mattfabriken.se 71 B
🛡️ SEO 67 🤖 GEO 72 ⚡ Perf 52 🏗️ Arch 100

mattfabriken.se — Global SEODiff Score 71/100

mattfabriken.se
📊

mattfabriken.se shows strong AI visibility with an ACRI of 70/100, outperforming 67% of indexed domains. In the infrastructure sector, mattfabriken.se outperforms the average (57), suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A 15.0× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. The site includes 3 schema blocks, providing adequate structured data for basic entity recognition. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

71
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (52) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 7 snapshots
Feb 23 Mar 20
🔔 Recent AI Indexing Activity
📉 Mar 20 ACRI -1 (57→56)
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)67 × 0.25 = 16.8
🤖 AI Readiness / GEO (40% weight)72 × 0.40 = 28.8
⚡ Performance (20% weight)52 × 0.20 = 10.4
🏗️ Architecture & Trust (15% weight)100 × 0.15 = 15.0
Weighted sum = 16.8 + 28.8 + 10.4 + 15.0
Global SEODiff Score = 71 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
35
Structure
avg 35
6
Schema
avg 9
80
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 50%+
Rank #697192
-36 pts
Gap
AI (ACRI)
Top 33%
Score 70/100

mattfabriken.se ranks much higher on Google (Tranco Top 50%+) than in AI search (Top 33%). This is the 'Visibility Gap' pattern — implementing the recommendations above can help close the AI gap. ACRI measures technical crawler readiness. Read the methodology →

Why mattfabriken.se ranks here

Tech stackShopify
RenderingHybrid
Schema coverage3 blocks
Token bloat15.0×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

67/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

56 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

157 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 54
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://mattfabriken.se/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → sv
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Mattfabriken.se | Köp din nya matta hos oss - Fri frakt
  • ✓ og:description — Mattfabriken har ett stort sortiment av mattor av hög kvalitet till låga priser. Vi erbjuder fri frakt inom Sverige och klimatkompenserar våra leveranser.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

72/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
mattfabriken.se
56
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 35/100 — Low
Structured Elements 92 elements (92 lists, 0 rows, 0 headers)
Total Words2468
Raw Density3.7%
💡Low structure score (35/100). Your content appears as a wall of text with few structured HTML elements. You have 92 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks3 blocks

Schema Coverage Map

2/7 schema types detected
❌ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

43
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability43/100 — AI models can partially extract answers from this page
Crawl CostMedium (65/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

6%
🗑️ 94%
Useful Content (33.0 KB)Bloat (461.8 KB)
Token Bloat Ratio15.0× — Normal

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage6 / 6 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 93.3% · SNR: 0.07 · Signal: 8459 / Noise: 118218 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of mattfabriken.se and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Mattfabriken sells a wide selection of high-quality rugs at affordable prices.
Target Audience
Online shoppers, home decor enthusiasts
Pricing Model
Competitive pricing with free shipping within Sweden.
🏆 Competitive Moat
Wide selection of rugs and competitive pricing.
📊 Content Depth
3/10
Analyzed by SEODiff AI · 2026-04-01

🔧 Tech Stack

FrameworkShopify
AI-Readiness Score80/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time728 ms
Raw HTML Size494.8 KB
Visible Text Size33.0 KB

Performance & Speed

52/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

728 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2756
DOM nodes
495 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✗ Cache-Control header
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

100/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://mattfabriken.se/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

261
internal links
4
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → sv
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 56/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for mattfabriken.se
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/mattfabriken.se" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=mattfabriken.se" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to mattfabriken.se. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
mattfabriken.se (this site) 56 70 Shopify 15.0× 3
casablancaparis.com 81 89 Shopify 6.7× 3 Compare →
forzasports.com 81 90 Shopify 10.0× 5 Compare →
universalworks.co.uk 81 88 Shopify 3.9× 3 Compare →
anta.com 81 88 Shopify 2.7× 3 Compare →
gulljee.com 81 87 Shopify 3.5× 5 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite mattfabriken.se when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to mattfabriken.se. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Mattfabriken",
  "url": "https://mattfabriken.se",
  "logo": "https://mattfabriken.se/cdn/shop/files/logga_ios5_180x180.png?v=1644486281",
  "sameAs": []
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 6% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Mattfabriken?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Mattfabriken does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Mattfabriken work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Mattfabriken."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for mattfabriken.se:

Current Score
70
Projected Score
84
Improvement
+14 pts
Add Organization schema +6 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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