fivethirtyeight.com 47 D
🛡️ SEO 42 🤖 GEO 47 ⚡ Perf 47 🏗️ Arch 54

fivethirtyeight.com — Global SEODiff Score 47/100

fivethirtyeight.com
📊

At 46/100, fivethirtyeight.com falls in the moderate bracket of AI-Readiness, suggesting its content is partially accessible to AI systems but not fully optimized. Within the infrastructure vertical, this places fivethirtyeight.com below the industry average of 57 —, indicating room for competitive improvement. A ghost ratio of 30% indicates a mixed rendering strategy where core content loads server-side but interactive sections rely on JavaScript. Heavy markup overhead (50.0× bloat) forces AI systems to wade through excess code before finding useful information. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. Most AI crawlers are restricted by robots.txt, limiting how AI-powered search engines can index and surface this content.

47
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (42) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (79×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 17, 2026 · 📋 API
📈 ACRI Trend 30 snapshots
Feb 22 Mar 17
🔔 Recent AI Indexing Activity
🔄 Mar 17 Content change detected
📉 Feb 28 ACRI -6 (34→28)
Does your site score higher than fivethirtyeight.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)42 × 0.25 = 10.5
🤖 AI Readiness / GEO (40% weight)47 × 0.40 = 18.8
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)54 × 0.15 = 8.1
Weighted sum = 10.5 + 18.8 + 9.4 + 8.1
Global SEODiff Score = 47 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
40
Bot Access
avg 92
84
Rendering
avg 93
37
Structure
avg 35
2
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.9%
Rank #9010
+58 pts
Gap
AI (ACRI)
Top 58%
Score 46/100

fivethirtyeight.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why fivethirtyeight.com ranks here

Tech stackCustom / Proprietary
RenderingHybrid
Schema coverage1 blocks
Token bloat50×+

Fastest improvements

  • Allow GPTBot in robots.txt so AI crawlers can access your pages (see Crawl Access).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

42/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

77 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

180 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 29
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://abcnews.com/politics
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Politics News | Breaking Political News, Video & Analysis-ABC News
  • ✓ og:description — ABC News is your trusted source on political news stories and videos. Get the latest coverage and analysis on everything from the Trump presidency, Senate, House and Supreme Court.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

47/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
fivethirtyeight.com
33
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

👻
Shadow Content Detected: 30% of your page token budget is in non-rendered regions (JavaScript-dependent content that AI crawlers may not process). Combined with 79.1x token bloat, AI models are using most of their context window on noise instead of your real content. This dramatically increases hallucination probability — models fill the gap with made-up facts.
Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Blocked
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Blocked
Google-Extended
Blocked
Googlebot
Allowed
💡GPTBot is blocked. To appear in ChatGPT citations, add Allow: / under User-agent: GPTBot in your robots.txt.

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 30%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 37/100 — Low
Structured Elements 24 elements (24 lists, 0 rows, 0 headers)
Total Words592
Raw Density4.1%
💡Low structure score (37/100). Your content appears as a wall of text with few structured HTML elements. You have 24 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

34
AI Extractability
High
Crawl Cost
High
Blocklist Risk
Extractability34/100 — AI models can barely extract answers from this page
Crawl CostHigh (80/100) — expensive for AI crawlers to process
Blocklist RiskHigh — 3 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (3.7 KB)Bloat (290.4 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context4% Optimized for Vision
Image Alt Coverage1 / 24 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 294.1 KB, but only 3.7 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 4% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 98.7% · SNR: 0.01 · Signal: 952 / Noise: 74350 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score50/100
Servernginx/1.28.0
CDN
HTTP Status200
Load Time1411 ms
Raw HTML Size294.1 KB
Visible Text Size3.7 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1411 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

931
DOM nodes
294 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=4
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

54/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://fivethirtyeight.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✗ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

2
internal links
70
external links
Limited internal links — consider adding contextual cross-links

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 33/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for fivethirtyeight.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/fivethirtyeight.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=fivethirtyeight.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1010 pages · Deep-10

Homepage ACRI
33
Single-page score
+35
Subpages outperform homepage
Δ delta
Site-Wide ACRI
69
Avg across 1010 pages · Range 0–90
Topical Cohesion
9%
Topical Drift
TF-IDF cosine similarity
Total Words
894778
Avg Bloat
20.8×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://fivethirtyeight.com/features/primary-night-in-america-682010/
Primary Night in America / 6.8.2010 | FiveThirtyEight
product 90 4.7× 3670
https://fivethirtyeight.com/features/pollster-ratings-v40-methodology/
Pollster Ratings v4.0: Methodology | FiveThirtyEight
product 90 3.8× 4949
https://fivethirtyeight.com/features/20-questions-20-responses/
20 Questions, 20 Responses | FiveThirtyEight
pricing 90 3.2× 6220 💰 Pricing
https://fivethirtyeight.com/features/teixeira-says-culture-war-ending-gop/
Teixeira Says Culture War Ending, GOP Needs “New Playbook” | FiveThirtyEight
product 90 4.6× 3638
https://fivethirtyeight.com/features/on-kagans-minority-hiring-record/
On Kagan’s Minority Hiring Record | FiveThirtyEight
product 85 9.8× 1429
https://fivethirtyeight.com/features/how-our-uk-forecast-model-works/
How Our UK Forecast Model Works | FiveThirtyEight
product 85 6.9× 2210
https://fivethirtyeight.com/features/is-anti-islam-wave-hitting-europe/
Is an Anti-Islam Wave Hitting Europe? | FiveThirtyEight
product 85 8.9× 1620
https://fivethirtyeight.com/features/rgas-ayers-responds-to-538-readers/
RGA’s Ayers Responds to 538 Readers | FiveThirtyEight
pricing 85 6.1× 2482 💰 Pricing
https://fivethirtyeight.com/features/why-southern-republicans-are-raising/
Why Southern Republicans Are “Raising Arizona” | FiveThirtyEight
product 85 9.9× 1453
https://fivethirtyeight.com/features/senate-rankings-july-2009-edition/
Senate Rankings, July 2009 Edition | FiveThirtyEight
pricing 85 8.6× 1881 💰 Pricing
https://fivethirtyeight.com/features/case-against-case-against-taxing-health/
The Case Against the Case Against Taxing Health Benefits | FiveThirtyEight
pricing 85 7.4× 2037 💰 Pricing
https://fivethirtyeight.com/features/senate-rankings-june-2009-edition/
Senate Rankings, June 2009 Edition | FiveThirtyEight
product 85 9.3× 1743
https://fivethirtyeight.com/features/election-night-homethread-51810/
Election Night Homethread (5/18/10) | FiveThirtyEight
product 85 7.9× 1884
https://fivethirtyeight.com/features/comparison-study-unusual-patterns-in/
Comparison Study: Unusual Patterns in Strategic Vision Polling Data Remain Unexplained | FiveThirtyEight
product 85 8.3× 1773
https://fivethirtyeight.com/features/how-many-votes-does-public-option-have/
How Many Votes Does the Public Option Have? How Many Does it Need? | FiveThirtyEight
product 85 7.0× 2186
https://fivethirtyeight.com/features/liveblog-uk-election-returns/
Liveblog: UK Election Returns | FiveThirtyEight
product 85 5.4× 3121
https://fivethirtyeight.com/features/2009-elections-preview-new-jersey/
2009 Elections Preview: New Jersey Governor | FiveThirtyEight
product 85 9.2× 1597
https://fivethirtyeight.com/features/third-last-and-final-for-now-poker/
Third and Unfortunately Last Poker Update | FiveThirtyEight
product 85 6.5× 2243
https://fivethirtyeight.com/features/operation-gringo-can-republicans/
Operation Gringo: Can the Republicans Sacrifice the Hispanic Vote and Win the White House? | FiveThirtyEight
product 85 6.5× 2373
https://fivethirtyeight.com/features/on-moon-landings-michelle-malkin-p/
On Moon Landings, Michelle Malkin, P-Values, the Clintons, and the Magical Mystery Dealergate Conspiracy Theory | FiveThirtyEight
product 85 9.8× 1443
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/features/ 500 76 0% 12.9× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1010 pages
projects.fivethirtyeight.com ×1001
abcnews.com ×1001
abcnews.go.com ×1001
disneyadsales.com ×1000
cottonbureau.com ×1000
privacy.thewaltdisneycompany.com ×1000
disneytermsofuse.com ×1000
disneyprivacycenter.com ×1000
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/fivethirtyeight.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to fivethirtyeight.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
fivethirtyeight.com (this site) 33 46 Custom / Proprietary 79.1× 1
ruturkserial.net 58 70 Custom / Proprietary 4.7× 0 Compare →
thn.ne.jp 58 15 Custom / Proprietary 3.6× 0 Compare →
cyol.com 58 76 Custom / Proprietary 2.8× 0 Compare →
wbphidcl.com 58 79 Custom / Proprietary 10.5× 0 Compare →
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📊 Semantic Share of Voice

How often would an AI cite fivethirtyeight.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

46
Homepage ACRI
44
Inner Avg ACRI
+2
ACRI Delta
40%
Homepage Ghost
43%
Inner Avg Ghost
4
Drift Score [?]
Worst Inner Pages
41 60% product https://fivethirtyeight.com/features/deeds-v-obama-in-virginia/
41 60% product https://fivethirtyeight.com/features/health-insurance-stocks-decline-on-news/
44 40% product https://fivethirtyeight.com/features/incumbency-effect-in-uk/
🛡️

E-E-A-T Trust Signals

D 20/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: Nate Silver, Renard Sexton, Nate Silver
🔗

Citation Profile

22 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

206
Total Links
22
Unique Domains
13.7
Avg/Page
11%
Diversity
twitter.com disneyprivacycenter.com data.fivethirtyeight.com facebook.com abcnews.go.com projects.fivethirtyeight.com disneyadsales.com wpvip.com cottonbureau.com disneytermsofuse.com
🏘️ Outbound Neighborhood Trust Avg Trust: 20.4

AI trust scores for the domains fivethirtyeight.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to fivethirtyeight.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Fivethirtyeight",
  "url": "https://fivethirtyeight.com",
  "logo": "https://s.abcnews.com/assets/dtci/images/favicon.ico",
  "sameAs": []
}
</script>
Allow GPTBot in robots.txt
High Impact ⏱ 2 min
GPTBot is blocked — your content cannot appear in ChatGPT citations. Add this to your robots.txt:
text
User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 1% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Fivethirtyeight?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Fivethirtyeight does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Fivethirtyeight work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Fivethirtyeight."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for fivethirtyeight.com:

Current Score
46
Projected Score
68
Improvement
+22 pts
Allow GPTBot +8 pts
Add Organization schema +6 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

Is this your company?

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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