msd.com 74 B
🛡️ SEO 57 🤖 GEO 83 ⚡ Perf 62 🏗️ Arch 97

msd.com — Global SEODiff Score 74/100

msd.com
📊

At 75/100, the ACRI for msd.com indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Within the healthcare vertical, this places msd.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A 5.8× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

74
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (57) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 19, 2026 · 📋 API
📈 ACRI Trend 5 snapshots
Mar 1 Mar 19
🔔 Recent AI Indexing Activity
📉 Mar 17 ACRI -1 (64→63)
🔄 Mar 11 Content change detected
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)57 × 0.25 = 14.2
🤖 AI Readiness / GEO (40% weight)83 × 0.40 = 33.2
⚡ Performance (20% weight)62 × 0.20 = 12.4
🏗️ Architecture & Trust (15% weight)97 × 0.15 = 14.5
Weighted sum = 14.2 + 33.2 + 12.4 + 14.5
Global SEODiff Score = 74 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
55
Structure
avg 35
2
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 10%
Rank #98362
+10 pts
Gap
AI (ACRI)
Top 19%
Score 75/100

msd.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why msd.com ranks here

Tech stackWordPress
Industryhealthcare
RenderingSSR
Schema coverage1 blocks
Token bloat5.8×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

57/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

10 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

137 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 2
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.msd.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — MSD | Home
  • ✓ og:description — At MSD, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

83/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the healthcare sector, hairdresserfind.com.au (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
msd.com
63
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. hairdresserfind.com.au has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 55/100 — Fair
Structured Elements 78 elements (78 lists, 0 rows, 0 headers)
Total Words862
Raw Density9.1%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
❌ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

59
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability59/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

17%
🗑️ 83%
Useful Content (18.5 KB)Bloat (89.7 KB)
Token Bloat Ratio5.8× — Normal

Multimodal Readiness

Visual Context82% Optimized for Vision
Image Alt Coverage18 / 22 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 82.9% · SNR: 0.21 · Signal: 4743 / Noise: 22962 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of msd.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
This SaaS platform provides a comprehensive database of pharmaceutical patents, offering detailed information on granted patents owned or controlled by
Target Audience
Pharmaceutical researchers, patent attorneys, legal teams, regulatory affairs professionals, and drug development scientists.
Pricing Model
Subscription-based, with tiered pricing based on usage and features, ranging from a basic plan to a premium plan with advanced search capabilities.
🔗 Integration Partners
SlackGitHub
🛡️ Compliance Standards
SOC 2GDPR
🏆 Competitive Moat
Extensive and continuously updated patent database combined with AI-powered search and analysis tools, providing a significant advantage over manually maintained databases.
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• Limited search functionality
• Lack of comprehensive patent coverage
• Difficulties in interpreting patent claims
Analyzed by SEODiff AI · 2026-03-05

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servernginx
CDN
HTTP Status200
Load Time1229 ms
Raw HTML Size108.2 KB
Visible Text Size18.5 KB

Performance & Speed

62/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1229 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

576
DOM nodes
108 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=300, must-revalidate
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

97/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.msd.com/~global-sitemap-index
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

86
internal links
14
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 63/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for msd.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/msd.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=msd.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 47 pages · Deep-10

Homepage ACRI
63
Single-page score
-10
Moderate hidden bloat
Δ delta
Site-Wide ACRI
54
Avg across 47 pages · Range 0–90
Topical Cohesion
6%
Topical Drift
TF-IDF cosine similarity
Total Words
59476
Avg Bloat
21.9×
Page Type ACRI Token Bloat Words Status
https://www.msd.com/research/product-patents/
Product patents - MSD
pricing 90 8.2× 5290 💰 Pricing
https://www.msd.com/company-overview/sustainability/philanthropy/solutions-for-healthy-communities/
Solutions for Healthy Communities - MSD
pricing 80 16.9× 1097 💰 Pricing
https://www.msd.com/responsible-vulnerability-disclosure-program-of-msd/
Responsible Vulnerability Disclosure Program of MSD - MSD
other 75 18.7× 881
https://www.msd.com/company-overview/history/
History - MSD
about 75 14.1× 2102
https://www.msd.com/research/discovery-development/ethical-treatment-of-animals/
Ethical treatment of animals - MSD
pricing 75 11.5× 1585 💰 Pricing
https://www.msd.com/company-overview/sustainability/philanthropy/improving-access-to-high-quality-diabetes-care/
Improving access to high-quality diabetes care - MSD
about 75 19.3× 898
https://www.msd.com/company-overview/sustainability/impact-venture-fund/
Impact Venture Fund - MSD
about 72 19.5× 1052
https://www.msd.com/patients/play-an-active-role-in-your-health-care/make-the-most-of-your-doctors-visit/
Make the most of your doctor’s visit - MSD
pricing 72 24.9× 770 💰 Pricing
https://www.msd.com/patients/play-an-active-role-in-your-health-care/medicine-safety-tips/
Medicine safety tips - MSD
pricing 72 19.5× 971 💰 Pricing
https://www.msd.com/company-overview/diversity-and-inclusion/partners/
Diversity and inclusion partners - MSD
pricing 67 26.8× 720 💰 Pricing
https://www.msd.com/patients/play-an-active-role-in-your-health-care/caregiver-support/
Caregiver Support - MSD
support 67 26.0× 698
https://www.msd.com/company-overview/diversity-and-inclusion/strategy/
Diversity and inclusion strategy - MSD
pricing 67 28.7× 723 💰 Pricing
https://www.msd.com/research/diversity-in-clinical-trials/
Diversity in clinical trials - MSD
conversion 67 26.2× 828
https://www.msd.com/research/meet-our-scientists/
Meet our scientists - MSD
other 67 35.8× 501
https://www.msd.com/patients/play-an-active-role-in-your-health-care/
Play an active role in your health care - MSD
other 67 29.6× 727
https://www.msd.com/what-we-do/the-journey-of-a-molecule/
The journey of a molecule - MSD
other 67 26.2× 912
https://www.msd.com/research/business-development-and-licensing/collaborate-with-us/
Collaborate with us - MSD
other 67 28.1× 1006
https://www.msd.com/company-overview/sustainability/philanthropy/enhancing-diabetes-care-through-community-outreach-and-support/
Enhancing diabetes care through community outreach and support - MSD
about 67 25.4× 662
https://www.msd.com/company-overview/sustainability/philanthropy/expanding-access-to-cancer-care-in-asia/
Expanding access to cancer care in Asia - MSD
about 67 25.2× 667
https://www.msd.com/company-overview/leadership/board-of-directors/
Board of directors - MSD
about 67 38.3× 559
Showing 20 of 47 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/company-overview/ 17 69 0% 27.3× High JS Bloat
/research/ 11 68 0% 29.0× High JS Bloat
/patients/ 4 70 0% 25.0× High JS Bloat
/docs/ 1 0 0% 0.0× Low AI Readiness
/responsible-vulnerability-disclosure-program-of-msd/ 1 75 0% 18.7× High JS Bloat
/what-we-do/ 1 67 0% 26.2× High JS Bloat
/blog/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/media/ 1 57 0% 36.0× High JS Bloat
/thank-you-for-contacting-msdethics-com/ 1 67 0% 25.4× High JS Bloat
/about/ 1 0 0% 0.0× Low AI Readiness
/contact-us/ 1 57 0% 39.8× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 47 pages
msd.quantumsds.com ×37
jobs.msd.com ×37
suppliers.msd.com ×37
twitter.com ×36
msdmanuals.com ×36
msdclinicaltrials.com ×36
instagram.com ×36
youtube.com ×36
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/msd.com

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite msd.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to msd.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Msd",
  "url": "https://msd.com",
  "logo": "https://www.msd.com/wp-content/themes/cex-wpvip-mhh-mhh2-mcc-theme/images/apple-touch-icon.png",
  "sameAs": []
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Msd?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Msd does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Msd work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Msd."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for msd.com:

Current Score
75
Projected Score
87
Improvement
+12 pts
Add Organization schema +6 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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