nationalpost.com 57 D
🛡️ SEO 67 🤖 GEO 49 ⚡ Perf 28 🏗️ Arch 100

nationalpost.com — Global SEODiff Score 57/100

nationalpost.com
📊

With a solid 81/100 ACRI, nationalpost.com is well-positioned for AI search — better than 95% of sites in the Radar. Compared to other infrastructure sites (avg score: 57), nationalpost.com performs above the benchmark, suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. Heavy markup overhead (27.0× bloat) forces AI systems to wade through excess code before finding useful information. Rich structured data (4 schema blocks) gives AI systems strong semantic signals for entity recognition and knowledge graph inclusion. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

57
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (28) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (27×) → +5–10 pts
⚠️ Crawl Blocked: Fetch failed (network timeout / connection error)
🔬 Automated SEODiff Assessment · Snapshot: Mar 18, 2026 · 📋 API
📈 ACRI Trend 30 snapshots
Feb 23 Mar 18
🔔 Recent AI Indexing Activity
🔄 Mar 18 Content change detected
🔄 Mar 18 Content change detected
🔄 Mar 17 Content change detected
🔄 Mar 17 Content change detected
🔄 Mar 16 Content change detected
Does your site score higher than nationalpost.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)67 × 0.25 = 16.8
🤖 AI Readiness / GEO (40% weight)49 × 0.40 = 19.6
⚡ Performance (20% weight)28 × 0.20 = 5.6
🏗️ Architecture & Trust (15% weight)100 × 0.15 = 15.0
Weighted sum = 16.8 + 19.6 + 5.6 + 15.0
Global SEODiff Score = 57 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
50
Structure
avg 35
48
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.5%
Rank #5469
Aligned
Gap
AI (ACRI)
Top 5%
Score 81/100

nationalpost.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why nationalpost.com ranks here

Tech stackWordPress
RenderingSSR
Schema coverage4 blocks
Token bloat27.0×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…

⚠️ Crawl Failed: Anti-Bot Protection Detected

Fetch failed (network timeout / connection error)

The scores below may not reflect actual site quality. The crawler received a challenge page instead of real content.

🛡️

Traditional SEO

67/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

50 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

141 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 13
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://nationalpost.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — National Post
  • ✗ og:description
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

49/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
nationalpost.com
35
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 50/100 — Fair
Structured Elements 265 elements (265 lists, 0 rows, 0 headers)
Total Words3472
Raw Density7.6%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks4 blocks

Schema Coverage Map

2/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

56
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability56/100 — AI models can partially extract answers from this page
Crawl CostHigh (80/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

3%
🗑️ 97%
Useful Content (23.5 KB)Bloat (611.5 KB)
Token Bloat Ratio27.0× — Heavy

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage106 / 106 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 635.1 KB, but only 23.5 KB is text. 3% useful / 97% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (27.0×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 96.3% · SNR: 0.04 · Signal: 6028 / Noise: 156555 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of nationalpost.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
E-paper subscription service for the National Post newspaper
Target Audience
Individuals interested in digital newspaper subscriptions
Pricing Model
Monthly or annual billing via credit card, non-refundable
🏆 Competitive Moat
Unique content and features like language translation, zoom, and smartflow reading modes
📊 Content Depth
5/10
⚡ Key Pain Points
• No structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Serveristio-envoy
CDN
HTTP Status200
Load Time1432 ms
Raw HTML Size635.1 KB
Visible Text Size23.5 KB

Performance & Speed

28/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1432 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

3809
DOM nodes
635 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=180
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

100/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://nationalpost.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

370
internal links
79
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site is currently blocking AI crawlers. Unblock them and rescan to earn your AI-Verified badge.

AI-Verified badge for nationalpost.com
Unverified — crawl access is blocked
<a href="https://seodiff.io/radar/domains/nationalpost.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=nationalpost.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 247 pages · Deep-10

Homepage ACRI
35
Single-page score
+27
Subpages outperform homepage
Δ delta
Site-Wide ACRI
62
Avg across 247 pages · Range 0–80
Topical Cohesion
11%
Topical Drift
TF-IDF cosine similarity
Total Words
396390
Avg Bloat
46.1×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://nationalpost.com/faq
FAQ | National Post
pricing 80 10.4× 4689 💰 Pricing
https://nationalpost.com/feature/wild-pigs-giant-goldfish-invasives
Invaders: Wild pigs, giant goldfish and bugs that won't die | National Post
pricing 72 16.3× 4758 💰 Pricing
https://nationalpost.com/feature/privacy-is-dead-do-we-still-care
It's the end of privacy. Do we still care? | National Post
pricing 72 14.7× 5598 💰 Pricing
https://nationalpost.com/sports/olympics/2026-olympics-jd-vance-canada-curling-controversy-and-more
What to remember from the 2026 Olympics | National Post
other 67 31.2× 2577
https://nationalpost.com/news/beyond-the-spin-why-the-job-boom-in-the-u-s-and-canada-is-a-mirage
Beyond the spin: Why North America's job boom is a mirage | National Post
pricing 67 31.5× 2513 💰 Pricing
https://nationalpost.com/news/canada/trump-is-running-out-of-tariff-cards-to-play-ahead-of-cusma-review
Trump is running out of tariff cards to play ahead of CUSMA review | National Post
pricing 67 29.0× 2788 💰 Pricing
https://nationalpost.com/news/world/donald-trump-state-of-the-union-address
Donald Trump State of the Union address: ‘Our nation is back’ | National Post
pricing 67 31.8× 2518 💰 Pricing
https://nationalpost.com/opinion/overwhelmed-by-asylum-claims-ottawa-coped-by-ignoring-security-protocols
Overwhelmed by asylum claims, Canada began approving them en masse | National Post
trust 67 30.7× 2691
https://nationalpost.com/news/carneys-davos-speech-did-a-service-by-describing-the-world-in-stark-terms-ex-cia-director-says
Carney's Davos speech was service to other countries: Ex-CIA director | National Post
legal 67 20.8× 4085
https://nationalpost.com/news/canada/trans-inmate-female-prison
Judge to decide if trans inmate will be moved to female prison | National Post
other 67 32.7× 2381
https://nationalpost.com/opinion/jesse-kline-the-canadian-boxer-who-won-by-losing
The Canadian boxer who won by losing | National Post
other 67 29.2× 2793
https://nationalpost.com/life/food/aiana-recipes-birria-tacos
Make favourite staff meals from Ottawa's Aiana restaurant | National Post
other 67 32.1× 2500
https://nationalpost.com/news/canada/danielle-smith-alberta
Full text and video: Smith announces Alberta referendum on immigration | National Post
pricing 67 21.6× 3963 💰 Pricing
https://nationalpost.com/news/politics/prime-minister-mark-carney-to-travel-to-india-with-very-good-image-says-envoy
Carney to travel to India 'with very good image' says envoy | National Post
pricing 64 46.5× 1582 💰 Pricing
https://nationalpost.com/opinion/terry-newman-we-need-an-inquest-into-the-tumbler-ridge-shooting
We need an inquest into the Tumbler Ridge shooting | National Post
other 64 48.4× 1521
https://nationalpost.com/news/world/mexico-strike-killing-powerful-cartel-boss-sparks-clashes
Mexico strike killing powerful cartel boss sparks clashes | National Post
ecommerce 64 37.7× 2055
https://nationalpost.com/news/world/gun-toting-man-killed-by-secret-service-at-trumps-mar-a-lago-estate
Gun-toting man killed by Secret Service a Trump's Mar-a-Lago estate | National Post
pricing 64 56.0× 1301 💰 Pricing
https://nationalpost.com/news/world/bbc-apologises-for-involuntary-tourettes-racial-slur-during-bafta-awards
BBC apologizes for 'involuntary' Tourette's racial slur during BAFTAs | National Post
other 64 65.1× 1059
https://nationalpost.com/opinion/canadian-politics-plays-right-into-the-carney-liberals-hands
Canadian politics plays right into the Carney Liberals’ hands | National Post
other 64 93.3× 657
https://nationalpost.com/opinion/vivian-bercovici-as-trump-weighs-limited-strike-on-iran-israelis-attempt-normal-weekend
As Trump weighs 'limited' strike on Iran, Israelis attempt normal weekend | National Post
pricing 64 37.8× 2052 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/news/ 99 64 0% 48.6× High JS Bloat
/opinion/ 63 64 0% 44.6× High JS Bloat
/sports/ 43 64 0% 47.5× High JS Bloat
/life/ 17 64 0% 48.9× High JS Bloat
/entertainment/ 13 64 0% 63.5× High JS Bloat
/feature/ 2 72 0% 15.5× High JS Bloat
/products/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 80 0% 10.4× High JS Bloat
/about/ 1 0 0% 0.0× Low AI Readiness
/travel/ 1 64 0% 37.6× High JS Bloat
/blog/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 247 pages
theprovince.com ×239
thestarphoenix.com ×239
nationalpost.remembering.ca ×239
lfpress.com ×239
twitter.com ×239
livestold.com ×239
postmedia.store ×239
epaper.nationalpost.com ×239
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/nationalpost.com

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite nationalpost.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

C 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

80
Homepage ACRI
65
Inner Avg ACRI
+15
ACRI Delta
0%
Homepage Ghost
37%
Inner Avg Ghost
25
Drift Score [?]
Worst Inner Pages
64 40% pricing https://nationalpost.com/life/daily-horoscope-thursday-february-26-2026
64 40% pricing https://nationalpost.com/entertainment/television/series-revisits-jfk-jr-carolyn-bessette-romance
64 40% other https://nationalpost.com/news/world/who-was-mexicos-el-mencho
🛡️

E-E-A-T Trust Signals

D 35/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

97 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

733
Total Links
97
Unique Domains
48.9
Avg/Page
13%
Diversity
livestold.com lfpress.com epaper.nationalpost.com edmontonjournal.com nationalpost.adperfect.com chatterboxnorth.ca o.canada.com shopping.nationalpost.com classifieds.nationalpost.com puzzmo.com
🏘️ Outbound Neighborhood Trust Avg Trust: 0.0

AI trust scores for the domains nationalpost.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to nationalpost.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 3% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Nationalpost?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Nationalpost does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Nationalpost work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Nationalpost."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for nationalpost.com:

Current Score
81
Projected Score
89
Improvement
+8 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
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