nav.no 59 D
🛡️ SEO 40 🤖 GEO 58 ⚡ Perf 74 🏗️ Arch 70

nav.no — Global SEODiff Score 59/100

nav.no
📊

At 73/100, the ACRI for nav.no indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Within the infrastructure vertical, this places nav.no above the industry average of 57 —, suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. A 28.5× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

59
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (40) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (28×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 3 snapshots
Mar 7 Mar 20
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than nav.no?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)40 × 0.25 = 10.0
🤖 AI Readiness / GEO (40% weight)58 × 0.40 = 23.2
⚡ Performance (20% weight)74 × 0.20 = 14.8
🏗️ Architecture & Trust (15% weight)70 × 0.15 = 10.5
Weighted sum = 10.0 + 23.2 + 14.8 + 10.5
Global SEODiff Score = 59 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
57
Structure
avg 35
2
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 3%
Rank #30915
+22 pts
Gap
AI (ACRI)
Top 25%
Score 73/100

nav.no punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why nav.no ranks here

Tech stackNext.js
RenderingSSR
Schema coverage1 blocks
Token bloat28.5×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

40/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

29 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

139 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 2
  • ✓ Has <h2> headings — found 10
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.nav.no/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → no
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Forside privatperson - nav.no
  • ✓ og:description — Informasjon fra Nav om arbeid, helse og sykdom, familie og barn, pensjon, sosiale tjenester og veiledning, hjelpemidler og tilrettelegging.
  • ✓ og:image — preview
  • ✓ twitter:card — summary
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

58/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
nav.no
44
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 57/100 — Fair
Structured Elements 38 elements (38 lists, 0 rows, 0 headers)
Total Words388
Raw Density9.8%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

46
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability46/100 — AI models can partially extract answers from this page
Crawl CostMedium (40/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

3%
🗑️ 97%
Useful Content (2.5 KB)Bloat (69.2 KB)
Token Bloat Ratio28.5× — Heavy

Multimodal Readiness

Visual Context0% Optimized for Vision
Image Alt Coverage0 / 15 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 71.7 KB, but only 2.5 KB is text. 3% useful / 97% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (28.5×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 0% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 96.5% · SNR: 0.04 · Signal: 644 / Noise: 17703 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of nav.no and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Nav is a Norwegian public agency providing social welfare benefits and services. It offers a comprehensive digital and phone-based support
Target Audience
Citizens of Norway, including individuals seeking social welfare benefits, employees, employers, and those requiring assistance with various social services.
Pricing Model
⚠ SEMANTIC VOID
🔗 Integration Partners
Min side – arbeidsgiverFinn virksomhetAa-registeretLønnsgarantiHjelpemidlernav.no/veterannav.no
🛡️ Compliance Standards
SOC 2GDPR
🏆 Competitive Moat
Extensive digital platform with 24/7 support, personalized guidance, and a comprehensive database of social welfare information, combined with a robust system for managing complex cases and ensuring data security.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• Thin landing pages for features
• No structured FAQ schema
Analyzed by SEODiff AI · 2026-03-01

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
Server
CDN
HTTP Status200
Load Time705 ms
Raw HTML Size71.7 KB
Visible Text Size2.5 KB

Performance & Speed

74/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

705 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

458
DOM nodes
72 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → s-maxage=86400, stale-while-revalidate=31449600
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

70/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

35
internal links
1
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → no
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 44/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for nav.no
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/nav.no" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=nav.no" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 114 pages · Deep-10

Homepage ACRI
44
Single-page score
-9
Moderate hidden bloat
Δ delta
Site-Wide ACRI
35
Avg across 114 pages · Range 0–64
Topical Cohesion
9%
Topical Drift
TF-IDF cosine similarity
Total Words
30510
Avg Bloat
37.6×
RAG Fractures [?]
2
⚠️
2 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 2 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.nav.no/no/lokalt/trondelag/relatert-informasjon/bakgrunn-brukerradet-for-ungdom-i-trondelag
Om brukerrådet for ungdom i Trøndelag. - nav.no
pricing 64 13.3× 944 💰 Pricing
https://www.nav.no/en/home/work-and-stay-in-norway/employee-on-the-norwegian-continental-shelf
Employee on the Norwegian continental shelf - nav.no
other 64 13.5× 883
https://www.nav.no/no/nav-og-samfunn/kunnskap/relatert-informasjon/arkiv-hjelpestonad-pr.30.juni-2010-2019
Arkiv - Hjelpestønad pr. 30. juni 2010-2019 - nav.no
other 64 15.9× 753
https://www.nav.no/no/nav-og-samfunn/kunnskap/relatert-informasjon/arkiv-grunnstonad-per-desember-2010-2019
Arkiv - Grunnstønad per 31. desember 2010-2019 - nav.no
other 64 14.1× 874
https://www.nav.no/no/nav-og-samfunn/kunnskap/forsok-i-regi-av-nav/helhetlig-oppfolging-av-lavinntektsfamilier
Helhetlig oppfølging av lavinntektsfamilier - nav.no
other 64 16.3× 745
https://www.nav.no/no/nav-og-samfunn/kunnskap/data-og-forskning-pa-nav/praksis-rutiner-og-retningslinjer-rundt-offisiell-og-offentlig-statistikk-fra-nav2
Praksis, rutiner og retningslinjer rundt offisiell og offentlig statistikk fra Nav - nav.no
pricing 64 10.5× 1822 💰 Pricing
https://www.nav.no/no/nav-og-samfunn/kunnskap/data-og-forskning-pa-nav/bestilling-av-data
Bestilling av data - nav.no
pricing 64 17.8× 776 💰 Pricing
https://www.nav.no/no/nav-og-samfunn/kunnskap/forsok-i-regi-av-nav/forsok-med-metoden-motiverende-intervju
Forsøk med metoden Motiverende intervju - nav.no
other 61 18.9× 579
https://www.nav.no/no/nav-og-samfunn/kunnskap/relatert-informasjon/arkiv-grunnstonad-per-pr.30.juni-2010-2019
Arkiv - Grunnstønad per 30. juni 2010-2019 - nav.no
other 61 16.2× 743
https://www.nav.no/en/home/benefits-and-services/relatert-informasjon/work-and-residence-on-svalbard
Work and residence on Svalbard - nav.no
product 61 19.7× 538
https://www.nav.no/no/nav-og-samfunn/kunnskap/relatert-informasjon/arkiv-hjelpestonad-per-31.desember-2010-2019
Arkiv - Hjelpestønad per 31. desember 2010-2019 - nav.no
other 61 15.7× 765
https://www.nav.no/no/nav-og-samfunn/kunnskap/data-og-forskning-pa-nav/bestilling-av-data2
Bestilling av data - nav.no
pricing 61 19.6× 776 💰 Pricing
https://nav.no/contact
Kontakt oss - nav.no
support 56 22.0× 1200
https://www.nav.no/no/nav-og-samfunn/kunnskap/forsok-i-regi-av-nav/forsok-med-supported-employment
Supported Employment - nav.no
pricing 56 20.5× 522 💰 Pricing
https://www.nav.no/no/lokalt/trondelag/nyheter/forventninger-om-okt-sysselsetting-i-trondersk-naeringsliv
Forventninger om økt sysselsetting i trøndersk næringsliv - nav.no
other 56 20.7× 569
https://www.nav.no/no/lokalt/troms-og-finnmark/nyheter/nav-troms-og-finnmark-statistikk-korona
Statistikk og analyse Nav Troms og Finnmark - nav.no
pricing 56 20.4× 748 💰 Pricing
https://www.nav.no/no/nav-og-samfunn/statistikk/statistikk
Statistikk - nav.no
other 51 47.9× 244
https://www.nav.no/nav.no-ressurser/filer/statistikk-og-analyse/pensjon/2020_1kv Antall mottakere av supplerende stønad. Antall og andel med redusert ytelse. Kjønn. Mars 2010 - 2020
2020_1kv Antall mottakere av supplerende stønad. Antall og andel med redusert ytelse. Kjønn. Mars 2010 - 2020 - nav.no
pricing 46 36.9× 322 ⚠️ RAG Fracture
https://www.nav.no/no/lokalt/rogaland/satsinger-og-aktiviteter/rekruttering
Rekruttering - nav.no
other 46 35.1× 300
https://www.nav.no/en/home/rules-and-regulations/relatert-informasjon/coming-from-a-country-outside-eu-eea-to-work-in-norway
Coming from a country outside EU/EEA to work in Norway - nav.no
pricing 46 26.1× 396 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/no/ 85 42 0% 47.5× High JS Bloat
/en/ 4 54 0% 21.0× High JS Bloat
/nav.no-ressurser/ 4 44 0% 34.6× Bot Blocked
/blog/ 1 0 0% 0.0× Low AI Readiness
/resources/ 1 0 0% 0.0× Low AI Readiness
/demo/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 56 0% 22.0× High JS Bloat
/about/ 1 0 0% 0.0× Low AI Readiness
/guides/ 1 0 0% 0.0× Low AI Readiness
/solutions/ 1 0 0% 0.0× Low AI Readiness
/get-started/ 1 0 0% 0.0× Low AI Readiness
/security/ 1 0 0% 0.0× Low AI Readiness
/support/ 1 0 0% 0.0× Low AI Readiness
/help/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 114 pages
lovdata.no ×94
login.nav.no ×94
arbeidsgiver.nav.no ×12
utdanning.no ×2
ipsnor.no ×2
ssb.no ×2
arbeidsplassen.nav.no ×2
oslo.kommune.no ×1
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/nav.no

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to nav.no. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
nav.no (this site) 44 73 Next.js 28.5× 1
burgschneider.com 69 85 Next.js 10.4× 1 Compare →
trueroll.com.tw 69 82 Next.js 2.6× 0 Compare →
plushshop.com 69 82 Next.js 8.1× 2 Compare →
printronix.com 69 86 WordPress 32.7× 1 Compare →
x-reload.com 69 83 Express 20.1× 3 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite nav.no when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to nav.no. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Nav",
  "url": "https://nav.no",
  "logo": "https://cdn.nav.no/personbruker/decorator-next/public/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Nav",
  "url": "https://nav.no",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://nav.no/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 3% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Nav?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Nav does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Nav work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Nav."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for nav.no:

Current Score
73
Projected Score
91
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

Is this your company?

Monitor your AI visibility score weekly and get alerted when changes happen.

Start Free →

🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →