With a solid 67/100 ACRI, affirm.com is well-positioned for AI search — better than 59% of sites in the Radar. In the infrastructure sector, affirm.com outperforms the average (57), suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. Heavy markup overhead (24.8× bloat) forces AI systems to wade through excess code before finding useful information. Zero schema blocks puts this site at a disadvantage in knowledge graph and AI-answer pipelines that rely on explicit structured data. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.
53
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (18) has the most room for improvement.
Top Fix: Reduce token bloat (25×) → +5–10 pts
📈
ACRI Trend
3 snapshots
Mar 4
Mar 15
🔔
Recent AI Indexing Activity
📈
Mar 11
ACRI +2 (39→41)
Does your site score higher than affirm.com?
Run the same 40-signal audit on your own domain — free, instant results.
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)18 × 0.25 = 4.5
🤖 AI Readiness / GEO (40% weight)57 × 0.40 = 22.8
⚡ Performance (20% weight)63 × 0.20 = 12.6
🏗️ Architecture & Trust (15% weight)85 × 0.15 = 12.8
Weighted sum = 4.5 + 22.8 + 12.6 + 12.8
Global SEODiff Score = 53 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
26
Structure
avg 35
0
Schema
avg 9
75
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.4%
Rank #3825
+41 pts
Gap
AI (ACRI)
Top 41%
Score 67/100
affirm.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →
Why affirm.com ranks here
Fastest improvements
- Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
- Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
- Create an
llms.txtfile so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt → - Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
Traditional SEO
18/100 25 % of Global Score 🟡 Medium Confidence📝 Title Tag
62 chars
Too long
Optimal range: 30–60 characters for SERP display.
📋 Meta Description
181 chars
Too long
Optimal range: 120–160 characters for snippet control.
🔤 Heading Hierarchy
- ✗ Exactly 1 <h1> tag — found 0
- ✓ Has <h2> headings — found 4
- ✗ <h2> not before <h1>
🔍 Indexability
- ✗ Canonical tag present
- ✓ No noindex directive
- ✓ Meta viewport set
- ✓ HTML lang attribute →
en - ✅ Hreflang tags
- ✓ Googlebot allowed by robots.txt
🌐 Social / OpenGraph
- ✓ og:title — Affirm | Pay over time with flexible payment plans and no fees
- ✓ og:description — Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see your total cost upfront.
- ✓ og:image — preview
- ✓ twitter:card — summary
📐 How the SEO Pillar score is calculated
SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)
Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.
AI Readiness / GEO
57/100 40 % of Global Score 🟢 High ConfidenceThis pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.
Insight: In the infrastructure sector,
safely.co.jp
(ACRI: 90) currently has stronger AI extractability.
AI models tend to prefer sources with higher semantic structure and schema coverage.
Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
AI models prioritize pages with strong semantic structure and schema coverage.
safely.co.jp has schema coverage of 3 blocks
and uses WordPress.
Improve your score by implementing the remediation patches below.
Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.
Analyzing hallucination risk…
🤖 Bot Access Matrix
✅
GPTBot (OpenAI)
Allowed
✅
ClaudeBot (Anthropic)
Allowed
✅
CCBot (Common Crawl)
Allowed
✅
Google-Extended
Allowed
✅
Googlebot
Allowed
📊 Structure & Information Density Docs
Structure Grade
26/100 — Low
Structured Elements
23 elements (23 lists, 0 rows, 0 headers)
Total Words1126
Raw Density2.0%
Low structure score (26/100). Your content appears as a wall of text with few structured HTML elements. You have 23 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.
🏷️ Schema Health Docs
Organization Schema
❌ Missing
Product / Service Schema
⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected
Schema Coverage Map
0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.
📐 AI Efficiency Metrics Docs
37
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability37/100 — AI models can barely extract answers from this page
Crawl CostHigh (80/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked
Token Bloat Research
Useful Content (36.0 KB)Bloat (857.8 KB)
Token Bloat Ratio24.8× — Heavy
Multimodal Readiness
Visual Context51% Optimized for Vision
Image Alt Coverage31 / 61 images have alt text
TDM Rights
TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
Your HTML is 893.8 KB, but only 36.0 KB is text. 4% useful / 96% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (24.8×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
🔥 Structural Entropy Check Research
0
Entropy
Poor
Token Bloat: High
Noise Ratio: 96.0% ·
SNR: 0.04 ·
Signal: 9210 / Noise: 219590 tokens
🔬 AI-Crawler Simulation
See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖
AI Answer Preview
NEWSee how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.
Simulating AI extraction…
🧠
The LLM Interpretation
AI-VERIFIEDSEODiff AI analyzed the extracted content of affirm.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.
Core Offering
Affirm provides a buy now, pay later (BNPL) service that allows customers to split purchases into monthly installments, offering a
Target Audience
Consumers seeking flexible payment options, particularly those looking to finance larger purchases like electronics, furniture, and travel.
Pricing Model
0% APR financing options (up to 36% APR) based on credit, with potential down payments and monthly installments. Affirm Pay offers 0% APR for 4 payments.
🔗 Integration Partners
affirm.com/lendersVisa
🛡️ Compliance Standards
California Financing Law license 60DBO-111681NMLS ID 1883087NMLS ID 1479506
🏆 Competitive Moat
Flexible payment terms and a focus on transparency and avoiding hidden fees, differentiating it from traditional credit cards.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
affirm.com/lendersaffirm.com/licenses
⚡ Key Pain Points
• Potential APR ranges from 0% to 36% APR
• Down payments may be required
Analyzed by SEODiff AI · 2026-03-11
🔧 Tech Stack
FrameworkGatsby
AI-Readiness Score75/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time564 ms
Raw HTML Size893.8 KB
Visible Text Size36.0 KB
Performance & Speed
63/100 20 % of Global Score 🟢 High Confidence⏱️ Time to First Byte
564 ms
Acceptable — room for improvement
Google considers <200 ms "good". AI crawlers may have even shorter timeouts.
📦 Page Weight
603
DOM nodes
DOM nodes
894 KB
HTML payload
HTML payload
Heavy page — consider reducing DOM complexity
🗄️ Cache & CDN
- ✓ Cache-Control header →
public, max-age=300, must-revalidate - ✓ CDN cache status →
HIT - ✓ CDN detected → cloudflare
🔬 Tracker Tax
0
tracker scripts
tracker scripts
0
third-party domains
third-party domains
0.0%
token overhead
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated
Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)
TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.
Architecture & Trust
85/100 15 % of Global Score 🟢 High Confidence🗺️ Sitemap & Robots
- ✓ Sitemap declared in robots.txt →
https://www.affirm.com/sitemap-index.xml - ✓ Googlebot allowed
- ✓ GPTBot allowed
- ✓ ClaudeBot allowed
🔗 Linking
70
internal links
internal links
7
external links
external links
Good internal linking — helps crawlers discover content
🔒 Security & Trust
- ✓ HSTS header (Strict-Transport-Security)
- ✗ Content-Security-Policy header
- ✓ HTTP status 200 OK (got 200)
♿ Accessibility Signals
- ✓ HTML lang attribute → en
- ✓ Meta viewport for mobile
- ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated
Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)
Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.
🏅 AI-Verified Trust Badge
Your site scores 41/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/affirm.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=affirm.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>
💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.
� Deep Crawl Analysis 327 pages · Deep-10
+12
Subpages outperform homepage
Δ delta
Topical Cohesion
Topical Drift
TF-IDF cosine similarity
Total Words
291710
Avg Bloat
278.5×
RAG Fractures [?]
22
22 RAG-Chunking Fractures Detected
Poorly formatted tables or pricing grids on 22 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.
| Page | Type | ACRI | Token Bloat | Words | Status |
|---|---|---|---|---|---|
| pricing | 59 | 25.0× | 7995 | 💰 Pricing | |
| pricing | 56 | 185.4× | 1026 | 💰 Pricing | |
| pricing | 56 | 333.1× | 572 | 💰 Pricing | |
| pricing | 56 | 190.7× | 985 | 💰 Pricing | |
| pricing | 56 | 268.0× | 712 | 💰 Pricing | |
| pricing | 56 | 226.1× | 838 | 💰 Pricing | |
| pricing | 56 | 202.5× | 943 | 💰 Pricing | |
| pricing | 56 | 200.9× | 939 | ⚠️ RAG Fracture | |
| pricing | 56 | 156.1× | 1247 | ⚠️ RAG Fracture | |
| pricing | 56 | 210.0× | 911 | 💰 Pricing | |
| pricing | 56 | 174.3× | 1080 | 💰 Pricing | |
| pricing | 56 | 290.5× | 642 | 💰 Pricing | |
| pricing | 56 | 179.7× | 1061 | 💰 Pricing | |
| pricing | 56 | 140.3× | 1327 | 💰 Pricing | |
| pricing | 56 | 241.4× | 773 | 💰 Pricing | |
| pricing | 56 | 124.1× | 1541 | 💰 Pricing | |
| pricing | 56 | 174.3× | 1089 | 💰 Pricing | |
| pricing | 56 | 179.1× | 1051 | 💰 Pricing | |
| pricing | 56 | 167.8× | 1145 | 💰 Pricing | |
| pricing | 56 | 220.4× | 864 | 💰 Pricing |
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
| Path | Pages | Avg ACRI | Ghost % | Bloat | Top Issue |
|---|---|---|---|---|---|
| /business/ | 233 | 55 | 0% | 222.1× | High JS Bloat |
| /shopping/ | 52 | 54 | 0% | 399.5× | High JS Bloat |
| /wallet/ | 7 | 52 | 0% | 331.4× | High JS Bloat |
| /security/ | 5 | 52 | 0% | 399.5× | High JS Bloat |
| /terms/ | 3 | 53 | 0% | 238.2× | High JS Bloat |
| /how-it-works/ | 2 | 56 | 0% | 345.6× | High JS Bloat |
| /card/ | 2 | 46 | 0% | 441.8× | High JS Bloat |
| /about/ | 2 | 56 | 0% | 371.9× | High JS Bloat |
| /docs/ | 2 | 46 | 0% | 477.3× | High JS Bloat |
| /affirm-sweepstakes-auto-repair-shop-signage-official-rules/ | 1 | 56 | 0% | 72.3× | High JS Bloat |
| /university/ | 1 | 56 | 0% | 315.5× | High JS Bloat |
| /products/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /diversity-inclusion/ | 1 | 56 | 0% | 289.0× | High JS Bloat |
| /case-studies/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
| /features/ | 1 | 0 | 0% | 0.0× | Low AI Readiness |
🔗
Outbound External Citations
0 unique external domains cited across 327 pages
instagram.com
×321
Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).
🔌 API Access
Pull this data programmatically. All sub-page metrics are available via our public API.
curl https://seodiff.io/api/v1/deep10/domain/affirm.comGet your free API key — 100 requests/month included.
🔗 Similar infrastructure Sites
Domains with a similar tech stack, industry, and AI readiness profile to affirm.com. Compare side-by-side.
| Domain | ACRI | AI Score | Tech Stack | Token Bloat | Schema | |
|---|---|---|---|---|---|---|
| affirm.com (this site) | 41 | 67 | Gatsby | 24.8× | 0 | — |
| stpancras-highspeed.com | 66 | 82 | WordPress | 18.4× | 1 | Compare → |
| themesartist.com | 66 | 83 | WordPress | 16.1× | 1 | Compare → |
| spokesman-recorder.com | 66 | 82 | WordPress | 16.7× | 2 | Compare → |
| platinum-pen.co.jp | 66 | 84 | WordPress | 12.1× | 1 | Compare → |
| nowtoronto.com | 66 | 81 | WordPress | 11.5× | 1 | Compare → |
📊 Semantic Share of Voice
How often would an AI cite affirm.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.
Analyzing citation landscape…
👻
Rendering Drop-Off by Depth
DEPTH PENALTY 322 PAGES20%
Homepage Ghost
40%
Deep Pages Avg Ghost
25%
Homepage Bloat
284%
Deep Pages Avg Bloat
Ghost Ratio by Crawl Depth
⚠️ Worst Rendering Pages
40%
orphan
40%
orphan
40%
orphan
40%
orphan
40%
orphan
Deeper pages lose rendering fidelity. Pages at depth 4+ often show 2-3× higher ghost ratios than the homepage,
meaning AI crawlers see progressively less of your actual content as they navigate deeper into the site architecture.
🏗️
Deep Architecture Health & Equity Distribution
322 PAGES84.7%
Gini Inequality [?]
Extreme hoarding
85%
Top-3 PR Share [?]
Equity held by 3 pages
321
Orphan Pages [?]
99.7% of site
0.0
Avg Click Depth [?]
Max: 0 clicks
0
Internal Links
321 disconnected
10%
Semantic Cohesion [?]
Topical Drift
0% Healthy (receive equity)
0% Diluted hubs (>50 outbound)
100% Orphans (zero inbound)
🔗 Top Hub Pages (Highest PageRank)
⚠️
321 orphan pages receive zero internal link equity.
A Gini coefficient of 0.85 means the top 3 pages hoard
85% of all internal PageRank — AI crawlers may never discover the rest.
💡
Quick Win: Optimal Link Injection
To rescue the orphan page small business contest,
add a link to it from your high-authority Hub Page approvalssweepstakes rules.
(Semantic Match: 45%)
📥 Orphan: https://www.affirm.com/terms/merchant/small-business-contest
🔗 Donor: https://www.affirm.com/approvalssweepstakes-rules (PR: 0.8505)
Get the full link injection plan for all 321 orphan pages
Unlock Full Link Strategy →
The Gini coefficient measures link equity inequality across your site.
A Gini of 0.85 indicates significant equity concentration — a handful of pages dominate PageRank while others receive very little link authority. AI crawlers may deprioritize pages with low internal link signals.
🗂️
Topical Authority Distribution
6 TOPICSHow this domain's content is distributed across topic areas — derived from TF-IDF analysis of 322 crawled pages.
56
5 pgs (29%)
46
4 pgs (24%)
46
2 pgs (12%)
56
2 pgs (12%)
56
2 pgs (12%)
56
2 pgs (12%)
Topical Authority shows how your content is concentrated. High concentration in few topics may limit long-tail search coverage; extreme fragmentation dilutes your authority signal.
🧲
Semantic Density
MODERATE 287 TOPICS287
Topic Clusters
via TF-IDF cosine, ε=.60
18
High-Density Pairs
>92% cosine similarity
Moderate
Contextual Depth
>5 pairs
Reinforcing Content Clusters
🟢
all, team, that
100% avg similarity · ACRI 46–46
- https://affirm.com/docs
- https://www.affirm.com/docs
🟢
may, entering, participating
100% avg similarity · ACRI 56–56
- https://www.affirm.com/affirm-sweepstakes-auto-repair-shop-signage-official-rules
- https://www.affirm.com/affirm-sweepstakes-repair-shop-signage-official-rules
🟢
then, online, none
100% avg similarity · ACRI 56–56
- https://www.affirm.com/wallet/applepay/swim
- https://www.affirm.com/wallet/applepay/weddingdress
🟢
whether, misfortune, more
100% avg similarity · ACRI 56–56
- https://affirm.com/about
- https://www.affirm.com/about
🟢
pursuant, members, canada
92% avg similarity · ACRI 46–46
- https://www.affirm.com/privacy
- https://www.affirm.com/terms
- https://www.affirm.com/gift-guide/toys
- https://www.affirm.com/business/blog/deferred-interest-survey
🟢
pricing, trusted, tailored
89% avg similarity · ACRI 56–56
- https://www.affirm.com/business/partners/fiserv
- https://www.affirm.com/business/partners/join
- https://www.affirm.com/business
- https://www.affirm.com/business/partners/woocommerce
- https://www.affirm.com/business/partners/bolt
Semantic Density measures how deeply your site covers each topic. High-density clusters (>92% similarity) mean multiple pages reinforce the same subject — this is positive for RAG/AI systems that need corroborating sources. Thin coverage (few clusters) means AI models have less evidence to cite you.
Get a full content consolidation plan for all 18 high-density pairs
Unlock Consolidation Plan →
🧬
Entity Knowledge Gap Analysis
8 MISSING 0% COVERAGE
🚨
Missing Core Entity — Critical
affirm.com has zero JSON-LD entities declared. AI models cannot identify your brand, product, or organization in their knowledge graph. This means:
- AI search engines will not attribute content to your brand
- No rich snippets or knowledge panels will be generated
- Competitor entities will fill the gap in AI responses
Fix: Add
Organization or Brand JSON-LD to your homepage.✅ Extracted from Content (10)
📋 Declared in JSON-LD (0)
No JSON-LD entities declared
⚠️ 8 entities mentioned in content but missing from structured data:
Go
REST
SSO
Rust
Shopify
Segment
AWS
Stripe
Each missing entity is a lost opportunity for rich snippet inclusion and AI knowledge graph integration.
Schema Coverage: 0 declared vs 10 extracted — 0% coverage
Entities with <100% coverage create knowledge graph blind spots for AI systems
🎭
Bait & Switch Delta
C 15 PAGESCompares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.
56
Homepage ACRI
46
Inner Avg ACRI
+10
ACRI Delta
40%
Homepage Ghost
40%
Inner Avg Ghost
33
Drift Score [?]
Worst Inner Pages
46
40%
pricing
46
40%
pricing
46
40%
pricing
🛡️
E-E-A-T Trust Signals
D 25/100Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.
❌
Physical Address
✅
Phone Number
❌
Email Contact
✅
About Page
❌
Contact Page
❌
Privacy Policy
❌
Terms of Service
❌
Named Leadership
🔗
Citation Profile
15 DOMAINSOutbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.
129
Total Links
15
Unique Domains
8.6
Avg/Page
12%
Diversity
instagram.com
🏘️
Outbound Neighborhood Trust
Avg Trust: 45.0
AI trust scores for the domains affirm.com links to. Citing high-trust sources lifts your own credibility signal.
🩹
Remediation Patches
COPY-PASTEAuto-generated code fixes tailored to affirm.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →
Add Organization JSON-LD
High Impact
⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Affirm",
"url": "https://affirm.com",
"logo": "data:image/png;base64,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",
"sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact
⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Affirm",
"url": "https://affirm.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://affirm.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
</script>
Reduce Token Bloat
Medium Impact
⏱ 1–2 hrs
Only 4% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets --> <link rel="stylesheet" href="/css/main.css"> <!-- Move inline scripts to external files with defer --> <script src="/js/app.js" defer></script> <!-- Remove duplicate navigation blocks --> <!-- Keep only ONE <nav> in the <header> --> <!-- Ensure <main> wraps your primary content --> <main> <!-- Your content here — this is what AI sees first --> </main>
Add FAQ Schema
Medium Impact
⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Affirm?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Add your answer here — describe what Affirm does in 1-2 sentences."
}
},
{
"@type": "Question",
"name": "How does Affirm work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Explain the key features and how users interact with Affirm."
}
}
]
}
</script>
📈
Projected Impact
ROI EST.If you apply the patches above, here's the estimated improvement for affirm.com:
Current Score
67
Projected Score
85
Improvement
+18 pts
Add Organization schema
+6 pts
Add WebSite schema
+4 pts
Reduce token bloat
+5 pts
Add FAQ schema
+3 pts
*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.
📋 Data Export
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Start Free →🧭 Self-Diffing (Private Layer)
For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Orphans & Hubs
Deep Audit sections
Content Quality
Thin/duplicate tracking
🕒 History
Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history