zoetis.com 76 B
🛡️ SEO 57 🤖 GEO 87 ⚡ Perf 65 🏗️ Arch 95

zoetis.com — Global SEODiff Score 76/100

zoetis.com
📊

At 81/100, the ACRI for zoetis.com indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Within the infrastructure vertical, this places zoetis.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. The token bloat ratio sits at a lean 4.3×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. The site includes 2 schema blocks, providing adequate structured data for basic entity recognition. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

76
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (57) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 15, 2026 · 📋 API
📈 ACRI Trend 18 snapshots
Feb 22 Mar 15
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)57 × 0.25 = 14.2
🤖 AI Readiness / GEO (40% weight)87 × 0.40 = 34.8
⚡ Performance (20% weight)65 × 0.20 = 13.0
🏗️ Architecture & Trust (15% weight)95 × 0.15 = 14.2
Weighted sum = 14.2 + 34.8 + 13.0 + 14.2
Global SEODiff Score = 76 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
72
Structure
avg 35
44
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 6%
Rank #59698
Aligned
Gap
AI (ACRI)
Top 5%
Score 81/100

zoetis.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why zoetis.com ranks here

Tech stackCustom / Proprietary
RenderingSSR
Schema coverage2 blocks
Token bloat4.3×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

57/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

46 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

140 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 6
  • ✓ Has <h2> headings — found 14
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.zoetis.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Zoetis - Global Animal Health Company | Zoetis
  • ✓ og:description — Zoetis is the largest global animal health company committed to nurturing the world and humankind by advancing care for animals. Learn more.
  • ✓ og:image — preview
  • ✓ twitter:card — summary
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

87/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
zoetis.com
72
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 72/100 — Good
Structured Elements 162 elements (162 lists, 0 rows, 0 headers)
Total Words1032
Raw Density15.7%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

77
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability77/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

23%
🗑️ 77%
Useful Content (20.7 KB)Bloat (68.9 KB)
Token Bloat Ratio4.3× — Lean

Multimodal Readiness

Visual Context75% Optimized for Vision
Image Alt Coverage56 / 75 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

17 Entropy
Poor Token Bloat: High
Noise Ratio: 76.9% · SNR: 0.30 · Signal: 5293 / Noise: 17637 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of zoetis.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Zoetis’ business model focuses on developing and providing innovative treatments for allergic skin disease in dogs, addressing a significant unmet
Target Audience
Pet owners (especially dog owners), veterinarians, veterinary technicians, and animal caregivers experiencing challenges with canine skin allergies.
Pricing Model
Subscription-based model with tiered pricing for prescription medications (Apoquel and Cytopoint). Cytopoint is offered as a monthly injection, while Apoquel is available as a daily chewable tablet.
🔗 Integration Partners
ApoquelCytopoint
🛡️ Compliance Standards
SOC 2GDPR
🏆 Competitive Moat
Zoetis’ competitive advantage lies in its deep scientific expertise in immunology and its track record of developing breakthrough treatments for companion animal dermatology, combined with the ZINC incubator for future innovation.
📊 Content Depth
9/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-03-03

🔧 Tech Stack

AI-Readiness Score50/100
ServerMicrosoft-IIS/10.0
CDN
HTTP Status200
Load Time757 ms
Raw HTML Size89.6 KB
Visible Text Size20.7 KB

Performance & Speed

65/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

757 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

918
DOM nodes
90 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → private,no-cache, no-store
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

95/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.zoetis.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

159
internal links
58
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 72/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for zoetis.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/zoetis.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=zoetis.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 33 pages · Deep-10

Homepage ACRI
72
Single-page score
-53
Severe hidden bloat
Δ delta
Site-Wide ACRI
19
Avg across 33 pages · Range 0–75
🔍
Hidden Bloat Detected

Homepage scores 72, but internal pages average only 19 — a -53-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
6%
Topical Drift
TF-IDF cosine similarity
Total Words
6154
Avg Bloat
58.8×
Page Type ACRI Token Bloat Words Status
https://www.zoetis.com/news-and-insights/blog/revolutionizing-animal-care
Revolutionizing animal care | Zoetis
blog 75 10.9× 1778
https://www.zoetis.com/news-and-insights/blog/science-that-matters
Science that matters | Zoetis
blog 67 28.1× 600
https://www.zoetis.com/news-and-insights/blog/from-concept-to-delivery
From concept to delivery | Zoetis
blog 67 24.4× 718
https://www.zoetis.com/products-and-science/products/alphatrak
AlphaTrak3 Blood Glucose Monitoring System | Zoetis
product 67 11.1× 2243
https://www.zoetis.com/news-and-insights/blog/posts/innovators-for-animals-andrea-gonzales
Innovators for Animals: Andrea Gonzales | Zoetis
blog 57 43.3× 341
https://www.zoetis.com/products-and-science/products/bovi-shield-and-bovi-shield-gold
301 Moved Permanently
product 49 4.8× 7
https://www.zoetis.com/news-and-insights/blog/posts/game-changing-science-a-conversation-with-rob-polzer
Innovators for Animals: Rob Polzer | Zoetis
blog 44 143.6× 100
https://www.zoetis.com/products-and-science/products/alpha-flux-alpha-max
Alpha Flux® & Alpha Max®
product 44 154.9× 90
https://www.zoetis.com/products-and-science/products/clarifide-nelore
Clarifide® Nelore | Zoetis
product 44 121.8× 115
https://www.zoetis.com/products-and-science/products/alpha-ject-alpha-ject-micro-ranges
Alpha Ject® & Alpha Ject Micro-Ranges
product 44 118.5× 121
https://www.zoetis.com/products-and-science/products/all-products
Zoetis Products | Zoetis
product 34 322.3× 39
https://www.zoetis.com/products-and-science/products/apoquel
Zoetis
product 20 477.8× 1
https://www.zoetis.com/products-and-science/products/cerenia
Zoetis
product 20 477.8× 1
https://zoetis.com/pricing pricing 0 0.0× 0
https://www.zoetis.com/news-and-insights/blog/posts/zoetis-expands-diagnostic-expertise-with-additions-of-ai-dermatology-and-ai-equine-fecal-egg-count-analysis blog 0 0.0× 0
https://www.zoetis.com/news-and-insights/blog/a-purr-fect-remedy-for-pain blog 0 0.0× 0
https://www.zoetis.com/news-and-insights/blog/posts/new-study-shows-genetically-superior-cows-can-be-more-sustainable-and-productive blog 0 0.0× 0
https://www.zoetis.com/news-and-insights/blog/posts/zoetis-announces-research-collaboration-to-explore-potential-solutions-to-inhibit-methane-emissions-from-ruminant-livestock blog 0 0.0× 0
https://www.zoetis.com/news-and-insights/blog/download-report blog 0 0.0× 0
https://www.zoetis.com/news-and-insights/blog/posts/fast-company-most-innovative-companies-–-covid-vaccine blog 0 0.0× 0
Showing 20 of 33 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/news-and-insights/ 13 24 0% 19.3× High JS Bloat
/products-and-science/ 10 32 0% 168.9× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/zoetis.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to zoetis.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
zoetis.com (this site) 72 81 Custom / Proprietary 4.3× 2
insuranceyet.com 86 87 Custom / Proprietary 4.9× 4 Compare →
melbourneschool.com 86 87 Custom / Proprietary 5.0× 4 Compare →
kondela.hu 86 93 Custom / Proprietary 3.1× 4 Compare →
kruizinga.nl 87 93 Custom / Proprietary 3.0× 5 Compare →
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📊 Semantic Share of Voice

How often would an AI cite zoetis.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to zoetis.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Zoetis?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Zoetis does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Zoetis work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Zoetis."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for zoetis.com:

Current Score
81
Projected Score
87
Improvement
+6 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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