iab.com 43 D
🛡️ SEO 73 🤖 GEO 67 ⚡ Perf 34 🏗️ Arch 64

iab.com — Global SEODiff Score 43/100

iab.com
📊

With only 15/100 on the AI-Readiness Index, iab.com is at severe risk of being overlooked by AI-powered search and answer engines. Within the infrastructure vertical, this places iab.com below the industry average of 57 —, indicating room for competitive improvement. The low ghost ratio (0%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. A tight 4.9× token bloat ratio reflects disciplined markup: minimal noise between the crawler and the content it needs. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. A full AI bot restriction means AI-powered search and answer engines cannot currently crawl and index this domain's content.

43
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (34) has the most room for improvement.
🎯 Top Fix: Allow GPTBot + ClaudeBot in robots.txt → lift the score cap
⚠️ Crawl Blocked: Fetch failed (network timeout / connection error)
🔬 Automated SEODiff Assessment · Snapshot: Mar 13, 2026 · 📋 API
📈 ACRI Trend 9 snapshots
Feb 23 Mar 13
🔔 Recent AI Indexing Activity
🔄 Mar 12 Content change detected
🔄 Mar 11 Content change detected
🔄 Mar 10 Content change detected
🔄 Mar 6 Content change detected
📉 Mar 2 ACRI -10 (70→60)
Does your site score higher than iab.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)73 × 0.25 = 18.2
🤖 AI Readiness / GEO (40% weight)67 × 0.40 = 26.8
⚡ Performance (20% weight)34 × 0.20 = 6.8
🏗️ Architecture & Trust (15% weight)64 × 0.15 = 9.6
Weighted sum = 18.2 + 26.8 + 6.8 + 9.6
⚠️ Fatal multiplier: All major AI bots blocked → ×0.5
Global SEODiff Score = 43 (D)
🚫
Gatekeeper Rule: Score cannot exceed 15. Both GPTBot and ClaudeBot are blocked in robots.txt. No major AI assistant can cite this site. Allow at least one major AI crawler to lift the cap. See Bot Access →
📊 ACRI Sub-Scores (AI Readiness Detail)
20
Bot Access
avg 92
100
Rendering
avg 93
61
Structure
avg 35
42
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 3%
Rank #26792
+65 pts
Gap
AI (ACRI)
Top 67%
Score 15/100

iab.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why iab.com ranks here

Tech stackWordPress
RenderingSSR
Schema coverage1 blocks
Token bloat4.9×

Fastest improvements

  • Allow GPTBot in robots.txt so AI crawlers can access your pages (see Crawl Access).
  • Allow ClaudeBot (many assistants rely on it) — blocking it often correlates with “AI invisibility.”
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…

⚠️ Crawl Failed: Anti-Bot Protection Detected

Fetch failed (network timeout / connection error)

The scores below may not reflect actual site quality. The crawler received a challenge page instead of real content.

🛡️

Traditional SEO

73/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

3 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

114 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 5
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.iab.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Home
  • ✓ og:description — Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

67/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
iab.com
34
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Blocked
ClaudeBot (Anthropic)
Blocked
CCBot (Common Crawl)
Blocked
Google-Extended
Blocked
Googlebot
Allowed
💡GPTBot is blocked. To appear in ChatGPT citations, add Allow: / under User-agent: GPTBot in your robots.txt.
💡ClaudeBot is blocked. To be cited by Claude, allow ClaudeBot in robots.txt.

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 61/100 — Good
Structured Elements 202 elements (202 lists, 0 rows, 0 headers)
Total Words1837
Raw Density11.0%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

74
AI Extractability
Medium
Crawl Cost
Critical
Blocklist Risk
Extractability74/100 — AI models can easily extract answers from this page
Crawl CostMedium (50/100) — moderate for AI crawlers to process
Blocklist RiskCritical — 4 of 5 AI crawlers blocked

Token Bloat Research

20%
🗑️ 80%
Useful Content (47.3 KB)Bloat (182.1 KB)
Token Bloat Ratio4.9× — Lean

Multimodal Readiness

Visual Context63% Optimized for Vision
Image Alt Coverage55 / 87 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

2 Entropy
Poor Token Bloat: High
Noise Ratio: 79.4% · SNR: 0.26 · Signal: 12107 / Noise: 46623 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of iab.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The company provides a SaaS platform for project management, specifically designed to streamline sprint planning and resource allocation for distributed teams, leveraging AI for optimization.
Target Audience
Engineering managers, product managers, and CTOs involved in agile software development and project management.
Pricing Model
Not specified in the text. Likely tiered subscription model based on team size and features.
🔗 Integration Partners
GoogleYahooAOLMSNCBS
🏆 Competitive Moat
AI-powered sprint planning and real-time resource optimization, providing a competitive advantage through intelligent automation.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
Template comparison pagesIntegration directory pages
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-03-01

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time2949 ms
Raw HTML Size229.4 KB
Visible Text Size47.3 KB

Performance & Speed

34/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

2949 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1411
DOM nodes
229 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✗ Cache-Control header
  • ✓ CDN cache status → EXPIRED
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

2
tracker scripts
2
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.comjs.hs-scripts.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

64/100 15 % of Global Score 🟡 Medium Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✗ GPTBot allowed
  • ✗ ClaudeBot allowed

🔗 Linking

263
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site is currently blocking AI crawlers. Unblock them and rescan to earn your AI-Verified badge.

AI-Verified badge for iab.com
Unverified — crawl access is blocked
<a href="https://seodiff.io/radar/domains/iab.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=iab.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 106 pages · Deep-10

Homepage ACRI
34
Single-page score
+23
Subpages outperform homepage
Δ delta
Site-Wide ACRI
57
Avg across 106 pages · Range 0–85
Topical Cohesion
8%
Topical Drift
TF-IDF cosine similarity
Total Words
75717
Avg Bloat
60.3×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.iab.com/news/randall-rothenberg-testimony-before-the-house-small-business-committee
Randall Rothenberg Testimony Before the House Small Business Committee
pricing 85 9.7× 3658 💰 Pricing
https://www.iab.com/news/iab-mixx-awards-2014-shortlist-showcases-the-best-in-digital-marketing-creativity-that-works
IAB MIXX Awards 2014 Shortlist Showcases the Best in Digital Marketing Creativity that Works
pricing 75 12.9× 2422 💰 Pricing
https://www.iab.com/news/iab-2013-mixx-awards-finalists-embody-transformative-creativity-and-technology-in-digital-marketing
IAB 2013 MIXX Awards Finalists Embody Transformative Creativity and Technology in Digital Marketing
other 75 12.6× 2486
https://www.iab.com/news/iab-its-a-global-thing
The 2012 IAB Global Summit
other 75 11.7× 2791
https://www.iab.com/news/iab-global-summit-2013
IAB Global Summit 2013
other 75 13.4× 2445
https://www.iab.com/news/2013-iab-mixx-award-winners-announced
2013 IAB MIXX Award Winners Announced
pricing 75 13.3× 2448 ⚠️ RAG Fracture
https://www.iab.com/news/digital-advertising-regulation-101
Digital Advertising Regulation 101
pricing 75 11.8× 2924 💰 Pricing
https://www.iab.com/blog/privacy-what-to-keep-in-mind-as-you-build-your-data-stack/
IAB - Privacy: What to Keep in Mind as You Build Your Data Stack
blog 67 30.5× 1041
https://www.iab.com/blog/how-to-evaluate-data-partners-6-top-questions-to-ask/
IAB - How to Evaluate Data Partners: 6 Top Questions to Ask
blog 67 23.7× 1240
https://www.iab.com/news/iab-defines-cross-platform-ad-engagement-and-identifies-core-digital-metrics-as-part-of-the-making-measurement-make-sense-3ms-initiative
IAB Defines Cross Platform Ad Engagement And Identifies Core Digital Metrics As Part Of The Making Measurement Make Sense (3MS) Initiative
pricing 67 33.2× 965 💰 Pricing
https://www.iab.com/news/iab-releases-digital-audio-ad-serving-template-1-0-for-public-comment
IAB Releases ‘Digital Audio Ad Serving Template 1.0’ for Public Comment
other 67 38.6× 824
https://www.iab.com/news/iab-tackles-diversity-by-launching-education-foundation
IAB Tackles Diversity By Launching Education Foundation
other 67 33.5× 851
https://www.iab.com/news/jeff-benjamin-jwt-north-america-chief-creative-officer-to-chair-10th-anniversary-iab-mixx-awards-jury
Jeff Benjamin, JWT North America Chief Creative Officer, to Chair 10th Anniversary IAB MIXX Awards Jury
pricing 67 24.5× 1198 💰 Pricing
https://www.iab.com/news/iab-distills-what-works-and-why-in-digital-advertising-around-the-world-in-first-iab-global-insights-report
IAB Distills What Works And Why In Digital Advertising Around The World In First ‘IAB Global Insights Report’
blog 67 25.0× 1176
https://www.iab.com/news/over-1000-digital-marketing-executives-gather-in-palm-desert-for-the-2014-iab-annual-leadership-meeting
Over 1,000 Digital Marketing Executives Gather in Palm Desert for the 2014 IAB Annual Leadership Meeting
other 67 35.7× 807
https://www.iab.com/news/iab-university-place-learning
IAB University - A Place For Learning
blog 67 43.9× 722
https://www.iab.com/news/iab-releases-online-legislative-and-regulatory-tracker
IAB Releases Online Legislative and Regulatory Tracker
other 67 39.6× 813
https://www.iab.com/news/future-digital-audio-advertising-solving-audio-ad-tracking-highlights-iab-digital-audio-agency-day
What is the Future of Digital Audio Advertising? Solving Audio Ad Tracking and Highlights from IAB Digital Audio Agency Day
other 67 35.4× 925
https://www.iab.com/news/when-ad-technology-is-misunderstood-case-in-point-the-wall-street-journal
When Ad Technology Is Misunderstood - Case In Point: The Wall Street Journal
other 67 49.6× 578
https://www.iab.com/news/iab-goes-native
IAB Goes Native
pricing 67 46.8× 678 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/news/ 61 66 0% 42.0× High JS Bloat
/blog/ 35 54 0% 91.0× High JS Bloat
/integrations/ 1 0 0% 0.0× Low AI Readiness
/insights/ 1 54 0% 118.7× High JS Bloat
/contact/ 1 44 0% 265.9× High JS Bloat
/products/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 44 0% 256.0× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 106 pages
linkedin.com ×99
youtube.com ×99
iabtechlab.com ×99
instagram.com ×99
twitter.com ×99
facebook.com ×99
pinterest.com ×15
youtu.be ×12
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/iab.com

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite iab.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to iab.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Allow GPTBot in robots.txt
High Impact ⏱ 2 min
GPTBot is blocked — your content cannot appear in ChatGPT citations. Add this to your robots.txt:
text
User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /
Allow ClaudeBot in robots.txt
Medium Impact ⏱ 2 min
ClaudeBot is restricted — Claude may not be able to cite your content. Many AI assistants rely on it.
text
User-agent: ClaudeBot
Allow: /

User-agent: anthropic-ai
Allow: /
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Iab?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Iab does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Iab work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Iab."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for iab.com:

Current Score
15
Projected Score
34
Improvement
+19 pts
Allow GPTBot +8 pts
Allow ClaudeBot +5 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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