oohmedia.com.au 72 B
🛡️ SEO 75 🤖 GEO 74 ⚡ Perf 47 🏗️ Arch 97

oohmedia.com.au — Global SEODiff Score 72/100

oohmedia.com.au
📊

oohmedia.com.au achieves a 79/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. Within the education vertical, this places oohmedia.com.au above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. The bloated 15.5× token ratio highlights an urgent need to clean up non-content markup, scripts, and navigation clutter. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

72
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (47) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 7 snapshots
Feb 23 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than oohmedia.com.au?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)75 × 0.25 = 18.8
🤖 AI Readiness / GEO (40% weight)74 × 0.40 = 29.6
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)97 × 0.15 = 14.5
Weighted sum = 18.8 + 29.6 + 9.4 + 14.5
Global SEODiff Score = 72 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
48
Structure
avg 35
42
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 6%
Rank #60232
Aligned
Gap
AI (ACRI)
Top 9%
Score 79/100

oohmedia.com.au has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why oohmedia.com.au ranks here

Tech stackWordPress
Industryeducation
RenderingSSR
Schema coverage1 blocks
Token bloat15.5×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

75/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

35 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

110 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 8
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://oohmedia.com.au/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-AU
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Home
  • ✓ og:description — Australia and New Zealand’s #1 Out of Home media company, making brands unmissable and public spaces better.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

74/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the education sector, melbourneschool.com (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
oohmedia.com.au
62
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. melbourneschool.com has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 48/100 — Fair
Structured Elements 76 elements (76 lists, 0 rows, 0 headers)
Total Words1096
Raw Density6.9%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

56
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability56/100 — AI models can partially extract answers from this page
Crawl CostMedium (60/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

6%
🗑️ 94%
Useful Content (15.9 KB)Bloat (229.9 KB)
Token Bloat Ratio15.5× — Heavy

Multimodal Readiness

Visual Context87% Optimized for Vision
Image Alt Coverage13 / 15 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 93.5% · SNR: 0.07 · Signal: 4072 / Noise: 58866 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of oohmedia.com.au and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
oOh!media provides out-of-home (OOH) advertising solutions, including digital and classic billboards, across Australia and New Zealand, connecting brands with audiences at scale.
Target Audience
Media agencies, advertisers, marketing professionals, and brands seeking to reach a broad audience in metropolitan areas.
Pricing Model
Customized pricing based on location, inventory, and campaign duration; MOVE data licensing fees.
🔗 Integration Partners
MOVEGatecrasherOMDSpecial
🏆 Competitive Moat
Leading market share in Australia and New Zealand with a comprehensive OOH network and MOVE audience measurement tool.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
MOVE data transition pageMOVE Go Live announcementMOVE license holders page
⚡ Key Pain Points
• Lack of standardized audience measurement (addressed by MOVE)
• Limited digital OOH inventory in some areas
Analyzed by SEODiff AI · 2026-03-03

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time1467 ms
Raw HTML Size245.9 KB
Visible Text Size15.9 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1467 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

936
DOM nodes
246 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=600, must-revalidate
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

97/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://oohmedia.com.au/sitemap_index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

118
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-AU
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 62/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for oohmedia.com.au
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/oohmedia.com.au" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=oohmedia.com.au" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 62 pages · Deep-10

Homepage ACRI
62
Single-page score
-3
Consistent readability
Δ delta
Site-Wide ACRI
59
Avg across 62 pages · Range 0–67
Topical Cohesion
15%
Topical Drift
TF-IDF cosine similarity
Total Words
45891
Avg Bloat
54.7×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://oohmedia.com.au/mumbrellas-shannon-molloy-interviews-cathy-oconnor/
Mumbrella’s Shannon Molloy interviews Cathy O’Connor | oOh!media
pricing 67 21.3× 1852 💰 Pricing
https://oohmedia.com.au/about/
About oOh!media | oOh!media
pricing 64 56.7× 1039 💰 Pricing
https://oohmedia.com.au/resources/
Resources | oOh!media
pricing 64 54.4× 834 💰 Pricing
https://oohmedia.com.au/about
About oOh!media | oOh!media
pricing 64 56.7× 1039 💰 Pricing
https://oohmedia.com.au/services/creative/
Creative Services - POLY | oOh!media
pricing 64 67.8× 625 💰 Pricing
https://oohmedia.com.au/services/data/
Data | oOh!media
pricing 64 87.6× 659 💰 Pricing
https://oohmedia.com.au/blog
Latest News and Announcements from oOh! - oOhmedia
pricing 64 66.6× 568 💰 Pricing
https://oohmedia.com.au/faq
Careers at oOh!media | oOh!media
support 64 51.6× 977
https://oohmedia.com.au/careers/
Careers at oOh!media | oOh!media
careers 64 51.6× 977
https://oohmedia.com.au/industry-profile-barry-mcghee-at-oohmedia/
Industry Profile: Barry McGhee at oOh!media | oOh!media
other 64 38.5× 980
https://oohmedia.com.au/getting-to-know-you-jenna-watson-head-of-trading-oohmedia/
Getting to Know You: Jenna Watson, Head of Trading, oOh!media | oOh!media
pricing 64 36.5× 1038 ⚠️ RAG Fracture
https://oohmedia.com.au/industry-profile-danielle-omeara-at-oohmedia/
Industry Profile: Danielle O’Meara at oOh!media | oOh!media
other 64 44.2× 852
https://oohmedia.com.au/ooh-supports-new-orange-sky-fundraising-campaign/
oOh! supports new Orange Sky fundraising campaign | oOh!media
support 64 53.9× 710
https://oohmedia.com.au/oohmedia-appoints-chris-freel-to-lead-united-sales-structure/
oOh!media appoints Chris Freel to lead united sales structure | oOh!media
pricing 64 59.9× 626 💰 Pricing
https://oohmedia.com.au/oohmedia-appoints-lisa-green-as-chief-people-and-culture-officer/
oOh!media appoints Lisa Green as Chief People and Culture Officer | oOh!media
pricing 64 70.0× 536 💰 Pricing
https://oohmedia.com.au/ooh-appoints-out-of-home-leader-emma-hegg-in-new-role/
oOh! appoints Out of Home leader Emma Hegg in new role | oOh!media
pricing 64 56.1× 668 💰 Pricing
https://oohmedia.com.au/young-guns-jacqueline-ingram-at-ooh/
Young Guns: Jacqueline Ingram at oOh! | oOh!media
pricing 64 46.5× 807 💰 Pricing
https://oohmedia.com.au/industry-profile-lanai-wiadrowski-at-oohmedia/
Industry Profile: Lanai Wiadrowski at oOh!media | oOh!media
pricing 64 35.0× 1082 💰 Pricing
https://oohmedia.com.au/gumtree-barks-up-the-right-tree-bringing-awareness-to-rehoming-pets-in-new-campaign/
Gumtree barks up the right tree, bringing awareness to rehoming pets in new campaign | oOh!media
other 64 51.1× 756
https://oohmedia.com.au/industry-profile-tara-coverdale-at-oohmedia/
Industry Profile: Tara Coverdale at oOh!media | oOh!media
other 64 43.4× 872
Showing 20 of 62 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/services/ 3 61 0% 100.5× High JS Bloat
/about/ 2 64 0% 56.7× High JS Bloat
/contact/ 2 54 0% 173.6× High JS Bloat
/oohmedia-launches-programmatic-sales-team-headed-by-georgie-fox/ 1 64 0% 55.9× High JS Bloat
/universal-pictures-goes-to-new-heights-to-promote-the-release-of-the-fall-guy-taking-over-the-largest-billboard-in-the-southern-hemisphere-with-an-action-fuelled-upgrade/ 1 64 0% 46.5× High JS Bloat
/resources/ 1 64 0% 54.4× High JS Bloat
/chris-freel-the-uncomplicated-complexity-in-ooh/ 1 64 0% 36.6× High JS Bloat
/oohmedia-wins-prestigious-new-sydney-metro-contract/ 1 64 0% 57.2× High JS Bloat
/art-takeover-of-3d-anamorphic-billboard-in-melbournes-cbd/ 1 64 0% 47.7× High JS Bloat
/industry-profile-tara-coverdale-at-oohmedia/ 1 64 0% 43.4× High JS Bloat
/oohmedia-unveils-51-new-large-format-digital-sites-this-year/ 1 64 0% 49.6× High JS Bloat
/industry-profile-danielle-farrelly-at-oohmedia/ 1 64 0% 40.6× High JS Bloat
/mumbrellas-shannon-molloy-interviews-cathy-oconnor/ 1 67 0% 21.3× High JS Bloat
/getting-to-know-you-jenna-watson-head-of-trading-oohmedia/ 1 64 0% 36.5× High JS Bloat
/oohmedia-wins-coveted-melbourne-metro-tunnel-contract/ 1 64 0% 44.6× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 62 pages
linkedin.com ×58
oohmedianz.com ×58
investors.oohmedia.com.au ×58
instagram.com ×58
facebook.com ×44
twitter.com ×44
documents.marketo.com ×6
vimeo.com ×5
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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/oohmedia.com.au

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📊 Semantic Share of Voice

How often would an AI cite oohmedia.com.au when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to oohmedia.com.au. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 6% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Com?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Com does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Com work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Com."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for oohmedia.com.au:

Current Score
79
Projected Score
87
Improvement
+8 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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