rca.ac.uk 59 D
🛡️ SEO 29 🤖 GEO 82 ⚡ Perf 47 🏗️ Arch 61

rca.ac.uk — Global SEODiff Score 59/100

rca.ac.uk
📊

At 73/100, the ACRI for rca.ac.uk indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A tight 3.8× token bloat ratio reflects disciplined markup: minimal noise between the crawler and the content it needs. Zero schema blocks puts this site at a disadvantage in knowledge graph and AI-answer pipelines that rely on explicit structured data. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

59
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (29) has the most room for improvement.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 1 Mar 21
🔔 Recent AI Indexing Activity
🔄 Mar 12 Content change detected
Does your site score higher than rca.ac.uk?
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)29 × 0.25 = 7.2
🤖 AI Readiness / GEO (40% weight)82 × 0.40 = 32.8
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)61 × 0.15 = 9.2
Weighted sum = 7.2 + 32.8 + 9.4 + 9.2
Global SEODiff Score = 59 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
64
Structure
avg 35
0
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 5%
Rank #49145
+21 pts
Gap
AI (ACRI)
Top 25%
Score 73/100

rca.ac.uk punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why rca.ac.uk ranks here

Tech stackCustom / Proprietary
Industry
RenderingSSR
Schema coverage0 blocks
Token bloat3.8×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

29/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

27 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

156 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 6
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.rca.ac.uk/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-GB
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Home
  • ✓ og:description — The Royal College of Art is the world’s most influential postgraduate institution of art and design. Find out about courses, research and innovation here.
  • ✓ og:image — preview
  • ✓ twitter:card — summary
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

82/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 64/100 — Good
Structured Elements 172 elements (172 lists, 0 rows, 0 headers)
Total Words1422
Raw Density12.1%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

64
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability64/100 — AI models can partially extract answers from this page
Crawl CostMedium (50/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

26%
🗑️ 74%
Useful Content (71.8 KB)Bloat (200.0 KB)
Token Bloat Ratio3.8× — Lean

Multimodal Readiness

Visual Context48% Optimized for Vision
Image Alt Coverage10 / 21 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 48% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

30 Entropy
Poor Token Bloat: High
Noise Ratio: 73.6% · SNR: 0.36 · Signal: 18379 / Noise: 51204 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of rca.ac.uk and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The Intelligent Mobility Design Centre researches and prototypes future mobility solutions through interdisciplinary design and research.
Target Audience
Design students, researchers, automotive industry partners, government agencies, and academic institutions.
Pricing Model
⚠ SEMANTIC VOID
🔗 Integration Partners
HyundaiKiaGenesis
🏆 Competitive Moat
Unique interdisciplinary approach combining design, research, and industry collaboration for future mobility.
📊 Content Depth
5/10
Analyzed by SEODiff AI · 2026-03-02

🔧 Tech Stack

AI-Readiness Score50/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time1401 ms
Raw HTML Size271.8 KB
Visible Text Size71.8 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1401 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1247
DOM nodes
272 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → s-maxage=600, stale-while-revalidate=30, public
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

61/100 15 % of Global Score 🟡 Medium Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

170
internal links
9
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-GB
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 61/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for rca.ac.uk
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/rca.ac.uk" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=rca.ac.uk" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 80 pages · Deep-10

Homepage ACRI
61
Single-page score
-12
Moderate hidden bloat
Δ delta
Site-Wide ACRI
50
Avg across 80 pages · Range 0–67
🔍
Hidden Bloat Detected

Homepage scores 61, but internal pages average only 50 — a -12-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
7%
Topical Drift
TF-IDF cosine similarity
Total Words
73308
Avg Bloat
59.3×
Page Type ACRI Token Bloat Words Status
https://www.rca.ac.uk/research-innovation/research-centres/intelligent-mobility-design-centre/imdc-publications/
Intelligent Mobility Design Centre Research Publications | Royal College of Art
pricing 67 34.4× 1577 💰 Pricing
https://www.rca.ac.uk/research-innovation/research-centres/intelligent-mobility-design-centre/resources/
Recent outputs from The Intelligent Mobility Design Centre | Royal College of Art
pricing 64 59.1× 851 💰 Pricing
https://www.rca.ac.uk/research-innovation/research-centres/helen-hamlyn-centre/resources/
Recent outputs from The Helen Hamlyn Centre for Design | Royal College of Art
blog 64 48.5× 1072
https://rca.ac.uk/contact
Contact us | Royal College of Art
support 64 84.7× 598
https://www.rca.ac.uk/research-innovation/research-centres/intelligent-mobility-design-centre/events/
Intelligent Mobility Design Centre Events | Royal College of Art
pricing 64 90.8× 551 💰 Pricing
https://www.rca.ac.uk/business/case-studies/rca-x-chanel-next-prize-winners-london-session/
RCA x CHANEL Next Prize Winners: London Session | Royal College of Art
social-proof 59 30.5× 1956
https://www.rca.ac.uk/business/case-studies/hertfordshire-local-enterprise-partnership-and-estu-global-ltd/
RCA Hertfordshire LEP Estu Service Innovation Programme | Royal College of Art
pricing 59 31.2× 1856 💰 Pricing
https://www.rca.ac.uk/business/case-studies/rca-x-snap-inc/
RCA x Snap Inc. | Royal College of Art
pricing 59 26.1× 2524 💰 Pricing
https://www.rca.ac.uk/business/case-studies/international-flavours-and-fragrances-competition/
International Flavours and Fragrances Competition | Royal College of Art
pricing 59 31.7× 1826 💰 Pricing
https://www.rca.ac.uk/business/case-studies/medtech-superconnector-mtsc/
MedTech SuperConnector (MTSC) | Royal College of Art
social-proof 56 40.0× 1406
https://www.rca.ac.uk/business/case-studies/internet-things-hackathon/
Fujitsu Hackathon: Rapid Prototyping for Tech | Royal College of Art
social-proof 56 44.5× 1257
https://www.rca.ac.uk/business/case-studies/school-architecture-partnership-british-land/
Urban Development: British Land Partnership | Royal College of Art
pricing 56 48.1× 1179 💰 Pricing
https://www.rca.ac.uk/business/case-studies/developing-ai-banking-apps-vulnerable-customers/
Inclusive AI: Designing Ethical Banking Apps | Royal College of Art
social-proof 56 55.5× 981
https://www.rca.ac.uk/business/case-studies/korean-institute-design-promotion-kidp/
Korea Institute of Design Promotion | Royal College of Art
pricing 56 38.3× 1517 💰 Pricing
https://www.rca.ac.uk/business/case-studies/bertelsmann/
Creative Leadership: The Bertelsmann Partnership | Royal College of Art
social-proof 56 63.5× 831
https://www.rca.ac.uk/business/case-studies/samsung-design-ambassadors/
Samsung Design Ambassadors | Royal College of Art
social-proof 56 83.5× 625
https://www.rca.ac.uk/business/case-studies/national-university-singapore-business-school/
National University of Singapore Business School | Royal College of Art
social-proof 56 53.5× 1024
https://www.rca.ac.uk/business/case-studies/kfas-innovation-challenge-2017/
KFAS Challenge: Driving Middle East Innovation | Royal College of Art
social-proof 56 62.5× 858
https://www.rca.ac.uk/business/case-studies/ebu-academy-european-broadcasting-union/
Future of Media: EBU Academy Partnership | Royal College of Art
social-proof 56 60.8× 881
https://www.rca.ac.uk/business/case-studies/shanghai-academy-of-fine-arts/
Shanghai Academy of Fine Arts | Royal College of Art
social-proof 56 39.8× 1412
Showing 20 of 80 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/business/ 56 56 0% 53.7× High JS Bloat
/research-innovation/ 14 56 0% 118.1× High JS Bloat
/contact/ 1 64 0% 84.7× High JS Bloat
/about/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 80 pages
tiktok.com ×71
applicant-portal.rca.ac.uk ×71
twitter.com ×71
linkedin.com ×71
qaa.ac.uk ×71
instagram.com ×71
pinterest.com ×71
youtube.com ×71
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/rca.ac.uk

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite rca.ac.uk when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to rca.ac.uk. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Ac",
  "url": "https://rca.ac.uk",
  "logo": "https://rca.ac.uk/static2/images/apple-touch-icon.18b5f5cadc9e.png",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Ac",
  "url": "https://rca.ac.uk",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://rca.ac.uk/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Ac?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Ac does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Ac work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Ac."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for rca.ac.uk:

Current Score
73
Projected Score
86
Improvement
+13 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

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All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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