petsathome.com 43 D
🛡️ SEO 56 🤖 GEO 66 ⚡ Perf 52 🏗️ Arch 69

petsathome.com — Global SEODiff Score 43/100

petsathome.com
📊

AI crawlers face major barriers indexing petsathome.com, resulting in a low 15/100 ACRI rating that demands urgent attention. In the infrastructure sector, petsathome.com underperforms relative to the average (57), indicating room for competitive improvement. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. Heavy markup overhead (36.0× bloat) forces AI systems to wade through excess code before finding useful information. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. Comprehensive AI crawler restrictions limit this domain's presence in the growing AI search ecosystem.

43
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (52) has the most room for improvement.
🎯 Top Fix: Allow GPTBot + ClaudeBot in robots.txt → lift the score cap
🔬 Automated SEODiff Assessment · Snapshot: Mar 18, 2026 · 📋 API
📈 ACRI Trend 3 snapshots
Mar 5 Mar 18
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than petsathome.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)56 × 0.25 = 14.0
🤖 AI Readiness / GEO (40% weight)66 × 0.40 = 26.4
⚡ Performance (20% weight)52 × 0.20 = 10.4
🏗️ Architecture & Trust (15% weight)69 × 0.15 = 10.3
Weighted sum = 14.0 + 26.4 + 10.4 + 10.3
⚠️ Fatal multiplier: All major AI bots blocked → ×0.5
Global SEODiff Score = 43 (D)
🚫
Gatekeeper Rule: Score cannot exceed 15. Both GPTBot and ClaudeBot are blocked in robots.txt. No major AI assistant can cite this site. Allow at least one major AI crawler to lift the cap. See Bot Access →
📊 ACRI Sub-Scores (AI Readiness Detail)
20
Bot Access
avg 92
99
Rendering
avg 93
100
Structure
avg 35
42
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 3%
Rank #32274
+64 pts
Gap
AI (ACRI)
Top 67%
Score 15/100

petsathome.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why petsathome.com ranks here

Tech stackNext.js
RenderingSSR
Schema coverage1 blocks
Token bloat36.0×

Fastest improvements

  • Allow GPTBot in robots.txt so AI crawlers can access your pages (see Crawl Access).
  • Allow ClaudeBot (many assistants rely on it) — blocking it often correlates with “AI invisibility.”
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

56/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

53 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

154 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 2
  • ✓ Has <h2> headings — found 9
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.petsathome.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Pets at Home | Pet Shop | The UK's Leader In Pet Care
  • ✓ og:description — Pets At Home offers the ultimate pet shop experience. We have all the pet supplies, pet food, toys and accessories you and your pet needs at great prices.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

66/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
petsathome.com
60
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Blocked
ClaudeBot (Anthropic)
Blocked
CCBot (Common Crawl)
Blocked
Google-Extended
Blocked
Googlebot
Allowed
💡GPTBot is blocked. To appear in ChatGPT citations, add Allow: / under User-agent: GPTBot in your robots.txt.
💡ClaudeBot is blocked. To be cited by Claude, allow ClaudeBot in robots.txt.

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 100/100 — Excellent
Structured Elements 882 elements (882 lists, 0 rows, 0 headers)
Total Words2355
Raw Density37.5%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

68
AI Extractability
High
Crawl Cost
Critical
Blocklist Risk
Extractability68/100 — AI models can partially extract answers from this page
Crawl CostHigh (75/100) — expensive for AI crawlers to process
Blocklist RiskCritical — 4 of 5 AI crawlers blocked

Token Bloat Research

2%
🗑️ 98%
Useful Content (13.4 KB)Bloat (468.7 KB)
Token Bloat Ratio36.0× — Bloated

Multimodal Readiness

Visual Context95% Optimized for Vision
Image Alt Coverage21 / 22 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 482.2 KB, but only 13.4 KB is text. 2% useful / 98% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (36.0×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 97.2% · SNR: 0.03 · Signal: 3432 / Noise: 119999 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of petsathome.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
This website offers a selection of joint supplements and mobility products for dogs, focusing on supporting canine joint health and activity levels.
Target Audience
Dog owners, particularly those concerned about their dog's joint health and mobility, especially senior dogs.
Pricing Model
Variable pricing based on product type and quantity, with options for one-time purchases and subscription services (Easy Repeat).
🏆 Competitive Moat
Wide selection of joint supplements and mobility products for dogs, combined with a focus on convenience through subscription options.
📊 Content Depth
3/10
⚡ Key Pain Points
• Limited product information beyond product names and prices
• Lack of detailed descriptions or benefits for each product
Analyzed by SEODiff AI · 2026-03-02

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time764 ms
Raw HTML Size482.2 KB
Visible Text Size13.4 KB

Performance & Speed

52/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

764 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2792
DOM nodes
482 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → s-maxage=300, stale-while-revalidate=31535700
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

69/100 15 % of Global Score 🟡 Medium Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✗ GPTBot allowed
  • ✗ ClaudeBot allowed

🔗 Linking

774
internal links
1
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 60/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for petsathome.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/petsathome.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=petsathome.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 100 pages · Deep-10

Homepage ACRI
60
Single-page score
-21
Severe hidden bloat
Δ delta
Site-Wide ACRI
40
Avg across 100 pages · Range 0–53
🔍
Hidden Bloat Detected

Homepage scores 60, but internal pages average only 40 — a -21-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
9%
Topical Drift
TF-IDF cosine similarity
Total Words
32770
Avg Bloat
430.4×
RAG Fractures [?]
90
⚠️
90 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 90 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.petsathome.com/product/listing/dog/dog-healthcare-and-treatments/dog-joint-and-mobility
Joint Supplements For Dogs, Dog Joint Care | Pets
pricing 53 345.1× 537 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/cat/cat-treats/cat-biscuits
Cat Biscuits, Best Cat Biscuits, Kitten Biscuits | Pets
pricing 53 321.3× 561 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-food
Dog Food, The Best Dog Food - Shop Online | Pets
pricing 53 294.3× 657 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-food/dry-dog-food
Dry Dog Food, The Best Dry Dog Food - Shop Online | Pets
pricing 53 289.3× 651 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-food/wet-dog-food
Wet Dog Food, The Best Wet Dog Food - Shop Online | Pets
pricing 53 307.8× 532 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-food/dog-food-for-health-conditions
Dog Food for Health Conditions, Special Care Dog Food | Pets
pricing 53 291.4× 640 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-food/puppy-food
Puppy Food, Best Puppy Food - Shop Online | Pets
pricing 53 334.6× 521 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-treats
Dog Treats, Doggie & Canine Treats - Shop Online | Pets
pricing 53 338.8× 584 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-treats/dog-dental-treats
Dental Sticks For Dogs, Dentastix, Dental Dog Sticks | Pets
pricing 53 366.5× 514 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-treats/soft-dog-treats
Soft Dog Treats, Soft Treats For Dogs - Shop Online | Pets
pricing 53 285.9× 627 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-treats/meat-and-fish-dog-treats
Fish Dog Treats, Dog Treats with Fish & Meat | Pets
pricing 53 334.2× 583 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-treats/puppy-treats-and-milk
Puppy Milk & Puppy Treats, Best Puppy Treats | Pets
pricing 53 345.9× 532 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-food/senior-dog-food
Senior Dog Food | Pets
pricing 53 326.7× 519 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-treats/dog-training-treats
Dog Training Treats, Best Dog Training Treats | Pets
pricing 53 319.4× 566 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-beds-crates-and-gates
Dog Beds, Crates & Gates | Pets
pricing 53 341.4× 503 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-healthcare-and-treatments/dog-dental
Cleaning Dogs Teeth, Dog Teeth Dental Products | Pets
pricing 53 360.1× 528 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/cat/cat-treats
Cat Treats & Best Treats For Cats | Pets
pricing 53 341.1× 556 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/cat/cat-treats/cat-milk-and-treats
Cat Milk, Milk For Cats, Cats And Milk | Pets
pricing 53 315.5× 525 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/essentials-for-dogs/dog-books-gifts-and-sundry
Dog Gifts, Dog Presents & Dog Books | Pets
pricing 43 596.2× 215 ⚠️ RAG Fracture
https://www.petsathome.com/product/listing/dog/dog-treats/bones-and-chews
Bones & Chews | Pets
pricing 43 374.7× 494 ⚠️ RAG Fracture
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/product/ 89 44 1% 475.5× Bot Blocked
/contact/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/brands/ 1 33 1% 724.0× Bot Blocked
/pricing/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 100 pages
petsathomeplc.com ×90
community.petsathome.com ×90
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/petsathome.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to petsathome.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
petsathome.com (this site) 60 15 Next.js 36.0× 1
biysk.asevalar.ru 85 89 Next.js 1.7× 4 Compare →
leadapparel.com 85 90 Next.js 4.0× 6 Compare →
haoshunjia.com 85 86 Custom / Proprietary 1.3× 1 Compare →
tokk-kansai.jp 85 90 WordPress 2.5× 1 Compare →
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📊 Semantic Share of Voice

How often would an AI cite petsathome.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to petsathome.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Petsathome",
  "url": "https://petsathome.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://petsathome.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Allow GPTBot in robots.txt
High Impact ⏱ 2 min
GPTBot is blocked — your content cannot appear in ChatGPT citations. Add this to your robots.txt:
text
User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /
Allow ClaudeBot in robots.txt
Medium Impact ⏱ 2 min
ClaudeBot is restricted — Claude may not be able to cite your content. Many AI assistants rely on it.
text
User-agent: ClaudeBot
Allow: /

User-agent: anthropic-ai
Allow: /
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 2% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Petsathome?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Petsathome does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Petsathome work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Petsathome."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for petsathome.com:

Current Score
15
Projected Score
40
Improvement
+25 pts
Allow GPTBot +8 pts
Allow ClaudeBot +5 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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