nab.com.au 66 C
🛡️ SEO 51 🤖 GEO 83 ⚡ Perf 41 🏗️ Arch 80

nab.com.au — Global SEODiff Score 66/100

nab.com.au
📊

nab.com.au achieves a 80/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. Within the finance vertical, this places nab.com.au above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. With a 4.0× bloat ratio, the page delivers its content without excessive boilerplate, giving AI systems a clean extraction path. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

66
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (41) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 18, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 6 Mar 18
🔔 Recent AI Indexing Activity
🔄 Mar 18 Content change detected
Does your site score higher than nab.com.au?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)51 × 0.25 = 12.8
🤖 AI Readiness / GEO (40% weight)83 × 0.40 = 33.2
⚡ Performance (20% weight)41 × 0.20 = 8.2
🏗️ Architecture & Trust (15% weight)80 × 0.15 = 12.0
Weighted sum = 12.8 + 33.2 + 8.2 + 12.0
Global SEODiff Score = 66 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
65
Structure
avg 35
42
Schema
avg 9
65
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 1%
Rank #14461
Aligned
Gap
AI (ACRI)
Top 6%
Score 80/100

nab.com.au has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why nab.com.au ranks here

Tech stackAdobe Experience Manager
Industryfinance
RenderingHybrid
Schema coverage1 blocks
Token bloat4.0×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

51/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

69 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

160 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 35
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.nab.com.au/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Personal
  • ✓ og:description — NAB personal banking services include online banking, bank accounts, credit cards, home loans and personal loans. We’re here to help you with more than money.
  • ✓ og:image — preview
  • ✓ twitter:card — summary
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

83/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the finance sector, cardpay.com (ACRI: 82) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
nab.com.au
64
Your ACRI Score
82
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. cardpay.com has schema coverage of 1 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 65/100 — Good
Structured Elements 356 elements (356 lists, 0 rows, 0 headers)
Total Words2830
Raw Density12.6%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

74
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability74/100 — AI models can easily extract answers from this page
Crawl CostHigh (70/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

25%
🗑️ 75%
Useful Content (139.2 KB)Bloat (417.3 KB)
Token Bloat Ratio4.0× — Lean

Multimodal Readiness

Visual Context23% Optimized for Vision
Image Alt Coverage6 / 26 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 23% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

25 Entropy
Poor Token Bloat: High
Noise Ratio: 75.0% · SNR: 0.33 · Signal: 35636 / Noise: 106830 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of nab.com.au and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
NAB provides a range of personal banking services including loans, accounts, and credit cards.
Target Audience
Customers seeking banking services, loan applicants, credit card users.
Pricing Model
Variable - based on loan terms, account types, and credit card offers.
🏆 Competitive Moat
Convenience and breadth of services offered within a single banking platform.
📊 Content Depth
2/10
Analyzed by SEODiff AI · 2026-03-01

🔧 Tech Stack

AI-Readiness Score65/100
Server
CDN
HTTP Status200
Load Time818 ms
Raw HTML Size556.5 KB
Visible Text Size139.2 KB

Performance & Speed

41/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

818 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

3803
DOM nodes
556 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=1200
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

80/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.nab.com.au/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

382
internal links
12
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 64/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for nab.com.au
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/nab.com.au" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=nab.com.au" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 140 pages · Deep-10

Homepage ACRI
64
Single-page score
-4
Consistent readability
Δ delta
Site-Wide ACRI
60
Avg across 140 pages · Range 0–77
Topical Cohesion
13%
Topical Drift
TF-IDF cosine similarity
Total Words
122458
Avg Bloat
179.4×
Page Type ACRI Token Bloat Words Status
https://www.nab.com.au/about-us/security/latest-fraud-scam-alerts
Latest scams, fraud and phishing activity - NAB
pricing 77 18.3× 6828 💰 Pricing
https://www.nab.com.au/about-us/security/cyber-safety-training-modules/cyber-safety-training
Cyber safety training for business owners - NAB
pricing 72 45.6× 2225 💰 Pricing
https://www.nab.com.au/personal/premier/insights/wealth-transfer-strategies
Essential strategies for wealth transfer - NAB
pricing 69 116.9× 859 💰 Pricing
https://www.nab.com.au/business/online-banking/nab-connect/help/security
Security features in NAB Connect - NAB
pricing 69 119.3× 833 💰 Pricing
https://www.nab.com.au/personal/premier/insights/balance-retirement-savings-family-financial-support
Strategies to balance retirement savings and family support - NAB
pricing 69 120.3× 831 💰 Pricing
https://www.nab.com.au/personal/online-banking/fitbit/help
Using a NAB Visa card with Fitbit Pay | Help and support - NAB
pricing 69 48.4× 1987 💰 Pricing
https://www.nab.com.au/personal/online-banking/garmin/help
How to use a NAB Visa card with Garmin Pay | A help guide - NAB
pricing 69 61.9× 1546 💰 Pricing
https://www.nab.com.au/business/online-banking/nab-direct-link/help/file-type-information-matrix
File type information matrix for NAB Direct Link - NAB
pricing 69 55.8× 1930 💰 Pricing
https://www.nab.com.au/business/online-banking/nab-direct-link/help/payments-cut-off-times
NAB Direct Link payment cut-off times - NAB
pricing 69 144.5× 668 💰 Pricing
https://www.nab.com.au/business/online-banking/nab-direct-link/help/acknowledgement-types-meanings
Acknowledgement types and meanings | NAB Direct Link - NAB
pricing 69 187.8× 512 💰 Pricing
https://www.nab.com.au/about-us/nab-ventures/team
Ventures team | About us - NAB
pricing 69 93.2× 1088 💰 Pricing
https://www.nab.com.au/help-support/better-ways-to-bank/telephone-banking/features
Telephone Banking | How to use the interactive menu - NAB
pricing 69 127.3× 751 💰 Pricing
https://www.nab.com.au/personal/online-banking/features
Digital features | A better banking experience - NAB
pricing 69 153.9× 687 💰 Pricing
https://www.nab.com.au/business/small-business/moments/grow/team/sas-staff-focus
Boosting employee engagement | SAS case study - NAB
pricing 69 82.2× 1219 💰 Pricing
https://www.nab.com.au/business/small-business/moments/grow/team/manage-leave
Manage staff leave | How to build employee engagement - NAB
pricing 69 101.4× 986 💰 Pricing
https://www.nab.com.au/business/small-business/moments/grow/team/staff-retention
Selling your culture | Attracting talent - NAB
pricing 69 133.9× 744 💰 Pricing
https://www.nab.com.au/business/small-business/moments/grow/team/recruit
How to find and hire the right staff to grow your business - NAB
pricing 69 106.5× 939 💰 Pricing
https://www.nab.com.au/business/small-business/moments/grow/team/loyalty
Keeping staff happy | Employee engagement - NAB
pricing 69 81.4× 1227 💰 Pricing
https://www.nab.com.au/business/small-business/moments/grow/team/online-talent
Hiring online talent | Remote freelancers - NAB
pricing 69 104.4× 958 💰 Pricing
https://www.nab.com.au/about-us/security/online-safety-tips/use-social-media-securely
Using social media-protect your information online - NAB
pricing 69 74.7× 1307 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/about-us/ 69 67 0% 152.1× High JS Bloat
/business/ 54 62 0% 255.2× High JS Bloat
/personal/ 6 67 0% 117.9× High JS Bloat
/contact/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/help-support/ 1 69 0% 127.3× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 140 pages
careers.nab.com.au ×130
youtube.com ×130
shows.acast.com ×130
business.nab.com.au ×130
instagram.com ×130
nabportalpay.nab.com.au ×130
nabgateway-portal.nab.com.au ×130
equitylending.nab.com.au ×130
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/nab.com.au

Get your free API key — 100 requests/month included.

🔗 Similar finance Sites

Domains with a similar tech stack, industry, and AI readiness profile to nab.com.au. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
nab.com.au (this site) 64 80 Adobe Experience Manager 4.0× 1
nic.deloitte 79 81 Adobe Experience Manager 2.1× 2 Compare →
six-group.com 80 80 Adobe Experience Manager 2.0× 3 Compare →
sixgroup.com 80 80 Adobe Experience Manager 2.0× 3 Compare →
six-swiss-exchange.com 80 80 Adobe Experience Manager 2.0× 3 Compare →
digitalnewstoday.in 78 82 WordPress 4.6× 1 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite nab.com.au when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to nab.com.au. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Com",
  "url": "https://nab.com.au",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://nab.com.au/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Com?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Com does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Com work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Com."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for nab.com.au:

Current Score
80
Projected Score
87
Improvement
+7 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

Is this your company?

Monitor your AI visibility score weekly and get alerted when changes happen.

Start Free →

🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →