fresha.com 59 D
🛡️ SEO 50 🤖 GEO 62 ⚡ Perf 36 🏗️ Arch 98

fresha.com — Global SEODiff Score 59/100

fresha.com
📊

With a solid 78/100 ACRI, fresha.com is well-positioned for AI search — better than 88% of sites in the Radar. Within the ecommerce vertical, this places fresha.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. Heavy markup overhead (23.8× bloat) forces AI systems to wade through excess code before finding useful information. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

59
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (36) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (24×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 18, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 7 Mar 18
🔔 Recent AI Indexing Activity
🔄 Mar 15 Content change detected
🔄 Mar 7 Content change detected
Does your site score higher than fresha.com?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)50 × 0.25 = 12.5
🤖 AI Readiness / GEO (40% weight)62 × 0.40 = 24.8
⚡ Performance (20% weight)36 × 0.20 = 7.2
🏗️ Architecture & Trust (15% weight)98 × 0.15 = 14.7
Weighted sum = 12.5 + 24.8 + 7.2 + 14.7
Global SEODiff Score = 59 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
82
Structure
avg 35
0
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 1.0%
Rank #9517
+12 pts
Gap
AI (ACRI)
Top 12%
Score 78/100

fresha.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why fresha.com ranks here

Tech stackNext.js
Industryecommerce
RenderingSSR
Schema coverage0 blocks
Token bloat23.8×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

50/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

46 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

87 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 5
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.fresha.com
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-CA
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✓ twitter:card — summary
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

62/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the ecommerce sector, 24sevenmegastore.com (ACRI: 89) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
fresha.com
62
Your ACRI Score
89
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. 24sevenmegastore.com has schema coverage of 4 blocks and uses Django. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 82/100 — Excellent
Structured Elements 1100 elements (1100 lists, 0 rows, 0 headers)
Total Words5464
Raw Density20.1%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

54
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability54/100 — AI models can partially extract answers from this page
Crawl CostHigh (95/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

4%
🗑️ 96%
Useful Content (34.4 KB)Bloat (784.7 KB)
Token Bloat Ratio23.8× — Heavy

Multimodal Readiness

Visual Context91% Optimized for Vision
Image Alt Coverage30 / 33 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 819.0 KB, but only 34.4 KB is text. 4% useful / 96% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (23.8×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 95.8% · SNR: 0.04 · Signal: 8799 / Noise: 200871 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of fresha.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Fresha is a salon and booking software designed for beauty and wellness businesses, offering online booking, payment processing, marketing tools,
Target Audience
Salon owners, barbers, estheticians, and other beauty and wellness professionals; independent businesses, teams, and high-volume businesses.
Pricing Model
Subscription-based pricing with tiered options: Independent ($29.95/month), Team ($19.95/team member/month), and Enterprise (custom rates). Includes monthly fees with add-on options for features like payment processing and marketing tools.
🔗 Integration Partners
GoogleFacebookInstagram
🛡️ Compliance Standards
HIPAAISO 9001ISO 27001
🏆 Competitive Moat
The platform’s comprehensive feature set, global marketplace, and automated operations provide a significant advantage over competitors, fostering business growth and streamlining salon management.
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
ServerCloudFront
CDNcloudfront
HTTP Status200
Load Time509 ms
Raw HTML Size819.0 KB
Visible Text Size34.4 KB

Performance & Speed

36/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

509 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

5581
DOM nodes
819 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → s-maxage=60, stale-while-revalidate=259140
  • ✗ CDN cache status
  • ✓ CDN detected → cloudfront

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

98/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.fresha.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

970
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-CA
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 62/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for fresha.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/fresha.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=fresha.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 12 pages · Deep-10

Homepage ACRI
62
Single-page score
-47
Severe hidden bloat
Δ delta
Site-Wide ACRI
15
Avg across 12 pages · Range 0–61
🔍
Hidden Bloat Detected

Homepage scores 62, but internal pages average only 15 — a -47-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
8%
Topical Drift
TF-IDF cosine similarity
Total Words
3174
Avg Bloat
37.7×
RAG Fractures [?]
3
⚠️
3 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 3 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://fresha.com/pricing
Fresha | Salon Software and Booking System | Pricing
pricing 61 64.6× 2258 ⚠️ RAG Fracture
https://fresha.com/blog
Latest news on Fresha
pricing 53 46.8× 763 ⚠️ RAG Fracture
https://www.fresha.com/download-app
Fresha mobile and tablet APP downloads for iOS and Android
other 33 161.4× 96 ⚠️ RAG Fracture
https://www.fresha.com/buy-fresha-gift-card
Gift cards on Fresha
other 33 180.2× 57
https://fresha.com/about about 0 0.0× 0
https://fresha.com/products product 0 0.0× 0
https://fresha.com/features product 0 0.0× 0
https://fresha.com/docs docs 0 0.0× 0
https://fresha.com/case-studies social-proof 0 0.0× 0
https://fresha.com/contact support 0 0.0× 0
https://fresha.com/faq support 0 0.0× 0
https://fresha.com/integrations integrations 0 0.0× 0
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/pricing/ 1 61 1% 64.6× Bot Blocked
/download-app/ 1 33 1% 161.4× Bot Blocked
/about/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 53 1% 46.8× Bot Blocked
/buy-fresha-gift-card/ 1 33 1% 180.2× Bot Blocked
/docs/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/fresha.com

Get your free API key — 100 requests/month included.

🔗 Similar ecommerce Sites

Domains with a similar tech stack, industry, and AI readiness profile to fresha.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
fresha.com (this site) 62 78 Next.js 23.8× 0
ms-online.co.jp 83 86 Custom / Proprietary 1.9× 1 Compare →
jocr.jp 83 90 WordPress 2.6× 1 Compare →
tradeindata.com 83 91 Custom / Proprietary 2.0× 1 Compare →
mil-freaks.com 84 85 Custom / Proprietary 2.0× 1 Compare →
audio-kaitori.jp 84 90 WordPress 3.4× 1 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite fresha.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 2 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

61
Homepage ACRI
53
Inner Avg ACRI
+8
ACRI Delta
60%
Homepage Ghost
60%
Inner Avg Ghost
4
Drift Score [?]
Worst Inner Pages
53 60% pricing https://fresha.com/blog
🛡️

E-E-A-T Trust Signals

F 0/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

9 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

16
Total Links
9
Unique Domains
8.0
Avg/Page
56%
Diversity
twitter.com instagram.com terms.fresha.com facebook.com linkedin.com partners.fresha.com freshastatus.com apps.apple.com play.google.com
🏘️ Outbound Neighborhood Trust Avg Trust: 51.3

AI trust scores for the domains fresha.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to fresha.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Fresha",
  "url": "https://fresha.com",
  "logo": "https://fresha.com/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Fresha",
  "url": "https://fresha.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://fresha.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 4% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Fresha?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Fresha does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Fresha work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Fresha."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for fresha.com:

Current Score
78
Projected Score
96
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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