exetel.com.au 53 D
🛡️ SEO 50 🤖 GEO 53 ⚡ Perf 42 🏗️ Arch 74

exetel.com.au — Global SEODiff Score 53/100

exetel.com.au
📊

exetel.com.au currently sits at 60/100 on the ACRI scale, an average result that suggests several quick wins remain untapped. Within the infrastructure vertical, this places exetel.com.au above the industry average of 57 —, suggesting strong competitive positioning in AI search. While the majority of content is server-rendered, the 30% ghost ratio suggests some content remains hidden from static crawlers. Heavy markup overhead (15.9× bloat) forces AI systems to wade through excess code before finding useful information. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

53
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (42) has the most room for improvement.
🎯 Top Fix: Add HSTS header → +2 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 7 snapshots
Feb 23 Mar 20
🔔 Recent AI Indexing Activity
📉 Mar 15 ACRI -3 (41→38)
📉 Mar 15 ACRI -3 (41→38)
Does your site score higher than exetel.com.au?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)50 × 0.25 = 12.5
🤖 AI Readiness / GEO (40% weight)53 × 0.40 = 21.2
⚡ Performance (20% weight)42 × 0.20 = 8.4
🏗️ Architecture & Trust (15% weight)74 × 0.15 = 11.1
Weighted sum = 12.5 + 21.2 + 8.4 + 11.1
Global SEODiff Score = 53 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
84
Rendering
avg 93
20
Structure
avg 35
2
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 4%
Rank #37098
+49 pts
Gap
AI (ACRI)
Top 52%
Score 60/100

exetel.com.au punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why exetel.com.au ranks here

Tech stackCustom / Proprietary
RenderingHybrid
Schema coverage1 blocks
Token bloat15.9×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

50/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

31 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

118 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 4
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.exetel.com.au
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

53/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
exetel.com.au
38
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

👻
Shadow Content Detected: 30% of your page token budget is in non-rendered regions (JavaScript-dependent content that AI crawlers may not process). Combined with 15.9x token bloat, AI models are using most of their context window on noise instead of your real content. This dramatically increases hallucination probability — models fill the gap with made-up facts.
Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 30%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 20/100 — Low
Structured Elements 70 elements (70 lists, 0 rows, 0 headers)
Total Words5731
Raw Density1.2%
💡Low structure score (20/100). Your content appears as a wall of text with few structured HTML elements. You have 70 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

34
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability34/100 — AI models can barely extract answers from this page
Crawl CostHigh (95/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

6%
🗑️ 94%
Useful Content (33.4 KB)Bloat (496.4 KB)
Token Bloat Ratio15.9× — Heavy

Multimodal Readiness

Visual Context43% Optimized for Vision
Image Alt Coverage10 / 23 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 43% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 93.7% · SNR: 0.07 · Signal: 8549 / Noise: 127081 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of exetel.com.au and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Exetel provides internet services utilizing the Australian National Broadband Network (NBN), offering various connection types to suit different residential and
Target Audience
Home internet users, small business owners, remote workers, gamers, and streaming enthusiasts seeking reliable and fast internet connections.
Pricing Model
Variable, based on connection type and plan selected. Plans range from residential to business options with varying speeds and features.
🔗 Integration Partners
Exetel
🏆 Competitive Moat
Comprehensive understanding of NBN technologies and tailored solutions for diverse customer needs, combined with local support and a range of connection options.
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
FAQ schemaConnection type comparison pagesNTD explanation page
⚡ Key Pain Points
• Complex technical jargon (FTTB, HFC, etc.)
• Lack of clarity on speed expectations
• Potential Wi-Fi interference impacting speeds
• Confusion about different NBN connection types
Analyzed by SEODiff AI · 2026-03-02

🔧 Tech Stack

AI-Readiness Score50/100
Servernginx
CDN
HTTP Status200
Load Time1111 ms
Raw HTML Size529.8 KB
Visible Text Size33.4 KB

Performance & Speed

42/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1111 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1423
DOM nodes
530 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=45, s-maxage=45
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

74/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.exetel.com.au/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

41
internal links
15
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 38/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for exetel.com.au
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/exetel.com.au" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=exetel.com.au" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 66 pages · Deep-10

Homepage ACRI
38
Single-page score
+10
Subpages outperform homepage
Δ delta
Site-Wide ACRI
49
Avg across 66 pages · Range 0–74
Topical Cohesion
10%
Topical Drift
TF-IDF cosine similarity
Total Words
61227
Avg Bloat
42.6×
RAG Fractures [?]
8
⚠️
8 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 8 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.exetel.com.au/privacy-policy
Privacy Policy - Exetel
pricing 74 8.9× 2210 💰 Pricing
https://www.exetel.com.au/mobilephone
5G SIM plan with 130GB data from $40
pricing 67 20.7× 3788 💰 Pricing
https://www.exetel.com.au/blog/things-you-need-to-know-about-nbn-hfc
Understanding HFC - Installation, Benefits, Troubleshooting and Maintenance
pricing 64 13.4× 1384 💰 Pricing
https://www.exetel.com.au/blog/how-to-change-the-internet-service-provider-for-your-home-internet
How to Change the Internet Service Provider for Your Home Internet
pricing 64 12.8× 1454 💰 Pricing
https://www.exetel.com.au/blog/what-is-a-good-internet-speed-for-home-use-in-australia
What is a good internet speed for home use?
pricing 64 12.3× 1661 💰 Pricing
https://www.exetel.com.au/blog/when-to-upgrade-your-wi-fi-router
When to upgrade your Wi-Fi router
pricing 64 10.9× 1567 💰 Pricing
https://www.exetel.com.au/blog/why-is-my-internet-speed-slower-than-advertised
Why is my internet speed slower than advertised?
pricing 64 11.9× 1585 💰 Pricing
https://www.exetel.com.au/blog/10-best-wi-fi-routers-for-every-need-speed-coverage-and-performance
10 best Wi-Fi routers for every need: speed, coverage and performance
pricing 64 13.0× 1372 💰 Pricing
https://www.exetel.com.au/blog/everything-need-to-know-about-esim
Everything you need to know about eSIM
pricing 64 13.6× 1246 ⚠️ RAG Fracture
https://www.exetel.com.au/blog/why-do-you-need-fast-home-internet
Why do you need fast home internet?
pricing 64 13.3× 1402 💰 Pricing
https://www.exetel.com.au/broadband/nbn
Fast nbn Broadband Plan from $80/mth - Unlimited Data
pricing 64 30.5× 2399 💰 Pricing
https://www.exetel.com.au/lodge-a-complaint
Lodge a complaint - Exetel
pricing 64 13.5× 2583 💰 Pricing
https://www.exetel.com.au/blog/how-to-check-for-nbn-outage-in-australia
How to check for nbn outage in Australia
pricing 61 15.3× 1271 💰 Pricing
https://www.exetel.com.au/blog/nbn-service-classes-and-eligibility-for-exetel-the-one-plan
Everything you need to know about nbn service classes
pricing 61 15.0× 1242 💰 Pricing
https://www.exetel.com.au/blog/how-to-prepare-your-home-for-faster-nbn-speeds
How to prepare your home for faster nbn speeds
pricing 61 18.3× 979 ⚠️ RAG Fracture
https://www.exetel.com.au/blog/how-to-improve-your-internet-speed-practical-tips-and-expert-advice
How to improve your internet speed: practical tips and expert advice
pricing 61 17.9× 1044 💰 Pricing
https://www.exetel.com.au/blog/should-i-upgrade-to-fibre-to-the-premises-fttp
Why should you upgrade to nbn fibre? - Exetel
pricing 61 18.6× 954 💰 Pricing
https://www.exetel.com.au/blog/alan-pays-0-for-internet-you-can-too
Alan pays $0* for internet. You can too.
pricing 61 13.2× 1351 💰 Pricing
https://www.exetel.com.au/blog/everything-you-need-to-know-about-fttp
Everything you need to know about FTTP (Fibre to the Premises)
pricing 61 15.1× 1180 💰 Pricing
https://www.exetel.com.au/blog/fttp-vs-fttc-vs-fttn-vs-hfc
FTTP vs FTTC vs FTTN vs HFC
pricing 61 17.3× 1059 ⚠️ RAG Fracture
Showing 20 of 66 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 28 60 0% 18.8× High JS Bloat
/broadband/ 7 57 0% 38.1× High JS Bloat
/mobilephone/ 2 62 0% 32.9× High JS Bloat
/app/ 2 41 0% 413.5× High JS Bloat
/brisbane-nbn-plan/ 1 56 0% 40.9× High JS Bloat
/meet-mo-our-helpful-ai/ 1 46 0% 66.1× High JS Bloat
/about/ 1 0 0% 0.0× Low AI Readiness
/nbn-50-vs-nbn-500/ 1 56 0% 34.7× High JS Bloat
/terms-v2/ 1 33 1% 329.9× Bot Blocked
/faq/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/adelaide-nbn-plan/ 1 56 0% 51.5× High JS Bloat
/perth-nbn-plan/ 1 56 0% 41.3× High JS Bloat
/features/ 1 0 0% 0.0× Low AI Readiness
/hobart-nbn-plan/ 1 56 0% 55.6× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 66 pages
play.google.com ×57
apps.apple.com ×57
business.exetel.com.au ×56
support.exetel.com.au ×56
facebook.com ×56
instagram.com ×56
s3.ap-southeast-2.amazonaws.com ×19
nbnco.com.au ×9
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/exetel.com.au

Get your free API key — 100 requests/month included.

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exetel.com.au (this site) 38 60 Custom / Proprietary 15.9× 1
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📊 Semantic Share of Voice

How often would an AI cite exetel.com.au when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to exetel.com.au. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Com",
  "url": "https://exetel.com.au",
  "logo": "https://exetel.com.au/exetel-favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Com",
  "url": "https://exetel.com.au",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://exetel.com.au/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 6% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Com?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Com does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Com work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Com."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for exetel.com.au:

Current Score
60
Projected Score
78
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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