progressive.com 61 C
🛡️ SEO 50 🤖 GEO 68 ⚡ Perf 47 🏗️ Arch 81

progressive.com — Global SEODiff Score 61/100

progressive.com
📊

progressive.com shows strong AI visibility with an ACRI of 67/100, outperforming 59% of indexed domains. In the infrastructure sector, progressive.com outperforms the average (57), suggesting strong competitive positioning in AI search. While the majority of content is server-rendered, the 15% ghost ratio suggests some content remains hidden from static crawlers. The 10.7× token bloat ratio falls within the normal range, though there is room to trim navigation, footer, and script overhead. The complete absence of JSON-LD schema is a missed opportunity: even basic Organization markup would improve how AI crawlers understand this domain. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

61
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (47) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Mar 4 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than progressive.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)50 × 0.25 = 12.5
🤖 AI Readiness / GEO (40% weight)68 × 0.40 = 27.2
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)81 × 0.15 = 12.2
Weighted sum = 12.5 + 27.2 + 9.4 + 12.2
Global SEODiff Score = 61 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
94
Rendering
avg 93
41
Structure
avg 35
0
Schema
avg 9
55
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.4%
Rank #4155
+41 pts
Gap
AI (ACRI)
Top 41%
Score 67/100

progressive.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why progressive.com ranks here

Tech stackExpress
RenderingHybrid
Schema coverage0 blocks
Token bloat10.7×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

50/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

50 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

134 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 4
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.progressive.com
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — An Insurance Company You Can Rely On
  • ✓ og:description — Get an insurance quote in minutes from a top-rated company. Find 24/7 support and insurance for you, your family, and your belongings.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

68/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
progressive.com
48
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 15%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 41/100 — Fair
Structured Elements 146 elements (146 lists, 0 rows, 0 headers)
Total Words2874
Raw Density5.1%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

45
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability45/100 — AI models can partially extract answers from this page
Crawl CostMedium (60/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

9%
🗑️ 91%
Useful Content (31.0 KB)Bloat (302.4 KB)
Token Bloat Ratio10.7× — Normal

Multimodal Readiness

Visual Context27% Optimized for Vision
Image Alt Coverage6 / 22 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 27% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 90.7% · SNR: 0.10 · Signal: 7943 / Noise: 77407 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of progressive.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The company creates large-scale, site-specific artworks – primarily sculptural installations – for corporate contact centers and other spaces, aiming to
Target Audience
Corporate facilities managers, art directors, interior designers, and organizations seeking to enhance their spaces with impactful art installations.
Pricing Model
Commission-based; pricing is likely project-specific and dependent on the scope and complexity of the artwork.
🏆 Competitive Moat
Unique, site-specific installations that leverage unconventional materials (wax, fiberglass, fabric) and a blend of abstraction and figuration to create immersive and thought-provoking experiences, combined with a strong artist portfolio and established commissions.
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkExpress
AI-Readiness Score55/100
Server
CDN
HTTP Status200
Load Time1081 ms
Raw HTML Size333.4 KB
Visible Text Size31.0 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1081 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1067
DOM nodes
333 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → private
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

81/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.progressive.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

124
internal links
14
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 48/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for progressive.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/progressive.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=progressive.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1010 pages · Deep-10

Homepage ACRI
48
Single-page score
+13
Subpages outperform homepage
Δ delta
Site-Wide ACRI
62
Avg across 1010 pages · Range 0–75
Topical Cohesion
15%
Topical Drift
TF-IDF cosine similarity
Total Words
969586
Avg Bloat
67.7×
RAG Fractures [?]
76
⚠️
76 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 76 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.progressive.com/about/art/installations/
Art Installations | Progressive
pricing 75 13.4× 6790 💰 Pricing
https://www.progressive.com/resources/insights/car-buying-trends/
A Return to In-Person Car Buying | Progressive
pricing 72 19.2× 3394 💰 Pricing
https://www.progressive.com/resources/insights/automotive-industry-trends/
Automotive Industry Trends 2024 | Progressive
pricing 72 17.2× 4200 💰 Pricing
https://www.progressive.com/resources/insights/how-does-car-tech-impact-safety/
Car Tech Can Make Driving Safer – Or Less Safe | Progressive
pricing 72 19.5× 3502 💰 Pricing
https://www.progressive.com/resources/insights/ev-revolution/
Pros and Cons of Electric Cars: Are We Ready? | Progressive
pricing 72 18.6× 3839 💰 Pricing
https://www.progressive.com/about/purpose/our-stories/keys-to-progress-where-are-they-now/
Keys to Progress: Where Are They Now? | Progressive
pricing 69 83.1× 1318 💰 Pricing
https://www.progressive.com/about/purpose/our-stories/keys-to-progress-impact/
Driving Lives Forward with Keys to Progress® | Progressive
pricing 69 104.2× 1039 💰 Pricing
https://www.progressive.com/resources/insights/extreme-weather-and-climate-change/
Extreme Weather and Climate Change | Progressive
pricing 67 24.1× 2909 💰 Pricing
https://www.progressive.com/resources/insights/future-of-sustainable-boating/
What is the Future of Sustainable Boating? | Progressive
pricing 67 23.0× 3019 💰 Pricing
https://www.progressive.com/about/art/recent-acquisitions/
Recent Art Acquisitions | Progressive
pricing 67 22.5× 4060 💰 Pricing
https://www.progressive.com/resources/insights/evolution-of-drivers-education/
How Effective Is Driver's Ed for Teens? | Progressive
pricing 67 25.8× 2624 💰 Pricing
https://www.progressive.com/about/art/collection-highlights/
Art Collection Highlights | Progressive
pricing 67 20.3× 4674 💰 Pricing
https://www.progressive.com/about/art/education/making-right-choice/
“Making the Right Choice” Art Exhibition | Progressive
pricing 67 23.7× 3346 💰 Pricing
https://www.progressive.com/about/purpose/keys-to-progress-get-involved/official-rules/
Keys to Progress Official Rules | Progressive
pricing 67 29.2× 3191 💰 Pricing
https://www.progressive.com/resources/insights/online-car-buying-trends/
Are Consumers Embracing Online Car Buying? | Progressive
pricing 67 25.0× 2597 💰 Pricing
https://www.progressive.com/resources/insights/driving-safely-with-pets/
Driving With Pets: Getting There Safely | Progressive
pricing 67 21.0× 3261 💰 Pricing
https://www.progressive.com/resources/insights/impact-of-market-crunch-on-homeownership/
U.S. Housing Market: Navigating Rising Costs | Progressive
pricing 67 24.0× 2800 💰 Pricing
https://www.progressive.com/about/art/education/words-matter/
“Words’ Matter” Art Exhibition | Progressive
pricing 67 25.9× 3030 💰 Pricing
https://www.progressive.com/resources/insights/living-in-an-rv/
RV Living: What’s Fueling the Changing RV Landscape | Progressive
pricing 67 24.1× 2746 💰 Pricing
https://www.progressive.com/resources/insights/new-face-of-sharing-economy/
Top Trends: U.S. Sharing Economy | Progressive
pricing 67 21.7× 3102 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/answers/ 409 63 1% 58.1× Bot Blocked
/about/ 53 65 0% 78.1× High JS Bloat
/resources/ 20 67 0% 36.2× High JS Bloat
/claims/ 7 64 0% 66.1× High JS Bloat
/partners/ 4 64 0% 86.7× High JS Bloat
/homeowners/ 2 64 0% 59.8× High JS Bloat
/support/ 2 64 0% 94.8× High JS Bloat
/auto/ 1 64 0% 35.9× High JS Bloat
/mobile-app/ 1 67 0% 27.2× High JS Bloat
/contact/ 1 64 0% 51.4× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1010 pages
progressive.mediaroom.com ×1002
careers.progressive.com ×1002
twitter.com ×1002
investors.progressive.com ×1002
youtube.com ×1002
tiktok.com ×1002
instagram.com ×1002
facebook.com ×1002
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/progressive.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to progressive.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
progressive.com (this site) 48 67 Express 10.7× 0
charleskeith.co.uk 73 85 Express 7.8× 1 Compare →
kaika.com.au 73 80 Express 5.1× 0 Compare →
premier.twitcasting.tv 73 80 Express 3.0× 0 Compare →
farmaciadarrabida.pt 73 82 Express 3.5× 3 Compare →
ymcacf.org 73 86 WordPress 9.1× 1 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite progressive.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

64
Homepage ACRI
63
Inner Avg ACRI
+1
ACRI Delta
40%
Homepage Ghost
40%
Inner Avg Ghost
0
Drift Score [?]
Worst Inner Pages
64 40% pricing https://progressive.com/contact
64 40% pricing https://www.progressive.com/about/art/education/spectre-haunts/
64 40% pricing https://www.progressive.com/about/purpose/homeownership/stay-in-home/
🛡️

E-E-A-T Trust Signals

C 50/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

26 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

166
Total Links
26
Unique Domains
11.1
Avg/Page
16%
Diversity
youtube.com investors.progressive.com tiktok.com facebook.com account.apps.progressive.com progressivecommercial.com progressive.mediaroom.com twitter.com careers.progressive.com instagram.com
🏘️ Outbound Neighborhood Trust Avg Trust: 45.8

AI trust scores for the domains progressive.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to progressive.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Progressive",
  "url": "https://progressive.com",
  "logo": "https://progressive.com/apple-touch-icon.png",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Progressive",
  "url": "https://progressive.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://progressive.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 9% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Progressive?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Progressive does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Progressive work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Progressive."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for progressive.com:

Current Score
67
Projected Score
85
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

Is this your company?

Monitor your AI visibility score weekly and get alerted when changes happen.

Start Free →

🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →