kidney.org 63 C
🛡️ SEO 41 🤖 GEO 76 ⚡ Perf 52 🏗️ Arch 77

kidney.org — Global SEODiff Score 63/100

kidney.org
📊

With a solid 69/100 ACRI, kidney.org is well-positioned for AI search — better than 64% of sites in the Radar. Within the healthcare vertical, this places kidney.org above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. Token bloat registers at 9.6× — acceptable, but reducing inline scripts and redundant markup could yield measurable gains. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

63
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (41) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 7 snapshots
Feb 23 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than kidney.org?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)41 × 0.25 = 10.2
🤖 AI Readiness / GEO (40% weight)76 × 0.40 = 30.4
⚡ Performance (20% weight)52 × 0.20 = 10.4
🏗️ Architecture & Trust (15% weight)77 × 0.15 = 11.5
Weighted sum = 10.2 + 30.4 + 10.4 + 11.5
Global SEODiff Score = 63 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
37
Structure
avg 35
0
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 2%
Rank #20474
+34 pts
Gap
AI (ACRI)
Top 36%
Score 69/100

kidney.org punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why kidney.org ranks here

Tech stackDrupal
Industryhealthcare
RenderingSSR
Schema coverage0 blocks
Token bloat9.6×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

41/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

26 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

189 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 29
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.kidney.org/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — National Kidney Foundation
  • ✓ og:description — 37 million people in the U.S. have kidney disease but only 10% know it. NKF is a lifeline for all people affected by kidney disease—the largest public health issue you'll ever hear about.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

76/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the healthcare sector, adwordsguide.com (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
kidney.org
49
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. adwordsguide.com has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 37/100 — Low
Structured Elements 121 elements (121 lists, 0 rows, 0 headers)
Total Words2959
Raw Density4.1%
💡Low structure score (37/100). Your content appears as a wall of text with few structured HTML elements. You have 121 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

47
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability47/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

10%
🗑️ 90%
Useful Content (20.0 KB)Bloat (171.1 KB)
Token Bloat Ratio9.6× — Normal

Multimodal Readiness

Visual Context83% Optimized for Vision
Image Alt Coverage93 / 112 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 89.6% · SNR: 0.12 · Signal: 5111 / Noise: 43812 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of kidney.org and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The National Kidney Foundation is dedicated to eliminating preventable kidney disease and ensuring equitable access to kidney care for all.
Target Audience
Healthcare professionals, patients, families, and community members impacted by kidney disease.
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Commitment to eliminating kidney disease and promoting health equity through research, education, and advocacy.
📊 Content Depth
3/10
Analyzed by SEODiff AI · 2026-03-01

🔧 Tech Stack

FrameworkDrupal
AI-Readiness Score70/100
Servernginx
CDN
HTTP Status200
Load Time538 ms
Raw HTML Size191.1 KB
Visible Text Size20.0 KB

Performance & Speed

52/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

538 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2715
DOM nodes
191 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=86400, public
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
optimizely.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

77/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

189
internal links
27
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 49/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for kidney.org
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/kidney.org" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=kidney.org" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 117 pages · Deep-10

Homepage ACRI
49
Single-page score
-8
Moderate hidden bloat
Δ delta
Site-Wide ACRI
42
Avg across 117 pages · Range 0–77
Topical Cohesion
4%
Topical Drift
TF-IDF cosine similarity
Total Words
66334
Avg Bloat
586.5×
RAG Fractures [?]
2
⚠️
2 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 2 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.kidney.org/about/kidney-disease-fact-sheet
Kidney Disease: Fact Sheet | National Kidney Foundation
pricing 77 5.4× 11907 💰 Pricing
https://www.kidney.org/about/nkf-web-site-privacy-policy
NKF Web Site Privacy Policy | National Kidney Foundation
pricing 67 17.4× 2194 💰 Pricing
https://www.kidney.org/about/scientific-advisory-board
Scientific Advisory Board | National Kidney Foundation
pricing 67 14.2× 2821 💰 Pricing
https://www.kidney.org/about/health-equity-advisory-committee
Health Equity Advisory Committee | National Kidney Foundation
pricing 67 12.8× 3194 💰 Pricing
https://www.kidney.org/offices/nkf-serving-eastern-missouri-metro-east-and-arkansas/contact
Local Staff & Board | National Kidney Foundation
pricing 67 18.3× 2124 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-eastern-pennsylvania-and-new-jersey
NKF Serving Eastern Pennsylvania and New Jersey | National Kidney Foundation
pricing 67 16.0× 2712 💰 Pricing
https://www.kidney.org/about/governance
NKF Governance and Structure—WHO We Are, HOW We Work | National Kidney Foundation
pricing 62 34.1× 1055 💰 Pricing
https://www.kidney.org/about/legal-copyright
Legal and Copyright Information | National Kidney Foundation
pricing 62 47.3× 754 💰 Pricing
https://www.kidney.org/take-action/ckd-wellness-for-employers/solutions/create-kidney-protective-environment
Create a Kidney Protective Environment | National Kidney Foundation
pricing 62 68.2× 529 💰 Pricing
https://www.kidney.org/take-action/ckd-wellness-for-employers/solutions/advance-ckd-kidney-failure
Advance CKD and Kidney Failure | National Kidney Foundation
pricing 62 56.3× 644 💰 Pricing
https://www.kidney.org/offices/nkf-serving-national-capital-area-virginia/contact
Local Staff & Board | National Kidney Foundation
pricing 62 68.4× 523 💰 Pricing
https://www.kidney.org/offices/nkf-serving-new-england/contact
Local Staff & Board | National Kidney Foundation
pricing 62 37.3× 983 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-serving-carolinas-north-carolina
NKF Serving the Carolinas | National Kidney Foundation
pricing 62 20.6× 2139 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-serving-greater-new-york
NKF Serving Greater New York | National Kidney Foundation
pricing 62 38.0× 1034 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-serving-eastern-missouri-metro-east-and-arkansas
NKF Serving Eastern Missouri, Metro East and Arkansas | National Kidney Foundation
pricing 62 72.0× 525 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-serving-minnesota-dakotas-montana-wyoming
NKF Serving Minnesota
pricing 62 54.7× 704 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-serving-new-england
NKF Serving New England | National Kidney Foundation
pricing 62 24.0× 1775 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-serving-east-tennessee
NKF Serving Tennessee | National Kidney Foundation
pricing 62 52.1× 744 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-serving-western-missouri-kansas-and-oklahoma
NKF Serving Kansas, Missouri, and Arkansas | National Kidney Foundation
pricing 62 23.9× 1809 💰 Pricing
https://www.kidney.org/content/nkf-office-nkf-serving-kentucky
NKF Serving Kentucky | National Kidney Foundation
pricing 62 41.9× 925 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/content/ 74 40 0% 801.9× High JS Bloat
/offices/ 14 46 0% 413.0× High JS Bloat
/about/ 9 61 0% 59.8× High JS Bloat
/take-action/ 3 59 0% 92.8× High JS Bloat
/faq/ 1 0 0% 0.0× Low AI Readiness
/nkf-office-nkf-serving-maryland-delaware/ 1 62 0% 25.6× High JS Bloat
/nkf-office-nkf-serving-ohio/ 1 62 0% 36.0× High JS Bloat
/shelby-farms-park-jones-pond-pavilion/ 1 29 0% 1016.8× High JS Bloat
/lifesource-minneapolis/ 1 29 0% 1233.5× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/nkf-office-nkf-arizona/ 1 57 0% 14.9× High JS Bloat
/nkf-office-nkf-serving-ga-al-ms-georgia-region/ 1 62 0% 29.7× High JS Bloat
/nkf-office-nkf-serving-southern-california-nevada-nevada-region-office/ 1 62 0% 39.2× High JS Bloat
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/kidney.org

Get your free API key — 100 requests/month included.

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Domain ACRI AI Score Tech Stack Token Bloat Schema
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📊 Semantic Share of Voice

How often would an AI cite kidney.org when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to kidney.org. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Kidney",
  "url": "https://kidney.org",
  "logo": "https://kidney.org/sites/default/files/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Kidney",
  "url": "https://kidney.org",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://kidney.org/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Kidney?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Kidney does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Kidney work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Kidney."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for kidney.org:

Current Score
69
Projected Score
85
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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