ghost.io 68 C
🛡️ SEO 57 🤖 GEO 70 ⚡ Perf 65 🏗️ Arch 82

ghost.io — Global SEODiff Score 68/100

ghost.io
📊

ghost.io achieves a 72/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. In the developer sector, ghost.io outperforms the average (57), suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A 18.2× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

68
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (57) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 4 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than ghost.io?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)57 × 0.25 = 14.2
🤖 AI Readiness / GEO (40% weight)70 × 0.40 = 28.0
⚡ Performance (20% weight)65 × 0.20 = 13.0
🏗️ Architecture & Trust (15% weight)82 × 0.15 = 12.3
Weighted sum = 14.2 + 28.0 + 13.0 + 12.3
Global SEODiff Score = 68 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
38
Structure
avg 35
2
Schema
avg 9
90
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.8%
Rank #7795
+27 pts
Gap
AI (ACRI)
Top 27%
Score 72/100

ghost.io punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why ghost.io ranks here

Tech stackHugo
Industrydeveloper
RenderingSSR
Schema coverage1 blocks
Token bloat18.2×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

57/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

54 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

167 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 12
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://ghost.org/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-gb
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Ghost: The best open source blog & newsletter platform
  • ✓ og:description — Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

70/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the developer sector, hikkoshizamurai.jp (ACRI: 88) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
ghost.io
52
Your ACRI Score
88
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. hikkoshizamurai.jp has schema coverage of 5 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 38/100 — Low
Structured Elements 40 elements (40 lists, 0 rows, 0 headers)
Total Words920
Raw Density4.3%
💡Low structure score (38/100). Your content appears as a wall of text with few structured HTML elements. You have 40 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

42
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability42/100 — AI models can partially extract answers from this page
Crawl CostMedium (40/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

5%
🗑️ 95%
Useful Content (6.5 KB)Bloat (111.9 KB)
Token Bloat Ratio18.2× — Heavy

Multimodal Readiness

Visual Context75% Optimized for Vision
Image Alt Coverage55 / 73 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 94.5% · SNR: 0.06 · Signal: 1666 / Noise: 28651 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of ghost.io and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Ghost is a self-hosted open-source platform for creating and growing a business around content, offering tools for website building, newsletter
Target Audience
Bloggers, newsletter creators, independent publishers, media businesses, and content creators seeking to monetize their work.
Pricing Model
Free for basic usage, with paid tiers offering increased features and support, ranging from $10/user/month for the Starter plan to custom pricing for enterprise solutions.
🔗 Integration Partners
DiscourseImgurMailChimpPinterestHelpScoutBufferUnsplashAirtable
🛡️ Compliance Standards
SOC 2
🏆 Competitive Moat
Open-source nature, combined with a comprehensive feature set for content publishing and monetization, and a strong community.
📊 Content Depth
9/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• No structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkHugo
AI-Readiness Score90/100
ServerNetlify
CDNnetlify
HTTP Status200
Load Time568 ms
Raw HTML Size118.4 KB
Visible Text Size6.5 KB

Performance & Speed

65/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

568 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

899
DOM nodes
118 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → public,max-age=0,must-revalidate
  • ✗ CDN cache status
  • ✓ CDN detected → netlify

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

82/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

89
internal links
23
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-gb
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 52/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for ghost.io
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/ghost.io" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=ghost.io" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 23 pages · Deep-10

Homepage ACRI
52
Single-page score
+15
Subpages outperform homepage
Δ delta
Site-Wide ACRI
67
Avg across 23 pages · Range 67–67
Total Words
16537
Avg Bloat
33.7×
RAG Fractures [?]
23
⚠️
23 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 23 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://ghost.io/api
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/pricing
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/guides
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/resources
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/help
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/about
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/solutions
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/products
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/features
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/blog
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/docs
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/demo
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/case-studies
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/get-started
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/faq
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/contact
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/integrations
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/support
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/trust
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
https://ghost.io/security
Ghost: The best open source blog & newsletter platform
pricing 67 33.7× 719 ⚠️ RAG Fracture
Showing 20 of 23 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/features/ 1 67 0% 33.7× High JS Bloat
/docs/ 1 67 0% 33.7× High JS Bloat
/contact/ 1 67 0% 33.7× High JS Bloat
/solutions/ 1 67 0% 33.7× High JS Bloat
/pricing/ 1 67 0% 33.7× High JS Bloat
/products/ 1 67 0% 33.7× High JS Bloat
/case-studies/ 1 67 0% 33.7× High JS Bloat
/api/ 1 67 0% 33.7× High JS Bloat
/help/ 1 67 0% 33.7× High JS Bloat
/careers/ 1 67 0% 33.7× High JS Bloat
/terms/ 1 67 0% 33.7× High JS Bloat
/privacy/ 1 67 0% 33.7× High JS Bloat
/integrations/ 1 67 0% 33.7× High JS Bloat
/about/ 1 67 0% 33.7× High JS Bloat
/faq/ 1 67 0% 33.7× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 23 pages
forum.ghost.org ×23
opensubscriptionplatforms.com ×23
github.com ×23
docs.ghost.org ×23
climate.stripe.com ×23
ghost.org ×23
careers.ghost.org ×23
explore.ghost.org ×23
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/ghost.io

Get your free API key — 100 requests/month included.

🔗 Similar developer Sites

Domains with a similar tech stack, industry, and AI readiness profile to ghost.io. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
ghost.io (this site) 52 72 Hugo 18.2× 1
traveler.marriott.com 77 90 WordPress 17.9× 1 Compare →
gerrysfishing.com 77 90 WordPress 13.0× 1 Compare →
dp.toys 77 88 Next.js 9.2× 2 Compare →
netrition.com 77 87 Next.js 11.9× 4 Compare →
blacks.co.uk 77 89 Shopify 7.9× 2 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite ghost.io when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

67
Homepage ACRI
67
Inner Avg ACRI
0
ACRI Delta
20%
Homepage Ghost
20%
Inner Avg Ghost
0
Drift Score [?]
Worst Inner Pages
67 20% pricing https://ghost.io/about
67 20% pricing https://ghost.io/products
67 20% pricing https://ghost.io/features
🛡️

E-E-A-T Trust Signals

C 40/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

10 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

150
Total Links
10
Unique Domains
10.0
Avg/Page
7%
Diversity
explore.ghost.org account.ghost.org forum.ghost.org climate.stripe.com docs.ghost.org careers.ghost.org ghost.org github.com opensubscriptionplatforms.com status.ghost.org
🏘️ Outbound Neighborhood Trust Avg Trust: 7.7

AI trust scores for the domains ghost.io links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to ghost.io. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Ghost",
  "url": "https://ghost.io",
  "logo": "https://ghost.io/logo.png",
  "sameAs": []
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 5% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Ghost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Ghost does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Ghost work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Ghost."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for ghost.io:

Current Score
72
Projected Score
86
Improvement
+14 pts
Add Organization schema +6 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →