mediaalpha.com 68 C
🛡️ SEO 60 🤖 GEO 81 ⚡ Perf 62 🏗️ Arch 53

mediaalpha.com — Global SEODiff Score 68/100

mediaalpha.com
📊

mediaalpha.com shows strong AI visibility with an ACRI of 80/100, outperforming 94% of indexed domains. Within the saas vertical, this places mediaalpha.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. The token bloat ratio sits at a lean 4.8×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

68
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Architecture (53) is your bottleneck.
🎯 Top Fix: Add HSTS header → +2 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 3 snapshots
Mar 7 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than mediaalpha.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)60 × 0.25 = 15.0
🤖 AI Readiness / GEO (40% weight)81 × 0.40 = 32.4
⚡ Performance (20% weight)62 × 0.20 = 12.4
🏗️ Architecture & Trust (15% weight)53 × 0.15 = 7.9
Weighted sum = 15.0 + 32.4 + 12.4 + 7.9
Global SEODiff Score = 68 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
53
Structure
avg 35
42
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 4%
Rank #43060
Aligned
Gap
AI (ACRI)
Top 6%
Score 80/100

mediaalpha.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why mediaalpha.com ranks here

Tech stackWordPress
Industrysaas
RenderingSSR
Schema coverage1 blocks
Token bloat4.8×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

60/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

17 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

0 chars
Missing

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 7
  • ✗ Has <h2> headings — found 0
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://mediaalpha.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Home - MediaAlpha
  • ✗ og:description
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

81/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the saas sector, smahospital.jp (ACRI: 84) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
mediaalpha.com
60
Your ACRI Score
84
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. smahospital.jp has schema coverage of 1 blocks and uses Next.js. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 53/100 — Fair
Structured Elements 51 elements (51 lists, 0 rows, 0 headers)
Total Words606
Raw Density8.4%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

71
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability71/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

20%
🗑️ 80%
Useful Content (17.5 KB)Bloat (66.5 KB)
Token Bloat Ratio4.8× — Lean

Multimodal Readiness

Visual Context0% Optimized for Vision
Image Alt Coverage0 / 13 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 0% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

5 Entropy
Poor Token Bloat: High
Noise Ratio: 79.2% · SNR: 0.26 · Signal: 4467 / Noise: 17031 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of mediaalpha.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
MediaAlpha provides partners with transparent consumer insights for targeted marketing and business growth.
Target Audience
Marketing partners, advertising agencies, media companies
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Unparalleled transparency and partner-centric insights drive targeted marketing strategies.
📊 Content Depth
3/10
Analyzed by SEODiff AI · 2026-03-02

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
ServerFlywheel/5.1.0
CDN
HTTP Status200
Load Time1258 ms
Raw HTML Size84.0 KB
Visible Text Size17.5 KB

Performance & Speed

62/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1258 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

452
DOM nodes
84 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✗ Cache-Control header
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

53/100 15 % of Global Score 🟡 Medium Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

53
internal links
4
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 60/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for mediaalpha.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/mediaalpha.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=mediaalpha.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 85 pages · Deep-10

Homepage ACRI
60
Single-page score
+6
Consistent readability
Δ delta
Site-Wide ACRI
67
Avg across 85 pages · Range 0–85
Topical Cohesion
5%
Topical Drift
TF-IDF cosine similarity
Total Words
80298
Avg Bloat
11.9×
RAG Fractures [?]
5
⚠️
5 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 5 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://mediaalpha.com/article/every-company-says-culture-is-key-heres-how-we-proved-it-during-our-ipo-process/
Every Company Says Culture is Key—Here’s How We Proved It During Our IPO Process - MediaAlpha
blog 85 9.9× 1309
https://mediaalpha.com/article/feature-focus-distribution-page/
Learn How Your Channels Are Really Performing on Our Platform’s Distribution Page - MediaAlpha
blog 85 9.2× 1470
https://mediaalpha.com/article/6-tips-for-efficient-profitable-customer-acquisition/
6 Tips for Insurers Focused on Efficient Customer Acquisition - MediaAlpha
blog 85 9.2× 1441
https://mediaalpha.com/article/health-life-medicare-advertisers-calls/
How Health, Life, And Medicare Advertisers Can Use Calls To Maximize Customer Acquisition Performance - MediaAlpha
pricing 85 9.5× 1382 💰 Pricing
https://mediaalpha.com/article/7-questions-to-ask-when-buying-an-insurance-book-of-business/
7 Questions to Ask When Buying an Insurance Book of Business - MediaAlpha
blog 85 9.9× 1299
https://mediaalpha.com/article/how-insurance-carriers-can-supercharge-their-profits-with-predictive-analytics/
How Insurance Carriers Can Supercharge Their Profits with Predictive Analytics - MediaAlpha
blog 85 9.3× 1437
https://mediaalpha.com/article/insurance-carriers-hard-market-upgrades/
3 Ways Carriers Are Using the Hard Market as an Opportunity To Upgrade Their Customer Acquisition - MediaAlpha
blog 85 9.7× 1378
https://mediaalpha.com/article/the-dos-and-donts-of-performance-advertising-on-the-mediaalpha-platform/
The Dos and Don'ts of Performance Advertising with MediaAlpha - MediaAlpha
blog 85 9.5× 1398
https://mediaalpha.com/article/predictive-analytics-q-and-a/
Predictive Analytics on the Rise: A Q&A with MediaAlpha CEO Steve Yi - MediaAlpha
blog 85 9.0× 1458
https://mediaalpha.com/article/4-things-health-life-and-medicare-carriers-are-learning-from-the-pc-world/
4 Things Health, Life, and Medicare Carriers Are Learning from the P&C World - MediaAlpha
blog 85 9.0× 1485
https://mediaalpha.com/article/pixel-cookie-vs-tracking-token/
With Cookie in Decline, Insurance Carriers Must Turn to Tracking Token
blog 85 9.0× 1461
https://mediaalpha.com/article/this-hard-market-is-different-carriers-are-smarter-now/
This Hard Market is Different—Carriers Are Smarter Now - MediaAlpha
blog 85 9.6× 1370
https://mediaalpha.com/article/get-ready-for-a-surge-in-insurance-shopping-and-switching/
Get Ready for a Surge in Insurance Shopping—and Switching - MediaAlpha
blog 75 13.1× 968
https://mediaalpha.com/article/5-insurance-conference-events-2022/
5 Conference Events P&C Carriers Should Consider Attending in 2022 - MediaAlpha
blog 75 11.2× 1160
https://mediaalpha.com/article/are-internet-insurance-leads-dead/
Are Internet Insurance Leads Dead? - MediaAlpha
pricing 75 12.9× 1322 💰 Pricing
https://mediaalpha.com/article/3-tips-for-getting-the-most-out-of-predictive-experiences/
3 Tips for Getting the Most Out of Predictive Experiences - MediaAlpha
blog 75 13.2× 947
https://mediaalpha.com/article/how-to-get-the-most-out-of-mediaalphas-versatile-granular-reporting-features/
How to Get the Most Out of Our Reporting Features - MediaAlpha
pricing 75 10.0× 1339 ⚠️ RAG Fracture
https://mediaalpha.com/article/why-health-life-and-medicare-carriers-should-optimize-for-lifetime-value/
Why Health, Life, and Medicare Carriers Should Optimize Customer Acquisition for Lifetime Value - MediaAlpha
pricing 75 11.8× 1088 💰 Pricing
https://mediaalpha.com/article/5-pc-insurance-industry-news-sources-you-should-be-reading/
5 P&C Insurance Industry News Sources You Should Be Reading - MediaAlpha
blog 75 11.2× 1155
https://mediaalpha.com/article/the-one-thing-every-insurance-advertiser-needs-to-do-to-optimize-performance/
The 1 Thing Every Insurance Advertiser Needs to Do to Optimize Performance - MediaAlpha
blog 75 10.6× 1249
Showing 20 of 85 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/article/ 75 75 0% 13.0× High JS Bloat
/about/ 1 54 0% 35.9× High JS Bloat
/blog/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 85 pages
investors.mediaalpha.com ×76
linkedin.com ×76
insurance-agent.mediaalpha.com ×76
facebook.com ×76
insurance.mediaalpha.com ×76
twitter.com ×76
trust.mediaalpha.com ×76
cigna.com ×76
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/mediaalpha.com

Get your free API key — 100 requests/month included.

🔗 Similar saas Sites

Domains with a similar tech stack, industry, and AI readiness profile to mediaalpha.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
mediaalpha.com (this site) 60 80 WordPress 4.8× 1
sapporochuo.goguynet.jp 77 84 WordPress 3.3× 1 Compare →
sapporotoyohira-kiyota-minami.goguynet.jp 79 84 WordPress 3.4× 1 Compare →
sapporohigashi.goguynet.jp 79 84 WordPress 3.3× 1 Compare →
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📊 Semantic Share of Voice

How often would an AI cite mediaalpha.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to mediaalpha.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Mediaalpha?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Mediaalpha does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Mediaalpha work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Mediaalpha."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for mediaalpha.com:

Current Score
80
Projected Score
86
Improvement
+6 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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