mparticle.com 43 D
🛡️ SEO 42 🤖 GEO 56 ⚡ Perf 68 🏗️ Arch 100

mparticle.com — Global SEODiff Score 43/100

mparticle.com
📊

With only 15/100 on the AI-Readiness Index, mparticle.com is at severe risk of being overlooked by AI-powered search and answer engines. Compared to other developer sites (avg score: 57), mparticle.com is trailing the benchmark, indicating room for competitive improvement. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. A 50.0× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. The complete absence of JSON-LD schema is a missed opportunity: even basic Organization markup would improve how AI crawlers understand this domain. Comprehensive AI crawler restrictions limit this domain's presence in the growing AI search ecosystem.

43
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (42) has the most room for improvement.
🎯 Top Fix: Allow GPTBot + ClaudeBot in robots.txt → lift the score cap
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 27 snapshots
Feb 22 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than mparticle.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)42 × 0.25 = 10.5
🤖 AI Readiness / GEO (40% weight)56 × 0.40 = 22.4
⚡ Performance (20% weight)68 × 0.20 = 13.6
🏗️ Architecture & Trust (15% weight)100 × 0.15 = 15.0
Weighted sum = 10.5 + 22.4 + 13.6 + 15.0
⚠️ Fatal multiplier: All major AI bots blocked → ×0.5
Global SEODiff Score = 43 (D)
🚫
Gatekeeper Rule: Score cannot exceed 15. Both GPTBot and ClaudeBot are blocked in robots.txt. No major AI assistant can cite this site. Allow at least one major AI crawler to lift the cap. See Bot Access →
📊 ACRI Sub-Scores (AI Readiness Detail)
20
Bot Access
avg 92
99
Rendering
avg 93
48
Structure
avg 35
0
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.2%
Rank #1983
+67 pts
Gap
AI (ACRI)
Top 67%
Score 15/100

mparticle.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why mparticle.com ranks here

Tech stackNext.js
Industrydeveloper
RenderingSSR
Schema coverage0 blocks
Token bloat50×+

Fastest improvements

  • Allow GPTBot in robots.txt so AI crawlers can access your pages (see Crawl Access).
  • Allow ClaudeBot (many assistants rely on it) — blocking it often correlates with “AI invisibility.”
  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

42/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

29 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

188 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 17
  • ✓ Has <h2> headings — found 2
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.mparticle.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Customer Data Platform - Home
  • ✓ og:description — mParticle by Rokt is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

56/100 40 % of Global Score 🟡 Medium Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the developer sector, hikkoshizamurai.jp (ACRI: 88) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
mparticle.com
40
Your ACRI Score
88
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. hikkoshizamurai.jp has schema coverage of 5 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Blocked
ClaudeBot (Anthropic)
Blocked
CCBot (Common Crawl)
Blocked
Google-Extended
Blocked
Googlebot
Allowed
💡GPTBot is blocked. To appear in ChatGPT citations, add Allow: / under User-agent: GPTBot in your robots.txt.
💡ClaudeBot is blocked. To be cited by Claude, allow ClaudeBot in robots.txt.

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 48/100 — Fair
Structured Elements 60 elements (60 lists, 0 rows, 0 headers)
Total Words854
Raw Density7.0%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

41
AI Extractability
High
Crawl Cost
Critical
Blocklist Risk
Extractability41/100 — AI models can partially extract answers from this page
Crawl CostHigh (80/100) — expensive for AI crawlers to process
Blocklist RiskCritical — 4 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (5.9 KB)Bloat (425.4 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage37 / 37 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 431.3 KB, but only 5.9 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 98.6% · SNR: 0.01 · Signal: 1515 / Noise: 108905 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
ServerVercel
CDNvercel
HTTP Status200
Load Time588 ms
Raw HTML Size431.3 KB
Visible Text Size5.9 KB

Performance & Speed

68/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

588 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

703
DOM nodes
431 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=0, must-revalidate
  • ✗ CDN cache status
  • ✓ CDN detected → vercel

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

100/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.mparticle.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✗ GPTBot allowed
  • ✗ ClaudeBot allowed

🔗 Linking

67
internal links
8
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 40/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for mparticle.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/mparticle.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=mparticle.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 770 pages · Deep-10

Homepage ACRI
40
Single-page score
+3
Consistent readability
Δ delta
Site-Wide ACRI
44
Avg across 770 pages · Range 0–73
Topical Cohesion
12%
Topical Drift
TF-IDF cosine similarity
Total Words
675770
Avg Bloat
202.4×
RAG Fractures [?]
761
⚠️
761 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 761 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.mparticle.com/legal/special-programs/ pricing 73 8.1× 11831 ⚠️ RAG Fracture
https://www.mparticle.com/legal/platform-terms-of-service-08-16-2022/
mParticle Platform Terms of Service - August 16th, 2022
pricing 73 7.4× 15593 ⚠️ RAG Fracture
https://www.mparticle.com/legal/platform-terms-of-service/
mParticle Platform Terms of Service
pricing 73 7.3× 15940 ⚠️ RAG Fracture
https://www.mparticle.com/legal/platform-terms-of-service-02-16-2023/
mParticle Platform Terms of Service - February 16th, 2023
pricing 73 7.3× 16161 ⚠️ RAG Fracture
https://www.mparticle.com/legal/platform-terms-of-service-05-19-2022/
mParticle Platform Terms of Service - May 19, 2022
pricing 73 7.5× 15187 ⚠️ RAG Fracture
https://www.mparticle.com/contact/bulk-delete-api-beta/ pricing 64 18.8× 4372 ⚠️ RAG Fracture
https://www.mparticle.com/contact/dsr-forwarding-beta/ pricing 64 16.9× 4910 ⚠️ RAG Fracture
https://www.mparticle.com/contact/tiered-events/ pricing 64 19.1× 4181 ⚠️ RAG Fracture
https://www.mparticle.com/composeid-sign-up/ pricing 64 16.6× 5463 ⚠️ RAG Fracture
https://www.mparticle.com/blog/connected-by-mparticle-episode-9-hospitality-tech-with-phil-crawford-of-cke-restaurants/
Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants - mParticle
pricing 63 11.0× 8819 ⚠️ RAG Fracture
https://www.mparticle.com/blog/connected-by-mparticle-episode-5-loyalty-2.0-with-kevin-fitzpatrick-of-ruby-tuesday/
Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday - mParticle
pricing 63 10.0× 9598 ⚠️ RAG Fracture
https://www.mparticle.com/privacypolicy/
Privacy Policy - mParticle
pricing 63 12.4× 6109 ⚠️ RAG Fracture
https://www.mparticle.com/privacypolicy/current/
Privacy Policy - mParticle
pricing 63 12.4× 6109 ⚠️ RAG Fracture
https://mparticle.com/integrations
CDP Integration - mParticle
pricing 61 18.8× 6394 ⚠️ RAG Fracture
https://www.mparticle.com/integrations/
CDP Integration - mParticle
pricing 61 18.8× 6394 ⚠️ RAG Fracture
https://www.mparticle.com/blog/customer-data-platform-retail-use-cases/
Customer Data Platform Retail use cases - mParticle
pricing 60 16.1× 5730 ⚠️ RAG Fracture
https://www.mparticle.com/blog/connected-by-mparticle-episode-11-turning-brick-and-mortar-digital-with-sostrene-grene/
Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene - mParticle
pricing 60 11.2× 9167 ⚠️ RAG Fracture
https://www.mparticle.com/blog/connected-by-mparticle-episode-13-how-to-develop-a-world-class-martech-department/
Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade - mParticle
pricing 60 13.5× 6405 ⚠️ RAG Fracture
https://www.mparticle.com/blog/connected-by-mparticle-episode-6-empoweringlocal-restaurants-jordan-plecque-of-chownow/
Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow - mParticle
pricing 60 12.4× 6875 ⚠️ RAG Fracture
https://www.mparticle.com/blog/connected-by-mparticle-episode-12-the-recipe-for-happy-customers-with-karan-gupta-of-marley-spoon/
Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon - mParticle
pricing 60 11.7× 7741 ⚠️ RAG Fracture
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 142 51 1% 84.7× Bot Blocked
/integration/ 129 42 1% 207.3× Bot Blocked
/news/ 43 50 1% 95.9× Bot Blocked
/integrations/ 37 47 1% 171.3× Bot Blocked
/customers/ 35 52 1% 60.1× Bot Blocked
/privacypolicy/ 19 59 0% 16.9× High JS Bloat
/legal/ 15 58 1% 59.1× Bot Blocked
/solutions/ 11 52 1% 84.2× Bot Blocked
/platform/ 10 50 1% 106.5× Bot Blocked
/cookie-policy/ 7 54 1% 53.4× Bot Blocked
/contact/ 6 61 0% 21.6× High JS Bloat
/partner/ 6 45 1% 194.2× Bot Blocked
/resources/ 5 50 1% 115.7× Bot Blocked
/pricing/ 2 52 1% 68.2× Bot Blocked
/category/ 2 42 1% 226.5× Bot Blocked
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/mparticle.com

Get your free API key — 100 requests/month included.

🔗 Similar developer Sites

Domains with a similar tech stack, industry, and AI readiness profile to mparticle.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
mparticle.com (this site) 40 15 Next.js 72.9× 0
tech.coconala.com 65 75 Next.js 7.2× 1 Compare →
kipling-usa.com 65 81 Next.js 9.4× 1 Compare →
denimio.com 65 77 WordPress 3.2× 0 Compare →
makingcosmetics.com 65 74 Custom / Proprietary 3.9× 0 Compare →
chapterone.kr 65 76 Custom / Proprietary 8.0× 0 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite mparticle.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

D 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

52
Homepage ACRI
43
Inner Avg ACRI
+9
ACRI Delta
70%
Homepage Ghost
68%
Inner Avg Ghost
50
Drift Score [?]
Worst Inner Pages
42 70% pricing https://www.mparticle.com/blog/p/7/
42 70% pricing https://mparticle.com/blog
32 70% pricing https://mparticle.com/contact
🛡️

E-E-A-T Trust Signals

D 25/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

53 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

120
Total Links
53
Unique Domains
8.0
Avg/Page
44%
Diversity
aftersell.com rokt.com docs.mparticle.com brand.mparticle.com partners.mparticle.com bigabid.com vidora.com customer.io actable.com apptimize.com
🏘️ Outbound Neighborhood Trust Avg Trust: 0.0

AI trust scores for the domains mparticle.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to mparticle.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Mparticle",
  "url": "https://mparticle.com",
  "logo": "https://mparticle.com/icon.png?c86bb88ed164b578",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Mparticle",
  "url": "https://mparticle.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://mparticle.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Allow GPTBot in robots.txt
High Impact ⏱ 2 min
GPTBot is blocked — your content cannot appear in ChatGPT citations. Add this to your robots.txt:
text
User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /
Allow ClaudeBot in robots.txt
Medium Impact ⏱ 2 min
ClaudeBot is restricted — Claude may not be able to cite your content. Many AI assistants rely on it.
text
User-agent: ClaudeBot
Allow: /

User-agent: anthropic-ai
Allow: /
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 1% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for mparticle.com:

Current Score
15
Projected Score
46
Improvement
+31 pts
Allow GPTBot +8 pts
Allow ClaudeBot +5 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

Is this your company?

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →