appfolio.com 75 B
🛡️ SEO 64 🤖 GEO 72 ⚡ Perf 74 🏗️ Arch 100

appfolio.com — Global SEODiff Score 75/100

appfolio.com
📊

appfolio.com achieves a 83/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. In the infrastructure sector, appfolio.com outperforms the average (57), suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. Token bloat registers at 11.1× — acceptable, but reducing inline scripts and redundant markup could yield measurable gains. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

75
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (64) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 4 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than appfolio.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)64 × 0.25 = 16.0
🤖 AI Readiness / GEO (40% weight)72 × 0.40 = 28.8
⚡ Performance (20% weight)74 × 0.20 = 14.8
🏗️ Architecture & Trust (15% weight)100 × 0.15 = 15.0
Weighted sum = 16.0 + 28.8 + 14.8 + 15.0
Global SEODiff Score = 75 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
41
Structure
avg 35
82
Schema
avg 9
80
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.6%
Rank #6066
Aligned
Gap
AI (ACRI)
Top 3%
Score 83/100

appfolio.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why appfolio.com ranks here

Tech stackNuxt.js
RenderingSSR
Schema coverage1 blocks
Token bloat11.1×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

64/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

50 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

160 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 2
  • ✓ Has <h2> headings — found 5
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.appfolio.com
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — AppFolio: Move Beyond Property Management Software
  • ✓ og:description — Ditch yesterday’s property management software. Learn how the AppFolio Performance Platform helps you deliver more value for residents, owners, and investors.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

72/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
appfolio.com
56
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 41/100 — Fair
Structured Elements 44 elements (44 lists, 0 rows, 0 headers)
Total Words855
Raw Density5.2%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ✅ Present
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
✅ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

67
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability67/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

9%
🗑️ 91%
Useful Content (8.7 KB)Bloat (87.0 KB)
Token Bloat Ratio11.1× — Normal

Multimodal Readiness

Visual ContextNo images detected
Image Alt Coverage0 / 0 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 91.0% · SNR: 0.10 · Signal: 2214 / Noise: 22280 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of appfolio.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
AppFolio Performance Platform is a unified property management platform utilizing AI to automate tasks and improve resident and investor relationships.
Target Audience
Property managers, owners, investors, and multifamily operators
Pricing Model
Flexible plans scaling with business size, including a free demo and quote options.
🔗 Integration Partners
AppFolio Stack™ Marketplace
🏆 Competitive Moat
AI-powered automation and a unified platform reduce operational complexity and improve performance outcomes.
📊 Content Depth
7/10
🔄 Programmatic SEO Signals
Feature lists (e.g., ‘Key Features’, ‘See All Features’)Comparison pages (e.g., ‘Compare all Features’)Landing pages for specific features (e.g., ‘Property Manager’, ‘Advanced Management Company’)
⚡ Key Pain Points
• Lack of consolidated systems (nine systems reduced to one)
• Time spent on minutiae
• Need for improved data visibility
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkNuxt.js
AI-Readiness Score80/100
Serverappfolio
CDN
HTTP Status200
Load Time777 ms
Raw HTML Size95.7 KB
Visible Text Size8.7 KB

Performance & Speed

74/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

777 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

761
DOM nodes
96 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✗ Cache-Control header
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

100/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.appfolio.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

62
internal links
9
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 56/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for appfolio.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/appfolio.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=appfolio.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 367 pages · Deep-10

Homepage ACRI
56
Single-page score
-16
Moderate hidden bloat
Δ delta
Site-Wide ACRI
40
Avg across 367 pages · Range 0–82
🔍
Hidden Bloat Detected

Homepage scores 56, but internal pages average only 40 — a -16-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
14%
Topical Drift
TF-IDF cosine similarity
Total Words
235871
Avg Bloat
122.1×
RAG Fractures [?]
221
⚠️
221 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 221 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.appfolio.com/case-studies/cambridge-management-group
Case Study - Cambridge Management Group
social-proof 82 4.8× 1211
https://www.appfolio.com/case-studies/bennett-management-company
AppFolio's Custom HOA Technology Saves Property Manager Time and Money
social-proof 82 4.8× 1134
https://www.appfolio.com/case-studies/mccombs-commercial-realty
With AppFolio, we've been able to literally double our portfolio in three months.
social-proof 77 5.8× 907
https://www.appfolio.com/case-studies/yale-management-services
Better Technology at a Better Price
social-proof 77 7.3× 661
https://www.appfolio.com/case-studies/mk-property-management
More Time To Focus On Customers And Business Growth
social-proof 77 6.3× 799
https://www.appfolio.com/case-studies/register-real-estate
Register Real Estate Registers Growth With AppFolio
social-proof 77 5.9× 883
https://www.appfolio.com/case-studies/renters-warehouse
Renters Warehouse Relies On AppFolio's Property Management Software
pricing 77 6.6× 775 💰 Pricing
https://www.appfolio.com/case-studies/somak-property-management
With AppFolio, we now have maintenance staff, support staff, managers, and owners all working within one platform.
social-proof 77 5.3× 1056
https://www.appfolio.com/case-studies/specialized-real-estate-group
An Interview With Specialized Real Estate Group
social-proof 77 6.0× 866
https://www.appfolio.com/case-studies/cassidy-associates-real-estate
An Interview With Cassidy And Associates Real Estate
social-proof 77 7.0× 704
https://www.appfolio.com/case-studies/ocf-realty
From Propertyware To AppFolio Property Manager
social-proof 77 6.6× 750
https://www.appfolio.com/case-studies/the-property-management-group
Philadelphia Company on the Cutting Edge of Community Association Management
social-proof 77 5.6× 958
https://www.appfolio.com/case-studies/sundance-property-management-llc
AppFolio Property Manager case study for Sundance Property Management, LLC
social-proof 77 5.4× 984
https://www.appfolio.com/case-studies/vista-property-management
Streamline Community Association Workflows with AppFolio Property Manager
social-proof 77 5.0× 1071
https://www.appfolio.com/case-studies/coldwell-banker-danforth-associates
Case Study - Managing a Mixed Portfolio with an All-In-One Solution
social-proof 77 7.6× 659
https://www.appfolio.com/case-studies/chamberlin-and-associates
AppFolio Property Manager case study for Chamberlin + Associates, LLC
social-proof 77 5.6× 973
https://www.appfolio.com/case-studies/pam-steele
An interview with Pam Steele, the Resident Relations Manager for 1010 on the Lake, Urban Village, Inc., and Reimer Properties LLC.
social-proof 77 6.1× 812
https://www.appfolio.com/case-studies/drexel-properties
Property Managers and Their Residents Happier Than Ever with AppFolio
pricing 77 6.6× 775 💰 Pricing
https://www.appfolio.com/case-studies/skyline-property
Skyline is Streamlined with AppFolio
social-proof 77 7.0× 706
https://www.appfolio.com/case-studies/4-degrees-real-estate
AppFolio Property Manager case study for 4 Degrees Real Estate
social-proof 77 5.9× 915
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/resources/ 102 12 0% 79.2× High JS Bloat
/customer-stories/ 58 53 1% 87.0× Bot Blocked
/case-studies/ 41 68 0% 28.0× High JS Bloat
/partners/ 30 43 1% 194.6× Bot Blocked
/articles/ 16 53 1% 80.8× Bot Blocked
/markets/ 10 56 1% 118.9× Bot Blocked
/blog/ 9 53 1% 57.8× Bot Blocked
/sessions/ 7 37 1% 485.4× Bot Blocked
/stack/ 7 43 1% 267.9× Bot Blocked
/property-manager/ 7 53 1% 116.8× Bot Blocked
/investment-manager/ 6 48 1% 177.8× Bot Blocked
/success-snapshot/ 6 56 0% 21.9× High JS Bloat
/services/ 6 45 1% 234.3× Bot Blocked
/company/ 4 46 1% 236.3× Bot Blocked
/newsroom/ 3 49 1% 150.5× Bot Blocked
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/appfolio.com

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite appfolio.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

👻

Rendering Drop-Off by Depth

DEPTH PENALTY 289 PAGES
0%
Homepage Ghost
51%
Deep Pages Avg Ghost
5%
Homepage Bloat
156%
Deep Pages Avg Bloat
Ghost Ratio by Crawl Depth
Depth 0
0%
1 pg · ACRI 82
Orphan
51%
288 pg · ACRI 51
⚠️ Worst Rendering Pages
60% https://www.appfolio.com/open-roles orphan
60% https://www.appfolio.com/sessions/research/new-data-on-employee-expectations-and-retention-in-property-management/video orphan
60% https://www.appfolio.com/resources/library/top-challenges-report orphan
60% https://www.appfolio.com/resources/library/top-challenges-report/opt-in orphan
60% https://www.appfolio.com/login-owner orphan
Deeper pages lose rendering fidelity. Pages at depth 4+ often show 2-3× higher ghost ratios than the homepage, meaning AI crawlers see progressively less of your actual content as they navigate deeper into the site architecture.
🏗️

Deep Architecture Health & Equity Distribution

289 PAGES
84.7%
Gini Inequality [?]
Extreme hoarding
85%
Top-3 PR Share [?]
Equity held by 3 pages
288
Orphan Pages [?]
99.7% of site
0.0
Avg Click Depth [?]
Max: 0 clicks
0
Internal Links
288 disconnected
24%
Semantic Cohesion [?]
Topical Drift
0% Healthy (receive equity)
0% Diluted hubs (>50 outbound)
100% Orphans (zero inbound)
🔗 Top Hub Pages (Highest PageRank)
https://www.appfolio.com/case-studies/bennett-management-company https://www.appfolio.com/case-studies/cambridge-management-group https://www.appfolio.com/case-studies/drexel-properties https://www.appfolio.com/case-studies/austin-landmark-property-services https://www.appfolio.com/case-studies/cassidy-associates-real-estate
⚠️
288 orphan pages receive zero internal link equity. A Gini coefficient of 0.85 means the top 3 pages hoard 85% of all internal PageRank — AI crawlers may never discover the rest.
💡 Quick Win: Optimal Link Injection
To rescue the orphan page cambridge management group, add a link to it from your high-authority Hub Page bennett management company. (Semantic Match: 72%)
📥 Orphan: https://www.appfolio.com/case-studies/cambridge-management-group
🔗 Donor: https://www.appfolio.com/case-studies/bennett-management-company (PR: 0.8505)
Get the full link injection plan for all 288 orphan pages
Unlock Full Link Strategy →
The Gini coefficient measures link equity inequality across your site. A Gini of 0.85 indicates significant equity concentration — a handful of pages dominate PageRank while others receive very little link authority. AI crawlers may deprioritize pages with low internal link signals.
🗂️

Topical Authority Distribution

10 TOPICS

How this domain's content is distributed across topic areas — derived from TF-IDF analysis of 289 crawled pages.

market, powering, love
53 4 pgs (15%)
consolidation, platforms, enhance
53 4 pgs (15%)
sources, service, can
53 3 pgs (11%)
built, streams, services
61 3 pgs (11%)
residents, free, performance
53 3 pgs (11%)
contact, level, easy
43 2 pgs (7%)
digital, paramount, what
43 2 pgs (7%)
saving, commitment, pricing
39 2 pgs (7%)
products, resources, expert
43 2 pgs (7%)
optimism, actively, implementing
33 2 pgs (7%)
Topical Authority shows how your content is concentrated. High concentration in few topics may limit long-tail search coverage; extreme fragmentation dilutes your authority signal.
🧲

Semantic Density

STRONG 258 TOPICS
258
Topic Clusters
via TF-IDF cosine, ε=.60
29
High-Density Pairs
>92% cosine similarity
Strong
Contextual Depth
>20 pairs
Reinforcing Content Clusters
🟢 sources, service, can 100% avg similarity · ACRI 53–53
  • https://www.appfolio.com/effective-property-management-teams
  • https://www.appfolio.com/resources/library/employee-experience
  • https://www.appfolio.com/resources/library/employee-experience/opt-in
🟢 contact, level, easy 100% avg similarity · ACRI 43–43
  • https://www.appfolio.com/stack
  • https://appfolio.com/integrations
🟢 digital, paramount, what 100% avg similarity · ACRI 43–43
  • https://www.appfolio.com/resources/library/renter-preferences
  • https://www.appfolio.com/resources/library/renter-preferences/opt-in
🟢 saving, commitment, pricing 100% avg similarity · ACRI 39–39
  • https://appfolio.com/case-studies
  • https://www.appfolio.com/customer-stories
🟢 built, streams, services 100% avg similarity · ACRI 61–61
  • https://www.appfolio.com/customer-stories/dje-texas-management
  • https://www.appfolio.com/resources/industry-insights/data-and-insights
  • https://www.appfolio.com/customer-stories/dje-investor-portal
🟢 residents, free, performance 100% avg similarity · ACRI 53–53
  • https://appfolio.com/about
  • https://appfolio.com/features
  • https://www.appfolio.com/property-manager
🟢 market, powering, love 100% avg similarity · ACRI 53–53
  • https://appfolio.com/blog
  • https://www.appfolio.com/resources/capital-insights/
  • https://www.appfolio.com/resources/industry-insights
  • https://www.appfolio.com/industry-insights
🟢 consolidation, platforms, enhance 100% avg similarity · ACRI 53–53
  • https://www.appfolio.com/resources/capital-insights/6-insights-your-investors-want-you-to-know/
  • https://www.appfolio.com/resources/capital-insights/introducing-appfolio-alpha/
  • https://www.appfolio.com/resources/capital-insights/unpacking-trends-and-technologies-in-real-estate-investment-management-roundtable-insights/
  • https://www.appfolio.com/real-estate-investment-management
🟢 products, resources, expert 100% avg similarity · ACRI 43–43
  • https://appfolio.com/contact
  • https://www.appfolio.com/resources/contact
🟢 optimism, actively, implementing 100% avg similarity · ACRI 33–33
  • https://www.appfolio.com/resources/library/benchmark-report
  • https://www.appfolio.com/resources/library/benchmark-report/opt-in
Semantic Density measures how deeply your site covers each topic. High-density clusters (>92% similarity) mean multiple pages reinforce the same subject — this is positive for RAG/AI systems that need corroborating sources. Thin coverage (few clusters) means AI models have less evidence to cite you.
Get a full content consolidation plan for all 29 high-density pairs
Unlock Consolidation Plan →
🧬

Entity Knowledge Gap Analysis

5 MISSING 25% COVERAGE
📋 Declared in JSON-LD (2)
AppFolio Property Management Software AppFolio Property Manager
⚠️ 5 entities mentioned in content but missing from structured data:
Go SSO Rust AWS REST
Each missing entity is a lost opportunity for rich snippet inclusion and AI knowledge graph integration.
Schema Coverage: 2 declared vs 8 extracted — 25% coverage Entities with <100% coverage create knowledge graph blind spots for AI systems
🧭

Semantic Nearest Neighbors

View all →
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55%
Overlap
78
ACRI
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32
ACRI
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Overlap
35
ACRI
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articulate.com
Reach 360 is an accessibility conformance report for Articulate 360, focusing on Web Content Accessibility Guidelines (WCAG) and Section 508
49%
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63
ACRI
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Apollo Credits provides contact data retrieval within its platform, charging users based on verified mobile numbers.
45%
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56
ACRI
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View All Semantic Alternatives → 📚 Docs Quality Index →
🎭

Bait & Switch Delta

C 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

61
Homepage ACRI
46
Inner Avg ACRI
+15
ACRI Delta
60%
Homepage Ghost
61%
Inner Avg Ghost
32
Drift Score [?]
Worst Inner Pages
39 90% pricing https://appfolio.com/case-studies
61 60% pricing https://www.appfolio.com/pricing
53 60% pricing https://appfolio.com/blog
🛡️

E-E-A-T Trust Signals

B 60/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Address: 70 Castilian Dr
🔗

Citation Profile

11 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

105
Total Links
11
Unique Domains
7.0
Avg/Page
10%
Diversity
privacy-central.securiti.ai global.appfolioim.com facebook.com glassdoor.com ir.appfolioinc.com passport.appf.io account.appfolio.com vendor.appfolio.com instagram.com x.com
🏘️ Outbound Neighborhood Trust Avg Trust: 32.0

AI trust scores for the domains appfolio.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to appfolio.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Appfolio",
  "url": "https://appfolio.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://appfolio.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 9% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Appfolio?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Appfolio does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Appfolio work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Appfolio."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for appfolio.com:

Current Score
83
Projected Score
95
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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