serasa.com.br 64 C
🛡️ SEO 49 🤖 GEO 74 ⚡ Perf 41 🏗️ Arch 91

serasa.com.br — Global SEODiff Score 64/100

serasa.com.br
📊

serasa.com.br shows strong AI visibility with an ACRI of 71/100, outperforming 70% of indexed domains. Compared to other developer sites (avg score: 57), serasa.com.br performs above the benchmark, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. Token bloat registers at 5.2× — acceptable, but reducing inline scripts and redundant markup could yield measurable gains. Zero schema blocks puts this site at a disadvantage in knowledge graph and AI-answer pipelines that rely on explicit structured data. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

64
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (41) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 23 snapshots
Feb 22 Mar 21
🔔 Recent AI Indexing Activity
🔄 Mar 21 Content change detected
🔄 Mar 20 Content change detected
🔄 Mar 19 Content change detected
🔄 Mar 16 Content change detected
🔄 Mar 14 Content change detected
Does your site score higher than serasa.com.br?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)49 × 0.25 = 12.2
🤖 AI Readiness / GEO (40% weight)74 × 0.40 = 29.6
⚡ Performance (20% weight)41 × 0.20 = 8.2
🏗️ Architecture & Trust (15% weight)91 × 0.15 = 13.7
Weighted sum = 12.2 + 29.6 + 8.2 + 13.7
Global SEODiff Score = 64 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
47
Structure
avg 35
0
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.5%
Rank #4739
+30 pts
Gap
AI (ACRI)
Top 30%
Score 71/100

serasa.com.br punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why serasa.com.br ranks here

Tech stackNext.js
Industrydeveloper
RenderingSSR
Schema coverage0 blocks
Token bloat5.2×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

49/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

50 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

167 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 8
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.serasa.com.br/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → pt-br
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Serasa: negocie dívidas e organize suas finanças
  • ✓ og:description — Negocie dívidas, simule e busque crédito, consulte seu score e monitore em tempo real seus dados. Serasa soluções para sua vida financeira mais segura e saudável.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

74/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the developer sector, hikkoshizamurai.jp (ACRI: 88) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
serasa.com.br
54
Your ACRI Score
88
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. hikkoshizamurai.jp has schema coverage of 5 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 47/100 — Fair
Structured Elements 422 elements (422 lists, 0 rows, 0 headers)
Total Words6494
Raw Density6.5%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

58
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability58/100 — AI models can partially extract answers from this page
Crawl CostHigh (85/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

19%
🗑️ 81%
Useful Content (155.0 KB)Bloat (645.0 KB)
Token Bloat Ratio5.2× — Normal

Multimodal Readiness

Visual Context46% Optimized for Vision
Image Alt Coverage282 / 616 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 46% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 80.6% · SNR: 0.24 · Signal: 39676 / Noise: 165121 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of serasa.com.br and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Dicas de educação financeira para ajudar brasileiros a organizar suas finanças e atingir objetivos, including debt negotiation and credit score monitoring.
Target Audience
Brazilian consumers, particularly those with a ‘restricted name’ (negative credit history), aged 26-60, seeking financial stability and debt management solutions.
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Serasa’s brand recognition and extensive data on Brazilian credit behavior provide a strong competitive advantage.
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
Blog post structure with clear headings and subheadingsKeyword targeting: ‘educação financeira’, ‘negociar dívida’, ‘score’Internal linking to Serasa products (Crédito, Premium, Limpa Nome, Score)Call to action to explore Serasa solutions
⚡ Key Pain Points
• High levels of debt and restricted names in Brazil
• Lack of financial literacy among a significant portion of the population
• Difficulty in managing finances and achieving financial goals
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
Serveristio-envoy
CDN
HTTP Status200
Load Time535 ms
Raw HTML Size800.0 KB
Visible Text Size155.0 KB

Performance & Speed

41/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

535 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

3223
DOM nodes
800 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, s-maxage=600, stale-while-revalidate=59, stale-if-error=86400
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

91/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.serasa.com.br/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

281
internal links
35
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → pt-br
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 54/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for serasa.com.br
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/serasa.com.br" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=serasa.com.br" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1010 pages · Deep-10

Homepage ACRI
54
Single-page score
+4
Consistent readability
Δ delta
Site-Wide ACRI
58
Avg across 1010 pages · Range 0–69
Topical Cohesion
16%
Topical Drift
TF-IDF cosine similarity
Total Words
1686541
Avg Bloat
32.6×
RAG Fractures [?]
3
⚠️
3 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 3 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.serasa.com.br/limpa-nome-online/blog/dicas-praticas-de-educacao-financeira/
Dicas de educação financeira: guia prático | Blog Limpa Nome
pricing 69 19.0× 2959 💰 Pricing
https://www.serasa.com.br/blog/pagamento-recusado/
Pagamento recusado: entenda quais erros causam o problema
blog 69 18.7× 2979
https://www.serasa.com.br/minhas-contas/blog/cofrinho-digital-e-fisico-como-funciona/
Cofrinho digital ou físico: qual vale a pena?
pricing 69 20.0× 3276 💰 Pricing
https://www.serasa.com.br/blog/dataprev-consulta-auxilio/
Dataprev consulta: como fazer com segurança
pricing 69 18.4× 3140 💰 Pricing
https://www.serasa.com.br/score/blog/como-economizar-combustivel-em-carro-automatico/
Como economizar combustível em carro automático: dicas práticas | Blog Score
pricing 69 18.2× 3442 💰 Pricing
https://www.serasa.com.br/score/blog/minha-casa-minha-vida-como-funciona/
Minha Casa, Minha Vida: como funciona e quem tem direito
pricing 69 19.1× 3238 💰 Pricing
https://www.serasa.com.br/score/blog/renda-extra-em-casa/
Renda extra em casa: 7 ideias para ganhar dinheiro
pricing 69 18.7× 3271 💰 Pricing
https://www.serasa.com.br/score/blog/falsidade-ideologica/
Falsidade ideológica: o que é, quais as penas e como se proteger
blog 69 16.9× 3693
https://www.serasa.com.br/limpa-nome-online/blog/direito-de-arrependimento/
Direito de arrependimento: o que é e quando usar
pricing 69 19.8× 2925 💰 Pricing
https://www.serasa.com.br/limpa-nome-online/blog/o-que-e-ajuizacao-de-divida/
Ajuização de dívida: o caminho da inadimplência até a penhora
pricing 69 17.6× 3508 💰 Pricing
https://www.serasa.com.br/blog/como-ser-investidor/
Como ser um investidor: passos iniciais para começar | Educação Financeira
pricing 69 19.2× 2900 💰 Pricing
https://www.serasa.com.br/blog/dia-das-criancas/
Dia das Crianças 2025: guia Serasa para falar sobre finanças
pricing 69 17.7× 3709 💰 Pricing
https://www.serasa.com.br/premium/blog/compra-em-site-falso-responsabilidade/
Compra em site falso: de quem é a responsabilidade e o que fazer
pricing 69 18.9× 3114 💰 Pricing
https://www.serasa.com.br/credito/blog/guia-emprestimo-pessoal/
Guia Serasa para empréstimo pessoal descomplicado
pricing 69 18.2× 4011 💰 Pricing
https://www.serasa.com.br/credito/blog/guia-credito-consignado/
Crédito consignado: guia completo
pricing 69 18.0× 4412 💰 Pricing
https://www.serasa.com.br/blog/guia-como-organizar-despesas-domesticas/
Guia Serasa de como organizar despesas domésticas
pricing 69 17.5× 3630 💰 Pricing
https://www.serasa.com.br/blog/locadoras-de-carro/
Locadoras de carro: saiba como escolher | Blog Ensina
pricing 69 18.3× 3029 💰 Pricing
https://www.serasa.com.br/credito/blog/como-comprar-primeira-casa/
Comprar primeira casa: o que considerar antes de fechar negócio
pricing 69 18.0× 3461 💰 Pricing
https://www.serasa.com.br/seguros/blog/como-contratar-seguro-residencial/
Como contratar seguro residencial: passo a passo completo
blog 69 19.1× 3009
https://www.serasa.com.br/seguros/blog/danos-eletricos-no-seguro-residencial/
Entenda tudo sobre danos elétricos no seguro residencial
blog 69 17.7× 3254
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 185 64 0% 29.0× High JS Bloat
/seguros/ 78 63 0% 29.4× High JS Bloat
/limpa-nome-online/ 77 63 0% 29.8× High JS Bloat
/credito/ 58 63 0% 29.3× High JS Bloat
/score/ 54 64 0% 28.5× High JS Bloat
/premium/ 28 63 0% 30.5× High JS Bloat
/minhas-contas/ 14 64 0% 30.7× High JS Bloat
/carteira-digital/ 6 64 0% 27.2× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1010 pages
ajuda.serasa.com.br ×997
instagram.com ×997
twitter.com ×997
youtube.com ×997
linkedin.com ×997
empresas.serasaexperian.com.br ×997
kwai.com ×997
denunciefraudes.serasa.com.br ×997
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/serasa.com.br

Get your free API key — 100 requests/month included.

🔗 Similar developer Sites

Domains with a similar tech stack, industry, and AI readiness profile to serasa.com.br. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
serasa.com.br (this site) 54 71 Next.js 5.2× 0
claritycrafts.com 79 88 Next.js 5.6× 2 Compare →
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📊 Semantic Share of Voice

How often would an AI cite serasa.com.br when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

53
Homepage ACRI
49
Inner Avg ACRI
+4
ACRI Delta
60%
Homepage Ghost
60%
Inner Avg Ghost
5
Drift Score [?]
Worst Inner Pages
43 60% blog https://www.serasa.com.br/credito/blog/
53 60% pricing https://www.serasa.com.br/credito/blog/visa-platinum/
43 60% blog https://www.serasa.com.br/score/blog/
🛡️

E-E-A-T Trust Signals

F 0/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

23 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

222
Total Links
23
Unique Domains
14.8
Avg/Page
10%
Diversity
empresas.serasaexperian.com.br denunciefraudes.serasa.com.br ajuda.serasa.com.br tiktok.com youtube.com linkedin.com cdn.builder.io instagram.com serasaexperian.com.br snk2.adj.st
🏘️ Outbound Neighborhood Trust Avg Trust: 59.4

AI trust scores for the domains serasa.com.br links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to serasa.com.br. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Com",
  "url": "https://serasa.com.br",
  "logo": "https://www.serasa.com.br/lno/static-webfiles/common/products/serasa/android-icon-192x192.png",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Com",
  "url": "https://serasa.com.br",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://serasa.com.br/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Com?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Com does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Com work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Com."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for serasa.com.br:

Current Score
71
Projected Score
87
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →