ookla.com 67 C
🛡️ SEO 38 🤖 GEO 81 ⚡ Perf 65 🏗️ Arch 78

ookla.com — Global SEODiff Score 67/100

ookla.com
📊

The AI-Readiness profile for ookla.com is strong: an ACRI of 77/100 places it ahead of 86% of domains in the index. Within the infrastructure vertical, this places ookla.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. The low ghost ratio (0%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. The 5.3× token bloat ratio falls within the normal range, though there is room to trim navigation, footer, and script overhead. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

67
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (38) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 6 snapshots
Feb 23 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than ookla.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)38 × 0.25 = 9.5
🤖 AI Readiness / GEO (40% weight)81 × 0.40 = 32.4
⚡ Performance (20% weight)65 × 0.20 = 13.0
🏗️ Architecture & Trust (15% weight)78 × 0.15 = 11.7
Weighted sum = 9.5 + 32.4 + 13.0 + 11.7
Global SEODiff Score = 67 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
67
Structure
avg 35
0
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 5%
Rank #47118
+10 pts
Gap
AI (ACRI)
Top 14%
Score 77/100

ookla.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why ookla.com ranks here

Tech stackWordPress
RenderingSSR
Schema coverage0 blocks
Token bloat5.3×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

38/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

53 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

253 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 25
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.ookla.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Ookla® | Unmatched network and connectivity insights
  • ✓ og:description — Use Ookla’s comprehensive network intelligence and connectivity insights to help you optimize networks, enhance digital experiences, and drive better connectivity outcomes. Explore solutions for consumers, operators, businesses, non-profits, and more.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

81/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
ookla.com
60
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 67/100 — Good
Structured Elements 120 elements (120 lists, 0 rows, 0 headers)
Total Words904
Raw Density13.3%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

64
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability64/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

18%
🗑️ 82%
Useful Content (23.4 KB)Bloat (101.3 KB)
Token Bloat Ratio5.3× — Normal

Multimodal Readiness

Visual Context31% Optimized for Vision
Image Alt Coverage17 / 54 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 31% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 81.3% · SNR: 0.23 · Signal: 5981 / Noise: 25922 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of ookla.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Ookla provides network and connectivity insights through a combination of data and expertise, empowering service providers, enterprises, and governments to
Target Audience
Service providers, enterprises, governments, network engineers
Pricing Model
⚠ SEMANTIC VOID
🔗 Integration Partners
HEAVY.AIEricssonCellRebel
🏆 Competitive Moat
Unique combination of Speedtest®, Downdetector®, Ekahau®, and RootMetrics® data and expertise.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
Speedtest Pulse™Speedtest Certified™
⚡ Key Pain Points
• Limited information on pricing structure
Analyzed by SEODiff AI · 2026-03-02

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Server
CDN
HTTP Status200
Load Time524 ms
Raw HTML Size124.6 KB
Visible Text Size23.4 KB

Performance & Speed

65/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

524 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

951
DOM nodes
125 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=0
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
js.hs-scripts.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

78/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.ookla.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

130
internal links
38
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 60/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for ookla.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/ookla.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=ookla.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 80 pages · Deep-10

Homepage ACRI
60
Single-page score
+7
Consistent readability
Δ delta
Site-Wide ACRI
67
Avg across 80 pages · Range 0–90
Topical Cohesion
12%
Topical Drift
TF-IDF cosine similarity
Total Words
158946
Avg Bloat
18.5×
RAG Fractures [?]
11
⚠️
11 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 11 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.ookla.com/articles/serbia-5g-2026
5G in the Balkans: Serbia’s Mobile Renaissance as New Spectrum Fuels Competitiveness | Ookla®
pricing 90 4.4× 7628 💰 Pricing
https://www.ookla.com/articles/5g-in-latin-america-pockets-of-progress
5G in Latin America: Pockets of Progress | Ookla®
pricing 90 5.0× 5777 ⚠️ RAG Fracture
https://www.ookla.com/articles/portugal-1h-2025
New Entrant Spurs a Network Reliability Race in Portugal’s Mobile Market | Ookla®
pricing 90 4.9× 6650 ⚠️ RAG Fracture
https://www.ookla.com/articles/mexico-fiber-h1-2025
Mexican Consumers Gravitating Towards Higher Speed Fiber Tariffs | Ookla®
pricing 85 9.2× 2614 💰 Pricing
https://www.ookla.com/articles/latam-fiber-operators-risk-stumbling-over-outdated-wi-fi
Latam Fiber Operators Risk Stumbling over Outdated Wi-Fi | Ookla®
pricing 85 7.7× 4372 ⚠️ RAG Fracture
https://www.ookla.com/articles/5g-fwa-strategies
Winning 5G FWA Network and Commercial Strategies: Lessons from du, Three, and T-Mobile | Ookla®
pricing 85 8.7× 2574 ⚠️ RAG Fracture
https://www.ookla.com/articles/cable-providers-improving-uplink-speeds
Level Up: Cable Providers Are Improving Uplink Speeds  | Ookla®
pricing 85 8.0× 3074 💰 Pricing
https://www.ookla.com/articles/building-digital-resilience-strategies-2025
When Networks Fail: Lessons from Recent Outages on Building True Digital Resilience | Ookla®
pricing 85 9.4× 2394 💰 Pricing
https://www.ookla.com/articles/middle-east-fiber-wifi
Unlocking Fiber’s Potential in the Middle East with Modern Wi-Fi Routers | Ookla®
pricing 85 8.5× 2918 ⚠️ RAG Fracture
https://www.ookla.com/articles/iphone-c1-modem-performance-q2-q3-2025
A Deep Dive into Apple’s C1 Modem Performance Across Leading Global Markets | Ookla®
pricing 85 7.8× 3685 💰 Pricing
https://www.ookla.com/articles/turning-wanderlust-into-roaming-revenue
Turning Wanderlust into Roaming Revenue | Ookla®
pricing 85 6.1× 5140 💰 Pricing
https://www.ookla.com/articles/u-s-tribal-nations-fixed-and-mobile-connectivity
Many U.S. Tribal Nations Still Lack Access to Adequate Fixed and Mobile Connectivity | Ookla®
pricing 85 8.5× 3137 💰 Pricing
https://www.ookla.com/articles/train-wifi-2025
Fast Trains, Slow Wi-Fi: The Reality of Onboard Connectivity in Europe and Asia | Ookla®
pricing 85 7.0× 3792 💰 Pricing
https://www.ookla.com/articles/mea-global-index-2025
North Africa Countries Lead MEA Gains in Speedtest Global Index in 2025 | Ookla®
pricing 85 8.3× 2941 💰 Pricing
https://www.ookla.com/articles/2025-global-satellite-broadband-performance-report
2025 Global Satellite Broadband Performance Report | Ookla®
pricing 85 8.2× 3523 ⚠️ RAG Fracture
https://www.ookla.com/articles/oman-5g-2025
Oman’s Path Toward Faster, More Accessible, and Resilient 5G Services | Ookla®
pricing 85 8.7× 2848 ⚠️ RAG Fracture
https://www.ookla.com/articles/analyzing-the-uplink-in-the-age-of-ai
Analyzing the Uplink in the Age of AI | Ookla®
pricing 85 8.7× 2767 💰 Pricing
https://www.ookla.com/articles/u-s-fwa-report-december-2025
U.S. FWA Providers: Seasonal Slump or Victim of Their Own Success? | Ookla®
pricing 85 9.6× 2549 💰 Pricing
https://www.ookla.com/articles/apple-n1-2025
New Silicon, New Speeds: How Apple's N1 compares with Android Flagships for Wi-Fi Performance | Ookla®
pricing 85 9.0× 2883 ⚠️ RAG Fracture
https://www.ookla.com/articles/starlink-ignites-internet-fiesta-in-rural-latin-america
Starlink Ignites Internet Fiesta in Rural Latin America | Ookla®
pricing 85 7.1× 4469 ⚠️ RAG Fracture
Showing 20 of 80 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/articles/ 68 76 0% 17.5× High JS Bloat
/resources/ 2 74 0% 9.3× High JS Bloat
/contact/ 1 36 0% 230.1× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 49 0% 39.8× High JS Bloat
/features/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 80 pages
instagram.com ×72
support.ookla.com ×72
linkedin.com ×72
ekahau.com ×72
speedtest.net ×72
play.google.com ×72
downdetector.com ×72
itunes.apple.com ×72
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/ookla.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to ookla.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
ookla.com (this site) 60 77 WordPress 5.3× 0
tokk-kansai.jp 85 90 WordPress 2.5× 1 Compare →
derolfgroep.nl 85 89 WordPress 1.8× 2 Compare →
ilfriuli.it 85 90 WordPress 3.4× 3 Compare →
haoshunjia.com 85 86 Custom / Proprietary 1.3× 1 Compare →
lobbesspeelgoed.be 85 89 Cloudflare Pages 1.5× 2 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite ookla.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to ookla.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Ookla",
  "url": "https://ookla.com",
  "logo": "https://ookla.com/s/images/favicon/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Ookla",
  "url": "https://ookla.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://ookla.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Ookla?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Ookla does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Ookla work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Ookla."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for ookla.com:

Current Score
77
Projected Score
93
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →