unibet.se 55 D
🛡️ SEO 55 🤖 GEO 46 ⚡ Perf 42 🏗️ Arch 95

unibet.se — Global SEODiff Score 55/100

unibet.se
📊

unibet.se scores 62/100 on the AI-Readiness Index, placing it in the middle tier of indexed domains — there is clear room for improvement. In the infrastructure sector, unibet.se outperforms the average (57), suggesting strong competitive positioning in AI search. A ghost ratio of 30% indicates a mixed rendering strategy where core content loads server-side but interactive sections rely on JavaScript. A 49.6× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

55
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (42) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (50×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 4 Mar 20
🔔 Recent AI Indexing Activity
🔄 Mar 20 Content change detected
🔄 Mar 15 Content change detected
Does your site score higher than unibet.se?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)55 × 0.25 = 13.8
🤖 AI Readiness / GEO (40% weight)46 × 0.40 = 18.4
⚡ Performance (20% weight)42 × 0.20 = 8.4
🏗️ Architecture & Trust (15% weight)95 × 0.15 = 14.2
Weighted sum = 13.8 + 18.4 + 8.4 + 14.2
Global SEODiff Score = 55 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
84
Rendering
avg 93
0
Structure
avg 35
42
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 9%
Rank #87081
+41 pts
Gap
AI (ACRI)
Top 49%
Score 62/100

unibet.se punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why unibet.se ranks here

Tech stackCustom / Proprietary
RenderingHybrid
Schema coverage1 blocks
Token bloat49.6×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

55/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

56 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

158 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 13
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.unibet.se/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → sv-SE
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

46/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
unibet.se
32
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

👻
Shadow Content Detected: 30% of your page token budget is in non-rendered regions (JavaScript-dependent content that AI crawlers may not process). Combined with 49.6x token bloat, AI models are using most of their context window on noise instead of your real content. This dramatically increases hallucination probability — models fill the gap with made-up facts.
Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 30%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 0/100 — Poor
Structured Elements 0 elements (0 lists, 0 rows, 0 headers)
Total Words2072
Raw Density0.0%
💡Low structure score (0/100). Your content appears as a wall of text with few structured HTML elements. You have 0 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

34
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability34/100 — AI models can barely extract answers from this page
Crawl CostHigh (100/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

2%
🗑️ 98%
Useful Content (13.5 KB)Bloat (657.4 KB)
Token Bloat Ratio49.6× — Bloated

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage28 / 28 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 670.9 KB, but only 13.5 KB is text. 2% useful / 98% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (49.6×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 98.0% · SNR: 0.02 · Signal: 3459 / Noise: 168300 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score50/100
Serverkindred-loadbalancer
CDN
HTTP Status200
Load Time1115 ms
Raw HTML Size670.9 KB
Visible Text Size13.5 KB

Performance & Speed

42/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1115 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1061
DOM nodes
671 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=2, s-maxage=10, stale-while-revalidate=300, stale-if-error=600
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

95/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.unibet.se/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

116
internal links
19
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → sv-SE
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 32/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for unibet.se
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/unibet.se" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=unibet.se" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 52 pages · Deep-10

Homepage ACRI
32
Single-page score
+4
Consistent readability
Δ delta
Site-Wide ACRI
36
Avg across 52 pages · Range 0–57
Topical Cohesion
25%
Topical Drift
TF-IDF cosine similarity
Total Words
28195
Avg Bloat
354.9×
Page Type ACRI Token Bloat Words Status
https://unibet.se/blog
Spelbloggen - Unibets Blogg för Casino & Betting online
pricing 57 109.8× 1741 💰 Pricing
https://www.unibet.se/casino/bordsspel
Casino kortspel och bordsspel för spel online - Unibet Casino
other 57 122.2× 1138
https://www.unibet.se/casino/slots
Casino Slots online – Spela i Unibets svenska slots casino
pricing 57 66.0× 2198 💰 Pricing
https://www.unibet.se/casino/jackpot-spel
Jackpot Casino - Spela Jackpot Spel hos Unibet Casino
other 57 99.4× 1450
https://www.unibet.se/casino/exklusiva-spel
Spela Unibets exklusiva spel och slots online
pricing 57 116.9× 1181 💰 Pricing
https://www.unibet.se/casino/populara-spel
Sveriges Bästa Casinospel & Populära Slots hos Unibet
pricing 57 97.2× 1456 💰 Pricing
https://www.unibet.se/casino/megaways
Megaways Spel - Onlineslots med extra många vinstlinjer
other 57 119.3× 1184
https://www.unibet.se/casino/free-spins
Casino Freespins - Unibet casinospel med Free Spins snurr
other 57 85.1× 1686
https://www.unibet.se/casino
Casino Online – Spela casinospel i svenskt casino med BankID
pricing 57 63.2× 2414 💰 Pricing
https://www.unibet.se/livecasino/baccarat
Spela Baccarat online - Live casino Baccarat hos Unibet
other 57 87.3× 1493
https://www.unibet.se/livecasino/poker
Live Poker - Spela poker online live hos Unibet Sverige
other 57 134.3× 946
https://www.unibet.se/livecasino/gameshows
Game Shows och populära live casino spel - Unibet sverige
other 57 142.7× 906
https://www.unibet.se/livecasino
Live casino online – spela livecasino med riktiga dealers
other 57 79.0× 1739
https://www.unibet.se/play/10-000-wishes
10 000 Wishes slotspel | Unibet SE
other 57 194.2× 570
https://www.unibet.se/bingo
Unibet Bingo online - Spela Bingospel i svenskt Bingo Casino
other 57 84.0× 1480
https://www.unibet.se/casino/nya-spel
Nya casinopel - Unibets Nya Slots och spel i casinot 2026
other 57 115.7× 1214
https://www.unibet.se/livecasino/blackjack
Spela Blackjack Online - Live Blackjack i Unibets Livecasino
other 57 64.7× 2122
https://www.unibet.se/general-info/security
Unibet - Säkerhetsinformation
trust 47 299.8× 348
https://www.unibet.se/casino/alla-spel
Alla våra bästa casinospel – Samlade på ett ställe - Unibet
other 47 516.0× 259
https://www.unibet.se/casino/vegasslots
Spela Populära Vegas Slots från Playtech - Unibet Casino
other 47 571.9× 233
Showing 20 of 52 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/casino/ 14 51 1% 230.9× Bot Blocked
/play/ 12 34 1% 888.5× Bot Blocked
/livecasino/ 11 46 1% 272.2× Bot Blocked
/bingo/ 4 42 1% 288.2× Bot Blocked
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 57 1% 109.8× Bot Blocked
/general-info/ 1 47 1% 299.8× Bot Blocked
/integrations/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/unibet.se

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to unibet.se. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
unibet.se (this site) 32 62 Custom / Proprietary 49.6× 1
pdr-online.com.ua 57 74 Custom / Proprietary 3.8× 1 Compare →
hubsync.com 57 75 Custom / Proprietary 6.4× 1 Compare →
tvoranje.nl 57 76 Custom / Proprietary 3.6× 0 Compare →
luckyspinbingkaibet.com 57 79 Custom / Proprietary 3.6× 0 Compare →
sa.playblackdesert.com 57 70 Custom / Proprietary 6.9× 0 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite unibet.se when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to unibet.se. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Unibet",
  "url": "https://unibet.se",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://unibet.se/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 2% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Unibet?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Unibet does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Unibet work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Unibet."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for unibet.se:

Current Score
62
Projected Score
74
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
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