rusi.org 55 D
🛡️ SEO 45 🤖 GEO 55 ⚡ Perf 54 🏗️ Arch 73

rusi.org — Global SEODiff Score 55/100

rusi.org
📊

At 67/100, the ACRI for rusi.org indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Within the social vertical, this places rusi.org above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. Heavy markup overhead (27.3× bloat) forces AI systems to wade through excess code before finding useful information. Zero schema blocks puts this site at a disadvantage in knowledge graph and AI-answer pipelines that rely on explicit structured data. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

55
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (45) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (27×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 18, 2026 · 📋 API
📈 ACRI Trend 2 snapshots
Mar 4 Mar 18
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than rusi.org?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)45 × 0.25 = 11.2
🤖 AI Readiness / GEO (40% weight)55 × 0.40 = 22.0
⚡ Performance (20% weight)54 × 0.20 = 10.8
🏗️ Architecture & Trust (15% weight)73 × 0.15 = 10.9
Weighted sum = 11.2 + 22.0 + 10.8 + 10.9
Global SEODiff Score = 55 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
24
Structure
avg 35
0
Schema
avg 9
75
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 3%
Rank #34842
+38 pts
Gap
AI (ACRI)
Top 41%
Score 67/100

rusi.org punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why rusi.org ranks here

Tech stackGatsby
Industrysocial
RenderingSSR
Schema coverage0 blocks
Token bloat27.3×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

45/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

42 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

31 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 10
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Homepage
  • ✓ og:description — Royal United Services Institute
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

55/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the social sector, martin-sad.ru (ACRI: 87) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
rusi.org
38
Your ACRI Score
87
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. martin-sad.ru has schema coverage of 63 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 24/100 — Low
Structured Elements 36 elements (36 lists, 0 rows, 0 headers)
Total Words2133
Raw Density1.7%
💡Low structure score (24/100). Your content appears as a wall of text with few structured HTML elements. You have 36 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

36
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability36/100 — AI models can barely extract answers from this page
Crawl CostHigh (80/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

3%
🗑️ 97%
Useful Content (28.4 KB)Bloat (747.8 KB)
Token Bloat Ratio27.3× — Heavy

Multimodal Readiness

Visual Context38% Optimized for Vision
Image Alt Coverage25 / 66 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 776.2 KB, but only 28.4 KB is text. 3% useful / 97% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (27.3×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 38% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 96.3% · SNR: 0.04 · Signal: 7269 / Noise: 191434 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

FrameworkGatsby
AI-Readiness Score75/100
ServerAmazonS3
CDN
HTTP Status200
Load Time586 ms
Raw HTML Size776.2 KB
Visible Text Size28.4 KB

Performance & Speed

54/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

586 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1422
DOM nodes
776 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → private, max-age=0, must-revalidate
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

73/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.rusi.org/sitemap-index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

107
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 38/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for rusi.org
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/rusi.org" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=rusi.org" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 95 pages · Deep-10

Homepage ACRI
38
Single-page score
+2
Consistent readability
Δ delta
Site-Wide ACRI
41
Avg across 95 pages · Range 0–64
Topical Cohesion
7%
Topical Drift
TF-IDF cosine similarity
Total Words
39053
Avg Bloat
845.4×
Page Type ACRI Token Bloat Words Status
https://www.rusi.org/events
Events
pricing 64 20.0× 524 💰 Pricing
https://www.rusi.org/publication/article
Article | Royal United Services Institute
pricing 56 167.7× 728 💰 Pricing
https://www.rusi.org/about/our-work/annual-reports/rusi-annual-report-2016-2017
RUSI Annual Report 2016-2017 | Royal United Services Institute
pricing 56 122.7× 1005 💰 Pricing
https://www.rusi.org/about/our-purpose/rusi-organisational-membership-options
RUSI Organisational Membership Options | Royal United Services Institute
pricing 56 201.9× 603 💰 Pricing
https://www.rusi.org/about/our-purpose/rusi-individual-membership-options
RUSI Individual Membership Options | Royal United Services Institute
pricing 56 188.4× 649 💰 Pricing
https://www.rusi.org/about/our-purpose/impact-and-reach
Our Impact and Reach | Royal United Services Institute
pricing 56 209.9× 601 💰 Pricing
https://www.rusi.org/about/our-people/staff-and-fellows
RUSI Staff and Fellows | Royal United Services Institute
pricing 56 94.7× 2480 💰 Pricing
https://www.rusi.org/about/our-purpose/convening-power
Our Convening Power | Royal United Services Institute
pricing 56 162.3× 934 💰 Pricing
https://www.rusi.org/about/our-purpose/our-history/crown-and-institute
The Crown and the Institute | Royal United Services Institute
pricing 56 103.9× 1185 💰 Pricing
https://www.rusi.org/explore-our-research/projects/navigating-indo-pacific-programme/mapping-indo-pacific-engagement/about
About - Mapping Indo-Pacific Engagement | Royal United Services Institute
pricing 56 155.8× 813 💰 Pricing
https://www.rusi.org/explore-our-research/projects/european-security-transformation-programme/uk-defence-and-security-relationships-across-europe/about
About - UK Defence and Security Relationships Across Europe | Royal United Services Institute
pricing 56 174.5× 718 💰 Pricing
https://www.rusi.org/about/support-rusi
Support RUSI | Royal United Services Institute
pricing 56 241.8× 525 💰 Pricing
https://www.rusi.org/about/our-people/rusi-governing-bodies
RUSI Governing Bodies | Royal United Services Institute
pricing 56 205.8× 608 💰 Pricing
https://www.rusi.org/about/support-rusi/appeal-for-61-whitehall
Appeal for 61 Whitehall | Royal United Services Institute
pricing 56 103.7× 1203 💰 Pricing
https://www.rusi.org/about/our-purpose/mission-and-values/royal-charter
RUSI's Royal Charter | Royal United Services Institute
pricing 56 85.4× 1436 💰 Pricing
https://www.rusi.org/about/our-work/annual-reports/rusi-annual-report-2017-2018
RUSI Annual Report 2017-2018 | Royal United Services Institute
pricing 56 123.1× 1000 💰 Pricing
https://www.rusi.org/about/our-work/annual-reports/rusi-annual-report-2020-2021
RUSI Annual Report 2020-2021 | Royal United Services Institute
pricing 56 100.3× 1244 💰 Pricing
https://www.rusi.org/about/our-work/annual-reports/rusi-annual-report-2013-2014
RUSI Annual Report 2013-2014 | Royal United Services Institute
pricing 56 192.2× 637 💰 Pricing
https://www.rusi.org/about/our-work/annual-reports/rusi-annual-report-2014-2015
RUSI Annual Report 2014-2015 | Royal United Services Institute
pricing 56 120.5× 1022 💰 Pricing
https://www.rusi.org/about/our-purpose/annual-reports/rusi-annual-report-2018-2019
RUSI Annual Report 2018-2019 | Royal United Services Institute
pricing 56 80.8× 1543 💰 Pricing
Showing 20 of 95 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/about/ 74 44 0% 971.1× High JS Bloat
/explore-our-research/ 7 47 0% 656.5× High JS Bloat
/contact/ 2 46 0% 587.8× High JS Bloat
/products/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/am/ 1 36 0% 2277.1× High JS Bloat
/docs/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/events/ 1 64 0% 20.0× High JS Bloat
/publication/ 1 56 0% 167.7× High JS Bloat
/blog/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/news-and-comment/ 1 56 0% 212.1× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 95 pages
my.rusi.org ×87
instagram.com ×87
youtube.com ×87
facebook.com ×87
bsky.app ×87
linkedin.com ×87
x.com ×85
whatsapp.com ×85
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/rusi.org

Get your free API key — 100 requests/month included.

🔗 Similar social Sites

Domains with a similar tech stack, industry, and AI readiness profile to rusi.org. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
rusi.org (this site) 38 67 Gatsby 27.3× 0
zoomin.tv 63 82 Next.js 24.5× 1 Compare →
eldawaelmasry.com 63 81 WordPress 34.5× 1 Compare →
spcawake.org 63 82 WordPress 28.2× 5 Compare →
atssa.com 63 82 WordPress 16.6× 2 Compare →
tuvaonline.ru 63 73 Custom / Proprietary 3.8× 0 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite rusi.org when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to rusi.org. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Rusi",
  "url": "https://rusi.org",
  "logo": "https://rusi.org/favicon-32x32.png?v=0ffd3fafcafb82b941a238660cf259ea",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Rusi",
  "url": "https://rusi.org",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://rusi.org/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 3% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Rusi?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Rusi does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Rusi work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Rusi."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for rusi.org:

Current Score
67
Projected Score
85
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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