pew.org 57 D
🛡️ SEO 37 🤖 GEO 76 ⚡ Perf 34 🏗️ Arch 73

pew.org — Global SEODiff Score 57/100

pew.org
📊

At 71/100, the ACRI for pew.org indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. In the developer sector, pew.org outperforms the average (57), suggesting strong competitive positioning in AI search. The low ghost ratio (10%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. Token bloat registers at 7.3× — acceptable, but reducing inline scripts and redundant markup could yield measurable gains. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

57
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (34) has the most room for improvement.
🎯 Top Fix: Add HSTS header → +2 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 7 snapshots
Mar 7 Mar 21
🔔 Recent AI Indexing Activity
🔄 Mar 21 Content change detected
🔄 Mar 20 Content change detected
🔄 Mar 20 Content change detected
🔄 Mar 18 Content change detected
🔄 Mar 16 Content change detected
Does your site score higher than pew.org?
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)37 × 0.25 = 9.2
🤖 AI Readiness / GEO (40% weight)76 × 0.40 = 30.4
⚡ Performance (20% weight)34 × 0.20 = 6.8
🏗️ Architecture & Trust (15% weight)73 × 0.15 = 10.9
Weighted sum = 9.2 + 30.4 + 6.8 + 10.9
Global SEODiff Score = 57 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
19
Structure
avg 35
42
Schema
avg 9
65
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 2%
Rank #24983
+28 pts
Gap
AI (ACRI)
Top 30%
Score 71/100

pew.org punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why pew.org ranks here

Tech stackSitecore
Industrydeveloper
RenderingHybrid
Schema coverage1 blocks
Token bloat7.3×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

37/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

53 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

234 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 5
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www1.pew.org/en/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — The Pew Charitable Trusts
  • ✓ og:description — Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, informing and engaging citizens, linking diverse interests to pursue common cause, and insisting on tangible results.
  • ✗ og:image
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

76/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the developer sector, hikkoshizamurai.jp (ACRI: 88) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
pew.org
48
Your ACRI Score
88
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. hikkoshizamurai.jp has schema coverage of 5 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 19/100 — Poor
Structured Elements 24 elements (24 lists, 0 rows, 0 headers)
Total Words2258
Raw Density1.1%
💡Low structure score (19/100). Your content appears as a wall of text with few structured HTML elements. You have 24 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

54
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability54/100 — AI models can partially extract answers from this page
Crawl CostMedium (60/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

13%
🗑️ 87%
Useful Content (32.8 KB)Bloat (207.7 KB)
Token Bloat Ratio7.3× — Normal

Multimodal Readiness

Visual Context43% Optimized for Vision
Image Alt Coverage9 / 21 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 43% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 86.4% · SNR: 0.16 · Signal: 8386 / Noise: 53169 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of pew.org and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The Pew Charitable Trusts uses data to address global challenges by illuminating issues, fostering common ground, and driving tangible progress through research and strategic initiatives.
Target Audience
Philanthropists, researchers, policymakers, journalists, and the general public interested in data-driven solutions to societal problems.
Pricing Model
Not applicable – a philanthropic organization.
🏆 Competitive Moat
Reliance on rigorous data analysis and a commitment to nonpartisanship provide a strong competitive advantage in a field increasingly reliant on evidence-based decision-making.
📊 Content Depth
7/10
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-03-01

🔧 Tech Stack

FrameworkSitecore
AI-Readiness Score65/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time2475 ms
Raw HTML Size240.5 KB
Visible Text Size32.8 KB

Performance & Speed

34/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

2475 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1063
DOM nodes
240 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=14400
  • ✓ CDN cache status → MISS
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

73/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.pew.org/site-map
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

126
internal links
11
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 48/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for pew.org
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/pew.org" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=pew.org" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 113 pages · Deep-10

Homepage ACRI
48
Single-page score
0
Consistent readability
Δ delta
Site-Wide ACRI
48
Avg across 113 pages · Range 0–72
Topical Cohesion
5%
Topical Drift
TF-IDF cosine similarity
Total Words
40272
Avg Bloat
164.2×
Page Type ACRI Token Bloat Words Status
https://www.pew.org/en/research-and-analysis/articles/2014/americas-common-ground
America's Wild Places | The Pew Charitable Trusts
pricing 72 17.6× 3232 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2017/are-you-superbug-savvy
Are You Superbug Savvy? | The Pew Charitable Trusts
pricing 67 26.8× 1476 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2016/are-you-school-lunch-savvy
Are You School Lunch Savvy? | The Pew Charitable Trusts
pricing 67 25.5× 1511 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2016/not-what-it-seems
Not What It Seems | The Pew Charitable Trusts
pricing 67 24.3× 1625 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2016/election-2016-the-race-to-win-antarctica-vote-for-your-favorite-penguin-candidate
Election 2016: The Race to Win Antarctica/Vote for Your Favorite Penguin Candidate | The Pew Charitable Trusts
pricing 67 28.6× 1245 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2016/are-you-superbug-smart
Are You Superbug Smart? | The Pew Charitable Trusts
pricing 67 39.9× 967 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2013/supermoms-against-superbugs-digital-action-kit
Supermoms Against Superbugs Digital Action Kit | The Pew Charitable Trusts
pricing 64 57.5× 647 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2014/cites-implementation-around-the-world
CITES Implementation Around the World | The Pew Charitable Trusts
pricing 64 87.7× 606 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2014/farmer-friday
#FarmerFriday: Celebrating Farmers Who Raise Animals Without Antibiotic Overuse | The Pew Charitable Trusts
pricing 64 90.1× 593 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2014/nature-people-and-the-future-of-remote-australia
Nature, People and the Future of Remote Australia | The Pew Charitable Trusts
pricing 64 116.7× 519 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2014/supermoms-against-superbugs-take-capitol-hill
Third Annual Supermoms Against Superbugs Advocacy Day | The Pew Charitable Trusts
pricing 64 47.7× 1104 💰 Pricing
https://www.pew.org/fr/research-and-analysis/articles/2015/handover-of-petition-to-karmenu-vella-signed-by-81343-eu-citizens
La pétition signée par 81 343 citoyens européens a été remise à Karmenu Vella | The Pew Charitable Trusts
pricing 64 67.8× 602 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2015/a-glimpse-into-the-underwater-web-of-life
A Glimpse Into the Underwater Web of Life | The Pew Charitable Trusts
pricing 64 37.0× 1502 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2015/enhancing-the-ben-franklin-parkway
Enhancing the Ben Franklin Parkway | The Pew Charitable Trusts
pricing 64 49.6× 1049 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2015/top-10-corals-and-creatures-in-mid-atlantics-deep-sea-backyard
Top 10 Corals and Creatures in Mid-Atlantic’s ‘Deep-Sea Backyard’ | The Pew Charitable Trusts
pricing 64 49.7× 1029 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2016/do-you-know-the-facts-about-drivers-licenses-for-unauthorized-immigrants
Do You Know the Facts About Driver’s Licenses for Unauthorized Immigrants? | The Pew Charitable Trusts
pricing 64 53.6× 687 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2016/test-your-antibiotic-smarts
Test Your Antibiotic Smarts | The Pew Charitable Trusts
pricing 64 69.3× 539 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2010/archive-2010-international-commission-for-the-conservation-of-atlantic-tunas
Archive: 2010 International Commission for the Conservation of Atlantic Tunas | The Pew Charitable Trusts
pricing 64 63.6× 551 💰 Pricing
https://www.pew.org/en/research-and-analysis/articles/2014/bristol-bay-in-photographs
Bristol Bay Photo Gallery | The Pew Charitable Trusts
pricing 64 89.9× 522 💰 Pricing
https://pew.org/about
Mission & Values | The Pew Charitable Trusts
about 64 45.3× 802
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/en/ 92 53 0% 168.6× High JS Bloat
/es/ 5 43 0% 272.0× High JS Bloat
/fr/ 4 52 0% 233.6× High JS Bloat
/de/ 2 44 0% 350.4× High JS Bloat
/about/ 1 64 0% 45.3× High JS Bloat
/integrations/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 113 pages
twitter.com ×104
linkedin.com ×104
instagram.com ×104
cloud.pewtrusts.org ×104
youtube.com ×104
facebook.com ×104
pewresearch.org ×104
itunes.apple.com ×6
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/pew.org

Get your free API key — 100 requests/month included.

🔗 Similar developer Sites

Domains with a similar tech stack, industry, and AI readiness profile to pew.org. Compare side-by-side.

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📊 Semantic Share of Voice

How often would an AI cite pew.org when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to pew.org. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Pew?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Pew does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Pew work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Pew."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for pew.org:

Current Score
71
Projected Score
77
Improvement
+6 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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