pewresearch.org 60 C
🛡️ SEO 51 🤖 GEO 63 ⚡ Perf 47 🏗️ Arch 83

pewresearch.org — Global SEODiff Score 60/100

pewresearch.org
📊

pewresearch.org shows strong AI visibility with an ACRI of 76/100, outperforming 83% of indexed domains. Compared to other education sites (avg score: 57), pewresearch.org performs above the benchmark, suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. A 28.7× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. The site includes 2 schema blocks, providing adequate structured data for basic entity recognition. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

60
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (47) is your bottleneck.
🎯 Top Fix: Reduce token bloat (29×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 30 snapshots
Feb 23 Mar 21
🔔 Recent AI Indexing Activity
🔄 Mar 21 Content change detected
🔄 Mar 19 Content change detected
🔄 Mar 17 Content change detected
🔄 Mar 13 Content change detected
🔄 Mar 13 Content change detected
Does your site score higher than pewresearch.org?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)51 × 0.25 = 12.8
🤖 AI Readiness / GEO (40% weight)63 × 0.40 = 25.2
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)83 × 0.15 = 12.4
Weighted sum = 12.8 + 25.2 + 9.4 + 12.4
Global SEODiff Score = 60 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
28
Structure
avg 35
44
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.2%
Rank #1711
+17 pts
Gap
AI (ACRI)
Top 17%
Score 76/100

pewresearch.org punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why pewresearch.org ranks here

Tech stackWordPress
Industryeducation
RenderingSSR
Schema coverage2 blocks
Token bloat28.7×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

51/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

110 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

44 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 3
  • ✓ Has <h2> headings — found 44
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.pewresearch.org/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Pew Research Center
  • ✓ og:description — Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world.
  • ✗ og:image
  • ✓ twitter:card — summary
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

63/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the education sector, educationdirectory.com.au (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
pewresearch.org
53
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. educationdirectory.com.au has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 28/100 — Low
Structured Elements 50 elements (50 lists, 0 rows, 0 headers)
Total Words2114
Raw Density2.4%
💡Low structure score (28/100). Your content appears as a wall of text with few structured HTML elements. You have 50 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

48
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability48/100 — AI models can partially extract answers from this page
Crawl CostHigh (70/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

3%
🗑️ 97%
Useful Content (16.6 KB)Bloat (459.6 KB)
Token Bloat Ratio28.7× — Heavy

Multimodal Readiness

Visual Context39% Optimized for Vision
Image Alt Coverage20 / 51 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 476.2 KB, but only 16.6 KB is text. 3% useful / 97% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (28.7×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 39% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 96.5% · SNR: 0.04 · Signal: 4255 / Noise: 117657 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of pewresearch.org and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Generate fact-based research on a wide range of topics
Target Audience
Leaders, everyday people, researchers, journalists
Pricing Model
Free, nonprofit, no outside funding
🏆 Competitive Moat
Expertise, rigorous methods, commitment to fact-based research
📊 Content Depth
10/10
Analyzed by SEODiff AI · 2026-02-27

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servernginx
CDN
HTTP Status200
Load Time1957 ms
Raw HTML Size476.2 KB
Visible Text Size16.6 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1957 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1382
DOM nodes
476 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → private
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

83/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.pewresearch.org/religious-landscape-study/markdown
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

207
internal links
8
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 53/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for pewresearch.org
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/pewresearch.org" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=pewresearch.org" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 102 pages · Deep-10

Homepage ACRI
53
Single-page score
+7
Consistent readability
Δ delta
Site-Wide ACRI
60
Avg across 102 pages · Range 0–69
Topical Cohesion
14%
Topical Drift
TF-IDF cosine similarity
Total Words
141213
Avg Bloat
98.4×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.pewresearch.org/short-reads/2026/01/29/if-the-us-had-100-people-charting-americans-religious-beliefs-and-practices/
The United States if it had 100 people, religious beliefs and practices | Pew Research Center
pricing 69 183.7× 719 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/23/has-there-been-a-christian-revival-among-young-adults-in-the-uk-recent-surveys-may-be-misleading/
Why surveys showing Christian revival in Britain may be misleading | Pew Research Center
pricing 69 68.3× 1880 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/08/many-religions-heavily-concentrated-in-one-or-two-countries/
Many religions are heavily concentrated in a few countries | Pew Research Center
pricing 69 153.7× 834 💰 Pricing
https://www.pewresearch.org/short-reads/2026/03/03/southerners-tend-to-be-more-religious-than-other-us-adults-but-less-religious-than-they-used-to-be/
Southerners tend to be more religious than other U.S. adults – but less religious than they used to be | Pew Research Center
pricing 69 95.7× 1459 ⚠️ RAG Fracture
https://www.pewresearch.org/short-reads/2025/11/11/5-facts-about-religion-in-nigeria/
5 facts about religion in Nigeria | Pew Research Center
pricing 69 106.4× 1272 💰 Pricing
https://www.pewresearch.org/short-reads/2025/09/16/how-religious-is-your-state/
Most and least religious U.S. states | Pew Research Center
other 69 107.5× 815
https://www.pewresearch.org/short-reads/2025/09/02/how-religion-declines-around-the-world/
How religion declines around the world | Pew Research Center
pricing 69 65.6× 1280 💰 Pricing
https://www.pewresearch.org/short-reads/2025/09/16/how-spiritual-is-your-state/
How does spirituality in your state compare with others? | Pew Research Center
pricing 69 103.3× 897 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/19/which-us-religious-groups-are-most-highly-educated/
Which US religious groups are most highly educated? | Pew Research Center
pricing 69 71.2× 2140 💰 Pricing
https://pewresearch.org/about
About Pew Research Center | Pew Research Center
about 64 197.1× 576
https://www.pewresearch.org/politics/feature/how-changes-in-turnout-and-vote-choice-powered-trumps-victory-in-2024/
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024 | Pew Research Center
product 64 121.3× 606
https://www.pewresearch.org/short-reads/2026/02/09/white-evangelicals-remain-among-trumps-strongest-supporters-but-theyre-less-supportive-than-a-year-ago/
White evangelicals remain among Trump’s strongest supporters, but less so than a year ago | Pew Research Center
pricing 64 80.1× 1930 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/22/younger-americans-are-less-likely-than-others-to-support-an-active-role-for-the-us-in-world-affairs/
Younger Americans tend to favor the US being less active in world affairs | Pew Research Center
pricing 64 86.6× 1631 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/05/key-facts-about-black-americans/
Key facts about Black Americans | Pew Research Center
pricing 64 80.3× 1598 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/19/us-stands-out-globally-in-how-it-draws-legislative-districts/
US stands out globally in how it draws legislative districts | Pew Research Center
pricing 64 42.5× 3960 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/09/facts-about-venezuelans-in-the-us/
7 facts about Venezuelans in the US | Pew Research Center
pricing 64 117.4× 1074 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/04/americans-are-divided-on-next-steps-for-us-in-venezuela/
Americans divided on next steps for US in Venezuela | Pew Research Center
pricing 64 122.5× 1102 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/16/trump-has-already-issued-more-executive-orders-in-his-second-term-than-in-his-first/
Trump’s number of executive orders surpasses first term | Pew Research Center
pricing 64 65.6× 2336 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/08/internet-use-smartphone-ownership-digital-divides-in-u-s/
Internet use, smartphone ownership, digital divides in the US: What we know | Pew Research Center
pricing 64 57.3× 2803 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/29/few-americans-support-trumps-proposed-takeover-of-greenland/
Few Americans support a US takeover of Greenland proposed by Trump | Pew Research Center
pricing 64 143.0× 959 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/short-reads/ 86 64 0% 88.3× High JS Bloat
/journalism/ 5 61 0% 136.5× High JS Bloat
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 64 0% 197.1× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/race-and-ethnicity/ 1 64 0% 48.1× High JS Bloat
/contact/ 1 44 0% 1323.7× High JS Bloat
/products/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/decoded/ 1 64 0% 66.8× High JS Bloat
/politics/ 1 64 0% 121.3× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 102 pages
x.com ×96
pewtrusts.org ×96
bsky.app ×96
youtube.com ×96
linkedin.com ×96
threads.com ×96
instagram.com ×96
facebook.com ×96
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/pewresearch.org

Get your free API key — 100 requests/month included.

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Domains with a similar tech stack, industry, and AI readiness profile to pewresearch.org. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
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occc.edu 78 90 WordPress 14.4× 2 Compare →
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📊 Semantic Share of Voice

How often would an AI cite pewresearch.org when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

64
Homepage ACRI
63
Inner Avg ACRI
+1
ACRI Delta
40%
Homepage Ghost
40%
Inner Avg Ghost
0
Drift Score [?]
Worst Inner Pages
44 40% support https://pewresearch.org/contact
64 40% pricing https://www.pewresearch.org/short-reads/2026/02/17/6-facts-about-national-pride-in-the-us/
64 40% pricing https://www.pewresearch.org/short-reads/2026/02/26/most-older-adults-who-live-at-home-want-to-age-in-place-but-they-arent-entirely-confident-theyll-get-to/
🛡️

E-E-A-T Trust Signals

B 60/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: Beshay, Beshay, Beshay
🔗

Citation Profile

43 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

199
Total Links
43
Unique Domains
13.3
Avg/Page
22%
Diversity
x.com bsky.app pewtrusts.org linkedin.com facebook.com pewresearchcenter.networkforgood.com youtube.com threads.com instagram.com pewrsr.ch
🏘️ Outbound Neighborhood Trust Avg Trust: 54.0

AI trust scores for the domains pewresearch.org links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to pewresearch.org. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 3% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Pewresearch?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Pewresearch does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Pewresearch work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Pewresearch."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for pewresearch.org:

Current Score
76
Projected Score
84
Improvement
+8 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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