edinburgh.gov.uk 69 C
🛡️ SEO 40 🤖 GEO 80 ⚡ Perf 74 🏗️ Arch 80

edinburgh.gov.uk — Global SEODiff Score 69/100

edinburgh.gov.uk
📊

edinburgh.gov.uk achieves a 72/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. Compared to other infrastructure sites (avg score: 57), edinburgh.gov.uk performs above the benchmark, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. The token bloat ratio sits at a lean 2.5×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

69
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (40) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 5 Mar 21
🔔 Recent AI Indexing Activity
🔄 Mar 21 Content change detected
🔄 Mar 15 Content change detected
Does your site score higher than edinburgh.gov.uk?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)40 × 0.25 = 10.0
🤖 AI Readiness / GEO (40% weight)80 × 0.40 = 32.0
⚡ Performance (20% weight)74 × 0.20 = 14.8
🏗️ Architecture & Trust (15% weight)80 × 0.15 = 12.0
Weighted sum = 10.0 + 32.0 + 14.8 + 12.0
Global SEODiff Score = 69 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
63
Structure
avg 35
0
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 8%
Rank #80038
+19 pts
Gap
AI (ACRI)
Top 27%
Score 72/100

edinburgh.gov.uk punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why edinburgh.gov.uk ranks here

Tech stackCustom / Proprietary
RenderingSSR
Schema coverage0 blocks
Token bloat2.5×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

40/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

38 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

38 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 20
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.edinburgh.gov.uk/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Home
  • ✗ og:description
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

80/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
edinburgh.gov.uk
57
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 63/100 — Good
Structured Elements 49 elements (49 lists, 0 rows, 0 headers)
Total Words418
Raw Density11.7%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

64
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability64/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

40%
🗑️ 60%
Useful Content (24.9 KB)Bloat (38.3 KB)
Token Bloat Ratio2.5× — Lean

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage5 / 5 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

62 Entropy
Fair Token Bloat: Medium
Noise Ratio: 60.6% · SNR: 0.65 · Signal: 6380 / Noise: 9816 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of edinburgh.gov.uk and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The City Art Centre presents a program of exhibitions showcasing Scottish and international visual arts, celebrating the city's cultural heritage and fostering engagement with art.
Target Audience
Art enthusiasts, local residents, tourists, students, and those interested in Scottish art and culture.
Pricing Model
N/A - The text describes exhibition access, not a pricing structure.
🏆 Competitive Moat
Unique access to Edinburgh’s art collection and a curated program highlighting both established and emerging artists, offering a deep dive into the city’s artistic history.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
Exhibition titles and dates are prominently featured.Artist biographies and exhibition descriptions are provided.
⚡ Key Pain Points
• Limited information on exhibition details beyond titles and dates.
• Lack of online ticketing or event registration.
Analyzed by SEODiff AI · 2026-03-04

🔧 Tech Stack

AI-Readiness Score50/100
ServerApache
CDN
HTTP Status200
Load Time696 ms
Raw HTML Size63.3 KB
Visible Text Size24.9 KB

Performance & Speed

74/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

696 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

368
DOM nodes
63 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=0, must-revalidate, private
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

80/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

59
internal links
5
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 57/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for edinburgh.gov.uk
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/edinburgh.gov.uk" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=edinburgh.gov.uk" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 55 pages · Deep-10

Homepage ACRI
57
Single-page score
-8
Moderate hidden bloat
Δ delta
Site-Wide ACRI
49
Avg across 55 pages · Range 0–77
Topical Cohesion
12%
Topical Drift
TF-IDF cosine similarity
Total Words
31627
Avg Bloat
15.7×
Page Type ACRI Token Bloat Words Status
https://www.edinburgh.gov.uk/news/article/14334/city-art-centre-reveals-exhibitions-programme-for-2026
City Art Centre reveals exhibitions programme for 2026 – The City of Edinburgh Council
pricing 77 9.0× 1104 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14365/councillors-agree-record-spend-to-tackle-housing-emergency-and-reduce-poverty
Councillors agree record spend to tackle housing emergency and reduce poverty – The City of Edinburgh Council
pricing 77 8.6× 1192 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14357/council-agrees-first-round-of-edinburgh-visitor-levy-spend
Council agrees first round of Edinburgh Visitor Levy spend – The City of Edinburgh Council
pricing 77 7.2× 1502 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14325/29m-heritage-investment-to-support-granton-waterfront-regeneration
£2.9m heritage investment to support Granton Waterfront regeneration – The City of Edinburgh Council
pricing 77 9.0× 1144 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14352/leaders-report---february-2026
Leader's Report - February 2026 – The City of Edinburgh Council
pricing 77 6.8× 1576 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14323/edinburgh-must-be-bold-on-tram-as-we-face-the-future
Edinburgh must be bold on tram as we face the future – The City of Edinburgh Council
pricing 74 9.2× 1052 💰 Pricing
https://www.edinburgh.gov.uk/downloads/file/38679/plan pricing 66 14.3× 4357
https://www.edinburgh.gov.uk/news/article/14340/council-secures-grant-from-the-national-lottery-heritage-fund-to-progress-slavery-and-colonialism-work
Council secures grant from The National Lottery Heritage Fund to progress slavery and colonialism work – The City of Edinburgh Council
pricing 64 16.0× 581 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14339/pupils-perform-at-haymarket-station-as-grand-finale-to-royal-scottish-national-orchestra-residency
Pupils perform at Haymarket station as grand finale to Royal Scottish National Orchestra residency – The City of Edinburgh Council
pricing 64 15.8× 583 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14338/photography-competition-to-kick-off-30th-birthday-celebrations-for-capitals-world-heritage-site
Photography competition to kick off 30th birthday celebrations for Capital’s World Heritage Site – The City of Edinburgh Council
pricing 64 13.6× 691 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14336/walking-wheeling-and-cycling-link-opens-in-north-edinburgh
Walking, wheeling and cycling link opens in north Edinburgh – The City of Edinburgh Council
pricing 64 12.6× 741 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14333/council-reaffirms-commitment-to-eradicate-poverty-by-2030
Council reaffirms commitment to eradicate poverty by 2030 – The City of Edinburgh Council
pricing 64 11.5× 815 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14353/healthy-results-for-city-region-deal-at-halfway-point
Healthy results for City Region Deal at halfway point – The City of Edinburgh Council
pricing 64 13.4× 687 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14350/new-funding-for-sustainable-projects-after-a-year-of-lez-enforcement
New funding for sustainable projects after a year of LEZ enforcement – The City of Edinburgh Council
pricing 64 15.1× 615 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14348/positives-of-pavement-parking-ban-in-edinburgh-praised-two-years-on
Positives of pavement parking ban in Edinburgh praised two years on – The City of Edinburgh Council
pricing 64 14.3× 647 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14346/consultation-opens-on-mobiles-phones-in-schools-with-pupils-families-and-school-staff-encouraged-to-share-their-views
Consultation opens on mobiles phones in schools with pupils, families and school staff encouraged to share their views – The City of Edinburgh Council
pricing 64 16.1× 572 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14343/edinburgh-proves-again-why-it-belongs-on-the-world-stage
Edinburgh proves again why it belongs on the world stage – The City of Edinburgh Council
pricing 64 15.8× 573 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14341/lord-provosts-reflects-on-a-year-to-remember-for-the-capital
Lord Provosts reflects on a year to remember for the capital – The City of Edinburgh Council
pricing 64 11.6× 807 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14331/pupils-festive-card-designs-brighten-up-princes-street
Pupils festive card designs brighten up Princes Street – The City of Edinburgh Council
pricing 64 16.4× 556 💰 Pricing
https://www.edinburgh.gov.uk/news/article/14324/council-supports-global-16-days-of-activism-campaign
Council supports global 16 Days of Activism campaign – The City of Edinburgh Council
pricing 64 16.9× 541 💰 Pricing
Showing 20 of 55 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/news/ 43 59 0% 17.9× High JS Bloat
/contact/ 1 64 0% 15.4× High JS Bloat
/faq/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/downloads/ 1 66 0% 14.3× High JS Bloat
/about/ 1 0 0% 0.0× Low AI Readiness
/learn/ 1 43 1% 63.4× Bot Blocked
/features/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/edinburgh.gov.uk

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite edinburgh.gov.uk when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to edinburgh.gov.uk. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Gov",
  "url": "https://edinburgh.gov.uk",
  "logo": "https://edinburgh.gov.uk/site/images/favicons/apple-touch-icon.png?2.38.0",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Gov",
  "url": "https://edinburgh.gov.uk",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://edinburgh.gov.uk/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Gov?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Gov does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Gov work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Gov."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for edinburgh.gov.uk:

Current Score
72
Projected Score
85
Improvement
+13 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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