myer.com.au 60 C
🛡️ SEO 53 🤖 GEO 65 ⚡ Perf 36 🏗️ Arch 90

myer.com.au — Global SEODiff Score 60/100

myer.com.au
📊

At 82/100, the ACRI for myer.com.au indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Compared to other developer sites (avg score: 57), myer.com.au performs above the benchmark, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. A 50.0× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

60
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (36) is your bottleneck.
🎯 Top Fix: Reduce token bloat (108×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 24 snapshots
Mar 4 Mar 20
🔔 Recent AI Indexing Activity
🔄 Mar 20 Content change detected
🔄 Mar 18 Content change detected
🔄 Mar 18 Content change detected
🔄 Mar 17 Content change detected
🔄 Mar 17 Content change detected
Does your site score higher than myer.com.au?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)53 × 0.25 = 13.2
🤖 AI Readiness / GEO (40% weight)65 × 0.40 = 26.0
⚡ Performance (20% weight)36 × 0.20 = 7.2
🏗️ Architecture & Trust (15% weight)90 × 0.15 = 13.5
Weighted sum = 13.2 + 26.0 + 7.2 + 13.5
Global SEODiff Score = 60 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
99
Structure
avg 35
2
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.9%
Rank #9218
Aligned
Gap
AI (ACRI)
Top 4%
Score 82/100

myer.com.au has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why myer.com.au ranks here

Tech stackNext.js
Industrydeveloper
RenderingSSR
Schema coverage1 blocks
Token bloat50×+

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

53/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

51 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

155 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 2
  • ✓ Has <h2> headings — found 24
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

65/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the developer sector, hikkoshizamurai.jp (ACRI: 88) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
myer.com.au
67
Your ACRI Score
88
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. hikkoshizamurai.jp has schema coverage of 5 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 99/100 — Excellent
Structured Elements 1190 elements (1190 lists, 0 rows, 0 headers)
Total Words4026
Raw Density29.6%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

56
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability56/100 — AI models can partially extract answers from this page
Crawl CostHigh (100/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (24.0 KB)Bloat (2576.6 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context40% Optimized for Vision
Image Alt Coverage42 / 104 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 2600.6 KB, but only 24.0 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 40% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 99.1% · SNR: 0.01 · Signal: 6149 / Noise: 659600 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of myer.com.au and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Myer is a leading Australian department store offering a wide range of products.
Target Audience
Fashion shoppers, home decor enthusiasts, beauty consumers, toy buyers, gift-givers.
Pricing Model
Multiple payment options including Afterpay, Velocity and Amex Reward Points.
🏆 Competitive Moat
Large scale operations and extensive product selection.
📊 Content Depth
3/10
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
ServerCloudFront
CDNcloudfront
HTTP Status200
Load Time557 ms
Raw HTML Size2600.6 KB
Visible Text Size24.0 KB

Performance & Speed

36/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

557 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

5686
DOM nodes
2601 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → private, no-cache, no-store, max-age=0, must-revalidate
  • ✗ CDN cache status
  • ✓ CDN detected → cloudfront

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

90/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.myer.com.au/sitemap/sitemap_20251.xml.gz
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

1267
internal links
8
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 67/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for myer.com.au
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/myer.com.au" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=myer.com.au" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 167 pages · Deep-10

Homepage ACRI
67
Single-page score
-31
Severe hidden bloat
Δ delta
Site-Wide ACRI
37
Avg across 167 pages · Range 0–49
🔍
Hidden Bloat Detected

Homepage scores 67, but internal pages average only 37 — a -31-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
11%
Topical Drift
TF-IDF cosine similarity
Total Words
52282
Avg Bloat
682.4×
RAG Fractures [?]
157
⚠️
157 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 157 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.myer.com.au/c/new-in/shop-the-edit
Shop The Edit | MYER
pricing 49 226.0× 1311 ⚠️ RAG Fracture
https://www.myer.com.au/c/new-in/shop-the-edit/aussie-casual
Aussie Casual | MYER
pricing 49 226.5× 1257 ⚠️ RAG Fracture
https://www.myer.com.au/p/thereafter-cropped-shirt-in-white
There After Cropped Shirt in White | MYER
pricing 39 708.1× 331 ⚠️ RAG Fracture
https://www.myer.com.au/p/thereafter-pu-leather-jacket-in-black
There After PU Leather Jacket in Black | MYER
pricing 39 709.6× 334 ⚠️ RAG Fracture
https://www.myer.com.au/p/thereafter-pu-leather-jacket-in-dark-brown
There After PU Leather Jacket in Dark Brown | MYER
pricing 39 701.0× 338 ⚠️ RAG Fracture
https://www.myer.com.au/p/vero-moda-tessa-knit-top-in-grey
Vero Moda Tessa Knit Top in Grey | MYER
pricing 39 762.7× 305 ⚠️ RAG Fracture
https://www.myer.com.au/p/vero-moda-tessa-knit-top-in-oatmeal
Vero Moda Tessa Knit Top in Oatmeal | MYER
pricing 39 767.7× 303 ⚠️ RAG Fracture
https://www.myer.com.au/p/abrand-jeans-95-baggy-selena-recycle-in-blue
ABrand Jeans 95 Baggy Selena Recycle in Blue | MYER
pricing 39 710.2× 328 ⚠️ RAG Fracture
https://www.myer.com.au/p/grab-denim-regular-tapered-jeans-black
Grab Regular Tapered Jeans Black | MYER
pricing 39 744.1× 317 ⚠️ RAG Fracture
https://www.myer.com.au/p/grab-denim-regular-tapered-tinted-jeans-in-mid-blues
Grab Regular Tapered Tinted Jeans in Mid Blues | MYER
pricing 39 722.6× 327 ⚠️ RAG Fracture
https://www.myer.com.au/p/grab-denim-seam-forward-loose-tinted-jeans-in-mid-blues
Grab Seam Forward Loose Tinted Jeans in Mid Blues | MYER
pricing 39 713.7× 329 ⚠️ RAG Fracture
https://www.myer.com.au/p/grab-denim-denim-workwear-shirt-in-light-blue
Grab Denim Workwear Shirt in Light Blue | MYER
pricing 39 724.9× 322 ⚠️ RAG Fracture
https://www.myer.com.au/p/grab-short-sleeve-boxy-shirt-in-light-indigo
GRAB Short Sleeve Boxy Shirt in Light Indigo | MYER
pricing 39 691.5× 340 ⚠️ RAG Fracture
https://www.myer.com.au/p/grab-relaxed-fit-v-neck-tee-in-white
GRAB Relaxed Fit V Neck Tee in White | MYER
pricing 39 672.3× 354 ⚠️ RAG Fracture
https://www.myer.com.au/p/grab-baggy-balloon-jeans-in-medium-green-tint
GRAB Baggy Balloon Jeans in Medium Green Tint | MYER
pricing 39 667.3× 351 ⚠️ RAG Fracture
https://www.myer.com.au/p/armani-exchange-one-block-up-cargo-shorts-black-beauty
Armani Exchange One Block Up Cargo Shorts in Black Beauty | MYER
pricing 39 806.3× 286 ⚠️ RAG Fracture
https://www.myer.com.au/p/nobody-denim-vera-jeans-in-vintage-black
Nobody Denim Vera Jeans in Vintage Black | MYER
pricing 39 754.8× 307 ⚠️ RAG Fracture
https://www.myer.com.au/p/nobody-denim-vera-jeans-in-americana
Nobody Denim Vera Jeans in Americana | MYER
pricing 39 764.7× 303 ⚠️ RAG Fracture
https://www.myer.com.au/p/abrand-jeans-a1-jacket-blake-rcy
ABrand Jeans A1 Jacket Blake RCY in Moses | MYER
pricing 39 750.3× 306 ⚠️ RAG Fracture
https://www.myer.com.au/p/grab-denim-seam-forward-loose-jeans-in-light-blue
GRAB Seam Forward Loose Jeans in Light Blue | MYER
pricing 39 718.5× 327 ⚠️ RAG Fracture
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/p/ 155 39 1% 732.3× Bot Blocked
/c/ 2 49 1% 226.2× Bot Blocked
/integrations/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 167 pages
investor.myer.com.au ×157
pinterest.com.au ×157
instagram.com ×157
itunes.apple.com ×157
play.google.com ×157
youtube.com ×157
twitter.com ×157
myerchristmasclub.com.au ×157
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/myer.com.au

Get your free API key — 100 requests/month included.

🔗 Similar developer Sites

Domains with a similar tech stack, industry, and AI readiness profile to myer.com.au. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
myer.com.au (this site) 67 82 Next.js 108.3× 1
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📊 Semantic Share of Voice

How often would an AI cite myer.com.au when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to myer.com.au. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Com",
  "url": "https://myer.com.au",
  "logo": "https://myer.com.au/mfestatic/favicon.ico",
  "sameAs": []
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 0% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Com?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Com does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Com work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Com."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for myer.com.au:

Current Score
82
Projected Score
96
Improvement
+14 pts
Add Organization schema +6 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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