norml.org 70 B
🛡️ SEO 59 🤖 GEO 74 ⚡ Perf 59 🏗️ Arch 93

norml.org — Global SEODiff Score 70/100

norml.org
📊

With a solid 78/100 ACRI, norml.org is well-positioned for AI search — better than 88% of sites in the Radar. In the social sector, norml.org outperforms the average (57), suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. A 13.2× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

70
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (59) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 3 snapshots
Mar 5 Mar 16
🔔 Recent AI Indexing Activity
🔄 Mar 21 Content change detected
🔄 Mar 16 Content change detected
Does your site score higher than norml.org?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)59 × 0.25 = 14.8
🤖 AI Readiness / GEO (40% weight)74 × 0.40 = 29.6
⚡ Performance (20% weight)59 × 0.20 = 11.8
🏗️ Architecture & Trust (15% weight)93 × 0.15 = 13.9
Weighted sum = 14.8 + 29.6 + 11.8 + 13.9
Global SEODiff Score = 70 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
42
Structure
avg 35
42
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 5%
Rank #51910
+7 pts
Gap
AI (ACRI)
Top 12%
Score 78/100

norml.org shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why norml.org ranks here

Tech stackWordPress
Industrysocial
RenderingSSR
Schema coverage1 blocks
Token bloat13.2×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

59/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

51 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

43 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 13
  • ✓ Has <h2> headings — found 9
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://norml.org/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — NORML
  • ✓ og:description — Working to Reform Marijuana Laws Since 1970
  • ✗ og:image
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

74/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the social sector, martin-sad.ru (ACRI: 87) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
norml.org
61
Your ACRI Score
87
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. martin-sad.ru has schema coverage of 63 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 42/100 — Fair
Structured Elements 58 elements (58 lists, 0 rows, 0 headers)
Total Words1082
Raw Density5.4%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

56
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability56/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

7%
🗑️ 93%
Useful Content (13.0 KB)Bloat (158.4 KB)
Token Bloat Ratio13.2× — Normal

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage15 / 15 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 92.4% · SNR: 0.08 · Signal: 3329 / Noise: 40551 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of norml.org and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
NORML advocates for responsible marijuana use and legalization through public policy and consumer education.
Target Audience
Advocates, marijuana consumers, policymakers, and concerned citizens.
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Largest and oldest marijuana legalization organization with a national network of chapters and a strong advocacy presence.
📊 Content Depth
3/10
Analyzed by SEODiff AI · 2026-03-03

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servernginx
CDN
HTTP Status200
Load Time702 ms
Raw HTML Size171.4 KB
Visible Text Size13.0 KB

Performance & Speed

59/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

702 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1000
DOM nodes
171 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-store, no-cache, must-revalidate
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

6
tracker scripts
2
third-party domains
0.0%
token overhead
Moderate trackers — consider lazy-loading non-essential scripts
googletagmanager.comdoubleclick.net
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

93/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://norml.org/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

84
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 61/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for norml.org
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/norml.org" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=norml.org" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 73 pages · Deep-10

Homepage ACRI
61
Single-page score
+8
Consistent readability
Δ delta
Site-Wide ACRI
70
Avg across 73 pages · Range 0–90
Topical Cohesion
9%
Topical Drift
TF-IDF cosine similarity
Total Words
196390
Avg Bloat
23.1×
Page Type ACRI Token Bloat Words Status
https://norml.org/blog/2012/06/19/new-poll-majority-of-washington-state-voters-support-marijuana-legalization-initiative-i-502/
NEW POLL: Majority of Washington State Voters Support Marijuana Legalization Initiative I-502 - NORML
pricing 90 9.9× 5142 💰 Pricing
https://norml.org/blog/2012/07/02/scientific-journal-cannabis-schedule-i-classification-is-not-tenable/
Scientific Journal: Cannabis' "Schedule I Classification Is Not Tenable" - NORML
pricing 90 8.3× 10410 💰 Pricing
https://norml.org/blog/2012/07/30/alternet-five-scientific-conclusions-about-cannabis-that-the-mainstream-media-doesnt-want-you-to-know/
Alternet: "Five Scientific Conclusions About Cannabis That The Mainstream Media Doesn’t Want You To Know" - NORML
pricing 90 9.2× 4720 💰 Pricing
https://norml.org/blog/2012/06/20/must-watch-rep-jared-polis-destroys-dea-administrator-during-congressional-hearing/
MUST WATCH: Rep. Jared Polis Destroys DEA Administrator During Congressional Hearing - NORML
pricing 90 9.9× 10726 💰 Pricing
https://norml.org/blog/2012/06/28/cannabis-and-cannibalism-the-return-of-reefer-madness-in-the-media/
Cannabis and Cannibalism: The Return Of Reefer Madness In The Media? - NORML
pricing 90 9.1× 8445 💰 Pricing
https://norml.org/blog/2012/07/12/feds-target-harborside-health-center-californias-largest-most-prominent-medical-cannabis-dispensary/
Feds Target Harborside Health Center - California's Largest, Most Prominent Medical Cannabis Dispensary - NORML
pricing 90 8.3× 8356 💰 Pricing
https://norml.org/blog/2012/07/05/study-cannabis-may-mitigate-traumatic-memories-in-patients-with-ptsd/
Study: Cannabis May Mitigate Traumatic Memories In Patients With PTSD - NORML
pricing 90 9.4× 5737 💰 Pricing
https://norml.org/blog/2012/07/13/what-the-end-of-prohibition-may-look-like-preemption-and-the-legalization-of-marijuana/
What the End of Prohibition May Look Like: Preemption and the Legalization of Marijuana - NORML
pricing 90 9.1× 6181 💰 Pricing
https://norml.org/blog/2012/07/23/poll-support-for-marijuana-legalization-initiative-growing-in-washington/
Poll: Support for Marijuana Legalization Initiative Growing in Washington - NORML
pricing 80 10.6× 5077 💰 Pricing
https://norml.org/blog/2012/08/06/legalization-proponents-in-washington-unveil-first-tv-ad/
Marijuana Legalization Proponents in Washington Unveil First TV Ad - NORML
pricing 80 13.3× 4419 💰 Pricing
https://norml.org/blog/2012/06/18/texas-democratic-party-endorses-marijuana-decriminalization/
Texas Democratic Party Endorses Marijuana Decriminalization - NORML
pricing 80 12.6× 5705 💰 Pricing
https://norml.org/blog/2012/06/18/there-is-nothing-complicated-about-telling-your-kids-the-truth/
Sorry AP, Telling Kids the Truth About Marijuana is Not Complicated - NORML
pricing 80 14.2× 2777 💰 Pricing
https://norml.org/blog/2012/08/09/scientific-review-there-is-now-clear-evidence-that-cannabinoids-are-useful-for-the-treatment-of-various-medical-conditions/
Scientific Review: "There Is Now Clear Evidence That Cannabinoids Are Useful For The Treatment Of Various Medical Conditions" - NORML
pricing 80 12.4× 5120 💰 Pricing
https://norml.org/blog/2012/08/10/online-cartoon-casts-critical-light-on-obamas-failed-medical-marijuana-policies/
Online Cartoon Casts Critical Light On Obama's Failed Medical Marijuana Policies - NORML
pricing 80 13.0× 3833 💰 Pricing
https://norml.org/blog/2012/06/07/study-medical-cannabis-dispensaries-not-associated-with-neighborhood-crime/
Study: Medical Cannabis Dispensaries Not Associated With Neighborhood Crime - NORML
pricing 80 15.1× 3155 💰 Pricing
https://norml.org/blog/2012/08/20/colorado-passage-of-marijuana-legalization-measure-would-potentially-yield-60-million-in-new-annual-revenue-and-savings-study-says/
Colorado: Passage Of Marijuana Legalization Measure Would Potentially Yield $60 Million In New Annual Revenue And Savings, Study Says - NORML
pricing 80 12.0× 4391 💰 Pricing
https://norml.org/blog/2012/06/11/new-poll-high-support-for-marijuana-legalization-in-colorado-61-say-regulate-like-alcohol-and-tobacco/
NEW POLL: High Support for Marijuana Legalization in Colorado, 61% Say Regulate Like Alcohol and Tobacco - NORML
pricing 80 13.1× 4489 💰 Pricing
https://norml.org/blog/2012/06/15/chicagos-mayor-favors-marijuana-decriminalization/
Chicago's Mayor Favors Marijuana Decriminalization - NORML
pricing 80 14.2× 3300 💰 Pricing
https://norml.org/blog/2012/08/01/help-needed-feds-seek-to-silence-silver-tours-robert-platshorn/
Help Needed: Feds Seek To Silence Silver Tour's Robert Platshorn - NORML
pricing 80 13.4× 3745 💰 Pricing
https://norml.org/blog/2012/06/19/north-carolina-democratic-party-passes-resolutions-in-support-of-medical-marijuana-and-industrial-hemp/
North Carolina Democratic Party Passes Resolutions in Support of Medical Marijuana and Industrial Hemp - NORML
pricing 80 13.4× 3859 💰 Pricing
Showing 20 of 73 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 64 75 0% 22.3× High JS Bloat
/integrations/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 80 0% 10.1× High JS Bloat
/contact/ 1 49 0% 157.1× High JS Bloat
/features/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 72 0% 20.9× High JS Bloat
/about/ 1 59 0% 72.3× High JS Bloat
/products/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 73 pages
secure.actblue.com ×67
youtube.com ×67
facebook.com ×67
twitter.com ×67
linkedin.com ×67
instagram.com ×67
kynorml.org ×66
store.norml.org ×66
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/norml.org

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite norml.org when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to norml.org. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 7% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Norml?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Norml does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Norml work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Norml."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for norml.org:

Current Score
78
Projected Score
86
Improvement
+8 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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