mtn.com 80 A
🛡️ SEO 73 🤖 GEO 88 ⚡ Perf 65 🏗️ Arch 92

mtn.com — Global SEODiff Score 80/100

mtn.com
📊

mtn.com has earned a 88/100 ACRI — a tier-1 result that puts it ahead of 99% of sites in the SEODiff Radar. Within the finance vertical, this places mtn.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A 6.3× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Structured data coverage is solid at 2 blocks, covering core entities — expanding to include FAQ or Breadcrumb schemas could strengthen the profile further. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

80
A — Global SEODiff Score
Comprehensive search visibility assessment
Excellent overall visibility. Architecture (92) is your strongest pillar.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 5 snapshots
Mar 2 Mar 20
🔔 Recent AI Indexing Activity
📉 Mar 17 ACRI -1 (77→76)
🔄 Mar 12 Content change detected
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)73 × 0.25 = 18.2
🤖 AI Readiness / GEO (40% weight)88 × 0.40 = 35.2
⚡ Performance (20% weight)65 × 0.20 = 13.0
🏗️ Architecture & Trust (15% weight)92 × 0.15 = 13.8
Weighted sum = 18.2 + 35.2 + 13.0 + 13.8
Global SEODiff Score = 80 (A)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
87
Structure
avg 35
44
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 4%
Rank #40579
Aligned
Gap
AI (ACRI)
Top 1%
Score 88/100

mtn.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why mtn.com ranks here

Tech stackWordPress
Industryfinance
RenderingSSR
Schema coverage2 blocks
Token bloat6.3×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

73/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

16 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

146 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 6
  • ✓ Has <h2> headings — found 6
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.mtn.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — MTN Group | Home
  • ✓ og:description — MTN is Africa’s largest mobile network operator, sharing the benefits of a modern connected life with 288m customers in 18 markets across Africa
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

88/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the finance sector, cardpay.com (ACRI: 82) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
mtn.com
76
Your ACRI Score
82
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. cardpay.com has schema coverage of 1 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 87/100 — Excellent
Structured Elements 192 elements (192 lists, 0 rows, 0 headers)
Total Words846
Raw Density22.7%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

78
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability78/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

15%
🗑️ 85%
Useful Content (14.5 KB)Bloat (76.6 KB)
Token Bloat Ratio6.3× — Normal

Multimodal Readiness

Visual Context92% Optimized for Vision
Image Alt Coverage36 / 39 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 84.1% · SNR: 0.19 · Signal: 3717 / Noise: 19605 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of mtn.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
MTN provides a comprehensive suite of digital and connectivity services across Africa and the Middle East, focusing on building a leading platform business.
Target Audience
Mobile network operators, enterprise clients, governments, communities, and potential employees in Africa and the Middle East.
Pricing Model
Not explicitly stated, but implied to be based on network infrastructure and service offerings.
🔗 Integration Partners
WWF
🏆 Competitive Moat
Scale connectivity and infrastructure business across Africa, combined with strategic partnerships.
📊 Content Depth
5/10
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servernginx
CDN
HTTP Status200
Load Time954 ms
Raw HTML Size91.1 KB
Visible Text Size14.5 KB

Performance & Speed

65/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

954 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

899
DOM nodes
91 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-cache, must-revalidate, max-age=0, no-store
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

92/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.mtn.com/sitemap_index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

173
internal links
29
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 76/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for mtn.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/mtn.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=mtn.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 686 pages · Deep-10

Homepage ACRI
76
Single-page score
-17
Moderate hidden bloat
Δ delta
Site-Wide ACRI
60
Avg across 686 pages · Range 0–90
🔍
Hidden Bloat Detected

Homepage scores 76, but internal pages average only 60 — a -17-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
7%
Topical Drift
TF-IDF cosine similarity
Total Words
377598
Avg Bloat
184.3×
Page Type ACRI Token Bloat Words Status
https://www.mtn.com/legal/
Legal - Terms and conditions | MTN Group
pricing 90 2.8× 9375 💰 Pricing
https://www.mtn.com/case-study/
Case Studies Archive |
pricing 85 6.1× 3684 💰 Pricing
https://www.mtn.com/sub-pillar-category/ethics/
Ethics Archives |
pricing 85 9.3× 2113 💰 Pricing
https://www.mtn.com/case-study-category/economic-value/
Economic value Archives | %
pricing 85 5.6× 3378 💰 Pricing
https://www.mtn.com/case-study-category/sustainable-societies/
Sustainable societies Archives | %
pricing 85 6.1× 3687 💰 Pricing
https://www.mtn.com/pachipanda-challenge/
PachiPanda Challenge |
pricing 85 6.6× 5111 💰 Pricing
https://www.mtn.com/edison-alliance-members-commit-to-1-billion-lives-challenge/
EDISON Alliance Members Commit to 1 Billion Lives Challenge |
pricing 85 9.9× 1915 💰 Pricing
https://www.mtn.com/16-days-of-activism-case-study/
16 Days of Activism: Case Study |
pricing 85 7.0× 2992 💰 Pricing
https://www.mtn.com/sub-pillar/
Sub Pillars Archive |
pricing 85 6.2× 4112 💰 Pricing
https://www.mtn.com/case-study-category/eco-responsibility/
Eco-responsibility Archives | %
pricing 85 6.0× 3024 💰 Pricing
https://www.mtn.com/cfo-of-the-year-mtns-problem-solving-cfo/
CFO of the Year: MTN’s problem-solving CFO |
pricing 85 9.0× 1863 💰 Pricing
https://www.mtn.com/case-study-category/sound-governance/
Sound governance Archives | %
pricing 85 6.4× 3773 💰 Pricing
https://www.mtn.com/case-study/mtn-ceo-ralph-mupita-comments-on-the-future-of-the-telecoms-industry-off-the-back-of-its-strategic-move-into-the-fintech-space/
MTN CEO, Ralph Mupita comments on the future of the telecoms industry off the back of its strategic move into the fintech space |
pricing 75 16.1× 1152 💰 Pricing
https://www.mtn.com/case-study-category/people-culture/
People & Culture Archives | %
pricing 75 20.0× 720 💰 Pricing
https://www.mtn.com/sub-pillar-category/child-online-protection/
Child online protection Archives |
pricing 75 11.6× 3406 💰 Pricing
https://www.mtn.com/new-telco-powered-credit-score-set-to-transform-access-to-finance-for-millions-of-south-africans/
New Telco-Powered Credit Score Set to Transform Access to Finance for Millions of South Africans |
pricing 75 18.6× 948 💰 Pricing
https://www.mtn.com/moses-afopezi-wins-top-honours-at-africa-pachipanda-challenge-2024-for-groundbreaking-green-innovation/
Moses Afopezi wins top honours at Africa PachiPanda Challenge 2024 for groundbreaking green innovation |
pricing 75 19.0× 933 💰 Pricing
https://www.mtn.com/ai-avatars-digital-friendships-and-the-urgency-of-online-safety-for-africas-youth/
AI Avatars, Digital Friendships, and the Urgency of Online Safety for Africa’s Youth |
pricing 75 17.2× 1025 💰 Pricing
https://www.mtn.com/skilling-teachers-trainers-and-youth-for-a-transformative-future/
Skilling teachers, trainers, and youth for a transformative future |
pricing 75 18.3× 968 💰 Pricing
https://www.mtn.com/communique-issued-by-the-africa-group-of-six-mobile-network-operators-on-facilitating-partnerships-for-africas-progress/
Communiqué Issued by the Africa Group of Six Mobile Network Operators on Facilitating Partnerships for Africa’s Progress |
pricing 75 18.6× 1150 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/case-study/ 53 64 0% 33.3× High JS Bloat
/boardofdirectors/ 13 57 0% 58.5× High JS Bloat
/executivecommittee/ 12 57 0% 51.6× High JS Bloat
/author/ 11 57 0% 48.7× High JS Bloat
/sub-pillar-category/ 9 68 0% 28.2× High JS Bloat
/country/ 7 58 0% 62.3× High JS Bloat
/case-study-category/ 5 83 0% 8.8× High JS Bloat
/about/ 2 67 0% 32.6× High JS Bloat
/livestock-farmers-can-benefit-from-rural-connectivity/ 1 67 0% 24.1× High JS Bloat
/we-live-yello-people-and-culture/ 1 57 0% 42.1× High JS Bloat
/new-telco-powered-credit-score-set-to-transform-access-to-finance-for-millions-of-south-africans/ 1 75 0% 18.6× High JS Bloat
/mtn-group-reports-continued-commercial-momentum-in-the-first-quarter-with-service-revenue-up-11-1-in-constant-currency/ 1 75 0% 17.4× High JS Bloat
/mtn-group-announces-key-executive-moves-in-west-africa/ 1 67 0% 29.4× High JS Bloat
/mtn-inducted-into-brand-africa-hall-of-fame-named-1-most-admired-african-brand-contributing-to-a-better-africa-and-1-most-admired-african-brand/ 1 67 0% 38.1× High JS Bloat
/mtn-zambia-launches-skills-academy-to-empower-youth-and-bridge-digital-skills-gap/ 1 67 0% 23.2× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/mtn.com

Get your free API key — 100 requests/month included.

🔗 Similar finance Sites

Domains with a similar tech stack, industry, and AI readiness profile to mtn.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
mtn.com (this site) 76 88 WordPress 6.3× 2
zogby.com 78 87 WordPress 6.0× 3 Compare →
trustonefinancial.org 78 89 WordPress 7.0× 1 Compare →
bankatfidelity.com 80 89 WordPress 5.6× 3 Compare →
digitalnewstoday.in 78 82 WordPress 4.6× 1 Compare →
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📊 Semantic Share of Voice

How often would an AI cite mtn.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to mtn.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Mtn?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Mtn does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Mtn work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Mtn."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for mtn.com:

Current Score
88
Projected Score
94
Improvement
+6 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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