.8
Weighted sum = 9.8 + 32.8 + 6.6 + 14.8
Global SEODiff Score = 64 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
76
Structure
avg 35
50
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 7%
Rank #65598
Aligned
Gap
AI (ACRI)
Top 4%
Score 82/100

decanter.ru has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why decanter.ru ranks here

Tech stackCustom / Proprietary
Industryecommerce
RenderingSSR
Schema coverage5 blocks
Token bloat5.3×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

39/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

107 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

350 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 8
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://decanter.ru
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → ru
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Декантер - магазин алкоголя в Москве
  • ✓ og:description — Свыше 90 000 вин и крепких напитков. Лучшие цены, отзывы, гарантия качества.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

82/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the ecommerce sector, 24sevenmegastore.com (ACRI: 89) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
decanter.ru
74
Your ACRI Score
89
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. 24sevenmegastore.com has schema coverage of 4 blocks and uses Django. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 76/100 — Good
Structured Elements 735 elements (735 lists, 0 rows, 0 headers)
Total Words4197
Raw Density17.5%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks5 blocks

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

79
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability79/100 — AI models can easily extract answers from this page
Crawl CostMedium (50/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

18%
🗑️ 82%
Useful Content (55.6 KB)Bloat (239.1 KB)
Token Bloat Ratio5.3× — Normal

Multimodal Readiness

Visual Context97% Optimized for Vision
Image Alt Coverage239 / 246 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 81.1% · SNR: 0.23 · Signal: 14225 / Noise: 61200 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of decanter.ru and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
This website operates a retail store specializing in alcoholic beverages, offering a wide selection of spirits and wines from around the world.
Target Audience
Wine enthusiasts, collectors, and individuals seeking a diverse selection of alcoholic drinks.
Pricing Model
Retail prices matching online store, with discounts for loyalty programs and special events.
🏆 Competitive Moat
Wide selection of alcoholic beverages and personalized customer service.
📊 Content Depth
5/10
⚡ Key Pain Points
• Limited SEO signals
• Lack of structured data (FAQ schema)
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

AI-Readiness Score50/100
Server
CDN
HTTP Status200
Load Time1077 ms
Raw HTML Size294.6 KB
Visible Text Size55.6 KB

Performance & Speed

33/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1077 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

4138
DOM nodes
295 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-store, no-cache, must-revalidate
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

99/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://decanter.ru/sitemap.xml.gz
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

1076
internal links
39
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → ru
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 74/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for decanter.ru
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/decanter.ru" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=decanter.ru" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 65 pages · Deep-10

Homepage ACRI
74
Single-page score
-10
Moderate hidden bloat
Δ delta
Site-Wide ACRI
65
Avg across 65 pages · Range 0–75
Total Words
73129
Avg Bloat
28.6×
Page Type ACRI Token Bloat Words Status
https://decanter.ru/about
Магазин Декантер
about 75 48.6× 624
https://decanter.ru/product/macallan-in-lalique-57-years-old-id2926
Купить виски Macallan in Lalique 57 Years Old 0.7 л – цена 11220000 руб Макаллан Лалик 57 лет 700 мл в Москве в магазине Декантер
product 75 37.3× 1079
https://decanter.ru/product/beluga-export-id2879
Водка Белуга Нобл Экспорт цена 1 л в коробке 4290 руб., купить Белуга Нобл Экспорт в Москве, магазин Декантер
product 75 28.4× 1637
https://decanter.ru/product/danzka-id1136
Водка Danzka цена 0,05 л миньон 370 руб., купить Данска в Москве, магазин Декантер
product 75 30.9× 1455
https://decanter.ru/product/camus-vs-elegance-id2765
Коньяк Camus VS Elegance цена 0,7 л в коробке 7970 руб., купить Камю VS Элеганс в Москве, магазин Декантер
product 75 32.3× 1494
https://decanter.ru/product/amus-vs-elegance-id2767
Коньяк Camus VS Elegance цена 0,2 л фляга 800 руб., купить Камю VS Элеганс в Москве, магазин Декантер
product 75 33.7× 1271
https://decanter.ru/product/camus-vsop-elegance-id2773
Коньяк Camus VSOP Elegance цена 3 л качели на подставке 17080 руб., купить Камю VSOP Элеганс в Москве, магазин Декантер
product 75 29.4× 1544
https://decanter.ru/product/courvoisier-collection-erte-vendanges-id2616
Коньяк Courvoisier Collection Erte Vendanges цена 0,7 л в коробке "erte vendanges" 97430 руб., купить Курвуазье Коллекция Эрте Сбор Урожая в Москве, магазин Декантер
product 75 29.4× 1408
https://decanter.ru/product/johnnie-walker-gold-label-on-display-pack-id2205
Купить виски Johnnie Walker Gold Label On Display Pack 0.75 л – цена 4910 руб Джонни Уокер Голд Лейбл Он Дисплей Пак 750 мл в Москве в магазине Декантер
product 75 29.9× 1436
https://decanter.ru/product/johnnie-walker-red-label-id2622
Купить виски Johnnie Walker Red Label 0.7 л – цена 2950 руб Джонни Уокер Ред Лейбл 700 мл в Москве в магазине Декантер
product 75 29.2× 1847
https://decanter.ru/product/courvoisier-collection-erte-vieillissement-id2618
Коньяк Courvoisier Collection Erte Vieillissement цена 0,7 л в коробке "erte vieillissement" 73580 руб., купить Курвуазье Коллекция Эрте Выдерживание в Москве, магазин Декантер
product 75 29.5× 1404
https://decanter.ru/product/johnnie-walker-red-label-vodafone-mclaren-id2204
Купить виски Johnnie Walker Red Label Vodafone McLaren Mercedes Tin 1 л – цена 1580 руб Джонни Уокер Ред Лейбл Водафон Макларен Мерседес Тин 1000 мл в Москве в магазине Декантер
product 75 34.9× 1229
https://decanter.ru/product/camus-1964-vintage-cognac-id2792
Коньяк Camus 1964 Vintage Cognac цена 0,7 л в коробке 21010 руб., купить Камю Винтаж 1964 в Москве, магазин Декантер
product 75 34.4× 1180
https://decanter.ru/product/camus-1974-vintage-cognac-id2789
Коньяк Camus 1974 Vintage Cognac цена 0,7 л в коробке 27880 руб., купить Камю Винтаж 1974 в Москве, магазин Декантер
product 75 34.6× 1177
https://decanter.ru/product/johnnie-walker-green-label-id1403
Купить виски Johnnie Walker Green Label 0.7 л – цена 9540 руб Джонни Уокер Грин Лейбл 700 мл в Москве в магазине Декантер
product 75 28.5× 1718
https://decanter.ru/product/johnnie-walker-blue-label-id2413
Купить виски Johnnie Walker Blue Label 0.75 л – цена 37650 руб Джонни Уокер Блю Лейбл 750 мл в Москве в магазине Декантер
product 75 28.7× 1697
https://decanter.ru/product/camus-extra-elegance-id2781
Коньяк Camus Extra Elegance цена 0,7 л в коробке 72800 руб., купить Камю Экстра Элеганс в Москве, магазин Декантер
product 75 35.9× 1182
https://decanter.ru/product/johnnie-walker-black-label-collectors-edition-id2422
Купить виски Johnnie Walker Black Label Collectors Edition 0.75 л – цена 2850 руб Джонни Уокер Блэк Лейбл Коллекторс Эдишн 750 мл в Москве в магазине Декантер
product 75 32.5× 1313
https://decanter.ru/product/johnnie-walker-black-label-anniversary-id2421
Купить виски Johnnie Walker Black Label Anniversary 0.75 л – цена 2690 руб Джонни Уокер Блэк Лейбл Анниверсари 750 мл в Москве в магазине Декантер
product 75 33.0× 1293
https://decanter.ru/product/johnnie-walker-blue-label-king-george-v-edition-id1963
Купить виски Johnnie Walker King George V Edition 0.75 л – цена 128880 руб Джонни Уокер Кинг Джордж V 750 мл в Москве в магазине Декантер
product 75 31.6× 1394
Showing 20 of 65 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/product/ 55 75 0% 33.0× High JS Bloat
/about/ 1 75 0% 48.6× High JS Bloat
/products/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 65 pages
liveinternet.ru ×56
api.whatsapp.com ×56
spb.decanter.ru ×56
t.me ×56
youtube.com ×56
vk.com ×56
instagram.com ×56
ivn.decanter.ru ×56
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/decanter.ru

Get your free API key — 100 requests/month included.

🔗 Similar ecommerce Sites

Domains with a similar tech stack, industry, and AI readiness profile to decanter.ru. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
decanter.ru (this site) 74 82 Custom / Proprietary 5.3× 5
bricoman.pl 85 87 Custom / Proprietary 5.2× 5 Compare →
bestcarton.com 85 87 Custom / Proprietary 3.4× 3 Compare →
stylekorean.com 88 93 Custom / Proprietary 2.9× 4 Compare →
negoziodelvino.it 84 86 Custom / Proprietary 1.9× 2 Compare →
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Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite decanter.ru when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to decanter.ru. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Decanter",
  "url": "https://decanter.ru",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://decanter.ru/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Decanter?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Decanter does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Decanter work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Decanter."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for decanter.ru:

Current Score
82
Projected Score
92
Improvement
+10 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →