nrf.com 52 D
🛡️ SEO 43 🤖 GEO 52 ⚡ Perf 47 🏗️ Arch 74

nrf.com — Global SEODiff Score 52/100

nrf.com
📊

nrf.com achieves a 68/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. Within the infrastructure vertical, this places nrf.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. Heavy markup overhead (50.0× bloat) forces AI systems to wade through excess code before finding useful information. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

52
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (43) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (60×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 30 snapshots
Feb 22 Mar 20
🔔 Recent AI Indexing Activity
🔄 Mar 20 Content change detected
🔄 Mar 18 Content change detected
🔄 Mar 16 Content change detected
🔄 Mar 10 Content change detected
Does your site score higher than nrf.com?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)43 × 0.25 = 10.8
🤖 AI Readiness / GEO (40% weight)52 × 0.40 = 20.8
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)74 × 0.15 = 11.1
Weighted sum = 10.8 + 20.8 + 9.4 + 11.1
Global SEODiff Score = 52 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
0
Structure
avg 35
42
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 1%
Rank #14300
+37 pts
Gap
AI (ACRI)
Top 38%
Score 68/100

nrf.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why nrf.com ranks here

Tech stackNext.js
RenderingSSR
Schema coverage1 blocks
Token bloat50×+

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

43/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

10 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

0 chars
Missing

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 12
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://nrf.com
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — NRF | Home
  • ✗ og:description
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

52/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
nrf.com
34
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 0/100 — Poor
Structured Elements 0 elements (0 lists, 0 rows, 0 headers)
Total Words1061
Raw Density0.0%
💡Low structure score (0/100). Your content appears as a wall of text with few structured HTML elements. You have 0 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

37
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability37/100 — AI models can barely extract answers from this page
Crawl CostHigh (80/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (6.7 KB)Bloat (397.1 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context97% Optimized for Vision
Image Alt Coverage32 / 33 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 403.8 KB, but only 6.7 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 98.3% · SNR: 0.02 · Signal: 1726 / Noise: 101652 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
ServerNetlify
CDNnetlify
HTTP Status200
Load Time1150 ms
Raw HTML Size403.8 KB
Visible Text Size6.7 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1150 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

961
DOM nodes
404 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-store,no-cache,max-age=0
  • ✗ CDN cache status
  • ✓ CDN detected → netlify

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

74/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

137
internal links
17
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 34/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for nrf.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/nrf.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=nrf.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 140 pages · Deep-10

Homepage ACRI
34
Single-page score
+20
Subpages outperform homepage
Δ delta
Site-Wide ACRI
54
Avg across 140 pages · Range 0–63
Topical Cohesion
13%
Topical Drift
TF-IDF cosine similarity
Total Words
105286
Avg Bloat
129.8×
Page Type ACRI Token Bloat Words Status
https://nrf.com/blog/10-trends-and-predictions-for-retail-in-2026
NRF | 10 trends and predictions for retail in 2026
pricing 63 23.5× 3065 💰 Pricing
https://nrf.com/blog/a-look-at-2025s-top-50-global-retailers
NRF | A look at 2025’s Top 50 Global Retailers
blog 63 24.2× 2986
https://nrf.com/blog/experimenting-ai-connect-convert-customers
NRF | Experimenting with AI to connect and convert customers
blog 60 74.7× 756
https://nrf.com/blog/fostering-growth-community-innovation-at-rei
NRF | Fostering a sense of growth, community and innovation at REI
pricing 60 67.1× 858 💰 Pricing
https://nrf.com/blog/small-businesses-fight-to-survive-amidst-tariff-uncertainty
NRF | Small businesses fight to survive amidst tariff uncertainty
pricing 60 61.9× 937 💰 Pricing
https://nrf.com/blog/shaping-the-future-of-circular-retail
NRF | Shaping the future of circular retail
blog 60 63.5× 935
https://nrf.com/blog/where-retail-evolves-in-real-time
NRF | Where retail evolves in real time
blog 60 94.5× 593
https://nrf.com/blog/10-stores-to-explore-in-new-york-city
NRF | 10 stores to explore in New York City
blog 60 42.3× 1599
https://nrf.com/blog/how-to-navigate-product-innovation-in-a-changing-environment
NRF | How to navigate product innovation in a changing environment
blog 60 69.5× 820
https://nrf.com/blog/debunking-5-myths-around-algorithmic-pricing
NRF | Debunking 5 myths around algorithmic pricing
pricing 60 53.9× 1070 💰 Pricing
https://nrf.com/blog/how-the-working-families-tax-cut-is-strengthening-families-and-the-retail-economy
NRF | How the Working Families Tax Cut is strengthening families — and the retail economy
pricing 60 85.6× 647 💰 Pricing
https://nrf.com/blog/how-sharkninja-grows-its-business-one-five-star-review-at-a-time
NRF | How SharkNinja grows its business ‘one five-star review at a time’
blog 60 67.2× 875
https://nrf.com/blog/reverse-logistics-leads-the-way-to-new-revenue-streams
NRF | Reverse logistics leads the way to new revenue streams and other opportunities
pricing 60 71.3× 769 💰 Pricing
https://nrf.com/blog/is-retail-spending-really-k-shaped
NRF | Is retail spending really K-shaped?
blog 60 96.4× 578
https://nrf.com/blog/how-ai-is-disrupting-every-stage-of-the-customer-journey
NRF | How AI is disrupting every stage of the customer journey
blog 60 72.4× 797
https://nrf.com/blog/ulta-beauty-unleashes-energy-and-momentum
NRF | Ulta Beauty unleashes energy and momentum
blog 60 74.4× 776
https://nrf.com/blog/how-ralph-lauren-and-microsoft-are-shaping-luxury-retails-next-era
NRF | How Ralph Lauren and Microsoft are shaping luxury retail’s next era
blog 60 68.7× 836
https://nrf.com/blog/shift-from-ranking-to-relevance
NRF | The shift from ranking to relevance
blog 60 77.8× 724
https://nrf.com/blog/google-deepens-ai-investments-that-impact-retail
NRF | Google deepens AI investments that impact retail
pricing 60 70.4× 811 💰 Pricing
https://nrf.com/blog/driving-transformation-at-the-north-face-timberland-and-vans
NRF | Driving transformation at The North Face, Timberland and Vans
pricing 60 65.4× 895 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 131 58 1% 138.7× Bot Blocked
/products/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 140 pages
linkedin.com ×131
sponsorship.nrf.com ×131
nrf-org.my.site.com ×131
nexus.nrf.com ×131
nrfprotect.nrf.com ×131
nrfbigshow.nrf.com ×131
account.nrf.com ×131
nrffoundation.org ×131
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/nrf.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to nrf.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
nrf.com (this site) 34 68 Next.js 59.9× 1
turbosmart.com 59 78 Next.js 26.0× 1 Compare →
rosadababy.com 59 78 Next.js 23.0× 2 Compare →
longines.com 59 88 Next.js 212.7× 2 Compare →
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Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite nrf.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to nrf.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Nrf",
  "url": "https://nrf.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://nrf.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 1% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Nrf?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Nrf does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Nrf work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Nrf."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for nrf.com:

Current Score
68
Projected Score
80
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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