With a solid 78/100 ACRI, nms.ac.uk is well-positioned for AI search — better than 88% of sites in the Radar. Within the ecommerce vertical, this places nms.ac.uk above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. Heavy markup overhead (15.2× bloat) forces AI systems to wade through excess code before finding useful information. The site includes 2 schema blocks, providing adequate structured data for basic entity recognition. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.
🧮 Score Transparency — How is this calculated?
📊 ACRI Sub-Scores (AI Readiness Detail)
nms.ac.uk shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →
Why nms.ac.uk ranks here
Fastest improvements
- Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
- Create an
llms.txtfile so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt → - Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
Traditional SEO
58/100 25 % of Global Score 🟢 High Confidence📝 Title Tag
Optimal range: 30–60 characters for SERP display.
📋 Meta Description
Optimal range: 120–160 characters for snippet control.
🔤 Heading Hierarchy
- ✓ Exactly 1 <h1> tag — found 1
- ✓ Has <h2> headings — found 15
- ✓ <h2> not before <h1>
🔍 Indexability
- ✓ Canonical tag present →
https://www.nms.ac.uk/ - ✓ No noindex directive
- ✓ Meta viewport set
- ✓ HTML lang attribute →
en - ➖ Hreflang tags — N/A (single language site)
- ✓ Googlebot allowed by robots.txt
🌐 Social / OpenGraph
- ✓ og:title — Home | National Museums Scotland
- ✓ og:description — World-class collections, programmes, places and people.
- ✓ og:image — preview
- ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated
SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)
Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.
AI Readiness / GEO
73/100 40 % of Global Score 🟢 High ConfidenceThis pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.
Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.
🤖 Bot Access Matrix
👻 Rendering (Ghost Ratio) Docs
📊 Structure & Information Density Docs
🏷️ Schema Health Docs
Schema Coverage Map
📐 AI Efficiency Metrics Docs
Token Bloat Research
Multimodal Readiness
TDM Rights
🔥 Structural Entropy Check Research
🔬 AI-Crawler Simulation
See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
AI Answer Preview
NEWSee how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.
The LLM Interpretation
AI-VERIFIEDSEODiff AI analyzed the extracted content of nms.ac.uk and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.
🔧 Tech Stack
Performance & Speed
65/100 20 % of Global Score 🟢 High Confidence⏱️ Time to First Byte
Google considers <200 ms "good". AI crawlers may have even shorter timeouts.
📦 Page Weight
DOM nodes
HTML payload
🗄️ Cache & CDN
- ✗ Cache-Control header
- ✓ CDN cache status →
DYNAMIC - ✓ CDN detected → cloudflare
🔬 Tracker Tax
tracker scripts
third-party domains
token overhead
📐 How the Performance Pillar score is calculated
Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)
TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.
Architecture & Trust
87/100 15 % of Global Score 🟢 High Confidence🗺️ Sitemap & Robots
- ✓ Sitemap declared in robots.txt →
https://www.nms.ac.uk/sitemap.xml - ✓ Googlebot allowed
- ✓ GPTBot allowed
- ✓ ClaudeBot allowed
🔗 Linking
internal links
external links
🔒 Security & Trust
- ✓ HSTS header (Strict-Transport-Security)
- ✗ Content-Security-Policy header
- ✓ HTTP status 200 OK (got 200)
♿ Accessibility Signals
- ✓ HTML lang attribute → en
- ✓ Meta viewport for mobile
- ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated
Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)
Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.
🏅 AI-Verified Trust Badge
Your site scores 60/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.
<a href="https://seodiff.io/radar/domains/nms.ac.uk" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=nms.ac.uk" alt="AI-Verified by SEODiff" width="280" height="52"></a>
💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.
� Deep Crawl Analysis 73 pages · Deep-10
Homepage scores 60, but internal pages average only 50 — a -11-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.
Poorly formatted tables or pricing grids on 35 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.
| Page | Type | ACRI | Token Bloat | Words | Status |
|---|---|---|---|---|---|
| pricing | 74 | 18.6× | 2148 | 💰 Pricing | |
| pricing | 69 | 28.3× | 1242 | ⚠️ RAG Fracture | |
| pricing | 66 | 57.5× | 510 | ⚠️ RAG Fracture | |
| pricing | 66 | 54.7× | 523 | ⚠️ RAG Fracture | |
| pricing | 66 | 49.9× | 609 | 💰 Pricing | |
| pricing | 66 | 41.9× | 692 | ⚠️ RAG Fracture | |
| pricing | 66 | 37.1× | 1020 | 💰 Pricing | |
| pricing | 66 | 62.7× | 530 | ⚠️ RAG Fracture | |
| pricing | 66 | 49.1× | 629 | ⚠️ RAG Fracture | |
| pricing | 66 | 69.6× | 664 | ⚠️ RAG Fracture | |
| pricing | 66 | 43.1× | 768 | ⚠️ RAG Fracture | |
| pricing | 66 | 42.2× | 719 | ⚠️ RAG Fracture | |
| pricing | 66 | 36.4× | 821 | ⚠️ RAG Fracture | |
| pricing | 66 | 51.4× | 566 | ⚠️ RAG Fracture | |
| pricing | 66 | 51.0× | 647 | ⚠️ RAG Fracture | |
| pricing | 66 | 32.8× | 1146 | ⚠️ RAG Fracture | |
| pricing | 66 | 53.1× | 551 | ⚠️ RAG Fracture | |
| pricing | 66 | 34.0× | 957 | ⚠️ RAG Fracture | |
| pricing | 66 | 55.1× | 512 | 💰 Pricing | |
| pricing | 66 | 35.5× | 961 | ⚠️ RAG Fracture |
| Path | Pages | Avg ACRI | Ghost % | Bloat | Top Issue |
|---|---|---|---|---|---|
| /events/ | 33 | 60 | 1% | 64.2× | Bot Blocked |
| /past-exhibitions/ | 17 | 58 | 1% | 74.5× | Bot Blocked |
| /exhibitions/ | 4 | 61 | 1% | 54.5× | Bot Blocked |
| /search-our-collections/ | 2 | 41 | 1% | 1307.2× | Bot Blocked |
| /whats-on/ | 2 | 41 | 1% | 911.2× | Bot Blocked |
| /about/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /features/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /docs/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /pricing/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /products/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /schools-sessions/ | 1 | 46 | 1% | 412.0× | Bot Blocked |
| /sitemap/ | 1 | 74 | 0% | 18.6× | High JS Bloat |
| /blog/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /case-studies/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /discover-catalogue/ | 1 | 36 | 1% | 1908.6× | Bot Blocked |
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🔌 API Access
Pull this data programmatically. All sub-page metrics are available via our public API.
curl https://seodiff.io/api/v1/deep10/domain/nms.ac.ukGet your free API key — 100 requests/month included.
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| Domain | ACRI | AI Score | Tech Stack | Token Bloat | Schema | |
|---|---|---|---|---|---|---|
| nms.ac.uk (this site) | 60 | 78 | Custom / Proprietary | 15.2× | 2 | — |
| vet-concept.at | 82 | 86 | Custom / Proprietary | 3.2× | 2 | Compare → |
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| tradeindata.com | 83 | 91 | Custom / Proprietary | 2.0× | 1 | Compare → |
📊 Semantic Share of Voice
How often would an AI cite nms.ac.uk when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.
Analyzing citation landscape…
Remediation Patches
COPY-PASTEAuto-generated code fixes tailored to nms.ac.uk. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Ac",
"url": "https://nms.ac.uk",
"potentialAction": {
"@type": "SearchAction",
"target": "https://nms.ac.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
</script>
<!-- Move inline CSS to external stylesheets --> <link rel="stylesheet" href="/css/main.css"> <!-- Move inline scripts to external files with defer --> <script src="/js/app.js" defer></script> <!-- Remove duplicate navigation blocks --> <!-- Keep only ONE <nav> in the <header> --> <!-- Ensure <main> wraps your primary content --> <main> <!-- Your content here — this is what AI sees first --> </main>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Ac?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Add your answer here — describe what Ac does in 1-2 sentences."
}
},
{
"@type": "Question",
"name": "How does Ac work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Explain the key features and how users interact with Ac."
}
}
]
}
</script>
Projected Impact
ROI EST.If you apply the patches above, here's the estimated improvement for nms.ac.uk:
*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.
📋 Data Export
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All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).
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