kommersant.ru 62 C
🛡️ SEO 40 🤖 GEO 80 ⚡ Perf 39 🏗️ Arch 80

kommersant.ru — Global SEODiff Score 62/100

kommersant.ru
📊

The AI-Readiness profile for kommersant.ru is strong: an ACRI of 67/100 places it ahead of 59% of domains in the index. Compared to other social sites (avg score: 57), kommersant.ru performs above the benchmark, suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. The token bloat ratio sits at a lean 3.7×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. The site includes 2 schema blocks, providing adequate structured data for basic entity recognition. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

62
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (39) is your bottleneck.
🎯 Top Fix: Fix title tag length → +3 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 30 snapshots
Feb 27 Mar 21
🔔 Recent AI Indexing Activity
🔄 Mar 21 Content change detected
🔄 Mar 20 Content change detected
🔄 Mar 20 Content change detected
🔄 Mar 19 Content change detected
📈 Mar 19 ACRI +1 (55→56)
Does your site score higher than kommersant.ru?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)40 × 0.25 = 10.0
🤖 AI Readiness / GEO (40% weight)80 × 0.40 = 32.0
⚡ Performance (20% weight)39 × 0.20 = 7.8
🏗️ Architecture & Trust (15% weight)80 × 0.15 = 12.0
Weighted sum = 10.0 + 32.0 + 7.8 + 12.0
Global SEODiff Score = 62 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
33
Structure
avg 35
4
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.5%
Rank #5310
+41 pts
Gap
AI (ACRI)
Top 41%
Score 67/100

kommersant.ru punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why kommersant.ru ranks here

Tech stackCustom / Proprietary
Industrysocial
RenderingSSR
Schema coverage2 blocks
Token bloat3.7×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

40/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

120 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

180 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 153
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → ru
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Новости России и мира сегодня — последние новости на Коммерсантъ
  • ✓ og:description — Актуальные новости, объективный анализ и эксклюзивные комментарии о важнейших событиях и трендах
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

80/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the social sector, martin-sad.ru (ACRI: 87) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
kommersant.ru
56
Your ACRI Score
87
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. martin-sad.ru has schema coverage of 63 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 33/100 — Low
Structured Elements 92 elements (92 lists, 0 rows, 0 headers)
Total Words2775
Raw Density3.3%
💡Low structure score (33/100). Your content appears as a wall of text with few structured HTML elements. You have 92 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

56
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability56/100 — AI models can partially extract answers from this page
Crawl CostMedium (50/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

27%
🗑️ 73%
Useful Content (127.3 KB)Bloat (344.7 KB)
Token Bloat Ratio3.7× — Lean

Multimodal Readiness

Visual Context81% Optimized for Vision
Image Alt Coverage71 / 88 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

32 Entropy
Poor Token Bloat: High
Noise Ratio: 73.0% · SNR: 0.37 · Signal: 32586 / Noise: 88230 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of kommersant.ru and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The Kommersant publishing house is a leading Russian business media outlet providing news, analysis, and a wide range of specialized publications to professionals and decision-makers.
Target Audience
Business professionals, executives, journalists, economists, investors, and decision-makers in Russia and related fields.
Pricing Model
Subscription-based model with various digital and print publications, including individual apps and a comprehensive media portfolio.
🔗 Integration Partners
AndroidRuStoreAppGalleryiOS
🏆 Competitive Moat
Extensive media portfolio covering diverse business and lifestyle topics, combined with a long-standing reputation for journalistic integrity and in-depth analysis in the Russian market.
📊 Content Depth
7/10
🔄 Programmatic SEO Signals
Template comparison pages (e.g., ‘Коммерсантъ ДЕНЬГИ’ app)Integration directory pages (e.g., ‘Коммерсантъ’ for Android)
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

AI-Readiness Score50/100
ServerQRATOR
CDN
HTTP Status200
Load Time1082 ms
Raw HTML Size471.9 KB
Visible Text Size127.3 KB

Performance & Speed

39/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1082 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2288
DOM nodes
472 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → private
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

80/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.kommersant.ru/sitemaps/all_docs_sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

441
internal links
10
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → ru
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 56/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for kommersant.ru
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/kommersant.ru" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=kommersant.ru" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 224 pages · Deep-10

Homepage ACRI
56
Single-page score
+12
Subpages outperform homepage
Δ delta
Site-Wide ACRI
68
Avg across 224 pages · Range 0–80
Total Words
199743
Avg Bloat
33.4×
Page Type ACRI Token Bloat Words Status
https://www.kommersant.ru/doc/265934
ПАРЛАМЕНТСКАЯ ХРОНИКА – Власть – Коммерсантъ
docs 80 17.8× 1820
https://www.kommersant.ru/doc/265832
ФИРМА ЗМ - СЛАГАЕМЫЕ УСПЕХА – Власть – Коммерсантъ
docs 80 17.7× 1854
https://www.kommersant.ru/doc/265829
ПОЛ ПИЛЗЕР: ВАЖНО ЧУВСТВОВАТЬ СЕБЯ СОБСТВЕННИКОМ – Власть – Коммерсантъ
docs 80 17.8× 1830
https://www.kommersant.ru/doc/265831
ФРГ - ПАРТНЕР, КОТОРОГО НЕ НАДО ИСКАТЬ – Власть – Коммерсантъ
docs 80 16.0× 2124
https://www.kommersant.ru/doc/265887
АКАДЕМИК ТИХОНОВ: "УВАЖАЕМЫЙ МИХАИЛ СЕРГЕЕВИЧ!" – Власть – Коммерсантъ
docs 80 12.8× 2925
https://www.kommersant.ru/doc/265861
КООПЕРАТИВЫ В КРАСНОДАРЕ: ТЕПЕРЬ ОНИ ОТВЕТЯТ И ЗА АНТ – Власть – Коммерсантъ
docs 80 16.5× 2003
https://www.kommersant.ru/doc/265830
ЕСТЬ ЛИ В СССР ВАЛЮТНЫЙ РЫНОК? – Власть – Коммерсантъ
docs 80 17.1× 1929
https://www.kommersant.ru/doc/265852
СПЕЦИАЛИЗИРОВАННЫЕ И КОММЕРЧЕСКИЕ БАНКИ: КОНФЛИКТ НЕРАЗРЕШИМ? – Власть – Коммерсантъ
docs 80 17.2× 1932
https://www.kommersant.ru/doc/265944
ВЛАДИМИР РЯШЕНЦЕВ: "НИКТО НИЧЕГО НЕ ЗНАЛ..." – Власть
docs 80 12.8× 2114
https://www.kommersant.ru/doc/265938
УПДК: ВАЛЮТНЫЙ "ПИРОГ" МОЖНО РАЗДЕЛИТЬ – Власть – Коммерсантъ
docs 80 14.9× 2331
https://www.kommersant.ru/doc/265921
ПРЕССА НЕДЕЛИ – Власть – Коммерсантъ
docs 80 18.1× 1787
https://www.kommersant.ru/doc/265943
ЛЮДИ АНТА: И ПОЭТОМУ МЫ ХОТИМ, ЧТОБЫ НАС РАССУДИЛИ ЗДРАВОМЫСЛЯЩИЕ... – Власть – Коммерсантъ
docs 80 16.6× 2052
https://www.kommersant.ru/doc/265932
ВАЛЮТНЫЙ РЫНОК: СКОЛЬКО СТОИТ РУБЛЬ? – Власть – Коммерсантъ
docs 80 18.1× 1801
https://www.kommersant.ru/doc/266020
THE TIMES – Власть – Коммерсантъ
docs 80 15.9× 2130
https://www.kommersant.ru/doc/265980
ПРЕССА НЕДЕЛИ – Власть – Коммерсантъ
docs 80 15.3× 2224
https://www.kommersant.ru/doc/265851
МЕДАЛЬ ЗА МИЛОСЕРДИЕ – Власть – Коммерсантъ
docs 80 19.6× 1617
https://www.kommersant.ru/doc/265848
ПРЕССА НЕДЕЛИ – Власть – Коммерсантъ
docs 80 15.4× 2179
https://www.kommersant.ru/doc/265883
ПРЕССА НЕДЕЛИ – Власть – Коммерсантъ
docs 80 18.0× 1791
https://www.kommersant.ru/doc/265914
ПРАВИТЕЛЬСТВО НА ПУТИ К СТАБИЛИЗАЦИИ РЫНКА – Власть – Коммерсантъ
docs 80 18.1× 1882
https://kommersant.ru/about
Издательский дом Коммерсантъ — лидер российской деловой журналистики
about 80 12.4× 2454
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/doc/ 208 73 0% 35.8× High JS Bloat
/contact/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/careers/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 80 0% 12.4× High JS Bloat
/pricing/ 1 0 0% 0.0× Low AI Readiness
/solutions/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/help/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 37 0% 12.9× High JS Bloat
/terms/ 1 0 0% 0.0× Low AI Readiness
/api/ 1 0 0% 0.0× Low AI Readiness
/privacy/ 1 0 0% 0.0× Low AI Readiness
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/kommersant.ru

Get your free API key — 100 requests/month included.

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Domains with a similar tech stack, industry, and AI readiness profile to kommersant.ru. Compare side-by-side.

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📊 Semantic Share of Voice

How often would an AI cite kommersant.ru when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

B 2 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

80
Homepage ACRI
37
Inner Avg ACRI
+43
ACRI Delta
0%
Homepage Ghost
0%
Inner Avg Ghost
22
Drift Score [?]
Worst Inner Pages
37 0% docs https://kommersant.ru/docs
🛡️

E-E-A-T Trust Signals

D 25/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

9 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

9
Total Links
9
Unique Domains
4.5
Avg/Page
100%
Diversity
mm2.kommersant.ru apps.rustore.ru photo.kommersant.ru special.kommersant.ru ads.adfox.ru appgallery.huawei.com autopilot.ru top.mail.ru games.kommersant.ru
🏘️ Outbound Neighborhood Trust Avg Trust: 2.5

AI trust scores for the domains kommersant.ru links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to kommersant.ru. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Kommersant",
  "url": "https://kommersant.ru",
  "logo": "https://im2.kommersant.ru/ContentFlex/images/favicons2020/apple-touch-icon-57.png",
  "sameAs": []
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Kommersant?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Kommersant does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Kommersant work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Kommersant."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for kommersant.ru:

Current Score
67
Projected Score
76
Improvement
+9 pts
Add Organization schema +6 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history

🧠 AI Citation Graph

How this domain is cited across the machine-readable web

0.1
AI-Trust
#1835
Global Rank
0%
Percentile
23
Inbound AI Links
10
Outbound AI Links
46
Avg Inbound ACRI
35%
AI-Restricted Backlinks
Top AI Referrers
Domain ACRI AI-Trust Direction
businessmens.ru 73 0.0 ← cites you
3data.ru 60 0.0 ← cites you
boostra.ru 57 0.0 ← cites you
cherehapa.ru 54 0.0 ← cites you
ord-a.ru 53 0.0 ← cites you
electro.cars 53 0.0 ← cites you
qugo.ru 52 0.0 ← cites you
smapse.ru 52 0.0 ← cites you
worldclass.ru 51 0.0 ← cites you
medesk.ru 47 0.0 ← cites you
View Full AI-Trust Leaderboard →
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