razorpay.com 51 D
🛡️ SEO 47 🤖 GEO 51 ⚡ Perf 36 🏗️ Arch 77

razorpay.com — Global SEODiff Score 51/100

razorpay.com
📊

razorpay.com shows strong AI visibility with an ACRI of 65/100, outperforming 55% of indexed domains. Within the finance vertical, this places razorpay.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. Heavy markup overhead (50.0× bloat) forces AI systems to wade through excess code before finding useful information. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

51
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (36) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (65×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 15, 2026 · 📋 API
📈 ACRI Trend 30 snapshots
Feb 28 Mar 15
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than razorpay.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)47 × 0.25 = 11.8
🤖 AI Readiness / GEO (40% weight)51 × 0.40 = 20.4
⚡ Performance (20% weight)36 × 0.20 = 7.2
🏗️ Architecture & Trust (15% weight)77 × 0.15 = 11.5
Weighted sum = 11.8 + 20.4 + 7.2 + 11.5
Global SEODiff Score = 51 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
27
Structure
avg 35
0
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.6%
Rank #5791
+45 pts
Gap
AI (ACRI)
Top 45%
Score 65/100

razorpay.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why razorpay.com ranks here

Tech stackCustom / Proprietary
Industryfinance
RenderingHybrid
Schema coverage0 blocks
Token bloat50×+

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

47/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

58 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

151 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 19
  • ✓ Has <h2> headings — found 27
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://razorpay.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-IN
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Razorpay - Best Payment Solution for Online Payments India
  • ✓ og:description — Online Payments India: Start Accepting Payments Instantly with Razorpay's Payment Suite, which Supports Netbanking, Credit Card & Debit Cards, UPI etc.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

51/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the finance sector, cardpay.com (ACRI: 82) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
razorpay.com
38
Your ACRI Score
82
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. cardpay.com has schema coverage of 1 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 27/100 — Low
Structured Elements 131 elements (131 lists, 0 rows, 0 headers)
Total Words6092
Raw Density2.2%
💡Low structure score (27/100). Your content appears as a wall of text with few structured HTML elements. You have 131 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

34
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability34/100 — AI models can barely extract answers from this page
Crawl CostHigh (85/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (40.5 KB)Bloat (2584.4 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context2% Optimized for Vision
Image Alt Coverage6 / 244 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 2624.8 KB, but only 40.5 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 2% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 98.5% · SNR: 0.02 · Signal: 10357 / Noise: 661602 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score50/100
ServerCloudFront
CDNcloudfront
HTTP Status200
Load Time589 ms
Raw HTML Size2624.8 KB
Visible Text Size40.5 KB

Performance & Speed

36/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

589 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

12351
DOM nodes
2625 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, s-maxage=31536000, stale-if-error=31536000, stale-while-revalidate=31536000
  • ✗ CDN cache status
  • ✓ CDN detected → cloudfront

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

77/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://razorpay.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

459
internal links
18
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-IN
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 38/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for razorpay.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/razorpay.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=razorpay.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1010 pages · Deep-10

Homepage ACRI
38
Single-page score
+32
Subpages outperform homepage
Δ delta
Site-Wide ACRI
70
Avg across 1010 pages · Range 0–90
Topical Cohesion
14%
Topical Drift
TF-IDF cosine similarity
Total Words
1182863
Avg Bloat
22.7×
RAG Fractures [?]
8
⚠️
8 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 8 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://razorpay.com/blog/writing-an-outstanding-y-combinator-application/
How to write an outstanding Y Combinator application: A YC Founder’s guide - Razorpay Blog
pricing 90 4.8× 5880 💰 Pricing
https://razorpay.com/blog/electronic-payment-system/
What is an Electronic Payment System? Meaning & Examples
pricing 85 9.8× 2184 💰 Pricing
https://razorpay.com/blog/multiple-payment-gateways/
Multiple Payment Gateways 101: What Is It & How it Works?
pricing 85 9.6× 2156 💰 Pricing
https://razorpay.com/blog/foreign-remittance-explained/
Foreign Remittance Explained: Meaning, Process & How International Transfers Work
pricing 85 9.8× 2105 💰 Pricing
https://razorpay.com/blog/reduce-rto-in-e-commerce/
How To Reduce RTO (Return to Origin) in E-Commerce
blog 85 9.6× 2248
https://razorpay.com/blog/business-banking/letter-of-credit/
Demystifying Letter of Credit: Definition, Types, and Importance -RazorpayX
pricing 85 8.8× 2401 💰 Pricing
https://razorpay.com/blog/what-is-merchant-onboarding/
What is Merchant Onboarding? How it Works, Benefits & Key Players
pricing 85 9.9× 2249 💰 Pricing
https://razorpay.com/blog/business-banking/startup-ideas-and-tricks/
Startup Ideas and 4 Useful Tricks to Starting Up - RazorpayX Blog
blog 85 8.4× 2477
https://razorpay.com/blog/business-banking/zero-balance-current-account-business/
Zero Balance Current Account - How to Open Zero Balance Current Account Online?
blog 85 9.6× 2280
https://razorpay.com/blog/what-is-debit-note/
What is a Debit Note? Meaning, Benefits and how it works
pricing 85 9.1× 2367 💰 Pricing
https://razorpay.com/blog/developer-experience-while-building-react-components/
Developer Experience While Building React Components - Razorpay Tech
blog 85 8.8× 2329
https://razorpay.com/blog/a-year-of-accelerating-success-for-businesses-with-razorpay/
Designed for Disruptors: A year of accelerating success for businesses with Razorpay - Razorpay Blog
pricing 85 8.5× 2747 💰 Pricing
https://razorpay.com/blog/card-tokenisation-all-you-need-to-know/
What is Card Tokenisation and How Does it Work?
pricing 85 9.0× 2491 💰 Pricing
https://razorpay.com/blog/tokenisation-and-its-impact-on-online-payments/
What is Tokenisation? How Does It Work & Types of Tokenization?
pricing 85 9.8× 2234 💰 Pricing
https://razorpay.com/blog/history-credit-debit-cards-visa-mastercard/
The Evolution of Cards: From Charge Plates to Contactless Cards - Razorpay Business
blog 85 8.1× 2564
https://razorpay.com/blog/what-is-a-virtual-pos-terminal/
Virtual POS Terminal: What It Is and How It Works
pricing 85 9.6× 2314 💰 Pricing
https://razorpay.com/blog/business-banking/the-ultimate-guide-to-forex-trading/
The Ultimate Guide to Forex Trading: Tips, Strategies, and More-RAzorpayX
pricing 85 7.8× 3058 💰 Pricing
https://razorpay.com/blog/karatcart-slashes-ecommerce-rto-rates-with-thirdwatch/
KaratCart Slashes RTO Costs by 36% with Razorpay Thirdwatch!
blog 85 8.2× 2531
https://razorpay.com/blog/online-education-classes-payments-solutions/
How Educators Can Accept Payments for online classes?
pricing 85 8.9× 2333 💰 Pricing
https://razorpay.com/blog/business-cash-flow-management-for-smes/
Business Cash Flow Management - How SMEs Can Ace It
pricing 85 8.6× 2552 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 500 76 0% 13.3× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/razorpay.com

Get your free API key — 100 requests/month included.

🔗 Similar finance Sites

Domains with a similar tech stack, industry, and AI readiness profile to razorpay.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
razorpay.com (this site) 38 65 Custom / Proprietary 64.9× 0
mazars.com 63 73 Custom / Proprietary 2.8× 0 Compare →
ica.net 63 80 Custom / Proprietary 4.6× 0 Compare →
finance.creaders.net 63 79 Custom / Proprietary 6.2× 0 Compare →
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Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite razorpay.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

D 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

69
Homepage ACRI
45
Inner Avg ACRI
+24
ACRI Delta
40%
Homepage Ghost
36%
Inner Avg Ghost
41
Drift Score [?]
Worst Inner Pages
38 80% docs https://razorpay.com/docs
33 60% pricing https://razorpay.com/about
34 40% blog https://razorpay.com/blog/lessons-in-leadership-arpit-chug/
🛡️

E-E-A-T Trust Signals

C 40/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: Giri Sandeep, Suhani Jain, Ashish Thawani
🔗

Citation Profile

30 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

127
Total Links
30
Unique Domains
8.5
Avg/Page
24%
Diversity
twitter.com instagram.com facebook.com linkedin.com in.linkedin.com youtube.com blog.razorpay.in pinterest.com github.com ampcuscyber.com
🏘️ Outbound Neighborhood Trust Avg Trust: 62.9

AI trust scores for the domains razorpay.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to razorpay.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Razorpay",
  "url": "https://razorpay.com",
  "logo": "https://framerusercontent.com/images/CU1m0xFonUl76ZeaW0IdkQ0M.png",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Razorpay",
  "url": "https://razorpay.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://razorpay.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 1% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Razorpay?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Razorpay does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Razorpay work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Razorpay."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for razorpay.com:

Current Score
65
Projected Score
83
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →