octopus.energy 66 C
🛡️ SEO 36 🤖 GEO 70 ⚡ Perf 80 🏗️ Arch 89

octopus.energy — Global SEODiff Score 66/100

octopus.energy
📊

The AI-Readiness profile for octopus.energy is strong: an ACRI of 74/100 places it ahead of 78% of domains in the index. Within the infrastructure vertical, this places octopus.energy above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. With a 3.7× bloat ratio, the page delivers its content without excessive boilerplate, giving AI systems a clean extraction path. The complete absence of JSON-LD schema is a missed opportunity: even basic Organization markup would improve how AI crawlers understand this domain. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

66
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (36) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 7 snapshots
Feb 23 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than octopus.energy?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)36 × 0.25 = 9.0
🤖 AI Readiness / GEO (40% weight)70 × 0.40 = 28.0
⚡ Performance (20% weight)80 × 0.20 = 16.0
🏗️ Architecture & Trust (15% weight)89 × 0.15 = 13.3
Weighted sum = 9.0 + 28.0 + 16.0 + 13.3
Global SEODiff Score = 66 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
54
Structure
avg 35
0
Schema
avg 9
80
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 1%
Rank #14435
+21 pts
Gap
AI (ACRI)
Top 22%
Score 74/100

octopus.energy punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why octopus.energy ranks here

Tech stackVercel
RenderingSSR
Schema coverage0 blocks
Token bloat3.7×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

36/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

53 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

163 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✗ Has <h2> headings — found 0
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://octopus.energy/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-gb
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Octopus Energy
  • ✓ og:description — Cheaper, greener energy, heat pumps, solar panels, batteries and electric vehicles from Britain's most awarded energy supplier. One of Europe's largest investors in renewable energy. Switch today.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

70/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
octopus.energy
49
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 54/100 — Fair
Structured Elements 20 elements (20 lists, 0 rows, 0 headers)
Total Words228
Raw Density8.8%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

61
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability61/100 — AI models can partially extract answers from this page
Crawl CostLow (10/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

27%
🗑️ 73%
Useful Content (7.6 KB)Bloat (20.7 KB)
Token Bloat Ratio3.7× — Lean

Multimodal Readiness

Visual Context55% Optimized for Vision
Image Alt Coverage6 / 11 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

32 Entropy
Poor Token Bloat: High
Noise Ratio: 73.0% · SNR: 0.37 · Signal: 1954 / Noise: 5291 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of octopus.energy and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Octopus Energy provides energy services to homes and businesses globally, focusing on renewable energy, customer service, and innovative technologies to
Target Audience
Homeowners, businesses, and environmentally conscious consumers seeking affordable, green energy solutions and excellent customer service.
Pricing Model
Variable tariffs, EV leasing, and business energy plans with green power options – pricing varies based on consumption and plan.
🔗 Integration Partners
YouTubeNokia
🛡️ Compliance Standards
SOC 2
🏆 Competitive Moat
AI-powered customer service (Kraken Tech) and a global network of renewable energy investments, combined with a strong focus on customer experience and advocacy.
📊 Content Depth
7/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• Password-protected accounts
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-03-01

🔧 Tech Stack

FrameworkVercel
AI-Readiness Score80/100
Servernginx
CDN
HTTP Status200
Load Time690 ms
Raw HTML Size28.3 KB
Visible Text Size7.6 KB

Performance & Speed

80/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

690 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

194
DOM nodes
28 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✗ Cache-Control header
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
browser.sentry-cdn.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

89/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://octopus.energy/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

25
internal links
14
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-gb
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 49/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for octopus.energy
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/octopus.energy" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=octopus.energy" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 137 pages · Deep-10

Homepage ACRI
49
Single-page score
+34
Subpages outperform homepage
Δ delta
Site-Wide ACRI
84
Avg across 137 pages · Range 0–95
Topical Cohesion
5%
Topical Drift
TF-IDF cosine similarity
Total Words
205998
Avg Bloat
8.1×
Page Type ACRI Token Bloat Words Status
https://octopus.energy/blog/saving-sessions-faqs/
Common questions about Saving Sessions | Octopus Energy
pricing 95 3.7× 4535 💰 Pricing
https://octopus.energy/blog/offshore-wind-farms-explained/
Offshore wind farms explained | Octopus Energy
pricing 95 5.0× 2143 💰 Pricing
https://octopus.energy/blog/intelligent-demand/
Moving to ‘Intelligent Demand’ | Octopus Energy
pricing 95 4.5× 2254 💰 Pricing
https://octopus.energy/blog/energy-market-reform-flexibility-and-locational-prices/
Let's make this the last fossil fuel crisis ever | Octopus Energy
pricing 95 4.6× 2186 💰 Pricing
https://octopus.energy/blog/energy-price-cap-oct-2022/
Energy prices from January | Octopus Energy
blog 95 4.9× 2144
https://octopus.energy/blog/why-we-are-increasing-energy-prices-for-some-customers/
Our Flexible tariff is below the price cap | Octopus Energy
pricing 95 4.7× 1990 💰 Pricing
https://octopus.energy/blog/wholesale-price-watch/
Wholesale energy prices and Agile Octopus | Octopus Energy
pricing 95 3.2× 4835 💰 Pricing
https://octopus.energy/blog/zoe-oes-training-coordinator/
Spotlight On Zoe, OES all-star | Octopus Energy
pricing 95 4.8× 2087 💰 Pricing
https://octopus.energy/blog/statement-questions/
Questions about your energy statement? | Octopus Energy
blog 95 4.5× 2325
https://octopus.energy/blog/web-accessibility-at-octopus/
Web accessibility at Octopus Energy | Octopus Energy
blog 95 4.4× 2767
https://octopus.energy/blog/agile-powervault-trial/
Powervault and Octopus: a smart trial | Octopus Energy
pricing 95 4.8× 2113 💰 Pricing
https://octopus.energy/blog/spotlight-ruby-kraken-technologies/
Spotlight on... Ruby, Kraken Technologies | Octopus Energy
pricing 95 4.1× 2992 💰 Pricing
https://octopus.energy/blog/equinox-flexibility-trial/
Our Equinox trial for heat pump owners | Octopus Energy
pricing 95 4.6× 2241 💰 Pricing
https://octopus.energy/blog/how-we-supply-green-electricity/
Where does our electricity come from? | Octopus Energy
pricing 95 4.6× 3053 💰 Pricing
https://octopus.energy/blog/panel-power/
Panel Power - smart export tariff | Octopus Energy
blog 95 4.5× 2758
https://octopus.energy/blog/towards-a-fairer-energy-system/
Towards a fairer energy system | Octopus Energy
pricing 95 4.1× 2820 💰 Pricing
https://octopus.energy/blog/the-life-of-an-octopus/
Ask a biologist: why are Octopuses so cool? | Octopus Energy
pricing 95 4.1× 2893 💰 Pricing
https://octopus.energy/blog/celebrating-black-history-month-2021-at-octopus/
Celebrating Black History Month 2021 | Octopus Energy
pricing 95 4.9× 2701 💰 Pricing
https://octopus.energy/blog/solving-smart-meter-issues-octopus-energy/
Solving smart meter issues | Octopus Energy
blog 95 4.3× 2527
https://octopus.energy/blog/Octopus-energy-services-CEO/
The Octopus Energy Services Story | Octopus Energy
pricing 95 4.1× 2561 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 128 89 0% 7.5× High JS Bloat
/contact/ 1 43 1% 126.6× Bot Blocked
/pricing/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 75 0% 13.3× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 137 pages
octopusenergy.it ×130
octopusenergy.fr ×130
octopusenergy.co.jp ×130
x.com ×130
octopusenergy.es ×130
play.google.com ×130
instagram.com ×130
tiktok.com ×130
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/octopus.energy

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to octopus.energy. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
octopus.energy (this site) 49 74 Vercel 3.7× 0
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jobs.echinacities.com 74 80 Custom / Proprietary 2.4× 0 Compare →
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📊 Semantic Share of Voice

How often would an AI cite octopus.energy when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

C 3 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

75
Homepage ACRI
59
Inner Avg ACRI
+16
ACRI Delta
0%
Homepage Ghost
30%
Inner Avg Ghost
28
Drift Score [?]
Worst Inner Pages
43 60% support https://octopus.energy/contact
75 0% pricing https://octopus.energy/blog
🛡️

E-E-A-T Trust Signals

C 40/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

21 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

50
Total Links
21
Unique Domains
16.7
Avg/Page
42%
Diversity
facebook.com apps.apple.com instagram.com x.com octopusenergy.com octopusenergy.co.jp play.google.com octopusenergy.nz octopusenergy.it octopusenergy.de
🏘️ Outbound Neighborhood Trust Avg Trust: 39.5

AI trust scores for the domains octopus.energy links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to octopus.energy. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Energy",
  "url": "https://octopus.energy",
  "logo": "https://static.octopuscdn.com/favicons/apple-touch-icon.png?v=20210127",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Energy",
  "url": "https://octopus.energy",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://octopus.energy/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Energy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Energy does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Energy work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Energy."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for octopus.energy:

Current Score
74
Projected Score
87
Improvement
+13 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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