mozilla.org 71 B
🛡️ SEO 44 🤖 GEO 82 ⚡ Perf 80 🏗️ Arch 72

mozilla.org — Global SEODiff Score 71/100

mozilla.org
📋 Executive Audit

Mozilla.org maintains a strong global SEO position with a Global SEODiff Score of 71, reflecting solid technical and architectural foundations, though it falls short in traditional SEO execution, scoring only 44. The site earns a C-grade ACRI score (61), indicating moderate trust and credibility signals, while its AI Readiness GEO score of 82 underscores high compatibility with AI-driven search systems. Despite a robust performance profile—evidenced by a TTFB of 767ms, 80% performance score, and strong security headers (HSTS, CSP)—the site exhibits notable content integrity challenges, with a content integrity score of just 29, suggesting poor text-to-HTML ratio and potential overuse of non-semantic markup.

The site demonstrates strong AI accessibility, with gptbot, claudebot, ccbot, and Google Extended bots all allowed, and no blocking meta tags, positioning it well for AI indexing. However, it lacks structured data entirely: zero schema blocks, and missing key types like Organization, Website, Breadcrumb, and Article. This absence limits semantic enrichment and reduces visibility in AI-powered search features. Additionally, while the token bloat ratio is 4.9x and ghost ratio is 5.0%, both within acceptable ranges, the low word count (321 words) and useful text bytes (9,737) relative to total HTML (47,971 bytes) indicate excessive non-content markup, diminishing content clarity and value perception.

Architecturally, Mozilla.org shows moderate internal link distribution with 124 internal links but only 9 external links, suggesting limited external authority signaling. The absence of a declared sitemap hampers crawl efficiency and indexation coverage. While the Tranco rank of 103 confirms high global traffic and authority, the AI Trust Score of 24 reveals significant room for improvement in content authenticity and source credibility. To elevate performance, Mozilla should prioritize semantic structuring, implement comprehensive schema markup, reduce token bloat, and publish a sitemap to enhance AI and human discoverability.

✦ Executive Audit synthesized by SEODiff AI · Mar 4, 2026
71
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (44) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 6 snapshots
Mar 1 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)44 × 0.25 = 11.0
🤖 AI Readiness / GEO (40% weight)82 × 0.40 = 32.8
⚡ Performance (20% weight)80 × 0.20 = 16.0
🏗️ Architecture & Trust (15% weight)72 × 0.15 = 10.8
Weighted sum = 11.0 + 32.8 + 16.0 + 10.8
Global SEODiff Score = 71 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
100
Structure
avg 35
0
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.1%
Rank #103
+6 pts
Gap
AI (ACRI)
Top 6%
Score 80/100

mozilla.org shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why mozilla.org ranks here

Tech stackCustom / Proprietary
RenderingSSR
Schema coverage0 blocks
Token bloat4.9×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

44/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

50 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

134 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 26
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → ru
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Internet for people, not profit
  • ✓ og:description — Mozilla is the not-for-profit behind the lightning fast Firefox browser. We put people over profit to give everyone more power online.
  • ✓ og:image — preview
  • ✓ twitter:card — summary
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

82/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
mozilla.org
61
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 100/100 — Excellent
Structured Elements 126 elements (126 lists, 0 rows, 0 headers)
Total Words322
Raw Density39.1%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

75
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability75/100 — AI models can easily extract answers from this page
Crawl CostLow (10/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

20%
🗑️ 80%
Useful Content (9.6 KB)Bloat (37.7 KB)
Token Bloat Ratio4.9× — Lean

Multimodal Readiness

Visual Context17% Optimized for Vision
Image Alt Coverage2 / 12 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 17% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

2 Entropy
Poor Token Bloat: High
Noise Ratio: 79.7% · SNR: 0.26 · Signal: 2466 / Noise: 9662 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of mozilla.org and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Mozilla empowers users to control the internet, advocating for a free and safe online experience.
Target Audience
Advocates, researchers, builders, and users of Mozilla products.
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Commitment to user control and a decentralized internet model.
📊 Content Depth
3/10
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

AI-Readiness Score50/100
Servergranian
CDN
HTTP Status200
Load Time532 ms
Raw HTML Size47.4 KB
Visible Text Size9.6 KB

Performance & Speed

80/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

532 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

527
DOM nodes
47 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=600
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

72/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

125
internal links
9
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → ru
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 61/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for mozilla.org
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/mozilla.org" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=mozilla.org" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 23 pages · Deep-10

Homepage ACRI
61
Single-page score
-43
Severe hidden bloat
Δ delta
Site-Wide ACRI
18
Avg across 23 pages · Range 0–77
🔍
Hidden Bloat Detected

Homepage scores 61, but internal pages average only 18 — a -43-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
7%
Topical Drift
TF-IDF cosine similarity
Total Words
4408
Avg Bloat
7.8×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://mozilla.org/careers
Mozilla Careers — Feel good about your work again.
pricing 77 7.6× 1618 💰 Pricing
https://mozilla.org/privacy
Mozilla Privacy
legal 77 9.8× 907
https://mozilla.org/security
Mozilla Security
trust 67 10.9× 792
https://mozilla.org/about
Learn about Mozilla
about 49 43.4× 264
https://mozilla.org/products
Mozilla’s products — Mozilla (US) — Mozilla
pricing 49 36.2× 341 ⚠️ RAG Fracture
https://mozilla.org/support
Mozilla Support
support 49 37.1× 282
https://mozilla.org/contact
Contacts, Spaces and Communities — Contact us — Mozilla
support 49 34.0× 204
https://mozilla.org/pricing pricing 0 0.0× 0
https://mozilla.org/api docs 0 0.0× 0
https://mozilla.org/guides blog 0 0.0× 0
https://mozilla.org/help support 0 0.0× 0
https://mozilla.org/resources blog 0 0.0× 0
https://mozilla.org/features product 0 0.0× 0
https://mozilla.org/solutions product 0 0.0× 0
https://mozilla.org/blog blog 0 0.0× 0
https://mozilla.org/docs docs 0 0.0× 0
https://mozilla.org/get-started conversion 0 0.0× 0
https://mozilla.org/case-studies social-proof 0 0.0× 0
https://mozilla.org/demo conversion 0 0.0× 0
https://mozilla.org/integrations integrations 0 0.0× 0
Showing 20 of 23 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/products/ 1 49 0% 36.2× High JS Bloat
/contact/ 1 49 0% 34.0× High JS Bloat
/support/ 1 49 0% 37.1× High JS Bloat
/api/ 1 0 0% 0.0× Low AI Readiness
/terms/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/help/ 1 0 0% 0.0× Low AI Readiness
/demo/ 1 0 0% 0.0× Low AI Readiness
/careers/ 1 77 0% 7.6× High JS Bloat
/privacy/ 1 77 0% 9.8× High JS Bloat
/about/ 1 49 0% 43.4× High JS Bloat
/get-started/ 1 0 0% 0.0× Low AI Readiness
/solutions/ 1 0 0% 0.0× Low AI Readiness
/trust/ 1 0 0% 0.0× Low AI Readiness
/blog/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 23 pages
youtube.com ×7
firefox.com ×7
support.mozilla.org ×7
instagram.com ×7
bugzilla.mozilla.org ×6
pontoon.mozilla.org ×6
newproducts.mozilla.org ×6
thunderbird.net ×6
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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/mozilla.org

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📊 Semantic Share of Voice

How often would an AI cite mozilla.org when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 5 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

49
Homepage ACRI
63
Inner Avg ACRI
-14
ACRI Delta
20%
Homepage Ghost
10%
Inner Avg Ghost
0
Drift Score [?]
Worst Inner Pages
49 20% pricing https://mozilla.org/products
49 20% support https://mozilla.org/contact
77 0% pricing https://mozilla.org/careers
🛡️

E-E-A-T Trust Signals

C 40/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

37 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

125
Total Links
37
Unique Domains
25.0
Avg/Page
30%
Diversity
blog.mozilla.org open.spotify.com linkedin.com mozillafoundation.org mozilla.vc newproducts.mozilla.org youtube.com firefox-source-docs.mozilla.org 0din.ai developer.mozilla.org
🏘️ Outbound Neighborhood Trust Avg Trust: 28.4

AI trust scores for the domains mozilla.org links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to mozilla.org. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Mozilla",
  "url": "https://mozilla.org",
  "logo": "https://www.mozilla.org/media/img/favicons/mozilla/apple-touch-icon.05aa000f6748.png",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Mozilla",
  "url": "https://mozilla.org",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://mozilla.org/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Mozilla?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Mozilla does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Mozilla work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Mozilla."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for mozilla.org:

Current Score
80
Projected Score
96
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history

🧠 AI Citation Graph

How this domain is cited across the machine-readable web

24.0
AI-Trust
#126
Global Rank
92%
Percentile
213
Inbound AI Links
30
Outbound AI Links
47
Avg Inbound ACRI
29%
AI-Restricted Backlinks
Top AI Referrers
Domain ACRI AI-Trust Direction
browsehappy.com 39 8.6 ← cites you
wordpressfoundation.org 44 6.1 ← cites you
firefox.com 63 2.6 ← cites you
haruyama.jp 80 0.0 ← cites you
ltn.com.tw 79 0.0 ← cites you
gethome.pl 75 0.0 ← cites you
dewaele.com 74 0.0 ← cites you
ludwigbeck.de 71 0.0 ← cites you
tilburg.nl 70 0.0 ← cites you
mephi.ru 70 0.0 ← cites you
View Full AI-Trust Leaderboard →
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