axis.com 60 C
🛡️ SEO 34 🤖 GEO 82 ⚡ Perf 33 🏗️ Arch 80

axis.com — Global SEODiff Score 60/100

axis.com
📊

With a solid 72/100 ACRI, axis.com is well-positioned for AI search — better than 73% of sites in the Radar. Within the infrastructure vertical, this places axis.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. The token bloat ratio sits at a lean 3.2×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. Zero schema blocks puts this site at a disadvantage in knowledge graph and AI-answer pipelines that rely on explicit structured data. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

60
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (33) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 15, 2026 · 📋 API
📈 ACRI Trend 2 snapshots
Mar 7 Mar 15
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than axis.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)34 × 0.25 = 8.5
🤖 AI Readiness / GEO (40% weight)82 × 0.40 = 32.8
⚡ Performance (20% weight)33 × 0.20 = 6.6
🏗️ Architecture & Trust (15% weight)80 × 0.15 = 12.0
Weighted sum = 8.5 + 32.8 + 6.6 + 12.0
Global SEODiff Score = 60 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
60
Structure
avg 35
0
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.4%
Rank #3828
+27 pts
Gap
AI (ACRI)
Top 27%
Score 72/100

axis.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why axis.com ranks here

Tech stackCustom / Proprietary
RenderingSSR
Schema coverage0 blocks
Token bloat3.2×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

34/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

103 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

0 chars
Missing

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 17
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.axis.com/en-ca
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-ca
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

82/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
axis.com
61
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 60/100 — Good
Structured Elements 301 elements (301 lists, 0 rows, 0 headers)
Total Words2815
Raw Density10.7%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

63
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability63/100 — AI models can partially extract answers from this page
Crawl CostMedium (50/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

31%
🗑️ 69%
Useful Content (100.5 KB)Bloat (216.2 KB)
Token Bloat Ratio3.2× — Lean

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage119 / 119 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

45 Entropy
Fair Token Bloat: Medium
Noise Ratio: 68.3% · SNR: 0.46 · Signal: 25730 / Noise: 55342 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of axis.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The company offers a range of network intercom solutions combining video surveillance, two-way audio communication, and remote access control for
Target Audience
Security managers, building managers, facility managers, property developers, and businesses requiring secure access control and visitor management systems.
Pricing Model
Information not available. Products are sold as part of a system and pricing is not explicitly stated.
🔗 Integration Partners
2NSinglewire InformaCast®
🏆 Competitive Moat
Robust and vandal-resistant hardware combined with advanced video analytics and integration capabilities for a comprehensive security solution.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• Pricing information not readily available
• Limited detail on specific integration capabilities beyond general statements
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

AI-Readiness Score50/100
Server
CDN
HTTP Status200
Load Time1758 ms
Raw HTML Size316.7 KB
Visible Text Size100.5 KB

Performance & Speed

33/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1758 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

3167
DOM nodes
317 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=3600, public
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

80/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

455
internal links
8
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-ca
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 61/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for axis.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/axis.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=axis.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1001 pages · Deep-10

Homepage ACRI
61
Single-page score
-20
Moderate hidden bloat
Δ delta
Site-Wide ACRI
42
Avg across 1001 pages · Range 0–59
🔍
Hidden Bloat Detected

Homepage scores 61, but internal pages average only 42 — a -20-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
13%
Topical Drift
TF-IDF cosine similarity
Total Words
218050
Avg Bloat
549.9×
RAG Fractures [?]
18
⚠️
18 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 18 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.axis.com/es-es/blog/secure-insights
Newsroom | Axis Communications
blog 59 38.3× 508
https://www.axis.com/es-es/products/bullet-cameras
Cámaras tipo bullet | Axis Communications
pricing 59 103.5× 529 💰 Pricing
https://www.axis.com/it-it/products/thermal-cameras
Telecamere termiche | Axis Communications
pricing 59 85.7× 642 💰 Pricing
https://www.axis.com/es-es/products/onboard-cameras
Cámaras de a bordo | Axis Communications
pricing 59 84.4× 708 💰 Pricing
https://www.axis.com/ko-kr/products/explosion-protected-cameras
방폭 카메라 | Axis Communications
pricing 59 103.6× 538 💰 Pricing
https://www.axis.com/products/edge-storage
Edge storage | Axis Communications
pricing 59 43.1× 1334 ⚠️ RAG Fracture
https://www.axis.com/ko-kr/products/edge-storage
엣지 스토리지 | Axis Communications
pricing 59 58.5× 996 ⚠️ RAG Fracture
https://www.axis.com/fr-fr/products/video-encoders
Encodeurs vidéo | Axis Communications
pricing 59 76.7× 737 💰 Pricing
https://www.axis.com/de-de/products/network-switches
Netzwerk-Switches | Axis Communications
pricing 59 105.6× 554 💰 Pricing
https://www.axis.com/de-de/products/wearables
Wearables | Axis Communications
pricing 59 89.8× 624 💰 Pricing
https://www.axis.com/pl-pl/products/wearables
Urządzenia nasobne | Axis Communications
pricing 59 93.9× 600 💰 Pricing
https://www.axis.com/de-de/products/analytics
Analysefunktionen | Axis Communications
pricing 59 71.0× 847 💰 Pricing
https://www.axis.com/it-it/products/network-speakers
Altoparlanti di rete | Axis Communications
pricing 59 110.8× 503 💰 Pricing
https://www.axis.com/products/thermal-cameras
Thermal cameras | Axis Communications
pricing 59 94.5× 579 💰 Pricing
https://www.axis.com/pl-pl/products/radars
Radary | Axis Communications
pricing 59 93.1× 619 💰 Pricing
https://www.axis.com/pt-br/products/thermal-cameras
Câmeras térmicas | Axis Communications
pricing 59 84.2× 653 💰 Pricing
https://www.axis.com/fr-fr/products/thermal-cameras
Caméras thermiques | Axis Communications
pricing 59 79.9× 692 💰 Pricing
https://www.axis.com/fr-fr/products/bullet-cameras
Caméras cylindriques | Axis Communications
pricing 59 106.1× 517 💰 Pricing
https://www.axis.com/it-it/products/bullet-cameras
Telecamere in formato bullet | Axis Communications
pricing 59 105.0× 521 💰 Pricing
https://www.axis.com/it-it/products/wearables
Dispositivi indossabili | Axis Communications
pricing 59 85.0× 661 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/es-es/ 64 49 0% 255.1× High JS Bloat
/fr-fr/ 64 49 0% 245.8× High JS Bloat
/products/ 62 47 0% 278.2× High JS Bloat
/pt-br/ 62 49 0% 243.2× High JS Bloat
/it-it/ 62 49 0% 249.6× High JS Bloat
/de-de/ 56 47 0% 290.4× High JS Bloat
/ko-kr/ 56 46 0% 312.5× High JS Bloat
/pl-pl/ 55 48 0% 272.0× High JS Bloat
/ja-jp/ 16 42 0% 539.5× High JS Bloat
/blog/ 2 46 0% 51.6× High JS Bloat
/support/ 1 49 0% 213.5× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1001 pages
twitter.com ×993
linkedin.com ×993
youtube.com ×993
lifeat.axis.com ×993
engineeringat.axis.com ×993
facebook.com ×993
instagram.com ×993
my.axis.com ×983
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/axis.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to axis.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
axis.com (this site) 61 72 Custom / Proprietary 3.2× 0
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insuranceyet.com 86 87 Custom / Proprietary 4.9× 4 Compare →
pubsandclubs.com.au 86 87 Custom / Proprietary 4.9× 4 Compare →
melbourneschool.com 86 87 Custom / Proprietary 5.0× 4 Compare →
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Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite axis.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

46
Homepage ACRI
48
Inner Avg ACRI
-2
ACRI Delta
40%
Homepage Ghost
26%
Inner Avg Ghost
0
Drift Score [?]
Worst Inner Pages
46 40% blog https://www.axis.com/fr-fr/blog/secure-insights
46 40% blog https://www.axis.com/blog/secure-insights
46 40% blog https://www.axis.com/pt-br/blog/secure-insights
🛡️

E-E-A-T Trust Signals

F 15/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

17 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

153
Total Links
17
Unique Domains
10.2
Avg/Page
11%
Diversity
youtube.com facebook.com engineeringat.axis.com twitter.com instagram.com linkedin.com lifeat.axis.com aemedia.axis.com faq.axis.com my.axis.com
🏘️ Outbound Neighborhood Trust Avg Trust: 47.5

AI trust scores for the domains axis.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to axis.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Axis",
  "url": "https://axis.com",
  "logo": "https://axis.com/themes/custom/axiscom/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Axis",
  "url": "https://axis.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://axis.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Axis?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Axis does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Axis work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Axis."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for axis.com:

Current Score
72
Projected Score
85
Improvement
+13 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →