pm.gov.au 66 C
🛡️ SEO 41 🤖 GEO 70 ⚡ Perf 80 🏗️ Arch 80

pm.gov.au — Global SEODiff Score 66/100

pm.gov.au
📊

pm.gov.au achieves a 74/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A tight 4.6× token bloat ratio reflects disciplined markup: minimal noise between the crawler and the content it needs. The complete absence of JSON-LD schema is a missed opportunity: even basic Organization markup would improve how AI crawlers understand this domain. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

66
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (41) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 19, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 4 Mar 19
🔔 Recent AI Indexing Activity
📉 Mar 19 ACRI -1 (51→50)
🔄 Mar 14 Content change detected
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)41 × 0.25 = 10.2
🤖 AI Readiness / GEO (40% weight)70 × 0.40 = 28.0
⚡ Performance (20% weight)80 × 0.20 = 16.0
🏗️ Architecture & Trust (15% weight)80 × 0.15 = 12.0
Weighted sum = 10.2 + 28.0 + 16.0 + 12.0
Global SEODiff Score = 66 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
61
Structure
avg 35
0
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 6%
Rank #56530
+17 pts
Gap
AI (ACRI)
Top 22%
Score 74/100

pm.gov.au punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why pm.gov.au ranks here

Tech stackDrupal
Industry
RenderingSSR
Schema coverage0 blocks
Token bloat4.6×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

41/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

57 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

0 chars
Missing

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 5
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.pm.gov.au/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Prime Minister of Australia
  • ✗ og:description
  • ✗ og:image
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

70/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 61/100 — Good
Structured Elements 26 elements (26 lists, 0 rows, 0 headers)
Total Words231
Raw Density11.3%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

63
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability63/100 — AI models can partially extract answers from this page
Crawl CostLow (10/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

21%
🗑️ 79%
Useful Content (4.7 KB)Bloat (16.8 KB)
Token Bloat Ratio4.6× — Lean

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage10 / 10 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

10 Entropy
Poor Token Bloat: High
Noise Ratio: 78.2% · SNR: 0.28 · Signal: 1201 / Noise: 4299 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of pm.gov.au and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
This website provides access to transcripts and archived materials from former Australian prime ministers.
Target Audience
Government agencies, researchers, journalists, and the general public seeking historical information.
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Comprehensive archive of prime ministerial records and transcripts.
📊 Content Depth
3/10
Analyzed by SEODiff AI · 2026-03-03

🔧 Tech Stack

FrameworkDrupal
AI-Readiness Score70/100
ServerMicrosoft-IIS/10.0
CDN
HTTP Status200
Load Time775 ms
Raw HTML Size21.5 KB
Visible Text Size4.7 KB

Performance & Speed

80/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

775 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

233
DOM nodes
22 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=86400, public
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

80/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

33
internal links
9
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 50/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for pm.gov.au
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/pm.gov.au" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=pm.gov.au" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 70 pages · Deep-10

Homepage ACRI
50
Single-page score
-20
Moderate hidden bloat
Δ delta
Site-Wide ACRI
31
Avg across 70 pages · Range 0–82
🔍
Hidden Bloat Detected

Homepage scores 50, but internal pages average only 31 — a -20-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
9%
Topical Drift
TF-IDF cosine similarity
Total Words
8220
Avg Bloat
27.4×
Page Type ACRI Token Bloat Words Status
https://www.pm.gov.au/styles
Base Component Styles | Prime Minister of Australia
pricing 82 3.5× 3381 💰 Pricing
https://www.pm.gov.au/our-work/help-cost-living
Help with the cost of living | Prime Minister of Australia
pricing 77 10.0× 617
https://pm.gov.au/contact
Contact the PM | Prime Minister of Australia
support 67 12.5× 753
https://www.pm.gov.au/contact
Contact the PM | Prime Minister of Australia
support 67 12.6× 753
https://www.pm.gov.au/your-ministry
Your Ministry | Prime Minister of Australia
other 64 17.2× 1013
https://pm.gov.au/about
About this website | Prime Minister of Australia
about 57 16.6× 284
https://www.pm.gov.au/about
About this website | Prime Minister of Australia
about 57 16.6× 284
https://www.pm.gov.au/about-prime-minister
About the Prime Minister | Prime Minister of Australia
about 57 11.7× 460
https://www.pm.gov.au/contact-us/subscribe
Subscribe | Prime Minister of Australia
support 54 18.3× 308
https://pm.gov.au/integrations integrations 29 32.0× 6
https://www.pm.gov.au/media/governments-annual-wage-review-submission other 29 28.3× 6
https://www.pm.gov.au/media/press-conference-jakarta other 29 28.4× 6
https://www.pm.gov.au/media/radio-interview-triple-m-perth-basil-xav other 29 28.7× 6
https://www.pm.gov.au/media/radio-interview-2dayfm-hughesy-ed-erin other 29 28.5× 6
https://www.pm.gov.au/media/press-conference-sydney other 29 28.4× 6
https://www.pm.gov.au/media/statement-lady-anna-cowen-am other 29 28.5× 6
https://www.pm.gov.au/media/meeting-prime-minister-new-zealand other 29 28.7× 6
https://www.pm.gov.au/media/press-conference other 29 32.3× 6
https://www.pm.gov.au/media other 29 32.0× 6
https://www.pm.gov.au/media/joint-statement-national-reconciliation-week-2022-be-brave-make-change other 29 28.8× 6
Showing 20 of 70 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/media/ 51 29 0% 28.7× High JS Bloat
/about/ 2 57 0% 16.6× High JS Bloat
/contact/ 2 67 0% 12.6× High JS Bloat
/products/ 1 0 0% 0.0× Low AI Readiness
/contact-us/ 1 54 0% 18.3× High JS Bloat
/about-prime-minister/ 1 57 0% 11.7× High JS Bloat
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/styles/ 1 82 0% 3.5× Healthy
/news/ 1 26 0% 129.6× High JS Bloat
/faq/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 29 0% 32.0× High JS Bloat
/your-ministry/ 1 64 0% 17.2× High JS Bloat
/blog/ 1 0 0% 0.0× Low AI Readiness
/our-work/ 1 77 0% 10.0× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/pm.gov.au

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite pm.gov.au when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to pm.gov.au. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Gov",
  "url": "https://pm.gov.au",
  "logo": "https://pm.gov.au/themes/custom/pearly/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Gov",
  "url": "https://pm.gov.au",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://pm.gov.au/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Gov?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Gov does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Gov work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Gov."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for pm.gov.au:

Current Score
74
Projected Score
90
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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