familytreedna.com 59 D
🛡️ SEO 50 🤖 GEO 64 ⚡ Perf 47 🏗️ Arch 75

familytreedna.com — Global SEODiff Score 59/100

familytreedna.com
📊

The AI-Readiness profile for familytreedna.com is strong: an ACRI of 68/100 places it ahead of 62% of domains in the index. Compared to other infrastructure sites (avg score: 57), familytreedna.com performs above the benchmark, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A 14.1× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

59
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (47) has the most room for improvement.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 19, 2026 · 📋 API
📈 ACRI Trend 19 snapshots
Feb 22 Mar 19
🔔 Recent AI Indexing Activity
🔄 Mar 19 Content change detected
Does your site score higher than familytreedna.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)50 × 0.25 = 12.5
🤖 AI Readiness / GEO (40% weight)64 × 0.40 = 25.6
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)75 × 0.15 = 11.2
Weighted sum = 12.5 + 25.6 + 9.4 + 11.2
Global SEODiff Score = 59 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
24
Structure
avg 35
0
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 4%
Rank #44106
+34 pts
Gap
AI (ACRI)
Top 38%
Score 68/100

familytreedna.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why familytreedna.com ranks here

Tech stackWordPress
RenderingSSR
Schema coverage0 blocks
Token bloat14.1×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

50/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

52 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

124 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 21
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.familytreedna.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — DNA Testing for Ancestry & Genealogy - FamilyTreeDNA
  • ✓ og:description — Discover your DNA story and unlock the secrets of your ancestry and genealogy with our autosomal DNA, Y-DNA and mtDNA tests.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

64/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
familytreedna.com
42
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 24/100 — Low
Structured Elements 35 elements (35 lists, 0 rows, 0 headers)
Total Words1946
Raw Density1.8%
💡Low structure score (24/100). Your content appears as a wall of text with few structured HTML elements. You have 35 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

39
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability39/100 — AI models can barely extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

7%
🗑️ 93%
Useful Content (12.5 KB)Bloat (162.6 KB)
Token Bloat Ratio14.1× — Normal

Multimodal Readiness

Visual Context73% Optimized for Vision
Image Alt Coverage11 / 15 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 92.9% · SNR: 0.08 · Signal: 3189 / Noise: 41637 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of familytreedna.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
FamilyTreeDNA offers DNA testing services to trace ancestry through autosomal, mtDNA, and Y-DNA analysis, breaking down genealogical brick walls and
Target Audience
Genealogists, adoptees, family history enthusiasts, individuals seeking to connect with relatives, and those looking to resolve genealogical brick walls.
Pricing Model
Tiered subscription model: Family Ancestry ($79 USD), Paternal Ancestry in Greater Detail ($449 USD), Maternal Ancestry ($159 USD), and Big Y-700 ($429 USD). Add-ons and upgrades available without requiring a new sample.
🔗 Integration Partners
WikiTreeMyHeritage
🏆 Competitive Moat
Largest DNA matching database (over 2 million users), three separate DNA databases (autosomal, mtDNA, Y-DNA), and a focus on breaking down genealogical brick walls through advanced analysis and collaboration.
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
Template comparison pages (e.g., Family Ancestry vs. Paternal Ancestry)Integration directory pages (WikiTree, MyHeritage)Multiple landing pages for each test type (Family Finder, mtDNA, Y-DNA, Big Y-700)
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
• Difficulty connecting DNA results with existing family trees
Analyzed by SEODiff AI · 2026-03-02

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Server
CDN
HTTP Status200
Load Time1837 ms
Raw HTML Size175.1 KB
Visible Text Size12.5 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1837 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1013
DOM nodes
175 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → private
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

75/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

27
internal links
0
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 42/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for familytreedna.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/familytreedna.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=familytreedna.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 35 pages · Deep-10

Homepage ACRI
42
Single-page score
-23
Severe hidden bloat
Δ delta
Site-Wide ACRI
20
Avg across 35 pages · Range 0–72
🔍
Hidden Bloat Detected

Homepage scores 42, but internal pages average only 20 — a -23-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
32%
Topical Drift
TF-IDF cosine similarity
Total Words
17900
Avg Bloat
50.4×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://familytreedna.com/blog
FamilyTreeDNA Blog - Customer Stories - News - Genealogy Tips
pricing 72 13.5× 7168 💰 Pricing
https://familytreedna.com/about
DNA Testing for Ancestry & Genealogy - FamilyTreeDNA
about 64 18.0× 1943
http://www.familytreedna.com/products/y-dna
Trace Your Paternal Ancestry With Y-DNA - FamilyTreeDNA
pricing 64 14.3× 2636 💰 Pricing
http://www.familytreedna.com/products/mt-dna
mtDNA - Trace Your Maternal Ancestry - FamilyTreeDNA
product 64 16.7× 1578
http://www.familytreedna.com/careers.aspx
FamilyTreeDNA - Careers at FamilyTreeDNA
careers 64 8.8× 243
http://www.familytreedna.com/inheritance-chart.aspx
FamilyTreeDNA - Inheritance Chart
pricing 64 13.3× 559 ⚠️ RAG Fracture
http://www.familytreedna.com/products
Single Tests - FamilyTreeDNA
product 59 20.3× 1121
https://familytreedna.com/products
Single Tests - FamilyTreeDNA
product 59 20.3× 1121
http://www.familytreedna.com/products/family-finder
Unlock Your Ancestry With Family Finder - FamilyTreeDNA
product 59 21.4× 1002
http://www.familytreedna.com/group-general-fund-contribution.aspx
FamilyTreeDNA - Group General Fund Contribution
pricing 51 13.6× 428 💰 Pricing
http://www.familytreedna.com/project-application.aspx
Group Projects Update - FamilyTreeDNA
other 33 108.5× 92
http://www.familytreedna.com/forgot-kit-sign-in
FamilyTreeDNA - Forgot Kit
auth 23 706.8× 5
http://www.familytreedna.com/legal
FamilyTreeDNA - Legal
legal 23 788.2× 4
https://familytreedna.com/pricing pricing 0 0.0× 0
https://familytreedna.com/features product 0 0.0× 0
https://familytreedna.com/docs docs 0 0.0× 0
https://familytreedna.com/case-studies social-proof 0 0.0× 0
https://familytreedna.com/integrations integrations 0 0.0× 0
https://familytreedna.com/faq support 0 0.0× 0
http://www.familytreedna.com/landing/jewish-ancestry.aspx other 0 0.0× 0
Showing 20 of 35 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/landing/ 9 0 0% 0.0× Low AI Readiness
/products/ 5 61 0% 18.6× High JS Bloat
/features/ 1 0 0% 0.0× Low AI Readiness
/mtdna-papers.aspx/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/careers.aspx/ 1 64 0% 8.8× High JS Bloat
/project-application.aspx/ 1 33 1% 108.5× Bot Blocked
/legal/ 1 23 1% 788.1× Bot Blocked
/forgot-kit-sign-in/ 1 23 1% 706.8× Bot Blocked
/projects/ 1 0 0% 0.0× Low AI Readiness
/general-papers.aspx/ 1 0 0% 0.0× Low AI Readiness
/inheritance-chart.aspx/ 1 64 0% 13.2× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 64 0% 18.0× High JS Bloat
/y-dna-papers.aspx/ 1 0 0% 0.0× Low AI Readiness
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

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📊 Semantic Share of Voice

How often would an AI cite familytreedna.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to familytreedna.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Familytreedna",
  "url": "https://familytreedna.com",
  "logo": "https://familytreedna.com/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Familytreedna",
  "url": "https://familytreedna.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://familytreedna.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 7% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Familytreedna?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Familytreedna does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Familytreedna work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Familytreedna."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for familytreedna.com:

Current Score
68
Projected Score
86
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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