nest.com 57 D
🛡️ SEO 58 🤖 GEO 59 ⚡ Perf 24 🏗️ Arch 97

nest.com — Global SEODiff Score 57/100

nest.com
📊

The AI-Readiness profile for nest.com is strong: an ACRI of 76/100 places it ahead of 83% of domains in the index. Within the infrastructure vertical, this places nest.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. The bloated 50.0× token ratio highlights an urgent need to clean up non-content markup, scripts, and navigation clutter. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

57
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (24) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (126×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 3 snapshots
Mar 7 Mar 20
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than nest.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)58 × 0.25 = 14.5
🤖 AI Readiness / GEO (40% weight)59 × 0.40 = 23.6
⚡ Performance (20% weight)24 × 0.20 = 4.8
🏗️ Architecture & Trust (15% weight)97 × 0.15 = 14.5
Weighted sum = 14.5 + 23.6 + 4.8 + 14.5
Global SEODiff Score = 57 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
54
Structure
avg 35
42
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.2%
Rank #1763
+17 pts
Gap
AI (ACRI)
Top 17%
Score 76/100

nest.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why nest.com ranks here

Tech stackCustom / Proprietary
RenderingHybrid
Schema coverage1 blocks
Token bloat50×+

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

58/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

34 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

157 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 31
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://store.google.com/us/category/connected_home?hl=en-US
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Google Nest
  • ✓ og:description — Build a smarter home, one device at a time.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

59/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
nest.com
55
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 54/100 — Fair
Structured Elements 276 elements (276 lists, 0 rows, 0 headers)
Total Words3136
Raw Density8.8%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

52
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability52/100 — AI models can partially extract answers from this page
Crawl CostHigh (100/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (18.8 KB)Bloat (2344.7 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context85% Optimized for Vision
Image Alt Coverage193 / 226 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 2363.4 KB, but only 18.8 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 99.2% · SNR: 0.01 · Signal: 4807 / Noise: 600235 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of nest.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Google's ecosystem of smart home devices and accessories
Target Audience
Homeowners, tech enthusiasts, Pixel phone users
Pricing Model
Trade-in, Google Store credit, Google Fi plans, Pixel Care+ device protection program
🏆 Competitive Moat
Integrated AI features, seamless ecosystem, Google Home app control
📊 Content Depth
5/10
🔄 Programmatic SEO Signals
Compare phonesCompare watches & trackersCompare camerasCompare speakersCompare thermostatsCompare displaysCompare doorbellsCompare WiFi
⚡ Key Pain Points
• No structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-02-27

🔧 Tech Stack

AI-Readiness Score50/100
ServerESF
CDN
HTTP Status200
Load Time1343 ms
Raw HTML Size2363.4 KB
Visible Text Size18.8 KB

Performance & Speed

24/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1343 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

5707
DOM nodes
2363 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-cache, no-store, max-age=0, must-revalidate
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

2
tracker scripts
2
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.comgoogle-analytics.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

97/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://nest.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

263
internal links
56
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 55/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for nest.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/nest.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=nest.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 24 pages · Deep-10

Homepage ACRI
55
Single-page score
-2
Consistent readability
Δ delta
Site-Wide ACRI
53
Avg across 24 pages · Range 34–90
Topical Cohesion
34%
Topical Drift
TF-IDF cosine similarity
Total Words
20354
Avg Bloat
81.7×
RAG Fractures [?]
4
⚠️
4 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 4 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://nest.com/blog/2019/05/07/introducing-google-nest/
Google Nest: welcome to the helpful home | Nest
blog 90 7.9× 827
https://nest.com/whats-happening/
What’s happening at Nest? | Nest
other 90 3.0× 5024
https://nest.com/privacy/
Home is a safe haven | Nest
legal 85 9.0× 618
https://nest.com/privacy-faq/
Frequently asked questions about privacy. | Nest
legal 84 6.3× 912
https://nest.com/energy-solutions/
Energy Solutions | Nest
pricing 65 11.2× 494 💰 Pricing
https://nest.com/about
Google Store for Google Made Devices & Accessories
pricing 61 151.2× 2784 ⚠️ RAG Fracture
https://nest.com/blog
Google Store for Google Made Devices & Accessories
pricing 61 151.0× 2784 ⚠️ RAG Fracture
https://nest.com/contact
Google Store for Google Made Devices & Accessories
pricing 61 155.8× 2800 ⚠️ RAG Fracture
https://nest.com/nest-pro-installation/
Setup Nest Devices with Professional Installation - Google Store
pricing 61 139.9× 2581 ⚠️ RAG Fracture
https://nest.com/legal/ip-and-other-notices/
Intellectual Property and Other Notices | Nest
legal 56 20.5× 279
https://nest.com/legal/customer-agreements-for-safety-rewards/
Customer Agreements for Safety Rewards | Nest
legal 56 21.8× 261
https://nest.com/preferences/
Preferences | Nest
account 54 25.8× 231
https://nest.com/legal/customer-agreements-for-rebates/
Customer Agreements for Rebates | Nest
legal 43 55.4× 99
https://nest.com/legal/ip-and-other-notices/tm/
Trademarks | Nest
legal 43 57.9× 93
https://nest.com/legal/modern-slavery-statement/
Modern Slavery Statement | Nest
legal 43 55.8× 100
https://nest.com/pair/
Choose your country | Nest
other 41 84.5× 69
https://nest.com/works/
Choose your country | Nest
other 41 84.5× 69
https://nest.com/pricing
Page not found | Nest
pricing 34 131.4× 47
https://nest.com/features
Page not found | Nest
product 34 131.4× 47
https://nest.com/products
Page not found | Nest
product 34 131.4× 47
Showing 20 of 24 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/legal/ 5 48 0% 42.3× High JS Bloat
/blog/ 2 76 0% 79.5× High JS Bloat
/works/ 1 41 1% 84.5× Bot Blocked
/privacy-faq/ 1 84 0% 6.2× High JS Bloat
/features/ 1 34 0% 131.4× High JS Bloat
/integrations/ 1 34 0% 131.4× High JS Bloat
/contact/ 1 61 1% 155.8× Bot Blocked
/pricing/ 1 34 0% 131.4× High JS Bloat
/products/ 1 34 0% 131.4× High JS Bloat
/docs/ 1 34 0% 131.4× High JS Bloat
/privacy/ 1 85 0% 9.0× High JS Bloat
/energy-solutions/ 1 65 0% 11.2× High JS Bloat
/whats-happening/ 1 90 0% 3.0× Healthy
/case-studies/ 1 34 0% 131.4× High JS Bloat
/faq/ 1 34 0% 131.4× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/nest.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to nest.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
nest.com (this site) 55 76 Custom / Proprietary 125.9× 1
ura9.com 80 80 Custom / Proprietary 1.5× 1 Compare →
diy-shop.jp 80 86 Custom / Proprietary 3.2× 2 Compare →
tgsmit.ru 80 86 Custom / Proprietary 2.7× 2 Compare →
thesandtrap.com 80 87 Custom / Proprietary 5.6× 3 Compare →
ererio.itamaraty.gov.br 80 84 Custom / Proprietary 2.5× 3 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite nest.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

34
Homepage ACRI
51
Inner Avg ACRI
-17
ACRI Delta
40%
Homepage Ghost
43%
Inner Avg Ghost
1
Drift Score [?]
Worst Inner Pages
61 60% pricing https://nest.com/contact
61 60% pricing https://nest.com/nest-pro-installation/
41 60% other https://nest.com/works/
🛡️

E-E-A-T Trust Signals

D 30/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

11 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

36
Total Links
11
Unique Domains
2.4
Avg/Page
31%
Diversity
accounts.google.com store.google.com support.google.com home.nest.com google.ca pixel.google fi.google.com blog.google myaccount.google.com developers.google.com
🏘️ Outbound Neighborhood Trust Avg Trust: 40.1

AI trust scores for the domains nest.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to nest.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Nest",
  "url": "https://nest.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://nest.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 0% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Nest?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Nest does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Nest work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Nest."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for nest.com:

Current Score
76
Projected Score
88
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →