Dzen.ru, operating in the infrastructure category, currently holds a Global SEODiff Score of 33 and an ACRI Grade of F, indicating significant challenges in search visibility and technical SEO maturity. While the site ranks highly in global traffic (Tranco Rank 11), its foundational SEO performance is weak, with a Traditional SEO score of 12 and Semantic Structure score of 20, suggesting minimal content clarity, poor entity modeling, and weak topical authority. The AI Readiness GEO score of 36 reflects moderate alignment with AI-driven search expectations, but this is undermined by structural and content deficiencies.
The site demonstrates strong technical infrastructure in terms of security and bot access: it supports gptbot, claudebot, and ccbot, has HSTS and CSP headers, and allows Google Extended access, signaling openness to AI indexing. However, critical issues persist: 75% of the site is ghost content, with 0 useful text bytes and 0 word count, indicating a severe lack of human-readable content. Despite a low HTML payload (2.2 KB), the TTFB of 2,251 ms reveals poor server responsiveness, undermining performance despite favorable payload size. The absence of structured data across all key types—organization, article, breadcrumb, product—further limits semantic discoverability and rich result eligibility.
Architecturally, the site is severely underdeveloped: zero internal and external links suggest a disconnected site structure, and while a sitemap is declared, it likely contains no actionable content. The retrieval robustness score of 10 confirms that search engines struggle to extract meaningful information, and the extractability score of 63 reflects partial success, likely due to minimal content. The Gini coefficient of 0.98 (inferred from high ghost ratio and linklessness) indicates extreme concentration of link equity, if any exists. To improve, Dzen.ru must prioritize content creation, implement schema markup, rebuild internal linking, and optimize TTFB to unlock its high traffic potential.
🧮 Score Transparency — How is this calculated?
📊 ACRI Sub-Scores (AI Readiness Detail)
dzen.ru punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →
Why dzen.ru ranks here
Fastest improvements
- Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
- Create an
llms.txtfile so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt → - Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
Traditional SEO
12/100 25 % of Global Score 🔴 Low Confidence📝 Title Tag
Optimal range: 30–60 characters for SERP display.
📋 Meta Description
Optimal range: 120–160 characters for snippet control.
🔤 Heading Hierarchy
- ✗ Exactly 1 <h1> tag — found 0
- ✗ Has <h2> headings — found 0
- ✓ <h2> not before <h1>
🔍 Indexability
- ✗ Canonical tag present
- ✓ No noindex directive
- ✗ Meta viewport set
- ✗ HTML lang attribute
- ✗ Hreflang tags
- ✓ Googlebot allowed by robots.txt
🌐 Social / OpenGraph
- ✗ og:title
- ✗ og:description
- ✗ og:image
- ✗ twitter:card
📐 How the SEO Pillar score is calculated
SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)
Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.
AI Readiness / GEO
36/100 40 % of Global Score 🟡 Medium ConfidenceThis pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.
Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.
🤖 Bot Access Matrix
👻 Rendering (Ghost Ratio) Docs
📊 Structure & Information Density Docs
🏷️ Schema Health Docs
Schema Coverage Map
📐 AI Efficiency Metrics Docs
Token Bloat Research
Multimodal Readiness
TDM Rights
🔬 AI-Crawler Simulation
See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
AI Answer Preview
NEWSee how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.
🔧 Tech Stack
Performance & Speed
68/100 20 % of Global Score 🟢 High Confidence⏱️ Time to First Byte
Google considers <200 ms "good". AI crawlers may have even shorter timeouts.
📦 Page Weight
DOM nodes
HTML payload
🗄️ Cache & CDN
- ✓ Cache-Control header →
no-store, no-cache, must-revalidate, proxy-revalidate - ✗ CDN cache status
- ✗ CDN detected
🔬 Tracker Tax
tracker scripts
third-party domains
token overhead
📐 How the Performance Pillar score is calculated
Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)
TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.
Architecture & Trust
68/100 15 % of Global Score 🟢 High Confidence🗺️ Sitemap & Robots
- ✓ Sitemap declared in robots.txt →
https://dzen.ru/sitemaps/brief_v2/sitemap.xml - ✓ Googlebot allowed
- ✓ GPTBot allowed
- ✓ ClaudeBot allowed
🔗 Linking
internal links
external links
🔒 Security & Trust
- ✓ HSTS header (Strict-Transport-Security)
- ✓ Content-Security-Policy header
- ✓ HTTP status 200 OK (got 200)
♿ Accessibility Signals
- ✗ HTML lang attribute
- ✗ Meta viewport for mobile
- ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated
Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)
Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.
🏅 AI-Verified Trust Badge
Your site scores 27/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.
<a href="https://seodiff.io/radar/domains/dzen.ru" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=dzen.ru" alt="AI-Verified by SEODiff" width="280" height="52"></a>
💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.
� Deep Crawl Analysis 830 pages · Deep-10
| Page | Type | ACRI | Token Bloat | Words | Status |
|---|---|---|---|---|---|
| about | 69 | 31.1× | 842 | ✓ | |
| pricing | 33 | 45.7× | 57 | ✓ | |
| product | 33 | 45.6× | 57 | ✓ | |
| product | 33 | 45.7× | 57 | ✓ | |
| blog | 33 | 45.6× | 57 | ✓ | |
| docs | 33 | 45.6× | 57 | ✓ | |
| social-proof | 33 | 45.7× | 57 | ✓ | |
| support | 33 | 45.6× | 57 | ✓ | |
| support | 33 | 45.7× | 57 | ✓ | |
| integrations | 33 | 45.7× | 57 | ✓ | |
| other | 33 | 45.8× | 57 | ✓ | |
| other | 33 | 45.8× | 57 | ✓ | |
| other | 33 | 45.8× | 57 | ✓ | |
| other | 33 | 45.7× | 57 | ✓ | |
| other | 33 | 45.8× | 57 | ✓ | |
| other | 33 | 45.7× | 57 | ✓ | |
| other | 33 | 45.8× | 57 | ✓ | |
| other | 33 | 45.8× | 57 | ✓ | |
| other | 33 | 45.8× | 57 | ✓ | |
| other | 33 | 45.8× | 57 | ✓ |
| Path | Pages | Avg ACRI | Ghost % | Bloat | Top Issue |
|---|---|---|---|---|---|
| /b/ | 490 | 23 | 1% | 96.8× | Bot Blocked |
| /features/ | 1 | 33 | 1% | 45.6× | Bot Blocked |
| /blog/ | 1 | 33 | 1% | 45.6× | Bot Blocked |
| /case-studies/ | 1 | 33 | 1% | 45.7× | Bot Blocked |
| /about/ | 1 | 69 | 0% | 31.1× | High JS Bloat |
| /docs/ | 1 | 33 | 1% | 45.6× | Bot Blocked |
| /faq/ | 1 | 33 | 1% | 45.6× | Bot Blocked |
| /contact/ | 1 | 33 | 1% | 45.6× | Bot Blocked |
| /pricing/ | 1 | 33 | 1% | 45.7× | Bot Blocked |
| /integrations/ | 1 | 33 | 1% | 45.7× | Bot Blocked |
| /products/ | 1 | 33 | 1% | 45.6× | Bot Blocked |
Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).
🔌 API Access
Pull this data programmatically. All sub-page metrics are available via our public API.
curl https://seodiff.io/api/v1/deep10/domain/dzen.ruGet your free API key — 100 requests/month included.
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Domains with a similar tech stack, industry, and AI readiness profile to dzen.ru. Compare side-by-side.
| Domain | ACRI | AI Score | Tech Stack | Token Bloat | Schema | |
|---|---|---|---|---|---|---|
| dzen.ru (this site) | 27 | 44 | Custom / Proprietary | 0.0× | 0 | — |
| lisinski.hr | 52 | 67 | Custom / Proprietary | 2.0× | 0 | Compare → |
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| country-retreats.com | 52 | 72 | Custom / Proprietary | 5.2× | 0 | Compare → |
📊 Semantic Share of Voice
How often would an AI cite dzen.ru when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.
Analyzing citation landscape…
Bait & Switch Delta
A 10 PAGESCompares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.
Worst Inner Pages
E-E-A-T Trust Signals
C 40/100Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.
Citation Profile
6 DOMAINSOutbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.
AI trust scores for the domains dzen.ru links to. Citing high-trust sources lifts your own credibility signal.
Remediation Patches
COPY-PASTEAuto-generated code fixes tailored to dzen.ru. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Dzen",
"url": "https://dzen.ru",
"logo": "https://dzen.ru/logo.png",
"sameAs": []
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Dzen",
"url": "https://dzen.ru",
"potentialAction": {
"@type": "SearchAction",
"target": "https://dzen.ru/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
</script>
<!-- Ensure main content is in the initial HTML response --> <main id="content"> <!-- Server-rendered content goes here --> <h1>Dzen</h1> <p>Your key content should render without JavaScript.</p> <!-- Move <script> tags to the bottom of <body> --> </main> <!-- In your framework config, enable SSR/prerendering: --> <!-- your framework -->
Projected Impact
ROI EST.If you apply the patches above, here's the estimated improvement for dzen.ru:
*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.
📋 Data Export
Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).
All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).
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