easypost.com 73 B
🛡️ SEO 75 🤖 GEO 76 ⚡ Perf 59 🏗️ Arch 82

easypost.com — Global SEODiff Score 73/100

easypost.com
📊

The AI-Readiness profile for easypost.com is strong: an ACRI of 84/100 places it ahead of 98% of domains in the index. In the infrastructure sector, easypost.com outperforms the average (57), suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A 14.8× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

73
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (59) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 14, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Feb 23 Mar 3
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than easypost.com?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)75 × 0.25 = 18.8
🤖 AI Readiness / GEO (40% weight)76 × 0.40 = 30.4
⚡ Performance (20% weight)59 × 0.20 = 11.8
🏗️ Architecture & Trust (15% weight)82 × 0.15 = 12.3
Weighted sum = 18.8 + 30.4 + 11.8 + 12.3
Global SEODiff Score = 73 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
72
Structure
avg 35
42
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 4%
Rank #43849
Aligned
Gap
AI (ACRI)
Top 2%
Score 84/100

easypost.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why easypost.com ranks here

Tech stackWordPress
RenderingSSR
Schema coverage1 blocks
Token bloat14.8×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

75/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

34 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

132 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 7
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.easypost.com/home/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — The Simple Shipping API - EasyPost
  • ✓ og:description — EasyPost's best-in-class Shipping APIs provide end-to-end flexibility and more control over parcel shipping and logistics processes.
  • ✗ og:image
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

76/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
easypost.com
66
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 72/100 — Good
Structured Elements 132 elements (132 lists, 0 rows, 0 headers)
Total Words856
Raw Density15.4%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

64
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability64/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

6%
🗑️ 94%
Useful Content (11.2 KB)Bloat (155.2 KB)
Token Bloat Ratio14.8× — Normal

Multimodal Readiness

Visual Context33% Optimized for Vision
Image Alt Coverage16 / 48 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 33% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 93.3% · SNR: 0.07 · Signal: 2875 / Noise: 39731 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of easypost.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
EasyPost provides an all-in-one shipping platform that streamlines the entire shipping process – from pre-shipping logistics to post-delivery analytics –
Target Audience
E-commerce businesses, online retailers, logistics providers, and businesses requiring integrated shipping solutions.
Pricing Model
Pricing is not explicitly stated, but the platform offers tiered solutions including EasyPost Enterprise and a Developer API.
🔗 Integration Partners
SmartRateeFORMzLuma-AIAPI Docs
🏆 Competitive Moat
Unified shipping ecosystem with a RESTful API and a focus on reliability and scalability, offering Amazon-level shipping capabilities.
📊 Content Depth
7/10
🔄 Programmatic SEO Signals
API DocsDeveloper API
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-03-02

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time771 ms
Raw HTML Size166.4 KB
Visible Text Size11.2 KB

Performance & Speed

59/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

771 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1035
DOM nodes
166 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=600, must-revalidate
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

82/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.easypost.com/sitemap_index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

108
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 66/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for easypost.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/easypost.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=easypost.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 77 pages · Deep-10

Homepage ACRI
66
Single-page score
-8
Moderate hidden bloat
Δ delta
Site-Wide ACRI
59
Avg across 77 pages · Range 0–80
Topical Cohesion
12%
Topical Drift
TF-IDF cosine similarity
Total Words
33786
Avg Bloat
68.8×
RAG Fractures [?]
3
⚠️
3 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 3 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.easypost.com/blog/2025-08-06-delivery-experience/
From Meh to Memorable – How To Level Up Your Delivery Experience - EasyPost
pricing 80 13.9× 1891 💰 Pricing
https://www.easypost.com/blog/are-usps-boxes-free/
Are USPS Boxes Free? - EasyPost
pricing 77 19.6× 1279 💰 Pricing
https://www.easypost.com/blog/2016-11-02-fedex-holiday-cutoff-dates/
2016 FedEx Holiday Cutoffs and Deadlines - EasyPost
pricing 72 31.1× 768 💰 Pricing
https://www.easypost.com/blog/2022-01-31-surviving-the-2022-supply-chain-storm/
Shipping Data Analytics: Put Your Data to Work - EasyPost
pricing 72 20.1× 1272 💰 Pricing
https://www.easypost.com/blog/2015-07-15-the-cost-of-bad-addresses/
The Cost of Bad Addresses - EasyPost
pricing 72 22.8× 1091 💰 Pricing
https://www.easypost.com/blog/2013-06-05-skip-the-post-office-use-shyp/
Skip the Post Office, Use Shyp! - EasyPost
pricing 72 27.1× 890 💰 Pricing
https://www.easypost.com/blog/2016-11-29-3-invaluable-tips-to-navigating-customs/
3 Invaluable Tips to Navigating Customs - EasyPost
pricing 72 33.2× 730 💰 Pricing
https://www.easypost.com/blog/2022-02-10-improve-the-customer-experience-with-data-visibility/
Shipping Data Analytics: Put Your Data to Work - EasyPost
pricing 72 20.1× 1272 💰 Pricing
https://www.easypost.com/blog/2014-10-13-holiday-shipping-deadlines-usps-fedex-ups/
2014 Holiday Shipping Deadlines: USPS, FedEx, and UPS - EasyPost
pricing 72 21.9× 1231 💰 Pricing
https://www.easypost.com/blog/2016-10-17-usps-holiday-cutoff-dates/
2016 USPS Holiday Cutoffs and Deadlines - EasyPost
pricing 69 49.0× 528 💰 Pricing
https://www.easypost.com/blog/2016-10-27-how-do-i-set-up-usps-presort-for-my-business/
How Do I Set Up USPS Presort for My Business? - EasyPost
pricing 69 47.3× 503 💰 Pricing
https://www.easypost.com/blog/2016-11-08-ups-rate-increases-for-2017/
UPS Rate Increases for 2017 - EasyPost
pricing 69 43.6× 547 💰 Pricing
https://www.easypost.com/blog/2016-11-09-fedex-rate-increases-for-2017/
FedEx Rate Increases for 2017 - EasyPost
pricing 69 41.7× 567 💰 Pricing
https://www.easypost.com/blog/2025-07-29-before-you-buy-that-label-get-a-full-surcharge-breakdown-with-easypost/
Before You Buy That Label! Get a Full Surcharge Breakdown With EasyPost - EasyPost
pricing 69 47.4× 512 💰 Pricing
https://www.easypost.com/blog/2014-02-11-easypost-pro-tips/
Pro Tips: Commercial Pricing, Volume Discounts, and Returns - EasyPost
pricing 69 40.5× 592 💰 Pricing
https://www.easypost.com/blog/2013-09-21-canvaspic-turns-pics-into-canvases/
CanvasPic Turns Pics into Canvases - EasyPost
pricing 69 33.5× 707 💰 Pricing
https://www.easypost.com/blog/2014-01-09-how-sticker-mule-improved-their-fulfillment/
How Sticker Mule Does Faster Fulfillment - EasyPost
pricing 69 40.8× 588 💰 Pricing
https://www.easypost.com/blog/2016-10-20-should-i-use-usps-presort/
What Is USPS Presort? (And Should I Be Using It?) - EasyPost
pricing 69 32.9× 760 💰 Pricing
https://www.easypost.com/blog/2014-08-27-how-to-print-shipping-labels/
How To Print Shipping Labels - EasyPost
pricing 69 47.0× 501 💰 Pricing
https://www.easypost.com/blog/2015-02-13-fedex-fuel-surcharge-increase/
FedEx Fuel Surcharge Increase - EasyPost
pricing 69 48.1× 669 💰 Pricing
Showing 20 of 77 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 67 62 0% 70.2× High JS Bloat
/pricing/ 2 59 0% 72.6× High JS Bloat
/docs/ 1 41 1% 183.9× Bot Blocked
/integrations/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 69 0% 35.9× High JS Bloat
/products/ 1 69 0% 53.5× High JS Bloat
/case-studies/ 1 49 0% 171.9× High JS Bloat
/contact/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 77 pages
support.easypost.com ×73
app.easypost.com ×73
easypoststatus.com ×73
docs.easypost.com ×72
legal.easypost.com ×72
instagram.com ×72
youtube.com ×72
twitter.com ×72
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/easypost.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to easypost.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
easypost.com (this site) 66 84 WordPress 14.8× 1
grupocasalima.com 87 96 WordPress 11.4× 5 Compare →
profitserver.net 86 90 WordPress 3.8× 2 Compare →
driphydration.com 86 95 WordPress 1.9× 2 Compare →
safely.co.jp 90 90 WordPress 1.9× 3 Compare →
hi-ad.jp 86 90 WordPress 3.1× 5 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite easypost.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to easypost.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 6% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Easypost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Easypost does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Easypost work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Easypost."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for easypost.com:

Current Score
84
Projected Score
92
Improvement
+8 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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