nist.gov 71 B
🛡️ SEO 32 🤖 GEO 84 ⚡ Perf 74 🏗️ Arch 98

nist.gov — Global SEODiff Score 71/100

nist.gov
📊

With a solid 78/100 ACRI, nist.gov is well-positioned for AI search — better than 88% of sites in the Radar. Within the government vertical, this places nist.gov above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A tight 4.5× token bloat ratio reflects disciplined markup: minimal noise between the crawler and the content it needs. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

71
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (32) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 20, 2026 · 📋 API
📈 ACRI Trend 30 snapshots
Feb 22 Mar 20
🔔 Recent AI Indexing Activity
🔄 Mar 20 Content change detected
🔄 Mar 6 Content change detected
🔄 Mar 4 Content change detected
Does your site score higher than nist.gov?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)32 × 0.25 = 8.0
🤖 AI Readiness / GEO (40% weight)84 × 0.40 = 33.6
⚡ Performance (20% weight)74 × 0.20 = 14.8
🏗️ Architecture & Trust (15% weight)98 × 0.15 = 14.7
Weighted sum = 8.0 + 33.6 + 14.8 + 14.7
Global SEODiff Score = 71 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
76
Structure
avg 35
2
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.1%
Rank #194
+12 pts
Gap
AI (ACRI)
Top 12%
Score 78/100

nist.gov shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why nist.gov ranks here

Tech stackDrupal
Industrygovernment
RenderingSSR
Schema coverage1 blocks
Token bloat4.5×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

32/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

46 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

192 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 6
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.nist.gov/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — National Institute of Standards and Technology
  • ✓ og:description — NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

84/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the government sector, gep.com (ACRI: 83) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
nist.gov
67
Your ACRI Score
83
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. gep.com has schema coverage of 3 blocks and uses Drupal. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 76/100 — Good
Structured Elements 124 elements (124 lists, 0 rows, 0 headers)
Total Words723
Raw Density17.1%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
✅ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

68
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability68/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

22%
🗑️ 78%
Useful Content (20.6 KB)Bloat (72.8 KB)
Token Bloat Ratio4.5× — Lean

Multimodal Readiness

Visual Context90% Optimized for Vision
Image Alt Coverage18 / 20 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

12 Entropy
Poor Token Bloat: High
Noise Ratio: 77.9% · SNR: 0.28 · Signal: 5280 / Noise: 18630 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of nist.gov and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
⚠ SEMANTIC VOID
Target Audience
⚠ SEMANTIC VOID
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
SEMANTIC VOID
📊 Content Depth
3/10
🔄 Programmatic SEO Signals
directory listingscomparison pagesAPI reference docs
⚡ Key Pain Points
• No clear core offering or target audience
• Limited content depth
Analyzed by SEODiff AI · 2026-02-27

🔧 Tech Stack

FrameworkDrupal
AI-Readiness Score70/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time542 ms
Raw HTML Size93.4 KB
Visible Text Size20.6 KB

Performance & Speed

74/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

542 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

666
DOM nodes
93 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=2764800
  • ✓ CDN cache status → HIT
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

98/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.nist.gov/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

140
internal links
15
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 67/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for nist.gov
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/nist.gov" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=nist.gov" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1008 pages · Deep-10

Homepage ACRI
67
Single-page score
-8
Moderate hidden bloat
Δ delta
Site-Wide ACRI
60
Avg across 1008 pages · Range 0–85
Topical Cohesion
17%
Topical Drift
TF-IDF cosine similarity
Total Words
667559
Avg Bloat
36.3×
RAG Fractures [?]
3
⚠️
3 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 3 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.nist.gov/news-events/news/2014/10/vacancy-announcement-director-manufacturing-extension-partnership
Vacancy Announcement: Director for Manufacturing Extension Partnership | NIST
pricing 85 7.0× 2989 💰 Pricing
https://www.nist.gov/news-events/news/2001/12/commerce-secretary-announces-new-standard-global-information-security
Commerce Secretary Announces New Standard for Global Information Security | NIST
pricing 85 8.7× 2227 💰 Pricing
https://www.nist.gov/news-events/news/2004/12/nist-demonstrates-data-repair-kit-quantum-computers
NIST Demonstrates Data 'Repair Kit' for Quantum Computers | NIST
pricing 85 9.7× 1976 💰 Pricing
https://www.nist.gov/news-events/news/2009/07/nist-awards-555-million-grants-new-university-research-facilities
NIST Awards $55.5 Million in Grants for New University Research Facilities | NIST
pricing 85 9.8× 2005 💰 Pricing
https://www.nist.gov/news-events/news/2009/12/us-commerce-departments-national-institute-standards-and-technology-invests
U.S. Commerce Department's National Institute of Standards and Technology Invests up to $71 Million in New Manufacturing, Infrastructure Research and Development | NIST
pricing 85 10.0× 1972 💰 Pricing
https://www.nist.gov/news-events/news/2014/12/national-institute-standards-and-technology-presents-2014-awards
National Institute of Standards and Technology Presents 2014 Awards to Outstanding Employees | NIST
pricing 85 7.6× 2728 💰 Pricing
https://www.nist.gov/news-events/news/2014/02/new-era-atomic-clocks
A New Era for Atomic Clocks | NIST
pricing 85 7.3× 2844 💰 Pricing
https://www.nist.gov/careers/supplemental-information-employees-involuntarily-separated-or-reduced-pay
Supplemental Information for Employees Involuntarily Separated or Reduced in Pay | NIST
pricing 82 4.8× 6103 💰 Pricing
https://www.nist.gov/itl/applied-cybersecurity/nice/resources/online-learning-content
Free and Low Cost Online Cybersecurity Learning Content | NIST
pricing 77 9.1× 2846 💰 Pricing
https://www.nist.gov/el/disaster-resilience/disaster-resilience-federal-funding-opportunity-ffo/resources/faqs-disaster
FAQs for Disaster Resilience NOFO | NIST
pricing 77 9.3× 2263 💰 Pricing
https://www.nist.gov/itl/applied-cybersecurity/nice/resources/executive-order-13800/reference-list
Reference List | NIST
pricing 77 7.9× 3510 💰 Pricing
https://www.nist.gov/el/metals-based-additive-manufacturing-grant-program/faq
FAQ | NIST
pricing 77 8.5× 2507 💰 Pricing
https://www.nist.gov/itl/executive-order-14028-improving-nations-cybersecurity/securing-critical-software/security
Security Measures for EO-Critical Software Use | NIST
pricing 77 9.6× 2777 ⚠️ RAG Fracture
https://www.nist.gov/laboratories/tools-instruments
Tools and Instruments | NIST
pricing 77 9.6× 3498 💰 Pricing
https://www.nist.gov/laboratories/projects-programs
Projects/Programs | NIST
pricing 77 8.6× 4054 💰 Pricing
https://www.nist.gov/services-resources/software
Software | NIST
pricing 77 9.3× 3645 💰 Pricing
https://www.nist.gov/news-events/news/2013/03/mri-contrast-agents-change
MRI: Contrast Agents of Change | NIST
pricing 75 13.5× 1374 💰 Pricing
https://www.nist.gov/news-events/news/2011/11/adding-photons-tes
Adding Up Photons with a TES | NIST
pricing 75 14.9× 1227 💰 Pricing
https://www.nist.gov/news-events/news/2015/02/nist-scientists-give-latest-results-american-academy-forensic-sciences
NIST Scientists to Give Latest Results at American Academy of Forensic Sciences Annual Meeting | NIST
pricing 75 17.3× 1034 💰 Pricing
https://www.nist.gov/news-events/news/2013/04/unprecedented-view-spintronic-switching
An Unprecedented View of Spintronic Switching | NIST
pricing 75 13.4× 1417 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/news-events/ 466 67 0% 23.3× High JS Bloat
/itl/ 14 69 0% 14.4× High JS Bloat
/careers/ 6 70 0% 13.8× High JS Bloat
/el/ 4 72 0% 12.2× High JS Bloat
/laboratories/ 2 77 0% 9.1× High JS Bloat
/community-resilience/ 2 67 0% 11.6× High JS Bloat
/baldrige/ 1 67 0% 18.5× High JS Bloat
/ncnr/ 1 67 0% 17.6× High JS Bloat
/services-resources/ 1 77 0% 9.2× High JS Bloat
/tpo/ 1 67 0% 11.2× High JS Bloat
/ctl/ 1 67 0% 12.8× High JS Bloat
/metis/ 1 67 0% 11.2× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1008 pages
nistdigitalarchives.contentdm.oclc.org ×999
shop.nist.gov ×999
webbook.nist.gov ×999
nvd.nist.gov ×999
csrc.nist.gov ×999
science.gov ×995
commerce.gov ×995
usa.gov ×994
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/nist.gov

Get your free API key — 100 requests/month included.

🔗 Similar government Sites

Domains with a similar tech stack, industry, and AI readiness profile to nist.gov. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
nist.gov (this site) 67 78 Drupal 4.5× 1
mentalhealth.gov 79 81 Drupal 4.1× 3 Compare →
saskatoon.ca 78 81 Drupal 1.5× 0 Compare →
gep.com 83 86 Drupal 2.1× 3 Compare →
adaptiveinsights.com 78 91 Adobe Experience Manager 5.0× 1 Compare →
adaptiveplanning.com 78 91 Adobe Experience Manager 5.0× 1 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite nist.gov when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

D 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

59
Homepage ACRI
33
Inner Avg ACRI
+26
ACRI Delta
20%
Homepage Ghost
59%
Inner Avg Ghost
47
Drift Score [?]
Worst Inner Pages
33 60% pricing https://www.nist.gov/ofpm/historic-preservation-nist/resources
33 60% pricing https://www.nist.gov/el/metals-based-additive-manufacturing-grant-program/resources
33 60% pricing https://www.nist.gov/el/disaster-resilience/disaster-resilience-federal-funding-opportunity-ffo/resources
🛡️

E-E-A-T Trust Signals

D 35/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Address: 100 Bureau Drive, Mail Stop 2100 Gaithersburg, MD 20899-2100 Created April 19, 2016, Updated M
🔗

Citation Profile

28 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

197
Total Links
28
Unique Domains
13.1
Avg/Page
14%
Diversity
commerce.gov vote.gov usa.gov webbook.nist.gov shop.nist.gov facebook.com nistdigitalarchives.contentdm.oclc.org x.com nvd.nist.gov linkedin.com
🏘️ Outbound Neighborhood Trust Avg Trust: 28.5

AI trust scores for the domains nist.gov links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to nist.gov. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Nist",
  "url": "https://nist.gov",
  "logo": "https://nist.gov/themes/custom/nist_www/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Nist",
  "url": "https://nist.gov",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://nist.gov/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Nist?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Nist does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Nist work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Nist."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for nist.gov:

Current Score
78
Projected Score
94
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →