gov.uk 71 B
🛡️ SEO 46 🤖 GEO 80 ⚡ Perf 74 🏗️ Arch 83

gov.uk — Global SEODiff Score 71/100

gov.uk
📊

At 72/100, the ACRI for gov.uk indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. The 5.3× token bloat ratio falls within the normal range, though there is room to trim navigation, footer, and script overhead. Zero schema blocks puts this site at a disadvantage in knowledge graph and AI-answer pipelines that rely on explicit structured data. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

71
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (46) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 6 snapshots
Mar 7 Mar 21
🔔 Recent AI Indexing Activity
🔄 Mar 8 Content change detected
Does your site score higher than gov.uk?
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)46 × 0.25 = 11.5
🤖 AI Readiness / GEO (40% weight)80 × 0.40 = 32.0
⚡ Performance (20% weight)74 × 0.20 = 14.8
🏗️ Architecture & Trust (15% weight)83 × 0.15 = 12.4
Weighted sum = 11.5 + 32.0 + 14.8 + 12.4
Global SEODiff Score = 71 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
62
Structure
avg 35
0
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.1%
Rank #295
+27 pts
Gap
AI (ACRI)
Top 27%
Score 72/100

gov.uk punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why gov.uk ranks here

Tech stackCustom / Proprietary
Industry
RenderingSSR
Schema coverage0 blocks
Token bloat5.3×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

46/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

17 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

68 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 13
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.gov.uk/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Welcome to GOV.UK
  • ✓ og:description — GOV.UK - The best place to find government services and information.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

80/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 62/100 — Good
Structured Elements 95 elements (95 lists, 0 rows, 0 headers)
Total Words811
Raw Density11.7%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

62
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability62/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

18%
🗑️ 82%
Useful Content (15.8 KB)Bloat (67.5 KB)
Token Bloat Ratio5.3× — Normal

Multimodal Readiness

Visual Context0% Optimized for Vision
Image Alt Coverage0 / 4 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 0% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 81.1% · SNR: 0.23 · Signal: 4036 / Noise: 17271 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of gov.uk and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Government procurement process for goods and services, including tendering, contract management, and payment procedures.
Target Audience
Suppliers, contractors, small and medium-sized enterprises
Pricing Model
Free, with optional registration and compliance
🏆 Competitive Moat
Government contract exclusivity and scale
📊 Content Depth
5/10
🔄 Programmatic SEO Signals
directory listingscomparison pagesAPI reference docs
⚡ Key Pain Points
• No meta descriptions
• Thin content on category pages
• Extensive use of generic placeholders
Analyzed by SEODiff AI · 2026-02-27

🔧 Tech Stack

AI-Readiness Score50/100
Servernginx
CDN
HTTP Status200
Load Time537 ms
Raw HTML Size83.2 KB
Visible Text Size15.8 KB

Performance & Speed

74/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

537 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

598
DOM nodes
83 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=300, public
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

83/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.gov.uk/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

105
internal links
1
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 57/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for gov.uk
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/gov.uk" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=gov.uk" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1010 pages · Deep-10

Homepage ACRI
57
Single-page score
+8
Consistent readability
Δ delta
Site-Wide ACRI
65
Avg across 1010 pages · Range 0–85
Topical Cohesion
1%
Topical Drift
TF-IDF cosine similarity
Total Words
730979
Avg Bloat
26.0×
Page Type ACRI Token Bloat Words Status
https://www.gov.uk/government/organisations/department-for-work-pensions/about/complaints-procedure
Complaints procedure - Department for Work and Pensions - GOV.UK
about 85 8.6× 2800
https://www.gov.uk/government/organisations/valuation-office-agency/about/welsh-language-scheme
Welsh language scheme - Valuation Office Agency - GOV.UK
about 85 5.6× 5767
https://www.gov.uk/government/organisations/department-for-work-pensions/about/procurement
Procurement at DWP - Department for Work and Pensions - GOV.UK
pricing 85 9.8× 2842 💰 Pricing
https://www.gov.uk/government/organisations/department-for-culture-media-and-sport/about/welsh-language-scheme
Welsh language scheme - Department for Culture, Media and Sport - GOV.UK
pricing 85 6.3× 4558 💰 Pricing
https://www.gov.uk/government/organisations/competition-and-markets-authority/about/personal-information-charter
Personal information charter - Competition and Markets Authority - GOV.UK
about 85 6.4× 4299
https://www.gov.uk/government/organisations/northern-ireland-office/about/complaints-procedure
Complaints procedure - Northern Ireland Office - GOV.UK
about 85 9.6× 1868
https://www.gov.uk/government/organisations/health-and-social-care-information-centre/about/statistics
Statistics at HSCIC - Health and Social Care Information Centre - GOV.UK
about 85 9.9× 2010
https://www.gov.uk/government/organisations/ministry-of-defence/about/recruitment
Working for MOD - Ministry of Defence - GOV.UK
pricing 85 7.3× 3511 💰 Pricing
https://www.gov.uk/government/organisations/active-travel-england/about/personal-information-charter
Personal information charter - Active Travel England - GOV.UK
about 85 8.6× 2445
https://www.gov.uk/government/organisations/surveillance-camera-commissioner/about/personal-information-charter
Personal information charter - Surveillance Camera Commissioner - GOV.UK
about 85 8.7× 2285
https://www.gov.uk/government/organisations/rural-payments-agency/about/personal-information-charter
Personal information charter - Rural Payments Agency - GOV.UK
pricing 85 7.4× 3174 💰 Pricing
https://www.gov.uk/government/organisations/health-and-social-care-information-centre/about/membership
[Withdrawn] Membership - Health and Social Care Information Centre - GOV.UK
about 85 8.4× 2382
https://www.gov.uk/government/organisations/radioactive-waste-management/about/personal-information-charter
Personal information charter - Radioactive Waste Management - GOV.UK
about 85 8.4× 2201
https://www.gov.uk/government/organisations/ministry-of-justice/about/procurement
Procurement at MOJ - Ministry of Justice - GOV.UK
pricing 85 9.6× 2738 💰 Pricing
https://www.gov.uk/government/organisations/animals-in-science-committee/about/membership
Membership - Animals in Science Committee - GOV.UK
about 85 8.5× 2508
https://www.gov.uk/government/organisations/regional-department-for-education-dfe-directors/about
About us - Regional Department for Education (DfE) Directors - GOV.UK
about 85 7.2× 3632
https://www.gov.uk/government/organisations/driver-and-vehicle-licensing-agency/about/welsh-language-scheme
Welsh language scheme - Driver and Vehicle Licensing Agency - GOV.UK
about 85 6.3× 4511
https://www.gov.uk/government/organisations/air-accidents-investigation-branch/about/recruitment
Working for AAIB - Air Accidents Investigation Branch - GOV.UK
pricing 85 5.8× 3943 💰 Pricing
https://www.gov.uk/government/organisations/disabled-persons-transport-advisory-committee/about/membership
Membership - Disabled Persons Transport Advisory Committee - GOV.UK
about 85 9.0× 2286
https://www.gov.uk/government/organisations/biometrics-commissioner/about/personal-information-charter
Personal information charter - Biometrics Commissioner - GOV.UK
about 85 8.6× 2310
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/government/ 498 73 0% 17.0× High JS Bloat
/help/ 2 80 0% 10.1× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1010 pages
nationalarchives.gov.uk ×994
smartsurvey.co.uk ×993
assets.publishing.service.gov.uk ×71
legislation.gov.uk ×52
youtube.com ×51
levellingup.campaign.gov.uk ×51
equalityadvisoryservice.com ×26
ukri.org ×26
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/gov.uk

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite gov.uk when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to gov.uk. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Gov",
  "url": "https://gov.uk",
  "logo": "https://gov.uk/assets/frontend/favicon-24f9fbe064118d58937932e73edafd1d50cb60f7bd84f52308382a309bc2d655.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Gov",
  "url": "https://gov.uk",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://gov.uk/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Gov?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Gov does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Gov work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Gov."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for gov.uk:

Current Score
72
Projected Score
88
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history

🧠 AI Citation Graph

How this domain is cited across the machine-readable web

14.1
AI-Trust
#260
Global Rank
85%
Percentile
78
Inbound AI Links
2
Outbound AI Links
51
Avg Inbound ACRI
13%
AI-Restricted Backlinks
Top AI Referrers
Domain ACRI AI-Trust Direction
hmd.org.uk 71 0.0 ← cites you
api.gov.uk 69 0.0 ← cites you
abertay.ac.uk 67 0.0 ← cites you
roozonline.com 67 0.0 ← cites you
firstchoice.co.uk 66 0.0 ← cites you
hs2.org.uk 66 0.0 ← cites you
leeds-castle.com 66 0.0 ← cites you
bathspa.ac.uk 64 0.0 ← cites you
barclays.mobi 64 0.0 ← cites you
bexley.gov.uk 64 0.0 ← cites you
View Full AI-Trust Leaderboard →
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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