smh.com.au struggles with AI visibility, recording a critical ACRI of 15/100 — AI crawlers face significant hurdles extracting its content. Compared to other finance sites (avg score: 57), smh.com.au is trailing the benchmark, indicating room for competitive improvement. A ghost ratio of 30% indicates a mixed rendering strategy where core content loads server-side but interactive sections rely on JavaScript. Heavy markup overhead (50.0× bloat) forces AI systems to wade through excess code before finding useful information. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. All major AI crawlers (GPTBot, ClaudeBot, CCBot, Google-Extended) are restricted by robots.txt — the site has limited accessibility to AI search.
🧮 Score Transparency — How is this calculated?
📊 ACRI Sub-Scores (AI Readiness Detail)
smh.com.au punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →
Why smh.com.au ranks here
Fastest improvements
- Allow GPTBot in robots.txt so AI crawlers can access your pages (see Crawl Access).
- Allow ClaudeBot (many assistants rely on it) — blocking it often correlates with “AI invisibility.”
- Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
- Create an
llms.txtfile so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt → - Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
Traditional SEO
50/100 25 % of Global Score 🟢 High Confidence📝 Title Tag
Optimal range: 30–60 characters for SERP display.
📋 Meta Description
Optimal range: 120–160 characters for snippet control.
🔤 Heading Hierarchy
- ✓ Exactly 1 <h1> tag — found 1
- ✓ Has <h2> headings — found 27
- ✓ <h2> not before <h1>
🔍 Indexability
- ✓ Canonical tag present →
https://www.smh.com.au/ - ✓ No noindex directive
- ✓ Meta viewport set
- ✓ HTML lang attribute →
en - ➖ Hreflang tags — N/A (single language site)
- ✓ Googlebot allowed by robots.txt
🌐 Social / OpenGraph
- ✓ og:title — Australian Breaking News Headlines & World News Online | SMH.com.au
- ✓ og:description — Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifestyle, and technology news.
- ✓ og:image — preview
- ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated
SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)
Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.
AI Readiness / GEO
46/100 40 % of Global Score 🟢 High ConfidenceThis pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.
Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.
🤖 Bot Access Matrix
Allow: / under User-agent: GPTBot in your robots.txt.👻 Rendering (Ghost Ratio) Docs
📊 Structure & Information Density Docs
🏷️ Schema Health Docs
Schema Coverage Map
📐 AI Efficiency Metrics Docs
Token Bloat Research
Multimodal Readiness
TDM Rights
🔥 Structural Entropy Check Research
🔬 AI-Crawler Simulation
See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
AI Answer Preview
NEWSee how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.
🔧 Tech Stack
Performance & Speed
47/100 20 % of Global Score 🟢 High Confidence⏱️ Time to First Byte
Google considers <200 ms "good". AI crawlers may have even shorter timeouts.
📦 Page Weight
DOM nodes
HTML payload
🗄️ Cache & CDN
- ✓ Cache-Control header →
public, max-age=20, no-transform - ✗ CDN cache status
- ✗ CDN detected
🔬 Tracker Tax
tracker scripts
third-party domains
token overhead
📐 How the Performance Pillar score is calculated
Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)
TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.
Architecture & Trust
99/100 15 % of Global Score 🟢 High Confidence🗺️ Sitemap & Robots
- ✓ Sitemap declared in robots.txt →
https://www.smh.com.au/sitemaps/news/brands/smh - ✓ Googlebot allowed
- ✗ GPTBot allowed
- ✗ ClaudeBot allowed
🔗 Linking
internal links
external links
🔒 Security & Trust
- ✓ HSTS header (Strict-Transport-Security)
- ✓ Content-Security-Policy header
- ✓ HTTP status 200 OK (got 200)
♿ Accessibility Signals
- ✓ HTML lang attribute → en
- ✓ Meta viewport for mobile
- ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated
Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)
Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.
🏅 AI-Verified Trust Badge
Your site scores 39/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.
<a href="https://seodiff.io/radar/domains/smh.com.au" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=smh.com.au" alt="AI-Verified by SEODiff" width="280" height="52"></a>
💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.
� Deep Crawl Analysis 304 pages · Deep-10
Poorly formatted tables or pricing grids on 2 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.
| Page | Type | ACRI | Token Bloat | Words | Status |
|---|---|---|---|---|---|
| pricing | 69 | 19.4× | 3304 | 💰 Pricing | |
| pricing | 69 | 13.8× | 6050 | 💰 Pricing | |
| pricing | 69 | 19.6× | 2891 | 💰 Pricing | |
| pricing | 66 | 49.4× | 1458 | 💰 Pricing | |
| pricing | 66 | 148.7× | 532 | 💰 Pricing | |
| pricing | 66 | 142.4× | 558 | 💰 Pricing | |
| pricing | 66 | 91.4× | 992 | 💰 Pricing | |
| pricing | 66 | 26.6× | 2697 | 💰 Pricing | |
| pricing | 66 | 47.7× | 1721 | 💰 Pricing | |
| pricing | 66 | 30.8× | 2807 | 💰 Pricing | |
| pricing | 66 | 37.0× | 2220 | 💰 Pricing | |
| pricing | 64 | 21.0× | 3228 | ⚠️ RAG Fracture | |
| pricing | 64 | 22.2× | 3506 | 💰 Pricing | |
| pricing | 64 | 26.1× | 2199 | 💰 Pricing | |
| pricing | 64 | 24.2× | 2238 | 💰 Pricing | |
| pricing | 64 | 20.5× | 3845 | 💰 Pricing | |
| pricing | 64 | 27.9× | 2038 | 💰 Pricing | |
| pricing | 64 | 24.9× | 2148 | 💰 Pricing | |
| pricing | 64 | 22.7× | 2485 | 💰 Pricing | |
| pricing | 61 | 58.8× | 889 | 💰 Pricing |
| Path | Pages | Avg ACRI | Ghost % | Bloat | Top Issue |
|---|---|---|---|---|---|
| /national/ | 54 | 61 | 1% | 73.9× | Bot Blocked |
| /sport/ | 44 | 61 | 1% | 50.6× | Bot Blocked |
| /business/ | 32 | 61 | 1% | 61.2× | Bot Blocked |
| /world/ | 29 | 61 | 1% | 54.4× | Bot Blocked |
| /politics/ | 28 | 61 | 1% | 57.6× | Bot Blocked |
| /culture/ | 27 | 60 | 1% | 63.3× | Bot Blocked |
| /goodfood/ | 25 | 56 | 1% | 153.5× | Bot Blocked |
| /lifestyle/ | 23 | 59 | 1% | 90.9× | Bot Blocked |
| /traveller/ | 11 | 60 | 1% | 72.4× | Bot Blocked |
| /property/ | 6 | 61 | 1% | 50.9× | Bot Blocked |
| /money/ | 5 | 61 | 1% | 48.8× | Bot Blocked |
| /environment/ | 3 | 61 | 1% | 49.4× | Bot Blocked |
| /products/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /technology/ | 1 | 61 | 1% | 36.9× | Bot Blocked |
| /careers/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).
🔌 API Access
Pull this data programmatically. All sub-page metrics are available via our public API.
curl https://seodiff.io/api/v1/deep10/domain/smh.com.auGet your free API key — 100 requests/month included.
🔗 Similar finance Sites
Domains with a similar tech stack, industry, and AI readiness profile to smh.com.au. Compare side-by-side.
| Domain | ACRI | AI Score | Tech Stack | Token Bloat | Schema | |
|---|---|---|---|---|---|---|
| smh.com.au (this site) | 39 | 15 | Vue.js | 59.8× | 1 | — |
| apexfintechsolutions.com | 64 | 77 | Svelte/SvelteKit | 62.8× | 1 | Compare → |
| livecharts.co.uk | 64 | 74 | Custom / Proprietary | 8.4× | 1 | Compare → |
| national.com.au | 64 | 80 | Adobe Experience Manager | 4.0× | 1 | Compare → |
| rapyd.com | 64 | 81 | WordPress | 18.0× | 1 | Compare → |
| boostylabs.com | 64 | 74 | WordPress | 6.1× | 1 | Compare → |
📊 Semantic Share of Voice
How often would an AI cite smh.com.au when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.
Analyzing citation landscape…
Remediation Patches
COPY-PASTEAuto-generated code fixes tailored to smh.com.au. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Com",
"url": "https://smh.com.au",
"logo": "https://smh.com.au/assets/static/favicons/smh.ico",
"sameAs": []
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Com",
"url": "https://smh.com.au",
"potentialAction": {
"@type": "SearchAction",
"target": "https://smh.com.au/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
</script>
User-agent: GPTBot Allow: / User-agent: ChatGPT-User Allow: /
User-agent: ClaudeBot Allow: / User-agent: anthropic-ai Allow: /
<!-- Move inline CSS to external stylesheets --> <link rel="stylesheet" href="/css/main.css"> <!-- Move inline scripts to external files with defer --> <script src="/js/app.js" defer></script> <!-- Remove duplicate navigation blocks --> <!-- Keep only ONE <nav> in the <header> --> <!-- Ensure <main> wraps your primary content --> <main> <!-- Your content here — this is what AI sees first --> </main>
Projected Impact
ROI EST.If you apply the patches above, here's the estimated improvement for smh.com.au:
*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.
📋 Data Export
Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).
All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).
Is this your company?
Monitor your AI visibility score weekly and get alerted when changes happen.
Start Free →